料理ツーリズムの世界市場：2024-2031年

料理ツーリズム市場は予測期間（2024-2031年）にCAGR 18.5%で成長すると予測されます。料理ツーリズムには、ガイド付きフードツアー、料理教室、農場訪問、料理フェスティバル、ワインツーリズムなど、さまざまな飲食体験が含まれます。旅行者は郷土料理や伝統を探求し、地域社会や生産者と関わることができます。料理ツーリズムは、料理を通じて旅行先の文化や伝統を発見する没入型の方法を提供し、本格的で有意義な旅行体験として人気を集めています。

市場力学

可処分所得の増加

可処分所得の増加により、より多くの人々が利用しやすい質の高い食体験に焦点を当てた料理ツーリズムが急増しています。フードフェスティバルは、訪問者が土着の味を探求し、地元の料理について学び、生産者や職人と交流できる人気の目的地として台頭してきました。こうしたイベントでは、異なる文化の伝統や習慣を尊重しながら、郷土料理が紹介されます。このようなフェスティバルに参加すれば、ユニークな特産品を手頃な値段で味わうことができるため、魅力的な休日の選択肢となります。他のイベントタイプとは異なり、フードフェスティバルは、リーズナブルな価格で料理体験を求める世界中の旅行者を惹きつけることで、観光産業の成長に大きく貢献しています。

料理ツーリズムの利便性を促進するオンラインプラットフォームの成長

料理ツーリズムとテクノロジーはパラダイムシフトを起こし、人々が食事をする場所と場所がかつてないほど世界につながるようになった。それだけでなく、最近ますます普及しているオンラインプラットフォームは、その土地の料理に関することなら何でも、そのようなサービスを必要とする人なら誰でも利用することができます。そのような情報には、新しい飲食店に関するレビューや、料理の腕を上げる必要がある場合に備えて料理セッション中に専門家が作った料理を試食する旅行など、他のもの中で最高の食事がどこにあるのかが含まれるが、それに限定されるものではありません。食を愛する人々は、自分の好みに合わせて料理ツアーをパーソナライズしたり、アクティビティを事前に予約したり、さまざまなオンラインプラットフォームで食事の興味を共有したりすることができます。

市場セグメンテーション

• 市場セグメンテーションは、アクティビティタイプに基づき、料理ツアー、料理教室、レストラン、フードフェスティバル、その他に区分されます。
• 観光客タイプに基づき、市場は国内と海外に区分されます。
• 予約モードに基づき、市場はオンライン旅行代理店（OTA）、従来型代理店、直接予約に区分されます。

OTAがアクティビティタイプのセグメントを支配

OTAセグメントが市場で最大のシェアを占めると予想されます。OTAは、その利便性と多様なサービスにより、料理ツーリズムの予約に不可欠です。OTAは予約プロセスを簡素化し、テクノロジーに精通した旅行者に対応し、幅広いアクティビティや宿泊施設を提供しています。ユーザーレビューやカスタマイズ可能なパッケージは、意思決定と柔軟性を高めます。OTAは、旅行者と美食の冒険を世界につなぐ重要な役割を果たしています。

国内の料理ツーリズムはかなりの市場規模を持つ

国内の料理ツーリズムは、人口規模、旅行のしやすさ、地元料理の伝統への慣れといった要因から、しばしば市場を独占します。また、国内旅行者は柔軟性に富んでいるため、経済不安や旅行制限の際にも強いです。国内料理ツーリズムの促進は、地域経済を支え、持続可能な観光を奨励し、国民にその国の料理遺産に対する深い理解を育みます。

地域別の展望

世界の料理ツーリズム市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋地域（インド、中国、日本、韓国、その他アジア太平洋地域）、世界のその他の地域（中東とアフリカ、ラテンアメリカ）を含む地域別にさらに細分化されます。

欧州が料理ツーリズム市場を独占

豊かな食の歴史、多様な料理、堅実な旅行部門により、欧州は料理ツーリズム大国として根付いています。例えば、フランス、イタリア、スペイン、ギリシャは、毎年多くの料理ツーリストを魅了する素晴らしい料理で知られています。フランスの複雑な料理からイタリアの様々な郷土料理、スペインのタパス文化、ギリシャの地中海料理まで、それぞれが唯一無二の美食の旅を提供しています。有名レストラン、料理ツアー、食のイベントなどもあります。これは、美食家を引き付け続ける欧州の力強い観光にさらなる魅力を加え、その味と伝統に完全に浸ることを保証しています。

アジア太平洋が主要市場シェアを占める

日本、タイ、インド、中国といった国々の料理の伝統が、アジア太平洋地域を料理市場のリーダーとして際立たせています。韓国、マレーシア、日本、タイ、ベトナム、インドなどの国々は、現在の社会と豊かな歴史的・文化的遺産との融合を提供しています。観光客がその土地の生活様式、料理、環境を体験できるようにすることで、この独特なアイデンティティの保存は市場の拡大も促進します。例えば、タイはバンコクやチェンマイなどの主要都市に、ミシュランの星付きレストラン、受賞歴のあるパブ、世界トップクラスのグルメ食堂、最先端のカフェなどが数多くあります。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主要市場動向
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Abercrombie & Kent
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Classic Journeys LLC
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Culinary Adventure Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• ITC Travel Group Limited
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• The Travel Corporation
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• 料理ツーリズムの世界市場：アクティビティタイプ別
  • 料理コース
  • 料理教室
  • レストラン
  • フードフェスティバル
  • その他
• 料理ツーリズムの世界市場：観光客タイプ別
  • 国内
  • 海外
• 料理ツーリズムの世界市場：予約モード別
  • オンライン旅行会社（OTA）
  • 従来型代理店
  • 直接予約

第5章 地域分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第6章 企業プロファイル

• Butterfield & Robinson Inc.
• Culinary Backstreets
• Culinary Institute of America
• CULINARY TOURS LTD
• Devour Tours
• Eat ining Italy Food Tours
• Eating Europe Food Tours
• Epicurean Travel LLC
• Epicurean Ways LLC
• Secret Food ToursEssor Ltd.
• Food N'Wine Vacations, Inc.
• G Adventures Inc.
• Gourmet On Tour Ltd.
• Greaves Travel Ltd
• India Food Forum
• International Culinary Tours
• Local Montreal Food Tours
• Taste Hungary
• The FTC4Lobe Group
• The International Kitchen
• Topdeck Travel Limited
• TourRadar
• Viator Inc.
• Culinary Tourism Alliance

LIST OF TABLES

• 1. Global Culinary Tourism Market Research And Analysis By Activity Type, 2023-2031 ($ Million)
• 2. Global Culinary Trails Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 3. Global Cooking Classes Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 4. Global Restaurants Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 5. Global Food Festivals Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 6. Global Others Culinary Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 7. Global Culinary Tourism Market Research And Analysis By Tourist Type, 2023-2031 ($ Million)
• 8. Global Domestic Culinary Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 9. Global International Culinary Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 10. Global Culinary Tourism Market Research And Analysis By Mode Of Booking, 2023-2031 ($ Million)
• 11. Global Culinary Tourism Via Ota Market Research And Analysis By Region, 2023-2031 ($ Million)
• 12. Global Culinary Tourism Via Traditional Agents Market Research And Analysis By Region, 2023-2031 ($ Million)
• 13. Global Culinary Tourism Via Direct Bookings Market Research And Analysis By Region, 2023-2031 ($ Million)
• 14. Global Culinary Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 15. North American Culinary Tourism Market Research And Analysis By Country, 2023-2031 ($ Million)
• 16. North American Culinary Tourism Market Research And Analysis By Activity Type, 2023-2031 ($ Million)
• 17. North American Culinary Tourism Market Research And Analysis By Tourist Type, 2023-2031 ($ Million)
• 18. North American Culinary Tourism Market Research And Analysis By Mode Of Booking, 2023-2031 ($ Million)
• 19. European Culinary Tourism Market Research And Analysis By Country, 2023-2031 ($ Million)
• 20. European Culinary Tourism Market Research And Analysis By Activity Type, 2023-2031 ($ Million)
• 21. European Culinary Tourism Market Research And Analysis By Tourist Type, 2023-2031 ($ Million)
• 22. European Culinary Tourism Market Research And Analysis By Mode Of Booking, 2023-2031 ($ Million)
• 23. Asia-Pacific Culinary Tourism Market Research And Analysis By Country, 2023-2031 ($ Million)
• 24. Asia-Pacific Culinary Tourism Market Research And Analysis By Activity Type, 2023-2031 ($ Million)
• 25. Asia-Pacific Culinary Tourism Market Research And Analysis By Tourist Type, 2023-2031 ($ Million)
• 26. Asia-Pacific Culinary Tourism Market Research And Analysis By Mode Of Booking, 2023-2031 ($ Million)
• 27. Rest Of The World Culinary Tourism Market Research And Analysis By Region, 2023-2031 ($ Million)
• 28. Rest Of The World Culinary Tourism Market Research And Analysis By Activity Type, 2023-2031 ($ Million)
• 29. Rest Of The World Culinary Tourism Market Research And Analysis By Tourist Type, 2023-2031 ($ Million)
• 30. Rest Of The World Culinary Tourism Market Research And Analysis By Mode Of Booking, 2023-2031 ($ Million)

LIST OF FIGURES

• 1. Global Culinary Tourism Market Share By Activity Type, 2023 Vs 2031 (%)
• 2. Global Culinary Trails Tourism Market Share By Region, 2023 Vs 2031 (%)
• 3. Global Cooking Classes Tourism Market Share By Region, 2023 Vs 2031 (%)
• 4. Global Restaurants Tourism Market Share By Region, 2023 Vs 2031 (%)
• 5. Global Food Festivals Tourism Market Share By Region, 2023 Vs 2031 (%)
• 6. Global Others Culinary Tourism Market Share By Region, 2023 Vs 2031 (%)
• 7. Global Culinary Tourism Market Share By Tourist Type, 2023 Vs 2031 (%)
• 8. Global Domestic Culinary Tourism Market Share By Region, 2023 Vs 2031 (%)
• 9. Global International Culinary Tourism Market Share By Region, 2023 Vs 2031 (%)
• 10. Global Culinary Tourism Market Share By Mode Of Booking, 2023 Vs 2031 (%)
• 11. Global Culinary Tourism Via Ota Market Share By Region, 2023 Vs 2031 (%)
• 12. Global Culinary Tourism Via Traditional Agents Market Share By Region, 2023 Vs 2031 (%)
• 13. Global Culinary Tourism Via Direct Bookings Market Share By Region, 2023 Vs 2031 (%)
• 14. Global Culinary Tourism Market Share By Region, 2023 Vs 2031 (%)
• 15. US Culinary Tourism Market Size, 2023-2031 ($ Million)
• 16. Canada Culinary Tourism Market Size, 2023-2031 ($ Million)
• 17. UK Culinary Tourism Market Size, 2023-2031 ($ Million)
• 18. France Culinary Tourism Market Size, 2023-2031 ($ Million)
• 19. Germany Culinary Tourism Market Size, 2023-2031 ($ Million)
• 20. Italy Culinary Tourism Market Size, 2023-2031 ($ Million)
• 21. Spain Culinary Tourism Market Size, 2023-2031 ($ Million)
• 22. Rest Of Europe Culinary Tourism Market Size, 2023-2031 ($ Million)
• 23. India Culinary Tourism Market Size, 2023-2031 ($ Million)
• 24. China Culinary Tourism Market Size, 2023-2031 ($ Million)
• 25. Japan Culinary Tourism Market Size, 2023-2031 ($ Million)
• 26. South Korea Culinary Tourism Market Size, 2023-2031 ($ Million)
• 27. Rest Of Asia-Pacific Culinary Tourism Market Size, 2023-2031 ($ Million)
• 28. Latin America Culinary Tourism Market Size, 2023-2031 ($ Million)
• 29. Middle East And Africa Culinary Tourism Market Size, 2023-2031 ($ Million)

Culinary Tourism Market Size, Share & Trends Analysis Report by Activity Type (Culinary Trails, Cooking Classes, Restaurants, and Food Festivals), by Tourist Type (Domestic and International), and by Mode of Booking (OTA, Traditional Agents, and Direct Bookings), Forecast Period (2024-2031)

Culinary tourism market is anticipated to grow at a CAGR of 18.5% during the forecast period (2024-2031). Culinary tourism includes a variety of food and drink experiences like guided food tours, cooking classes, farm visits, culinary festivals, and wine tourism. It allows travelers to explore local cuisine and traditions, and engage with communities and producers. Culinary tourism offers immersive ways to discover the culture and heritage of a destination through its culinary offerings, making it popular for authentic and meaningful travel experiences.

Market Dynamics

Rising Disposable Income

The rise in disposable incomes has sparked a surge in culinary tourism, focusing on high-quality food experiences accessible to more people. Food festivals have emerged as popular destinations where visitors can explore indigenous flavors, learn about local cooking, and engage with producers and artisans. These events showcase native dishes while honoring the traditions and customs of different cultures. Attending such festivals allows for an affordable sampling of unique specialties, making them an attractive holiday option. Unlike other event types, food festivals significantly contribute to tourism growth by attracting global visitors seeking culinary experiences at reasonable prices.

Growing Online Platforms Driving Convenience in Culinary Tourism

Culinary tourism and technology have shifted paradigms allowing as never before connectedness between places where people eat globally. Not just that but also online platforms which are nowadays increasingly becoming popular can be used by anyone who needs such services for anything they may ever require regarding local cuisines; such information includes but is not limited to where best meals are found among other things like reviews about new eateries as well trips involving tasting dishes prepared by experts during cooking sessions in case there is need for enhancing culinary skills. According to their taste, food lovers can personalize their culinary tours, book activities in advance without any difficulty, and even share their eating interests on various online platforms.

Market Segmentation

• Based on activity type, the market is segmented into culinary trails, cooking classes, restaurants, food festivals, and others.
• Based on tourist type, the market is segmented into domestic and international.
• Based on the mode of booking, the market is segmented into online travel agencies (OTA), traditional agents, and direct bookings.

OTA dominates the Activity Type Segment

The OTA segment is expected to hold the largest share of the market. OTA is crucial for booking culinary tourism due to its convenience and diverse offerings. They simplify the booking process, cater to tech-savvy travelers, and offer a wide range of activities and accommodations. User reviews and customizable packages enhance decision-making and flexibility. OTA plays a key role in connecting travelers with gastronomic adventures globally.

Domestic Culinary Tourism Holds a Considerable Market Size

Domestic culinary tourism often dominates the market due to factors like population size, ease of travel, and familiarity with local culinary traditions. It is also more resilient during economic uncertainty or travel restrictions, as domestic travelers have greater flexibility. Promoting domestic culinary tourism supports local economies, encourages sustainable tourism, and fosters a deeper appreciation for the country's culinary heritage among its citizens.

Regional Outlook

The global culinary tourism market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Europe dominates the Culinary Tourism Market

Its affluent culinary history, diverse cuisines and solid travel sector roots Europe as a culinary tourism powerhouse. Take France, Italy, Spain, and Greece for instance known for their great dishes attracting many culinary tourists yearly. Each provides a one-of-a-kind gastronomical journey, from the complex cuisine of France to the various regional Italian dishes, Spain's tapas culture, and the Mediterranean diet in Greece. With famous restaurants, culinary tours, food events, among others. This adds more charm to Europe's robust tourism that continues to draw epicureans, ensuring they are completely immersed in its taste and heritage.

Asia-Pacific Holds Major Market Share

Culinary traditions in Japan, Thailand, India, and China are making the Asia-Pacific region stand out as a culinary market leader, with countries like Japan, Thailand, India, and China offering a variety of choices. Countries like South Korea, Malaysia, Japan, Thailand, Vietnam, India, and many more provide a fusion of current society and their rich historical and cultural legacy. By allowing visitors to experience the local way of life, cuisine, and environment, the preservation of this distinctive identity also promotes market expansion. For example, Thailand boasts a plethora of Michelin-starred restaurants, award-winning pubs, world-class gourmet eateries, and cutting-edge cafes in major cities like Bangkok and Chiang Mai.

Market Players Outlook

The major companies serving the global culinary tourism market include Abercrombie & Kent, Classic Journeys LLC, Culinary Adventure Co., Epicurean Ways, and Viator Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in August 2020, Butterfield & Robinson Inc. launched the Singular Stays program, offering exclusive private trips for friends and families. Guests can enjoy bespoke stays in luxurious villas, castles, and lodges, with personalized itineraries tailored to their interests, providing unparalleled opportunities for exploration, relaxation, and cultural immersion in stunning destinations globally.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Market Trends
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Abercrombie & Kent
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Classic Journeys LLC
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. Culinary Adventure Inc.
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. ITC Travel Group Limited
  • 3.5.1. Overview
  • 3.5.2. Financial Analysis
  • 3.5.3. SWOT Analysis
  • 3.5.4. Recent Developments
• 3.6. The Travel Corporation
  • 3.6.1. Overview
  • 3.6.2. Financial Analysis
  • 3.6.3. SWOT Analysis
  • 3.6.4. Recent Developments
• 3.7. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Culinary Tourism Market by Activity Type
  • 4.1.1. Culinary Trails
  • 4.1.2. Cooking Classes
  • 4.1.3. Restaurants
  • 4.1.4. Food Festivals
  • 4.1.5. Others
• 4.2. Global Culinary Tourism Market by Tourist Type
  • 4.2.1. Domestic
  • 4.2.2. International
• 4.3. Global Culinary Tourism Market by Mode of Booking
  • 4.3.1. Online Travel Agencies (OTA)
  • 4.3.2. Traditional Agents
  • 4.3.3. Direct Bookings

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World
  • 5.4.1. Latin America
  • 5.4.2. Middle East & Africa

6. Company Profiles

• 6.1. Butterfield & Robinson Inc.
• 6.2. Culinary Backstreets
• 6.3. Culinary Institute of America
• 6.4. CULINARY TOURS LTD
• 6.5. Devour Tours
• 6.6. Eat ining Italy Food Tours
• 6.7. Eating Europe Food Tours
• 6.8. Epicurean Travel LLC
• 6.9. Epicurean Ways LLC
• 6.10. Secret Food ToursEssor Ltd.
• 6.11. Food N' Wine Vacations, Inc.
• 6.12. G Adventures Inc.
• 6.13. Gourmet On Tour Ltd.
• 6.14. Greaves Travel Ltd
• 6.15. India Food Forum
• 6.16. International Culinary Tours
• 6.17. Local Montreal Food Tours
• 6.18. Taste Hungary
• 6.19. The FTC4Lobe Group
• 6.20. The International Kitchen
• 6.21. Topdeck Travel Limited
• 6.22. TourRadar
• 6.23. Viator Inc.
• 6.24. Culinary Tourism Alliance