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市場調査レポート
商品コード
1716375
生鮮野菜市場の2032年までの予測:製品タイプ、栽培方法、流通チャネル、用途、エンドユーザー、地域別の世界分析Fresh Vegetables Market Forecasts to 2032 - Global Analysis By Product Type, Farming Method, Distribution Channel, Application, End User and By Geography |
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生鮮野菜市場の2032年までの予測:製品タイプ、栽培方法、流通チャネル、用途、エンドユーザー、地域別の世界分析 |
出版日: 2025年04月03日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
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Stratistics MRCによると、世界の生鮮野菜市場は2025年に2,593億米ドルを占め、予測期間中のCAGRは5.2%で成長し、2032年には3,697億米ドルに達する見込みです。
生鮮野菜は、植物から収穫され、収穫後すぐに消費される未加工の生野菜です。野菜には通常、ビタミン、ミネラル、食物繊維、抗酸化物質などの必須栄養素が豊富に含まれています。葉菜類、根菜類、アブラナ科の品種を含むこれらの野菜は、鮮明な食感と鮮やかな色で知られ、その新鮮さを示しています。缶詰や冷凍の野菜とは異なり、新鮮な野菜は保存料や添加物を使用していないため、より健康的な選択肢となります。新鮮な野菜を定期的に摂取することは、その栄養密度の高さから、全身の健康を維持するために極めて重要です。
世界保健機関(WHO)によると、肥満の有病率は1975年以来ほぼ3倍に増加しており、2021年時点で19億人以上の成人が太りすぎです。
高まる健康意識
消費者の健康意識の高まりが市場を大きく押し上げています。栄養価の高い食生活を優先する人が増えるにつれ、新鮮な有機野菜や地元産野菜の需要が高まっています。消費者は新鮮な野菜に関連する健康上の利点についてますます認識するようになっており、野菜中心の食生活の人気を牽引しています。この動向は、持続可能な農業慣行へのシフトによってさらに後押しされ、生鮮野菜市場が成長を続け、健康志向のライフスタイルに対応することを確実にしています。
サプライチェーンの脆弱性
市場におけるサプライチェーンの脆弱性は、可用性の途絶や価格の不安定につながり、重大な悪影響を及ぼす可能性があります。天候、輸送の遅れ、労働力不足などの要因が欠品を引き起こし、消費者や小売業者のコストを上昇させる。さらに、サプライチェーンの混乱は、生鮮品が時間内に市場に届かない可能性があるため、廃棄につながることもあります。こうした不確実性は、消費者の信頼を損ない、企業の安定操業の妨げとなり、最終的には市場全体の安定と成長に影響を及ぼします。
有機農産物や地元産農産物への需要
消費者の健康志向と環境意識の高まりに伴い、市場における有機農産物や地元産農産物への需要は着実に高まっています。化学合成農薬や化学肥料を使用しない有機野菜は、より健康的な選択肢とみなされています。さらに、地元で調達された農産物は、鮮度や風味が高く、輸送距離が短いため環境への影響が少ないと評価されています。このような有機農産物や地元産農産物へのシフトは、消費者が健康や持続可能性の価値観に沿った製品を求めるようになり、市場を再構築しています。
食品の安全性への懸念
市場における食品の安全性への懸念は、消費者の信頼と需要に深刻な影響を与える可能性があります。農薬、有害細菌、病原菌の混入といった問題は、健康リスク、製品回収、さらには生産者の法的責任につながる可能性があります。これは、影響を受けたブランドの評判を損なうだけでなく、規制当局の監視やコストを増大させる。その結果、消費者は有機農産物などのより安全な代替品にシフトし、市場の安定性と従来型野菜に対する消費者の信頼の低下につながる可能性があります。
COVID-19の影響
COVID-19の大流行は市場に大きな影響を与え、サプライチェーンを混乱させ、労働力不足を引き起こしました。移動と取引の制限によって農産物の輸送に遅れが生じ、供給不足と価格の上昇を招いた。同時に消費者の行動も変化し、家庭料理や健康志向が高まりました。その結果、生鮮野菜に対する需要が高まる一方、流通や生産における課題が市場に不安定さをもたらし、生産者と消費者の双方に影響を与えました。
予測期間中、葉物野菜部門が最大となる見込み
葉物野菜セグメントは、その高い栄養価と様々な料理への汎用性から、予測期間中最大の市場シェアを占めると予想されます。健康的な植物性食生活への需要が高まる中、葉物野菜は消費者の毎日の食事の主食となっています。ビタミン、ミネラル、食物繊維を豊富に含むこれらの野菜は、その健康上の利点からますます好まれるようになっています。その人気は高まり続けており、新鮮で栄養価の高い選択肢を求める需要に応えようと、生産と流通の努力が続けられています。
予測期間中にCAGRが最も高くなると予想されるのは家庭用消費分野です。
予測期間中、家庭消費分野が最も高い成長率を示すと予測されます。健康上の利点に対する認識が高まるにつれて、家庭は毎日の食事に野菜を多く取り入れるようになり、生鮮食品の需要を促進しています。野菜はバランスの取れた栄養摂取に不可欠であると考えられており、食料品の買い物の常連となっています。さらに、家庭菜園の動向も、野菜消費の自給率向上に寄与しています。このような健康と利便性への関心の高まりが市場力学を形成しています。
予測期間中、アジア太平洋地域が最大の市場シェアを占めると予想されます。中国、インド、日本などの国々が主要企業であり、新鮮で有機的な地元産の農産物に対する需要が増加しています。都市化は、中間層の増加とともに消費をさらに促進しています。さらに、この地域の豊かな農業の多様性は、国内外両方の市場に対応する多種多様な生鮮野菜を支えています。より健康的な食生活への動向が、この分野の将来の成長を形成しています。
予測期間中、北米地域は農業技術の進歩により最も高いCAGRを示すと予想されます。消費者は新鮮な野菜を食べることの健康上の利点に気づきつつあり、それが野菜の需要増につながっています。さらに、植物由来の食事は、その健康上の利点と環境への好影響が認識され、主流になりつつあります。このような食生活の変化は、重要な栄養源としての野菜の消費量増加につながっています。
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
According to Stratistics MRC, the Global Fresh Vegetables Market is accounted for $259.3 billion in 2025 and is expected to reach $369.7 billion by 2032 growing at a CAGR of 5.2% during the forecast period. Fresh vegetables are raw, unprocessed produce that is harvested from plants and consumed shortly after picking. They are typically rich in essential nutrients such as vitamins, minerals, fiber, and antioxidants. These vegetables, including leafy greens, root crops, and cruciferous varieties, are known for their crisp texture and vibrant colors, indicating their freshness. Unlike canned or frozen alternatives, fresh vegetables are free from preservatives and additives, making them a healthier option. Regular consumption of fresh vegetables is crucial for maintaining overall health and well-being due to their nutrient-dense nature.
According to the World Health Organization, the prevalence of obesity has nearly tripled since 1975, with over 1.9 billion adults being overweight as of 2021.
Growing health consciousness
The growing health consciousness among consumers is significantly boosting the market. As more people prioritize nutritious diets, the demand for fresh, organic, and locally sourced vegetables is rising. Consumers are becoming increasingly aware of the health benefits associated with fresh produce, driving the popularity of vegetable-based diets. This trend is further supported by a shift towards sustainable farming practices, ensuring that the fresh vegetable market continues to grow and cater to health-focused lifestyles.
Supply chain vulnerability
Supply chain vulnerabilities in the market can have significant negative effects, leading to disruptions in availability and price instability. Factors such as weather conditions, transportation delays, and labor shortages can cause shortages, increasing costs for consumers and retailers. Additionally, supply chain disruptions can lead to waste, as perishable goods may not reach markets in time. This uncertainty undermines consumer trust and hampers the ability of businesses to maintain steady operations, ultimately affecting the market's overall stability and growth.
Demand for organic and locally sourced produce
The demand for organic and locally sourced produce in the market is steadily increasing as consumers become more health-conscious and environmentally aware. Organic vegetables, free from synthetic pesticides and fertilizers, are seen as a healthier choice. Additionally, locally sourced produce is valued for its freshness, flavor, and reduced environmental impact due to shorter transportation distances. This shift towards organic and local sourcing is reshaping the market, with consumers seeking products that align with their health and sustainability values.
Food safety concerns
Food safety concerns in the market can severely impact consumer confidence and demand. Issues such as contamination with pesticides, harmful bacteria, or pathogens can lead to health risks, product recalls, and even legal consequences for producers. This not only damages the reputation of affected brands but also increases regulatory scrutiny and costs. As a result, consumers may shift towards safer alternatives, such as organic produce, leading to a decline in market stability and consumer trust in conventional vegetables.
Covid-19 Impact
The COVID-19 pandemic had a profound impact on the market, disrupting supply chains and causing labor shortages. Restrictions on movement and trade led to delays in the transportation of produce, resulting in supply shortages and price increases. At the same time, consumer behavior shifted, with a growing preference for home-cooked meals and healthier eating. This led to higher demand for fresh vegetables, while challenges in distribution and production created instability in the market, affecting both producers and consumers.
The leafy vegetables segment is expected to be the largest during the forecast period
The leafy vegetables segment is expected to account for the largest market share during the forecast period, due to their high nutritional value and versatility in various dishes. With the growing demand for healthy, plant-based diets, leafy vegetables have become a staple in consumers' daily meals. Rich in vitamins, minerals, and fiber, these vegetables are increasingly favored for their health benefits. Their popularity continues to rise, driving production and distribution efforts to meet the demand for fresh, nutritious options.
The household consumption segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the household consumption segment is predicted to witness the highest growth rate. With increasing awareness of health benefits, households are incorporating more vegetables into their daily diets, fueling demand for fresh produce. Vegetables are seen as essential for balanced nutrition, making them a regular part of grocery shopping. Additionally, the trend of home gardening has contributed to increased self-sufficiency in vegetable consumption. This growing focus on health and convenience is shaping the market dynamics.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. Countries like China, India, and Japan are key players, with increasing demand for fresh, organic, and locally sourced produce. Urbanization, along with a growing middle class, is further propelling consumption. Additionally, the region's rich agricultural diversity supports a wide variety of fresh vegetables, catering to both domestic and international markets. The trend toward healthier eating is shaping future growth in this sector.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by technological advancements in agriculture. Consumers are becoming more aware of the health benefits of eating fresh vegetables, leading to an increased demand for them. Additionally, plant-based eating is becoming more mainstream due to its perceived health benefits and positive environmental impact. This dietary shift is leading to a higher consumption of vegetables as a key source of nutrition.
Key players in the market
Some of the key players profiled in the Fresh Vegetables Market include Dole Food Company, Fresh Del Monte Produce, Taylor Farms, Bonduelle Group, Calavo Growers, Conagra Brands, Church Brothers Farms, Green Giant (B&G Foods), SunFed, Ardo Group, Keelings, Driscoll's, Inc., Costa Group Holdings Limited, Sakata Seed Corporation, Takii & Co., Ltd. and Vilmorin & Cie SA.
In April 2025, Bonduelle Group has sold two production plants specializing in the manufacturing of ready-to-eat salads in Germany to Taylor Farms and Foodiverse.Foodiverse, with its European business operations, will manage all activities for the unified businesses and will strengthen Foodiverse's position in the German market, with the partnership of Taylor Farms, according to the companies.
In February 2025, Conagra Brands, Inc. announced that its upcoming presentation at the annual Consumer Analyst Group of New York (CAGNY) Conference will detail Conagra's advantaged market position, perspective on the evolving consumer environment, and unique focus on the science of growth.