生鮮野菜の市場規模、シェア、成長分析：製品別、流通チャネル別、最終用途別、栽培方法別、地域別 - 産業予測 2025～2032年

生鮮野菜の世界市場規模は2023年に8,141億1,000万米ドルと評価され、2024年の1兆192億7,000万米ドルから2032年には6兆1,535億米ドルに成長し、予測期間（2025～2032年）のCAGRは25.2％で成長する見通しです。

生鮮野菜市場は、健康的で栄養価の高い選択肢を求める消費者の嗜好がますます高まっていることを背景に、世界の食品業界において引き続き重要かつ進化するセグメントです。葉物野菜から根菜類まで多様な農産物を扱うこの市場は、ウェルネスと持続可能な食習慣に対する意識の高まりの中で活況を呈しています。都市化とライフスタイルの変化は、便利でありながら栄養価の高い食品への需要をさらに高めています。COVID-19の大流行は、生鮮野菜の強固なサプライ・チェーンの重要性を浮き彫りにし、消費者の変化への適応性を示しました。さらに、精密農業や持続可能な実践といった農業技術の進歩が、製品の品質と寿命を向上させています。健康志向が高まり続ける中、この分野は世界市場で安定した成長を遂げようとしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

生鮮野菜市場規模：製品別

• 市場概要
• トマト
• タマネギ
• キャベツ
• キュウリ
• ナス
• 豆
• ニンジン
• その他

生鮮野菜市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

生鮮野菜市場規模：最終用途別

• 市場概要
• 家庭用
• 商業用

生鮮野菜市場規模：栽培方法別

• 市場概要
• 従来型
• オーガニック

生鮮野菜市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Dole plc（Ireland）
• Fresh Del Monte Produce Inc.（United States）
• Costa Group Holdings Limited（Australia）
• Robinson Fresh（United States）
• Driscoll's, Inc.（United States）
• Keelings（Ireland）
• Mirak Group（United Arab Emirates）
• Fruitable Fresh Sdn Bhd（Malaysia）
• Naturipe Farms（United States）
• Goknur Gida（Turkey）
• EMONA Co. Ltd.（Japan）
• Fresgarrido（Spain）
• BelOrta（Belgium）
• Bonduelle S.A.（France）
• Greenyard NV（Belgium）
• Calavo Growers, Inc.（United States）
• Total Produce plc（Ireland）
• Sakata Seed Corporation（Japan）
• Takii & Co., Ltd.（Japan）
• Vilmorin & Cie SA（France）

結論と提言

Global Fresh Vegetables Market size was valued at USD 814.11 billion in 2023 and is poised to grow from USD 1019.27 billion in 2024 to USD 6153.5 billion by 2032, growing at a CAGR of 25.2% during the forecast period (2025-2032).

The fresh vegetables market remains a vital and evolving segment of the global food industry, driven by an ever-increasing consumer preference for healthy, nutrient-rich options. With a diverse array of produce from leafy greens to root vegetables, the market is thriving amid a growing awareness of wellness and sustainable eating habits. Urbanization and changing lifestyles further amplify the demand for convenient yet nutritious foods. The COVID-19 pandemic highlighted the importance of a robust supply chain for fresh vegetables, showcasing its adaptability to consumer shifts. Furthermore, advancements in agricultural technology, such as precision farming and sustainable practices, are enhancing product quality and longevity. As health-conscious preferences continue to rise, this sector is poised for consistent growth in the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Vegetables Market Segments Analysis

Global Fresh Vegetables Market is segmented by Product, Distribution Channel, End Use, Farming Method and region. Based on Product, the market is segmented into Tomato, Onion, Cabbage, Cucumber, Eggplant, Beans, Carrot and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End Use, the market is segmented into Household and Commercial. Based on Farming Method, the market is segmented into Conventional and Organic. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Vegetables Market

The global fresh vegetables market is significantly driven by the growing awareness of the health benefits linked to the consumption of fresh produce. As individuals become more health-conscious, they tend to prioritize nutritious and natural food options, leading to an increased demand for fresh vegetables. This trend reflects a broader shift towards healthier eating habits, as consumers recognize the role that fresh vegetables play in promoting overall well-being and preventing various health issues. Consequently, this heightened interest in nutritious foods is poised to continue influencing market growth and shaping consumer choices in the fresh vegetable sector.

Restraints in the Global Fresh Vegetables Market

The Global Fresh Vegetables market faces significant challenges due to the seasonal variations in the availability of fresh produce. These fluctuations can create supply difficulties that affect market stability, often resulting in unpredictable price volatility. As certain vegetables become scarce during off-seasons, vendors may struggle to meet consumer demand, leading to increased costs and reduced accessibility for buyers. Furthermore, this unpredictability can impact the overall profitability of businesses within the industry, compelling them to develop strategies to mitigate risks associated with seasonal supply constraints while ensuring a steady flow of products throughout the year.

Market Trends of the Global Fresh Vegetables Market

The Global Fresh Vegetables market is witnessing a notable trend driven by a rising consumer preference for organic and locally-sourced produce. As health-conscious buyers become more aware of the benefits of minimizing chemical exposure and supporting sustainability, there is an escalating demand for fresh vegetables that align with these values. This shift is prompting retailers and suppliers to enhance their offerings of organic and farm-to-table products, leading to growth in local farming initiatives and community-supported agriculture. Consequently, the market is evolving, with consumers favoring fresh, nutritious options that also contribute to a reduced carbon footprint.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Vegetables Market Size by Product & CAGR (2025-2032)

• Market Overview
• Tomato
• Onion
• Cabbage
• Cucumber
• Eggplant
• Beans
• Carrot
• Others

Global Fresh Vegetables Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Vegetables Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Fresh Vegetables Market Size by Farming Method & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fresh Vegetables Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End Use, Farming Method)
  • US
  • Canada
• Europe (Product, Distribution Channel, End Use, Farming Method)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End Use, Farming Method)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End Use, Farming Method)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End Use, Farming Method)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robinson Fresh (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Driscoll's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keelings (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mirak Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruitable Fresh Sdn Bhd (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturipe Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goknur Gida (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMONA Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresgarrido (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BelOrta (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonduelle S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenyard NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakata Seed Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takii & Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vilmorin & Cie SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations