生鮮フルーツの市場規模・シェア・成長分析：製品別、流通チャネル別、鮮度別、性質別、包装タイプ別 - 産業予測 2025～2032年

生鮮フルーツの世界市場規模は2023年に5,943億2,000万米ドルとなり、予測期間（2025～2032年）のCAGRは3.8%で、2024年の6,169億米ドルから2032年には8,313億7,000万米ドルに成長する見通しです。

生鮮フルーツと飲料の市場は、新興国と先進国の両方における健康意識の高まりと果物の利点に関する知識の増加によって、著しい成長を遂げています。人口増加、都市化、可処分所得の増加などの要因が需要を促進しています。国際食品情報協議会の調査によると、より多くの消費者が外食に関心を持ち、生鮮食品の消費をさらに促進しています。先進地域における簡便食品への動向も、この成長に寄与しています。ガス置換包装や食用コーティングといった包装の革新は、製品の鮮度と保存性を高めることになります。しかし、政府の厳しい規制と生鮮果物に関連する高コストは、将来の市場拡大を妨げる課題として残っています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

生鮮フルーツ市場規模：製品別

• 市場概要
• リンゴとナシ
• バナナ
• ベリーとブドウ
• 柑橘類
• スイカとメロン
• マンゴーとグアバ
• パイナップル
• その他

生鮮フルーツ市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

生鮮フルーツ市場規模：鮮度別

• 市場概要
• 生鮮
• 半生鮮
• 冷凍
• 乾燥

生鮮フルーツ市場規模：性質別

• 市場概要
• オーガニック
• 従来型

生鮮フルーツ市場規模：包装タイプ別

• 市場概要
• ばら売り
• 袋売り
• 容器
• クラムシェル

生鮮フルーツ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Dole plc（Ireland）
• Calavo Growers（United States）
• Wilmar International（Singapore）
• Del Monte Foods（United States）
• Fresh Del Monte Produce Inc.（Cayman Islands）
• Total Produce plc（Ireland）
• Chiquita Brands International（United States）
• Sunkist Growers, Inc.（United States）
• T&G Global Limited（New Zealand）
• San Miguel Corporation（Philippines）
• Sumitomo Corporation（Japan）
• Mission Produce（United States）
• Westfalia Fruit（South Africa）
• Camposol Holding（Peru）
• Hortifrut（Chile）
• Costa Group Holdings（Australia）
• Orchard Supply Hardware（United States）
• The Wonderful Company（United States）
• Blue Skies Holdings（United Kingdom）

結論と提言

Global Fresh Fruits Market size was valued at USD 594.32 billion in 2023 and is poised to grow from USD 616.9 billion in 2024 to USD 831.37 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The market for fresh fruits and beverages is experiencing significant growth driven by heightened health awareness and increased knowledge of the benefits of fruits in both emerging and developed nations. Factors such as population growth, urbanization, and rising disposable incomes are fueling demand. The International Food Information Council's survey indicates more consumers are concerned about eating out, further promoting fresh food consumption. The trend towards convenience foods in developed regions also contributes to this growth. Innovations in packaging, such as modified atmosphere packaging and edible coatings, are set to enhance the freshness and shelf life of products. However, stringent government regulations and high costs associated with fresh fruit remain challenges that could hinder market expansion in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fruits market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fruits Market Segments Analysis

Global Fresh Fruits Market is segmented by Product, Distribution Channel, Freshness, Nature, Packaging Type and region. Based on Product, the market is segmented into Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon and Melon, Mangoes and Guava, Pineapples and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Freshness, the market is segmented into Fresh, Semi-Fresh, Frozen and Dried. Based on Nature, the market is segmented into Organic and Conventional. Based on Packaging Type, the market is segmented into Loose, Bags, Containers and Clamshells. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fruits Market

The Global Fresh Fruits market is experiencing growth driven by heightened consumer awareness regarding the health advantages associated with fresh fruit consumption. As individuals become more informed about the nutritional value of these fruits, they are incorporating them more frequently into their diets. Fresh fruits are rich in essential vitamins, minerals, fiber, and other beneficial nutrients, contributing to improved health and well-being. Moreover, their consumption is linked to a reduced risk of chronic diseases, including cancer, diabetes, and heart disease, further propelling demand in the market as people prioritize healthier lifestyle choices.

Restraints in the Global Fresh Fruits Market

The Global Fresh Fruits market faces a significant restraint due to the highly seasonal nature of fresh fruit availability. Many fruits are only in season during specific times of the year, resulting in potential supply shortages and unpredictable price fluctuations. These factors complicate purchasing decisions for both retailers and consumers, as they struggle to navigate the inconsistencies in availability. Consequently, this seasonality can hinder the market's overall stability and predictability, making it challenging for businesses to manage inventory and for customers to plan their purchases effectively throughout the year.

Market Trends of the Global Fresh Fruits Market

The global fresh fruits market is witnessing a significant upward trend, primarily propelled by the increasing consumer inclination towards healthy and natural food options. As health consciousness intensifies, fresh fruits are celebrated not only for their rich vitamins and minerals but also for their role in holistic wellness. This trend is particularly pronounced in emerging economies, where rising disposable incomes and a shift towards modern dietary habits are catalyzing a surge in demand for premium-quality fresh produce. Retailers are responding with expansive offerings, reinforcing the market's growth potential and presenting lucrative opportunities for stakeholders across the supply chain.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Fresh Fruits Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apples & Pears
• Bananas
• Berries & Grapes
• Citrus Fruits
• Watermelon and Melon
• Mangoes and Guava
• Pineapples
• Others

Global Fresh Fruits Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Fruits Market Size by Freshness & CAGR (2025-2032)

• Market Overview
• Fresh
• Semi-Fresh
• Frozen
• Dried

Global Fresh Fruits Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Fresh Fruits Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Loose
• Bags
• Containers
• Clamshells

Global Fresh Fruits Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • US
  • Canada
• Europe (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Freshness, Nature, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (Cayman Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chiquita Brands International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunkist Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T&G Global Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sumitomo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mission Produce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westfalia Fruit (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camposol Holding (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hortifrut (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orchard Supply Hardware (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wonderful Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Skies Holdings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations