デジタルエクスペリエンスプラットフォーム市場規模、シェア、成長分析：コンポーネント別、展開別、用途別、価格モデル別、組織規模別、業種別、地域別 - 産業予測 2025～2032年

デジタルエクスペリエンスプラットフォーム市場規模は2023年に134億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは10.0%で、2024年の147億7,000万米ドルから2032年には316億7,000万米ドルに成長する見通しです。

デジタルエクスペリエンスプラットフォーム市場は、顧客体験の向上に対する需要の高まりと、パーソナライズされたインタラクションへの動向の高まりによって、大きな成長が見込まれています。世界のデジタル化とさまざまなデジタルトランスフォーメーションイニシアチブの立ち上げが、市場の需要をさらに促進すると予想されます。さらに、eコマースや小売活動の世界の拡大は、デジタルエクスペリエンスプラットフォームプロバイダーに新たな機会を提供しています。人工知能の統合、消費者の嗜好の変化、顧客エンゲージメントの重視は、世界市場の開発をサポートすると予想されます。しかし、統合の難しさ、高い導入コスト、変化への抵抗といった課題が、全体的な需要の見通しを妨げる可能性があります。企業は、デジタルエクスペリエンスプラットフォームの進化する展望を十分に活用するために、こうした制約を乗り越えなければならないです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析

デジタルエクスペリエンスプラットフォーム市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• プラットフォーム
  • ウェブコンテンツ管理
  • デジタル資産管理
  • 製品情報管理
  • 分析人工知能機械学習
  • その他
• サービス
  • プロフェッショナルサービス
  • コンサルティング
  • サポートとメンテナンス
  • トレーニング
  • マネージドサービス

デジタルエクスペリエンスプラットフォーム市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

デジタルエクスペリエンスプラットフォーム市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 企業対消費者（B2C）
• 企業間取引（B2B）
• その他

デジタルエクスペリエンスプラットフォーム市場規模：価格モデル別& CAGR（2025-2032）

• 市場概要
• サブスクリプション
• ユーザーベース
• トランザクションベース

デジタルエクスペリエンスプラットフォーム市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

デジタルエクスペリエンスプラットフォーム市場規模：業界別& CAGR（2025-2032）

• 市場概要
• ITおよび通信
• 銀行金融サービス保険（BFSI）
• 小売り
• ヘルスケア
• 製造業
• 旅行とホスピタリティ
• メディアとエンターテイメント
• 公共部門

デジタルエクスペリエンスプラットフォーム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Adobe Inc.（USA）
• Salesforce, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• International Business Machines Corporation（IBM）（USA）
• Sitecore（Denmark）
• Acquia（USA）
• Liferay, Inc.（USA）
• Optimizely（USA）
• OpenText Corporation（Canada）
• Kentico Software（Czech Republic）
• Bloomreach（USA）
• Crownpeak（USA）
• SDL plc（United Kingdom）
• Progress Software Corporation（USA）
• The Trade Desk, Inc.（USA）
• Tencent Holdings Ltd.（China）
• HCL Technologies（India）
• HubSpot, Inc.（USA）
• Sprinklr, Inc.（USA）

結論と提言

Digital Experience Platform Market size was valued at USD 13.43 billion in 2023 and is poised to grow from USD 14.77 billion in 2024 to USD 31.67 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The digital experience platform market is poised for significant growth, driven by the rising demand for enhanced customer experiences and the increasing trend toward personalized interactions. Global digitization and the launch of various digital transformation initiatives are expected to further spur market demand. Additionally, the expansion of e-commerce and retail activities worldwide provides new opportunities for digital experience platform providers. The integration of artificial intelligence, shifting consumer preferences, and a focus on customer engagement are anticipated to support global market development. However, challenges such as integration difficulties, high deployment costs, and resistance to change may hinder the overall demand outlook. Companies must navigate these constraints to fully leverage the evolving landscape of digital experience platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Experience Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Experience Platform Market Segments Analysis

Global Digital Experience Platform Market is segmented by Component, Deployment, Application, Pricing Model, Organization Size, Vertical and region. Based on Component, the market is segmented into Platform and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Business-to-Consumer (B2C), Business-to-Business (B2B), and Others. Based on Pricing Model, the market is segmented into Subscription, Per-user and Transaction-based. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Vertical, the market is segmented into IT and Telecom, Banking, Financial Services, and Insurance (BFSI), Retail, Healthcare, Manufacturing, Travel and Hospitality, Media and Entertainment and Public Sector. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Experience Platform Market

The Digital Experience Platform market is witnessing significant growth driven by the rapidly changing consumer preferences globally. As customers increasingly seek personalized interactions, businesses are prioritizing enhanced customer engagement and loyalty strategies. Digital experience platforms are essential in delivering tailored experiences, thus catering to these evolving consumer expectations. This shift toward personalized customer journeys not only enhances user satisfaction but also fosters deeper brand loyalty, further propelling the demand for such platforms. As companies strive to adapt to these trends, the focus on creating optimal digital experiences becomes vital for market expansion and competitiveness in the dynamic business landscape.

Restraints in the Digital Experience Platform Market

The growth of the Digital Experience Platform market faces several constraints stemming from the necessity for data to enhance user experiences, which in turn is subject to various privacy regulations and standards. The contentious issue of data ownership has sparked significant concerns regarding data privacy, particularly relating to the methods and purposes for which companies employ this data. As organizations navigate these complexities, the resulting hesitations and compliance challenges may inhibit the expansion of the market, ultimately affecting their ability to deliver seamless digital experiences to consumers and businesses alike.

Market Trends of the Digital Experience Platform Market

The Digital Experience Platform (DXP) market is witnessing a prominent trend towards AI-powered personalization, with solution providers increasingly integrating advanced artificial intelligence capabilities into their offerings. This trend not only enhances user experiences through tailored content and interaction but also drives automation, enabling companies to optimize engagement and retention strategies. As businesses recognize the competitive advantage of personalized digital experiences, the demand for DXPs equipped with AI functionalities is expected to surge, creating new growth opportunities for market players. This evolution reflects a broader shift towards data-driven strategies, positioning AI as a pivotal element in the future landscape of digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Digital Experience Platform Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platform
  • Web Content Management
  • Digital Asset Management
  • Product Information Management
  • Analytics, Artificial Intelligence, and Machine Learning
  • Others
• Services
  • Professional Services
  • Consulting
  • Support and Maintenance
  • Training
  • Managed Services

Global Digital Experience Platform Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Digital Experience Platform Market Size by Application & CAGR (2025-2032)

• Market Overview
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Others

Global Digital Experience Platform Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• Per-user
• Transaction-based

Global Digital Experience Platform Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Digital Experience Platform Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Retail
• Healthcare
• Manufacturing
• Travel and Hospitality
• Media and Entertainment
• Public Sector

Global Digital Experience Platform Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liferay, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kentico Software (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomreach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crownpeak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDL plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Progress Software Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Trade Desk, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations