AR/VR/MRの市場規模、シェア、成長分析、コンポーネント別、デバイスタイプ別、展開モード別、組織規模別、最終用途別、地域別 - 産業予測、2025～2032年

AR/VR/MRの世界市場規模は2023年に424億米ドルと評価され、2024年の589億8,000万米ドルから2032年には8,266億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは39.1％で成長する見通しです。

拡張現実、仮想現実、複合現実技術を包括するAR/VR/MR市場は、高度なビジュアルソリューションとデジタルソリューションへの多額の投資によって大幅な成長が見込まれています。没入型体験への需要が、ヘルスケアやエンターテインメントを含む多様な分野での普及を後押ししています。ビデオゲームは主要な推進力として際立っており、ARやVRを通じて没入感を高めることを求めるゲーマーが増えています。さらに、リハビリテーション・プログラムへのVRの応用が長期的な市場拡大を支えています。しかし、ハードウェアの高コストやテーラーメイドのコンテンツの不足といった課題が、成長の可能性を阻害する可能性があります。全体として、技術が進化し、より身近になるにつれて、AR/VR/MRはさまざまな産業を変革し、イノベーションのエキサイティングな機会を提供すると期待されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

AR/VR/MR市場規模：コンポーネント別

• 市場概要
• ハードウェア
• ソフトウェア
• サービス

AR/VR/MR市場規模：デバイスタイプ別

• 市場概要
• 拡張現実（AR）デバイス
• バーチャルリアリティ（VR）デバイス
• 複合現実（MR）デバイス

AR/VR/MR市場規模：展開モード別

• 市場概要
• オンプレミス
• オンクラウド

AR/VR/MR市場規模：組織規模別

• 市場概要
• 大規模組織
• 中小企業の組織

AR/VR/MR市場規模：最終用途別

• 市場概要メディアとエンターテイメント
• 小売・eコマース
• トレーニングと教育
• 旅行・ホスピタリティ
• 不動産
• 製造業
• ヘルスケア
• 航空宇宙および防衛
• 自動車
• その他

AR/VR/MR市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Schlumberger Limited（United States）
• Halliburton Company（United States）
• Baker Hughes Company（United States）
• National Oilwell Varco（United States）
• IBM Corporation（United States）
• Oracle Corporation（United States）
• Honeywell International Inc.（United States）
• SAP SE（Germany）
• Wipro Limited（India）
• Tata Consultancy Services（TCS）（India）
• Accenture plc（Ireland）
• Petrofac Limited（United Kingdom）
• Kongsberg Gruppen ASA（Norway）
• CGG SA（France）
• Wood plc（United Kingdom）
• Emerson Electric Co.（United States）
• AVEPoint, Inc.（United States）
• Infosys Limited（India）

結論と推奨事項

Global AR/VR/MR Market size was valued at USD 42.4 billion in 2023 and is poised to grow from USD 58.98 billion in 2024 to USD 826.63 billion by 2032, growing at a CAGR of 39.1% during the forecast period (2025-2032).

The AR/VR/MR market, encompassing augmented, virtual, and mixed reality technologies, is poised for substantial growth driven by significant investments in advanced visual and digital solutions. Demand for immersive experiences is propelling widespread adoption across diverse sectors, including healthcare and entertainment. Video gaming stands out as a key driver, with gamers increasingly seeking enhanced immersion through AR and VR. Furthermore, the application of VR in rehabilitation programs supports long-term market expansion. However, challenges such as high hardware costs and a scarcity of tailored content may impede growth potential. Overall, as technology evolves and becomes more accessible, AR/VR/MR is expected to transform various industries, offering exciting opportunities for innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ar/Vr/Mr market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ar/Vr/Mr Market Segmental Analysis

Global AR/VR/MR Market is segmented by Component, Device Type, Deployment Mode, Organization Size, End Use and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Device Type, the market is segmented into Augmented Reality (AR) Devices, Virtual Reality (VR) Devices and Mixed Reality (MR) Devices. Based on Deployment Mode, the market is segmented into On-premises and On-cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into Media & Entertainment, Retail & e-Commerce, Training & Education, Travel & Hospitality, Real Estate, Manufacturing, Healthcare, Aerospace & Defense, Automotive, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ar/Vr/Mr Market

The global AR/VR/MR market is significantly driven by the burgeoning adoption of these technologies in the gaming industry. Gaming has transformed into a predominant cultural phenomenon, extending beyond traditional consoles and PCs. The surge in the creation and popularity of virtual reality games is expected to enhance the growth of the AR/VR/MR market. As more players engage with immersive gaming experiences, the demand for advanced augmented, virtual, and mixed reality applications continues to rise, positioning the sector for rapid expansion and increased investments in innovative technologies that cater to this thriving entertainment landscape.

Restraints in the Global Ar/Vr/Mr Market

The global AR/VR/MR market faces significant restraints primarily due to the high costs associated with development. Both hardware and software for augmented reality, virtual reality, and mixed reality demand substantial capital investment, as these technologies are still evolving. As a result, this financial barrier poses challenges for companies looking to enter or expand within the market. The expensive nature of development not only restricts adoption rates but also limits the overall growth potential of the AR/VR/MR industry. Consequently, many organizations may hesitate to invest further, affecting innovation and advancement in this promising field.

Market Trends of the Global Ar/Vr/Mr Market

The global AR/VR/MR market is witnessing a significant trend towards the development of AR cloud infrastructure, which enables users to seamlessly share and collaborate within shared virtual environments. This growing emphasis on cloud connectivity is fostering heightened consumer engagement and fostering community-driven experiences, thereby creating robust opportunities for AR/VR/MR providers to innovate and expand their offerings. As businesses increasingly recognize the importance of immersive technologies for enhancing user experiences across various sectors, this trend is poised to drive market growth and transformation, making collaborative and shared virtual experiences a key focus for future developments in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Analysis

Global AR/VR/MR Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
• Software
• Services

Global AR/VR/MR Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Augmented Reality (AR) Devices
• Virtual Reality (VR) Devices
• Mixed Reality (MR) Devices

Global AR/VR/MR Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premises
• On-cloud

Global AR/VR/MR Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Organization
• Small and Medium Organization

Global AR/VR/MR Market Size by End Use & CAGR (2025-2032)

• Market Overview Media & Entertainment
• Retail & e-Commerce
• Training & Education
• Travel & Hospitality
• Real Estate
• Manufacturing
• Healthcare
• Aerospace & Defense
• Automotive
• Others

Global AR/VR/MR Market Size & CAGR (2025-2032)

• North America (Component, Device Type, Deployment Mode, Organization Size, End Use)
  • US
  • Canada
• Europe (Component, Device Type, Deployment Mode, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Device Type, Deployment Mode, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Device Type, Deployment Mode, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Device Type, Deployment Mode, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Schlumberger Limited (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halliburton Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baker Hughes Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Oilwell Varco (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honeywell International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (TCS) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accenture plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petrofac Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kongsberg Gruppen ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CGG SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wood plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emerson Electric Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AVEPoint, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infosys Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations