料理ツーリズムの市場規模、シェア、成長分析：アクティビティタイプ別、年齢層別、ツアータイプ別、予約モード別、地域別 - 産業予測 2025～2032年

料理ツーリズム市場規模は2023年に8,245億米ドルとなり、2024年の9,638億4,000万米ドルから2032年には3兆3,614億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは16.9％で成長する見通しです。

世界の料理ツーリズム市場は、旅行における消費支出の増加と、地元産の食材を使った郷土料理を体験したいという願望によって、大きな成長を遂げています。旅行者は食を通じて新しい文化を探求することにますます惹かれるようになっており、目的地やその歴史についてより深い洞察を得るために地元コミュニティとの本物のつながりを求めています。この市場では、パーソナライズされた情報によって旅行体験を向上させるNFC技術などの技術的進歩に後押しされたイノベーションが顕著です。大手企業間の合併や買収は、収益拡大、市場拡大、ブランドポートフォリオの強化のための戦略を反映しています。さらに、市場は持続可能性と健康基準を推進する規制の枠組みの影響を受けています。最終的には、豊かな食文化を持つユニークでエキゾチックな旅行先が、冒険好きな食の旅行者の最重要選択肢となります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

料理ツーリズム市場規模：アクティビティタイプ別

• 市場概要
• グルメトレイル
• 料理教室
• レストラン
• フードフェスティバル
• その他

料理ツーリズム市場規模：年齢層別

• 市場概要
• ベビーブーマー
• ジェネレーションX
• ジェネレーションY
• ジェネレーションZ

料理ツーリズム市場規模：ツアータイプ別

• 市場概要
• 国内
• 国際

料理ツーリズム市場規模：予約モード別

• 市場概要
• OTA（オンライン旅行代理店）
• 従来の代理店
• 直接予約

料理ツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Haidilao International Holding Ltd.（China）
• Shake Shack Inc.（United States）
• Darden Restaurants, Inc.（United States）
• Yum!Brands, Inc.（United States）
• Sweetgreen, Inc.（United States）
• Cava Group, Inc.（United States）
• Abercrombie & Kent Group of Companies S.A.（United States）
• Intrepid Travel（Australia）
• Butterfield & Robinson Inc.（Canada）
• G Adventures（Canada）
• Artisans of Leisure（United States）
• Classic Journeys LLC（United States）
• Greaves Travel（United Kingdom）
• Leela Palaces, Hotels and Resorts（India）
• ADNH Catering（United Arab Emirates）
• Gourmet On Tour（Hong Kong）
• Culinary Backstreets（United States）
• Epitourean（United States）
• Taste Vacations（United States）

結論と提言

Culinary Tourism Market size was valued at USD 824.5 billion in 2023 and is poised to grow from USD 963.84 billion in 2024 to USD 3361.41 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The global culinary tourism market is experiencing significant growth, driven by increasing consumer spending in travel and the desire to experience local cuisine made from locally sourced ingredients. Travelers are increasingly drawn to explore new cultures through food, seeking authentic connections with local communities to gain deeper insights into destinations and their histories. Innovation is prominent in the market, fueled by technological advancements, such as NFC technology, which enhances the travel experience through personalized information. Mergers and acquisitions among leading players reflect strategies for revenue growth, market expansion, and enhanced brand portfolios. Additionally, the market is influenced by regulatory frameworks promoting sustainability and health standards. Ultimately, unique and exotic travel destinations with rich culinary cultures are top choices for adventurous food travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Culinary Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Culinary Tourism Market Segments Analysis

Global Culinary Tourism Market is segmented by Activity Type, Age Group, Tour Type, Mode of Booking and region. Based on Activity Type, the market is segmented into Culinary Trails, Cooking Classes, Restaurants, Food Festival and Others. Based on Age Group, the market is segmented into Baby Boomers, Generation X, Generation Y and Generation Z. Based on Tour Type, the market is segmented into Domestic and International. Based on Mode of Booking, the market is segmented into OTA, Traditional Agents and Direct Bookings. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Culinary Tourism Market

The Culinary Tourism market is being significantly driven by advancements in technology, which have become essential for efficiently executing various tasks within the travel and tourism industry. Companies that focus on online hotel aggregation and search engine optimization are harnessing the power of big data analytics to enhance their services. Additionally, the integration of artificial intelligence, particularly through the use of chatbots and virtual assistants, has played a critical role in improving customer experiences. These innovations are not only streamlining operations but also providing travelers with tailored culinary experiences, thus fueling the growth of the Culinary Tourism market.

Restraints in the Culinary Tourism Market

The Culinary Tourism market faces significant restraints due to external factors such as political instability and the prevalence of terrorism, which can severely influence international travel patterns and destination preferences. The threat of terrorism often alters tourist perceptions and behaviors, leading to decreased willingness to visit certain areas that may be perceived as unsafe. Such concerns can tarnish a region's reputation and adversely affect its tourism industry for extended periods. A notable instance is the decline in tourism in Sri Lanka following recent terrorist attacks, which prompted numerous tour operators to cancel bookings through April 2020, highlighting the long-lasting repercussions of safety concerns on travel choices.

Market Trends of the Culinary Tourism Market

The Culinary Tourism market is experiencing a significant trend driven by the rise of social media influence, where platforms like Instagram and TikTok are essential in shaping travel preferences. Travelers are increasingly drawn to destinations renowned for their unique and authentic culinary experiences, often shared via visually appealing content online. The storytelling element of food culture enhances its shareability, encouraging food enthusiasts to explore new locales based on their culinary offerings. Consequently, destinations are leveraging this trend by promoting local delicacies and engaging in food festivals, resulting in a burgeoning interest in food-centric travel that enriches both the gastronomic experience and local economies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Culinary Tourism Market Size by Activity Type & CAGR (2025-2032)

• Market Overview
• Culinary Trails
• Cooking Classes
• Restaurants
• Food Festival
• Others

Global Culinary Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Baby Boomers
• Generation X
• Generation Y
• Generation Z

Global Culinary Tourism Market Size by Tour Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Culinary Tourism Market Size by Mode of Booking & CAGR (2025-2032)

• Market Overview
• OTA
• Traditional Agents
• Direct Bookings

Global Culinary Tourism Market Size & CAGR (2025-2032)

• North America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • US
  • Canada
• Europe (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Activity Type, Age Group, Tour Type, Mode of Booking)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Activity Type, Age Group, Tour Type, Mode of Booking)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity Type, Age Group, Tour Type, Mode of Booking)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Haidilao International Holding Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shake Shack Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darden Restaurants, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweetgreen, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cava Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Kent Group of Companies S.A. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butterfield & Robinson Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artisans of Leisure (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Classic Journeys LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greaves Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leela Palaces, Hotels and Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ADNH Catering (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet On Tour (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Culinary Backstreets (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epitourean (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste Vacations (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations