エナジーバー市場：製品タイプ別、流通チャネル別-2025-2030年世界予測

エナジーバー市場の2023年の市場規模は35億米ドルで、2024年には36億9,000万米ドルに達すると予測され、CAGR 5.47％で成長し、2030年には50億9,000万米ドルに達すると予測されています。

エナジーバー市場は、ヘルシーで外出先でも食べられる選択肢を求める消費者のニーズの高まりに応える、便利で栄養密度の高いスナックの提供に重点を置くことで定義されます。この市場の範囲は、プロテインバー、栄養バー、ファイバーバー、オーガニックバーなど様々なエナジーバータイプを包含しており、多様な食生活の嗜好や健康目標に応えようとしています。エナジーバーの必要性は、多忙な個人、アスリート、健康志向の消費者に栄養とエネルギー補給を提供する能力にあります。その用途は、食事の代替から運動前後のスナックまで多岐にわたる。最終用途は、小売店、スーパーマーケット、オンライン・プラットフォーム、健康専門店など多岐にわたる。

市場動向は、健康意識、フィットネス文化の台頭、簡便な栄養摂取の傾向による需要の急増を示しています。クリーンな天然素材、植物性タンパク質、ケト食やパレオ食のような特定食に対応したバーを開発する機会が豊富です。フレーバーやパッケージの革新は、他の可能性のある道です。推奨事項としては、消費者の信頼を築くために、環境に優しいパッケージやラベル表示の透明性など、持続可能性に焦点を当てることが挙げられます。しかし、市場は高い競合、変動する原材料費、健康強調表示に関する厳しい規制といった課題に直面しており、これが成長を制限する可能性があります。

課題には、賞味期限に関する懸念や、味と栄養面での利点のバランスという課題も含まれます。市場の成長は、消費者支出に影響を与える景気後退によってさらに影響を受ける可能性があります。イノベーションが最も期待できる分野は、テクノロジーによって個々の健康ニーズに合わせたバーを作ることができるパーソナライズド・ニュートリションや、代替タンパク質やスーパーフードといった新規成分の探求です。市場力学はダイナミックであり、消費者の嗜好の変化に対応しようとするブランドの絶え間ない進化が特徴です。企業は、消費者の動向を注視し、持続可能な慣行に投資する一方で、飽和市場においてブランドの差別化を強化するために製品開拓のイノベーションを維持することで、洞察力を得ることができます。

市場力学：急速に進化するエナジーバー市場における重要な市場インサイトの解明

エナジーバー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 利便性と外出先での間食に対する需要の高まり
  • 世界のヘルス＆フィットネスセンターの増加
  • 消費者の食生活嗜好の変化
• 市場抑制要因
  • 製品リコールと高級食材の高コスト
• 市場機会
  • 植物由来およびオーガニック製品への関心の拡大
  • パーソナライズされた栄養アドバイスや消費者との直接的なエンゲージメントを提供するデジタル・プラットフォームの成長
• 市場の課題
  • エナジーバーの味と栄養成分に関する消費者の懐疑的な見方

ポーターのファイブフォース：エナジーバー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：エナジーバー市場における外部からの影響の把握

外部マクロ環境要因は、エナジーバー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析エナジーバー市場における競合情勢の把握

エナジーバー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスエナジーバー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、エナジーバー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨エナジーバー市場における成功への道筋を描く

エナジーバー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 利便性と外出先でのスナックの需要の高まり
    • 世界中で健康・フィットネスセンターが増加
    • 消費者の特定の食生活の嗜好の出現
  • 抑制要因
    • 製品リコールと高級原材料の高コスト
  • 機会
    • 植物由来製品やオーガニック製品への関心の高まり
    • パーソナライズされた栄養アドバイスと消費者との直接的な関わりのためのデジタルプラットフォームの成長
  • 課題
    • エネルギーバーの味と栄養成分に関する消費者の大きな懐疑心
• 市場セグメンテーション分析
  • 製品：筋肉の修復と成長をサポートする高タンパク質のプロテインバーの利用が急増
  • 流通チャネル：エネルギーバーのオンライン小売店の進化
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 エナジーバー市場：製品別

• シリアルバー
• ファイバーバー
• 栄養バー
• プロテインバー

第7章 エナジーバー市場：タイプ別

• 従来型
• オーガニック

第8章 エナジーバー市場：流通チャネル別

• コンビニエンスストア
• オンライン小売店
• 専門店
• スーパーマーケット/ハイパーマーケット

第9章 南北アメリカのエナジーバー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のエナジーバー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのエナジーバー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • トレック、ビスコフと提携して新しいプロテインバーを開発
  • Bagrrys Indiaが新しい種類のエネルギーバーを発売
  • Nutrizoeが女性向けのエナジーバーを発表
• 戦略分析と提言

企業一覧

• Amway Corporation
• Bulletproof 360, Inc.
• Caveman Foods LLC
• Clif Bar & Company by Mondelez International, Inc.
• EXO
• General Mills, Inc.
• GoMacro, LLC
• Health Warrior by PepsiCo, Inc.
• Kind LLC by Mars Inc.
• Lotus Bakeries Corporate
• Nestle S.A.
• No Cow
• NuGo Nutrition
• Oatmega by Amplify Snack Brands, Inc.
• Perfect Bar
• PowerBar
• PROBAR, Inc.
• QuestNutrition
• Radiant Energy Deliciously Delivered
• RxBars by Kellanova
• Simply Delicious, Inc.
• The GFB
• Thunderbird Real Food Bars
• Wild Zora
• Zing Bars

LIST OF FIGURES

• FIGURE 1. ENERGY BAR MARKET RESEARCH PROCESS
• FIGURE 2. ENERGY BAR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ENERGY BAR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ENERGY BAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ENERGY BAR MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ENERGY BAR MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ENERGY BAR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ENERGY BAR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES ENERGY BAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES ENERGY BAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ENERGY BAR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. ENERGY BAR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ENERGY BAR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ENERGY BAR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ENERGY BAR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ENERGY BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ENERGY BAR MARKET DYNAMICS
• TABLE 7. GLOBAL ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ENERGY BAR MARKET SIZE, BY CEREAL BAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ENERGY BAR MARKET SIZE, BY FIBER BAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ENERGY BAR MARKET SIZE, BY NUTRITION BAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ENERGY BAR MARKET SIZE, BY PROTEIN BAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ENERGY BAR MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ENERGY BAR MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL ENERGY BAR MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL ENERGY BAR MARKET SIZE, BY ONLINE RETAIL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL ENERGY BAR MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL ENERGY BAR MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS ENERGY BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. CANADA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES ENERGY BAR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC ENERGY BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. CHINA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA ENERGY BAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ITALY ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. POLAND ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. QATAR ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM ENERGY BAR MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM ENERGY BAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM ENERGY BAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. ENERGY BAR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. ENERGY BAR MARKET, FPNV POSITIONING MATRIX, 2023

The Energy Bar Market was valued at USD 3.50 billion in 2023, expected to reach USD 3.69 billion in 2024, and is projected to grow at a CAGR of 5.47%, to USD 5.09 billion by 2030.

The energy bar market is defined by its focus on providing convenient, nutrient-dense snacks catering to consumers' increasing need for healthy, on-the-go food options. This market's scope encompasses various energy bar types, such as protein bars, nutritional bars, fiber bars, and organic bars, striving to meet diverse dietary preferences and health goals. The necessity of energy bars lies in their ability to offer sustenance and energy boosts for busy individuals, athletes, and health-conscious consumers. Their application spans from meal replacements to pre and post-workout snacks. The end-use scope extends to retail stores, supermarkets, online platforms, and specialty health stores.

Market insights denote a surge in demand driven by health awareness, the rise of fitness culture, and the trend towards convenient nutrition. Opportunities abound in developing bars containing clean, natural ingredients, plant-based proteins, and catering to specific diets such as keto or paleo. Innovations in flavors and packaging are other potential avenues. Recommendations include focusing on sustainability with eco-friendly packaging and transparency in labeling to build consumer trust. However, the market faces challenges such as high competition, fluctuating raw material costs, and strict regulations around health claims, which could limit growth.

Limitations include shelf life concerns and the challenge of balancing taste with nutritional benefits. Market growth can be further affected by economic downturns impacting consumer spending. The best areas for innovation lie in personalized nutrition, where technology can help create bars tailored to individual health needs, as well as exploring novel ingredients such as alternative proteins or superfoods. The energy bar market is dynamic, characterized by continuous evolution as brands strive to meet changing consumer preferences. Companies can gain insight by closely monitoring consumer trends and investing in sustainable practices while maintaining innovation in product development to enhance brand differentiation in a saturated market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Energy Bar Market

The Energy Bar Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for convenience and on-the-go snacking
  • Growing number of health & fitness centers worldwide
  • Emerging specific dietary preferences among consumers
• Market Restraints
  • Product recall and the high cost of premium ingredients
• Market Opportunities
  • Expanding interest in plant-based and organic products
  • Growing digital platforms for personalized nutrition advice and direct consumer engagement
• Market Challenges
  • Significant consumer skepticism related to the taste and nutritional content of energy bars

Porter's Five Forces: A Strategic Tool for Navigating the Energy Bar Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Energy Bar Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Energy Bar Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Energy Bar Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Energy Bar Market

A detailed market share analysis in the Energy Bar Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Energy Bar Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Energy Bar Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Energy Bar Market

A strategic analysis of the Energy Bar Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Energy Bar Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Bulletproof 360, Inc., Caveman Foods LLC, Clif Bar & Company by Mondelez International, Inc., EXO, General Mills, Inc., GoMacro, LLC, Health Warrior by PepsiCo, Inc., Kind LLC by Mars Inc., Lotus Bakeries Corporate, Nestle S.A., No Cow, NuGo Nutrition, Oatmega by Amplify Snack Brands, Inc., Perfect Bar, PowerBar, PROBAR, Inc., QuestNutrition, Radiant Energy Deliciously Delivered, RxBars by Kellanova, Simply Delicious, Inc., The GFB, Thunderbird Real Food Bars, Wild Zora, and Zing Bars.

Market Segmentation & Coverage

This research report categorizes the Energy Bar Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Cereal Bar, Fiber Bar, Nutrition Bar, and Protein Bar.
• Based on Type, market is studied across Conventional and Organic.
• Based on Distribution Channel, market is studied across Convenience Stores, Online Retail Stores, Specialty Stores, and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for convenience and on-the-go snacking
    • 5.1.1.2. Growing number of health & fitness centers worldwide
    • 5.1.1.3. Emerging specific dietary preferences among consumers
  • 5.1.2. Restraints
    • 5.1.2.1. Product recall and the high cost of premium ingredients
  • 5.1.3. Opportunities
    • 5.1.3.1. Expanding interest in plant-based and organic products
    • 5.1.3.2. Growing digital platforms for personalized nutrition advice and direct consumer engagement
  • 5.1.4. Challenges
    • 5.1.4.1. Significant consumer skepticism related to the taste and nutritional content of energy bars
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Burgeoning utilization of protein bars providing a high protein content, supporting muscle repair and growth
  • 5.2.2. Distribution Channel: Evolving online retail stores for energy bars
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Energy Bar Market, by Product

• 6.1. Introduction
• 6.2. Cereal Bar
• 6.3. Fiber Bar
• 6.4. Nutrition Bar
• 6.5. Protein Bar

7. Energy Bar Market, by Type

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Organic

8. Energy Bar Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Convenience Stores
• 8.3. Online Retail Stores
• 8.4. Specialty Stores
• 8.5. Supermarkets/Hypermarkets

9. Americas Energy Bar Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Energy Bar Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Energy Bar Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Trek Partners With Biscoff On New Protein Bar
  • 12.3.2. Bagrrys India Launched New Varieties Of Energy Bars
  • 12.3.3. Nutrizoe Unveils Energy Bar For Women
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amway Corporation
• 2. Bulletproof 360, Inc.
• 3. Caveman Foods LLC
• 4. Clif Bar & Company by Mondelez International, Inc.
• 5. EXO
• 6. General Mills, Inc.
• 7. GoMacro, LLC
• 8. Health Warrior by PepsiCo, Inc.
• 9. Kind LLC by Mars Inc.
• 10. Lotus Bakeries Corporate
• 11. Nestle S.A.
• 12. No Cow
• 13. NuGo Nutrition
• 14. Oatmega by Amplify Snack Brands, Inc.
• 15. Perfect Bar
• 16. PowerBar
• 17. PROBAR, Inc.
• 18. QuestNutrition
• 19. Radiant Energy Deliciously Delivered
• 20. RxBars by Kellanova
• 21. Simply Delicious, Inc.
• 22. The GFB
• 23. Thunderbird Real Food Bars
• 24. Wild Zora
• 25. Zing Bars