アドベンチャーツーリズムの市場規模・シェア・成長分析 (アクティビティ別、旅行者別、予約方法別、年齢別、地域別)：産業予測 (2024～2031年)

世界のアドベンチャーツーリズムの市場規模は2022年に6,900億米ドルと評価され、2023年には7,524億米ドルから2031年には1兆4,239億米ドルに成長し、予測期間中 (2024-2031年) のCAGRは8.3%で成長する見通しです。

世界のアドベンチャーツーリズム市場は、従来型の休暇よりも体験型旅行を好む消費者の増加により、大きな成長を遂げています。旅行者は、ハイキングやトレッキング、エクストリームスポーツなどの没入型アクティビティにますます惹かれ、自己啓発や変化を求めるようになっています。ソーシャルメディアが重要な役割を果たし、個人がユニークな冒険を共有することで、他の人々にも冒険を促します。新興国では、以前はアクセスできなかった地域がインフラ整備によって開放され、関心が急上昇しています。さらに、環境に優しいアウトドア活動が環境意識の高い観光客を引き付け、革新的なグリーン・イニシアティブへの道を開いています。パンデミック以降は、国内での安全な冒険へとシフトし、旅行者は興奮とリラクゼーションを組み合わせたアクティビティを受け入れており、アドベンチャーツーリズムの中で健康とウェルネスの動向が絡み合っていることを強調しています。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2023年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術進歩
• 規制情勢
• ケーススタディ
• 特許分析

世界のアドベンチャーツーリズムの市場規模・CAGR：アクティビティ別 (2024～2031年)

• 市場概要
• ハード
• ソフト
  • キャンプ
  • 狩猟
  • ハイキング
• その他

世界のアドベンチャーツーリズムの市場規模・CAGR：旅行者別 (2024～2031年)

• 市場概要
• 単身
• カップル
• 家族
• グループ

世界のアドベンチャーツーリズムの市場規模・CAGR：予約方法別 (2024～2031年)

• 市場概要
• 直接予約
• 旅行代理店
• マーケットプレイス (電子市場) 予約

世界のアドベンチャーツーリズムの市場規模・CAGR：年齢別 (2024～2031年)

• 市場概要
• 25歳未満
• 25～40歳
• 41～50歳
• 51～60歳
• 61～70歳
• 71歳以上

世界のアドベンチャーツーリズムの市場規模・CAGR (2024～2031年)

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2023年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2023年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2021～2023年)

主要企業のプロファイル

• Nike, Inc. (米国)
• Fanatics, Inc. (米国)
• Adidas (ドイツ)
• PUMA SE (ドイツ)
• New Era (米国)
• 47 Brand (米国)
• Under Armour, Inc. (米国)
• DICK's Sporting Goods (米国)
• Sports Direct International plc (英国)
• VF Corporation (米国)
• Lids (米国)
• Forever Collectibles (米国)
• Top of the World (米国)
• Mitchell & Ness (米国)
• Ryderwear (Australia)
• JD Sports Fashion plc (英国)
• Foot Locker, Inc. (米国)
• Hibbett Sports, Inc. (米国)
• The Fanatics Group (米国)
• Eastern Athletic (米国)

結論と推奨事項

Global Adventure Tourism Market size was valued at USD 690 billion in 2022 and is poised to grow from USD 752.4 billion in 2023 to USD 1423.9 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031).

The global adventure tourism market is experiencing significant growth, driven by a rising consumer preference for experiential travel over traditional vacations. Travelers are increasingly drawn to immersive activities like hiking, trekking, and extreme sports, seeking self-improvement and change. Social media plays a pivotal role, as individuals share their unique adventures, inspiring others to explore. Emerging economies are seeing a surge in interest, bolstered by improved infrastructure that opens previously inaccessible regions. Additionally, eco-friendly outdoor activities are attracting environmentally conscious tourists, paving the way for innovative green initiatives. Post-pandemic, there's a shift towards safe domestic adventures, with travelers embracing activities that combine excitement with relaxation, highlighting the intertwining of health and wellness trends within adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Tourism Market Segmental Analysis

Global Adventure Tourism Market is segmented by Activity, Traveller, Booking, Age and Region. Based on Activity, the market is segmented into Hard, Soft (Camping, Hunting, Hiking), Others. Based on Traveller, the market is segmented into Solo, Couples, Family, Group. Based on Booking, the market is segmented into Direct Booking, Travel Agent, Marketplace Booking. Based on Age, the market is segmented into Below 25 years, 25-40 years, 41-50 years, 51-60 years, 61-70 years, above 71 years. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adventure Tourism Market

One of the primary factors propelling the growth of the global adventure tourism market is the rising interest in experiential travel. Modern travelers increasingly seek meaningful and engaging experiences, desiring trips that go beyond mere sightseeing and offer active involvement and purpose. Adventure tourism appeals significantly to passionate travelers by providing unique opportunities to connect with diverse cultures, appreciate breathtaking environments, and achieve personal challenges. These immersive experiences are cherished for their ability to create lasting memories and transformative personal journeys, making adventure tourism an appealing choice for those eager to explore the world in a more impactful way.

Restraints in the Global Adventure Tourism Market

The global adventure tourism market faces significant restraints primarily due to safety concerns associated with various activities such as extreme sports, trekking, and diving. These activities inherently involve physical risks that can deter potential participants, particularly families and older individuals. As a result, the apprehension surrounding safety may inhibit their willingness to engage in adventure tourism, despite a burgeoning interest in such experiences. This cautious mentality limits the segment's growth potential, as the fear of potential injuries or accidents might overshadow the overall demand for adventurous pursuits in diverse locations around the world.

Market Trends of the Global Adventure Tourism Market

The Global Adventure Tourism market is witnessing a significant shift towards sustainable practices, driven by heightened environmental consciousness among travelers. Tourists are increasingly favoring eco-friendly options, such as eco-lodges, carbon-neutral tours, and wildlife conservation initiatives. This trend reflects a broader consumer preference for experiences that minimize ecological impact while maximizing adventure. Moreover, travel companies are responding by innovating their offerings to incorporate sustainable methodologies, enhancing their appeal to eco-minded consumers. This growing demand for responsible travel not only contributes to the preservation of natural landscapes but also fuels growth in the adventure tourism sector, making sustainability a core market trend moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Adventure Tourism Market Size by Activity & CAGR (2024-2031)

• Market Overview
• Hard
• Soft
  • Camping
  • Hunting
  • Hiking
• Others

Adventure Tourism Market Size by Traveller & CAGR (2024-2031)

• Market Overview
• Solo
• Couples
• Family
• Group

Adventure Tourism Market Size by Booking & CAGR (2024-2031)

• Market Overview
• Direct Booking
• Travel Agent
• Marketplace Booking

Adventure Tourism Market Size by Age & CAGR (2024-2031)

• Market Overview
• Below 25 years
• 25-40 years
• 41-50 years
• 51-60 years
• 61-70 years
• Above 71 years

Adventure Tourism Market Size & CAGR (2024-2031)

• North America (Activity, Traveller, Booking, Age)
  • US
  • Canada
• Europe (Activity, Traveller, Booking, Age)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Activity, Traveller, Booking, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Activity, Traveller, Booking, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity, Traveller, Booking, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 47 Brand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICK's Sporting Goods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Direct International plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lids (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Collectibles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top of the World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitchell & Ness (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ryderwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hibbett Sports, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fanatics Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Athletic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation