拡張アナリティクスの市場規模、シェア、成長分析：コンポーネント別、企業規模別、展開タイプ別、業界別、地域別 - 産業予測 2025～2032年

拡張アナリティクス市場規模は2023年に116億6,000万米ドルとなり、予測期間（2025～2032年）のCAGR 29.1%で成長し、2024年の150億5,000万米ドルから2032年には1,161億5,000万米ドルに拡大する見通しです。

世界の拡張アナリティクス市場は、パンデミック時に生成されたデータの急増が主な要因となって、高度なデータ分析ツールに対する需要が高まっているため、大きな成長を遂げています。人工知能、機械学習、自然言語処理などの技術はデータ分析に変革をもたらし、企業はビジネスの成長を支えるより迅速で十分な情報に基づいた意思決定を行えるようになっています。各業界がデジタル・トランスフォーメーションを加速させる中、高度な分析ソリューションへのニーズは高まり続けています。各社は、ツールの効率性を高め、業界の特定の課題に対処するために積極的に協力しています。例えば、シナジー・インテリジェント・システムズは2022年5月、拡張アナリティクスの開発を進めるために1,200万米ドルを超える資金を調達しており、この分野の堅調な投資環境を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• 特許分析

拡張アナリティクス市場規模：コンポーネント別

• 市場概要
• ソフトウェア
• サービス

拡張アナリティクス市場規模：企業規模別

• 市場概要
• 中小企業
• 大企業

拡張アナリティクス市場規模：展開タイプ別

• 市場概要
• クラウド
• オンプレミス

拡張アナリティクス市場規模：業界別

• 市場概要
• BFSI（銀行金融サービス保険）
• ITおよび通信
• 小売業とeコマース
• ヘルスケアとライフサイエンス
• 政府と防衛
• 製造業
• エネルギーと公共事業
• 運輸・物流
• その他

拡張アナリティクス市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• IBM（USA）
• Salesforce, Inc.（USA）
• QlikTech International AB（Sweden）
• SAP SE（Germany）
• Microsoft Corporation（USA）
• SAS Institute Inc.（USA）
• Oracle Corporation（USA）
• Cloud Software Group, Inc.（USA）
• MicroStrategy Incorporated（USA）
• Sisense Ltd.（USA）
• ThoughtSpot Inc.（USA）
• Yellowfin BI（Australia）
• Domo, Inc.（USA）
• GoodData Corporation（USA）
• Softengi（Ukraine）
• Pyramid Analytics（Netherlands）
• Board International（Switzerland）
• Insightsoftware（USA）
• Amazon Web Services, Inc.（USA）
• CognitiveScale（USA）

結論と提言

Augmented Analytics Market size was valued at USD 11.66 billion in 2023 and is poised to grow from USD 15.05 billion in 2024 to USD 116.15 billion by 2032, growing at a CAGR of 29.1% during the forecast period (2025-2032).

The global augmented analytics market is experiencing significant growth due to the increasing demand for advanced data analysis tools, driven largely by the surge in data generated during the pandemic. Technologies like artificial intelligence, machine learning, and natural language processing are transforming data analysis, enabling enterprises to make faster, more informed decisions that support business growth. As industries accelerate their digital transformation, the need for sophisticated analytical solutions continues to rise. Companies are actively collaborating to enhance tool efficiency and address specific industry challenges. Additionally, market players are securing funding to drive innovation; for example, in May 2022, Synergies Intelligent Systems raised over USD 12 million to further its advancements in augmented analytics, reflecting a robust investment climate in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Analytics Market Segments Analysis

Global Augmented Analytics Market is segmented by Component, Enterprise Size, Deployment Type, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecommunications, Retail and E-commerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, Energy and Utilities, Transportation and Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Analytics Market

The Augmented Analytics market is being significantly driven by the ongoing wave of digital transformation that is revolutionizing business operations worldwide. As competition intensifies, organizations are increasingly embracing cutting-edge digital solutions to stay ahead. Advanced analytics have fundamentally altered how companies analyze data, making it essential for them to derive meaningful insights, make data-driven decisions, and maintain a competitive advantage in their industries. By leveraging sophisticated analytics tools, businesses are not only enhancing their operational efficiencies but also propelling the growth of the global augmented analytics market, as they strive to unlock the full potential of their data resources.

Restraints in the Augmented Analytics Market

The Augmented Analytics market is facing significant restraints due to mounting concerns surrounding data security. In recent years, numerous companies globally have experienced data breaches as they increasingly adopt digital solutions, exposing them to risks of data theft. Given that technology involves the analysis of extensive data sets, it becomes imperative to establish robust security measures to protect essential insights from potential threats. Consequently, the rising challenges associated with data security serve as a barrier to the growth and expansion of the Augmented Analytics market, highlighting the urgent need for solutions that not only enhance analytical capabilities but also ensure data protection.

Market Trends of the Augmented Analytics Market

The Augmented Analytics market is witnessing a significant upward trend, driven by the increased adoption of Artificial Intelligence, Machine Learning, and Natural Language Processing technologies. Organizations are confronted with an exponential growth of data and the urgent need for real-time analysis, compelling them to leverage these advanced technologies for deeper insights. Traditionally reliant on static graphs and charts, businesses now employ strategic integrations of AI and ML to decode vast datasets, enabling them to generate actionable insights rapidly. This evolution not only streamlines data analysis processes but also fosters the development of tailored, impactful solutions, enhancing overall decision-making capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Augmented Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Augmented Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Augmented Analytics Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Augmented Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecommunications
• Retail and E-commerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Energy and Utilities
• Transportation and Logistics
• Others

Global Augmented Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Type, Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softengi (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CognitiveScale (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations