市場調査レポート
商品コード
1576469
拡張アナリティクスの市場規模、シェア、予測、動向分析:提供内容、展開方式、組織規模、用途、最終用途産業、地域別 - 2031年までの世界予測Augmented Analytics Market Size, Share, Forecast, & Trends Analysis by Offering, Deployment Mode, Organization Size, Application, End-use Industry, and Geography - Global Forecast to 2031 |
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拡張アナリティクスの市場規模、シェア、予測、動向分析:提供内容、展開方式、組織規模、用途、最終用途産業、地域別 - 2031年までの世界予測 |
出版日: 2024年08月01日
発行: Meticulous Research
ページ情報: 英文 300 Pages
納期: 5~7営業日
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この調査レポートは「拡張アナリティクス市場:提供内容(ソフトウェア、サービス)、展開方式、組織規模、用途(マーケティング・販売、財務計画・分析)、最終用途産業(小売・eコマース、BFSI)、地域別 - 2031年までの世界予測」と題し、主要5地域の拡張アナリティクス市場を詳細に分析し、現在の市場動向、市場規模、市場シェア、最近の動向、2031年までの予測などに重点を置いています。
拡張アナリティクス市場は、2024年から2031年までのCAGR27.4%で、2031年までに1,044億米ドルに達すると予測されます。
拡張アナリティクス市場は、データ主導の意思決定に対する需要の拡大や、これらのソリューションの展開と拡張性を高めるクラウドコンピューティングの採用拡大が成長の原動力となっています。しかし、データのプライバシーやセキュリティに関する懸念が市場の成長を抑制しています。また、拡張アナリティクスの営業・マーケティングへの応用が拡大していることから、市場関係者には成長機会がもたらされると期待されています。しかし、既存のビジネスプロセスとの複雑な統合が大きな課題となっています。さらに、機械学習と自然言語処理(NLP)技術の組み込みの増加は、拡張アナリティクス市場における顕著な動向です。
(注:SWOT分析は上位5社について提供される)
Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031.
The research report titled 'Augmented Analytics Market by Offering (Software, Services), Deployment Mode, Organization Size, Application (Marketing & Sales, Financial Planning & Analysis), End-use Industry (Retail & E-commerce, BFSI), and Geography-Global Forecast to 2031' provides an in-depth analysis of augmented analytics market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The augmented analytics market is expected to reach $104.4 billion by 2031, at a CAGR of 27.4% from 2024 to 2031.
The augmented analytics market is experiencing growth driven by the rising demand for data-driven decision-making and the expanding adoption of cloud computing, which enhances the deployment and scalability of these solutions. However, concerns regarding data privacy and security are constraining market growth. In addition, the growing application of augmented analytics in sales and marketing is expected to generate growth opportunities for market players. However, complex integration with existing business processes poses a significant challenge. Furthermore, the rising incorporation of machine learning and natural language processing (NLP) technologies is a prominent trend in the augmented analytics market.
The augmented analytics market is segmented into offering (software and services [training & consulting services, deployment & integration services, and support & maintenance services]), deployment mode (cloud-based and on-premise), organization size (large enterprises and small & medium-sized enterprises), application (marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications), and end-use industry (retail & E-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries). The study also evaluates industry competitors and analyses the market at the regional and country levels.
Based on offering, this market is segment into software and services. In 2024, the software categorized is expected to account for the larger share of over 64.0% of the augmented analytics market. The large market share of this segment is driven by several key factors, including ongoing advancements by companies in cloud computing for augmented analytics, which enhance scalability and software deployment. Additionally, there is an increasing demand among businesses for augmented analytics solutions that deliver insights and recommendations tailored to customer preferences. However, the services category is poised to register a higher CAGR during the forecast period.
Based on deployment mode, this market is segmented into cloud-based and on-premise modes. In 2024, the cloud-based segment is expected to account for the largest share of over 66.0% of the market, and it is also poised to register a higher CAGR during the forecast period. The large market share of this segment is attributed to the rising demand for robust commercial data protection measures, such as encryption, access control, and threat detection. Moreover, there is a growing need to reduce employee workload related to managing infrastructure, software updates, and security concerns through the adoption of cloud-based augmented analytics solutions.
Based on organization size, this market is segmented into large enterprises and small & medium-sized enterprises. In 2024, the large enterprises category is expected to account for the larger share of over 71.0% of the market. However, the small & medium-sized enterprises segment is poised to register a higher CAGR during the forecast period. The rapid growth of this segment is attributed to the ongoing development of on-premise infrastructure for subscription-based augmented analytics solutions in small and medium-sized enterprises (SMEs). Furthermore, there is a rising adoption of augmented analytics solutions among SMEs aimed at enhancing the security and privacy of their corporate data.
Based on application, this market is segmented into marketing & sales analytics, financial planning & analysis, supply chain management, human resource management, business intelligence & reporting, predictive analytics, customer analytics, and other applications. In 2024, the marketing & sales analytics segment is expected to account for the largest share of over 24.0% of the market. The large market share of this segment is driven by the increasing trend of utilizing augmented analytics solutions for marketing. These tools generate dashboards and reports for data collection and analysis, enhancing decision-making. Businesses are increasingly leveraging augmented analytics to assess the effectiveness of performance marketing initiatives, measure ROI, and identify successful strategies. However, the financial planning & analysis segment is poised to register the highest CAGR during the forecast period.
Based on end-use industry, this market is segmented into retail & e-commerce, healthcare, BFSI, manufacturing, government, automotive, transportation, media & entertainment, energy & utilities, IT & telecommunication, military & defense, and other end-use industries. In 2024, the retail & e-commerce segment is expected to account for the largest share of over 22.0% of the market. The large market share of this segment is attributed to the rising adoption of augmented analytics solutions in retail and e-commerce. These tools are utilized to analyze historical data and forecast future product demand, thereby improving inventory management and reducing stockouts. Additionally, retailers and e-commerce businesses are increasingly using augmented analytics to study customer behavior across multiple channels, helping to identify patterns and preferences. However, the BFSI segment is poised to register the highest CAGR during the forecast period.
Based on geography, this market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 33.0% of the market. The large market share of this region is driven by the rising adoption of AI and machine learning in augmented analytics solutions to mitigate cyberattacks across local businesses. Additionally, there is a growing utilization of augmented analytics across various industries to deliver personalized and self-service options to customers in North America. However, Asia-Pacific is expected to register the highest CAGR of over 29.0% during the forecast period.
The key players operating in the augmented analytics market are Salesforce, Inc. (U.S.), SAP SE (Germany), International Business Machines Corporation (U.S.), Microsoft Corporation (U.S.), Oracle Corporation (U.S.), MicroStrategy Incorporated (U.S.), Domo, Inc. (U.S.), SAS Institute Inc. (U.S.), QlikTech International A.B. (U.S.), Cloud Software Group, Inc. (U.S.), Sisense Ltd. (U.S.), ThoughtSpot, Inc. (U.S.), Yellowfin International Pty Ltd ( A Subsidiary of Idera, Inc.) (U.S.), Pyramid Analytics B.V. (Netherlands), and Alteryx, Inc. (U.S.).
Augmented Analytics Market Assessment-by Offering
Augmented Analytics Market Assessment-by Deployment Mode
Augmented Analytics Market Assessment-by Organization Size
Augmented Analytics Market Assessment-by Application
Augmented Analytics Market Assessment-by End-use Industry
Augmented Analytics Market Assessment-by Geography
(Note: SWOT Analysis Will Be Provided for the Top 5 Companies)