酒類菓子類の市場規模、シェア、成長分析：製品タイプ別、アルコール度数別、流通チャネル別、価格帯別、包装タイプ別、地域別 - 産業予測 2025～2032年

酒類菓子類2023年の市場規模は8億米ドルで、2024年の8億5,000万米ドルから2032年には14億米ドルに成長し、予測期間（2025～2032年）のCAGRは6.4％で成長する見通しです。

消費者の嗜好は、特にミレニアル世代を中心に進化しており、特に英国、ドイツ、ベルギーといった欧州の主要市場で、酒入り菓子類の需要急増につながっています。チョコレートをアルコールと混ぜるというトレンドの高まりは、アルコール飲料を楽しむ新たな道を開き、世界の市場の大幅な成長を促しています。この市場拡大の原動力となっているのは、自家製酒入りお菓子の人気の高まりと、プレミアム製品に大きく後押しされる消費者層です。この勢いを生かすには、効果的なマーケティング戦略が不可欠であり、特にこうした菓子類を贈ることが新興国市場で人気を集めています。しかし、原材料価格の変動やプレミアム商品の高価格帯といった課題は、より広範な普及を妨げる可能性があります。全体として、職人によるアルコール入り菓子の台頭は、このニッチ市場におけるアルコール消費習慣の変化と消費者支出の増加を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

酒類菓子類市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• チョコレート
• ハードキャンディー
• グミ
• キャラメル
• タフィー

酒類菓子類市場規模：アルコール度数別& CAGR（2025-2032）

• 市場概要
• アルコール
• ノンアルコール
• 低アルコール

酒類菓子類市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 菓子類店
• コンビニエンスストア
• オンライン小売
• 免税店

酒類菓子類市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• エコノミー
• ミッドレンジ
• プレミアム

酒類菓子類市場規模：包装タイプ別& CAGR（2025-2032）

• 市場概要
• バッグとパウチ
• ボックス
• 缶詰
• FTバスケット

酒類菓子類市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Ferrero（Italy）
• Neuhaus（Belgium）
• Toms Gruppen（Germany）
• Fazer Liqueur Fills（Finland）
• Mars（United States）
• Booz Drops（United States）
• Hershey's（United States）
• Abtey Chocolate Factory（United Kingdom）
• Lindt & Sprungli（Switzerland）
• Godiva Chocolatier（Belgium）
• Guylian（Belgium）
• Leonidas（Belgium）
• Valrhona（France）
• Callebaut（Belgium）
• Puratos（Belgium）
• Barry Callebaut（Switzerland）
• Cargill（United States）
• Ingredion（United States）
• DSM（Netherlands）
• Tate & Lyle（United Kingdom）

結論と提言

Liquor Confectionery Market size was valued at USD 0.8 billion in 2023 and is poised to grow from USD 0.85 billion in 2024 to USD 1.4 billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).

Consumer preferences are evolving, particularly among millennials, leading to a surge in demand for liquor-infused confectionery, especially in key European markets like the U.K., Germany, and Belgium. The growing trend of mixing chocolates with alcohol has opened new avenues for enjoying alcoholic beverages, facilitating significant global market growth. This expansion is fueled by the rising popularity of homemade liquor-infused treats and a consumer base largely driven by premium product offerings. Effective marketing strategies will be essential to harness this momentum, especially as gifting these confectioneries gains traction in developed regions. However, challenges such as fluctuating raw material prices and higher price points for premium items could hinder broader adoption. Overall, the rise of artisanal, alcohol-infused sweets reflects shifting alcohol consumption habits and increased consumer spending in this niche market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquor Confectionery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquor Confectionery Market Segments Analysis

Global Liquor Confectionery Market is segmented by Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type and region. Based on Product Type, the market is segmented into Chocolates, Hard Candies, Gummies, Caramels and Toffees. Based on Alcohol Content, the market is segmented into Alcoholic, Non-Alcoholic and Low-Alcoholic. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Confectionery Stores, Convenience Stores, Online Retail and Duty-Free Shops. Based on Price Range, the market is segmented into Economy, Mid-Range and Premium. Based on Packaging Type, the market is segmented into Bags and Pouches, Boxes, Tins and ft Baskets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquor Confectionery Market

The liquor confectionery market is driven by a consistent demand for candy infused with alcoholic beverages, as numerous cultures have established traditions of consuming these treats during celebrations and special occasions. This cultural significance fosters a steady interest in liquor-infused sweets, especially during festive seasons, when people are more inclined to indulge in unique culinary experiences. These candy products not only provide a novel taste sensation but also enhance the celebratory atmosphere, making them a popular choice among consumers seeking to elevate their gatherings. Consequently, the enduring appeal of liquor-infused confections contributes to the growth of this vibrant market.

Restraints in the Liquor Confectionery Market

The Liquor Confectionery market faces significant restraints due to the fluctuating prices of raw materials, especially high-quality cocoa and alcohol. These price volatilities directly affect production costs, leading to potential increases in consumer pricing. As producers strive to maintain profit margins, the unpredictability of raw material costs can hinder their ability to set stable prices for their products. This situation poses challenges for manufacturers in managing their budgets and can result in reduced competitiveness in the market. Consequently, the ability to deliver consistent quality and affordability could be compromised, impacting overall market growth and consumer satisfaction.

Market Trends of the Liquor Confectionery Market

The Liquor Confectionery market is experiencing a notable trend towards flavor innovation, as manufacturers draw inspiration from popular alcoholic beverages and mocktails. By introducing a diverse array of flavors, these confectioners aim to captivate a broader consumer base seeking unique taste experiences. This trend reflects a growing consumer demand for novelty and variety in the sweets segment, encouraging brands to experiment with unconventional flavor pairings while maintaining the essence of their alcoholic counterparts. As a result, the market is evolving, with a focus on creativity and sensory indulgence that aligns with modern consumer preferences for more sophisticated and adventurous treats.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Liquor Confectionery Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Chocolates
• Hard Candies
• Gummies
• Caramels
• Toffees

Global Liquor Confectionery Market Size by Alcohol Content & CAGR (2025-2032)

• Market Overview
• Alcoholic
• Non-Alcoholic
• Low-Alcoholic

Global Liquor Confectionery Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Confectionery Stores
• Convenience Stores
• Online Retail
• Duty-Free Shops

Global Liquor Confectionery Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economy
• Mid-Range
• Premium

Global Liquor Confectionery Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bags and Pouches
• Boxes
• Tins
• ft Baskets

Global Liquor Confectionery Market Size & CAGR (2025-2032)

• North America (Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type)
  • US
  • Canada
• Europe (Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Alcohol Content, Distribution Channel, Price Range, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ferrero (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neuhaus (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toms Gruppen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Liqueur Fills (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booz Drops (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hershey's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abtey Chocolate Factory (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindt & Sprungli (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godiva Chocolatier (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guylian (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leonidas (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valrhona (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callebaut (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puratos (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barry Callebaut (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations