市場調査レポート

商品コード

1630697

CRMアナリティクスの市場規模、シェア、成長分析、コンポーネント別、展開モード別、組織規模別、用途別、エンドユーザー産業別、地域別 - 産業予測、2025～2032年

CRM Analytics Market Size, Share, Growth Analysis, By Component (Software, Services), By Deployment Mode (On-Premise, Cloud-Based), By Organization Size, By Application, By End-User Industry, By Region - Industry Forecast 2025-2032

出版日: 2025年01月10日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 767,228円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 897,512円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,027,796円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.76円

全表示
概要
目次

概要

サンプル依頼リストに入れる

CRMアナリティクスの世界市場規模は2023年に129億3,000万米ドルとなり、2024年の145億9,000万米ドルから2032年には382億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.8%で成長する見通しです。

世界のCRMアナリティクス市場は、顧客インサイトを強化する革新的なテクノロジーによって急速に進化しています。CRMアナリティクスによって、企業は通話やさまざまなマーケティングチャネルでのやり取りを含む膨大な量のデータから実用的なインテリジェンスを抽出できるようになります。音声分析などの最近の進歩により、企業は非構造化データをリアルタイムで分析できるようになり、通話のコンプライアンスや顧客の感情に関する貴重な指標を提供できるようになりました。さらに、Oracle Corporationの次世代Fusion Middlewareのイントロダクションは、この勢いを反映し、クラウド・カスタマー・エクスペリエンス・プラットフォーム内に営業自動化アプリケーションを提供しています。AIを搭載したFusion Salesは、質の高いリードを特定し、営業チームにオーダーメイドの見積もりや製品の推奨を提供することで、最終的に生産性を向上させ、取引の成約を加速させ、より強固な顧客関係を育みます。この状況は、CRM戦略におけるデータ主導の意思決定への重要なシフトを浮き彫りにしています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Salesforce, Inc.（USA）
Oracle Corporation（USA）
SAP SE（Germany）
Microsoft Corporation（USA）
IBM Corporation（USA）
SAS Institute Inc.（USA）
Adobe Inc.（USA）
Teradata Corporation（USA）
Tableau Software（USA）
Zoho Corporation（India）
HubSpot, Inc.（USA）
SugarCRM Inc.（USA）
Zendesk, Inc.（USA）
Freshworks Inc.（USA）
Pegasystems Inc.（USA）
NICE Ltd.（Israel）
Verint Systems Inc.（USA）

結論と推奨事項

Product Code: SQMIG45A2274

Global CRM Analytics Market size was valued at USD 12.93 billion in 2023 and is poised to grow from USD 14.59 billion in 2024 to USD 38.23 billion by 2032, growing at a CAGR of 12.8% during the forecast period (2025-2032).

The global CRM analytics market is evolving rapidly, driven by innovative technologies that enhance customer insights. CRM analytics enables businesses to extract actionable intelligence from vast amounts of data, including interactions through calls and various marketing channels. Recent advancements, such as speech analytics, allow businesses to analyze unstructured data in real-time, providing valuable metrics on call compliance and customer sentiment. Additionally, Oracle Corporation's introduction of its next-generation Fusion Middleware reflects this momentum, offering a sales automation application within its Cloud Customer Experience platform. Powered by AI, Fusion Sales identifies high-quality leads while providing sales teams with tailored quotes and product recommendations, ultimately increasing productivity, accelerating deal closure, and fostering stronger customer relationships. This landscape highlights the critical shift towards data-driven decision-making in CRM strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Crm Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global CRM Analytics Market Segmental Analysis

Global CRM Analytics Market is segmented by Component, Deployment Mode, Organization Size, Application, End-User Industry and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premise and Cloud-Based. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium Enterprises (SMEs). Based on Application, the market is segmented into Sales Analytics, Customer Service Analytics, Marketing Analytics, Contact Center Analytics and Others. Based on End-User Industry, the market is segmented into BFSI, Retail, Healthcare, Telecommunications and IT, Manufacturing, Government and Public Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global CRM Analytics Market

One of the key drivers propelling the Global CRM Analytics market is the increasing demand for mobile-friendly, multichannel capabilities within customer relationship management solutions. With the proliferation of mobile devices and smartphones, there is a growing expectation for CRM systems to be accessible and functional on platforms such as tablets and smartphones. This mobility is crucial for businesses relying on field sales teams, as they need to access customer data and sales tools on the go. The integration of multichannel approaches enhances marketing efforts by enabling companies to engage customers through various platforms, including social media, thereby increasing campaign efficacy and conversion rates. Furthermore, tracking customer interactions across channels offers critical insights into consumer behavior, allowing businesses to tailor their marketing strategies for improved effectiveness.

Restraints in the Global CRM Analytics Market

The Global CRM Analytics market faces significant restraints primarily due to insufficient customization options, which could lead to challenges in addressing unique business requirements. Effective management of customer relationships hinges on the ability to customize, scale, and standardize CRM solutions to fit specific organizational needs. When businesses encounter limitations in customization resources, it becomes difficult for them to tailor applications accordingly. This often necessitates costly investments in new bespoke software or services, resulting in prolonged implementation timelines and potential disruption to market dynamics. Consequently, the lack of adaptability becomes a barrier for companies striving for optimal CRM efficiency.

Market Trends of the Global CRM Analytics Market

The global CRM analytics market is experiencing a significant upward trend, driven primarily by the rapid integration of artificial intelligence (AI). AI technologies, such as machine learning and natural language processing, are enhancing CRM systems, enabling businesses to gain deeper insights into consumer behavior and preferences. Notably, platforms like Salesforce and Zoho, with their AI-powered features, are equipping organizations with tools to enhance customer engagement and streamline operations through automated responses and personalized solutions. This technological evolution fosters stronger customer relationships and increases operational efficiency, positioning AI-integrated CRM systems as a crucial component for businesses aiming to remain competitive in an increasingly complex market. As companies prioritize customer experience, the demand for advanced CRM analytics is expected to surge, propelling market growth in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Advancement
Regulatory Landscape
Startup Analysis
Patent Analysis

Global CRM Analytics Market Size by Component & CAGR (2025-2032)

Market Overview
Software
- On-Premise
- Cloud-Based
Services
- Professional Services
- Managed Services

Global CRM Analytics Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premise
Cloud-Based

Global CRM Analytics Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
Small and Medium Enterprises (SMEs)

Global CRM Analytics Market Size by Application & CAGR (2025-2032)

Market Overview
Sales Analytics
Customer Service Analytics
Marketing Analytics
Contact Center Analytics
Others

Global CRM Analytics Market Size by End-User Industry & CAGR (2025-2032)

Market Overview
BFSI
Retail
Healthcare
Telecommunications and IT
Manufacturing
Government and Public Sector
Others

Global CRM Analytics Market Size & CAGR (2025-2032)

North America (Component, Deployment Mode, Organization Size, Application, End-User Industry)
- US
- Canada
Europe (Component, Deployment Mode, Organization Size, Application, End-User Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Organization Size, Application, End-User Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Organization Size, Application, End-User Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Organization Size, Application, End-User Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Salesforce, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SugarCRM Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zendesk, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freshworks Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NICE Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verint Systems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

CRMアナリティクスの市場規模、シェア、成長分析、コンポーネント別、展開モード別、組織規模別、用途別、エンドユーザー産業別、地域別 - 産業予測、2025～2032年

CRM Analytics Market Size, Share, Growth Analysis, By Component (Software, Services), By Deployment Mode (On-Premise, Cloud-Based), By Organization Size, By Application, By End-User Industry, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

CRMアナリティクス市場規模：コンポーネント別

CRMアナリティクス市場規模：展開モード別

CRMアナリティクス市場規模：組織規模別

CRMアナリティクス市場規模：用途別

CRMアナリティクス市場規模：エンドユーザー業界別

CRMアナリティクス市場規模