市場調査レポート

商品コード

1569442

CRM（顧客関係管理）の市場規模、シェア、成長分析：ソリューション別、展開タイプ別、アプリケーション別、エンドユーザー別、地域別 - 産業予測、2024-2031年

Customer Relationship Management Market Size, Share, Growth Analysis, By Solutions, By Deployment Types, By Application, By End-Users, By Region - Industry Forecast 2024-2031

出版日: 2024年10月10日 | 発行: SkyQuest

| ページ情報: 英文 157 Pages | 納期: 3～5営業日

価格

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概要
目次

概要

サンプル依頼リストに入れる

CRM（顧客関係管理）の世界市場規模は、2022年に602億米ドルと評価され、2023年の686億3,000万米ドルから2031年には1,957億7,000万米ドルに達し、予測期間中（2024年～2031年）のCAGRで14.00％の成長が予測されています。

世界のCRM市場は、SaaS、IaaS、PaaSのようなサービスモデルの利用可能性の増加とともに、人工知能、機械学習、クラウドコンピューティングのような技術の進歩によって、力強い成長が見込まれています。自動化された顧客エンゲージメントに対する需要の高まりは、デジタルオペレーションの拡大や顧客サービスとエクスペリエンスの強化と相まって、市場成長を推進する極めて重要な要因となっています。消費者がデジタルチャネルを活用してブランドや組織と接する機会が増える中、CRMシステムは顧客の行動や嗜好を理解しようと努める企業にとって不可欠なものとなっています。組織は、リアルタイムの効率性を確保し、競争力を維持するために、洗練されたCRMソリューションを積極的に採用しています。さらに、モノのインターネット（IoT）、組み込み分析、人工知能の急速な進化は、CRMソリューションのイノベーションをさらに刺激することになるでしょう。さらに、米国のCRM市場は、今後予測される期間にわたってプラスのCAGRを維持すると予想されており、これは、顧客とのやり取りを改善し、全体的な業績を促進する統合ソリューションに対する強い意欲を示しています。こうした動向の収束は、CRM分野の利害関係者にとって、テクノロジー主導の顧客エンゲージメント戦略に対する需要の高まりを活用する大きなチャンスであることを浮き彫りにしています。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

Acquia（US）
Amdocs（Israel）
Nimble（US）
Pegasystems（US）
Ramco Systems（India）
SAGE（UK）
ITC Infotech（India）
HubSpot, Inc.（US）
Zoho Corporation（India）
Freshworks Inc.（India）
Copper（US）
Monday.com（Israel）
Bitrix24（Russia）
Creatio（US）
Oracle CX Cloud（US）
Close.io（US）
Salesforce Essentials（US）
Pipeliner CRM（Austria）
Vtiger（India）
Capsule CRM（UK）
Caspio（US）

Product Code: SQMIG45F2121

Global Customer Relationship Management Market size was valued at USD 60.20 billion in 2022 and is poised to grow from USD 68.63 billion in 2023 to USD 195.77 billion by 2031, growing at a CAGR of 14.00% during the forecast period (2024-2031).

The global customer relationship management (CRM) market is poised for robust growth, driven by advancements in technologies such as artificial intelligence, machine learning, and cloud computing, alongside the increasing availability of service models like SaaS, IaaS, and PaaS. The rising demand for automated customer engagement, coupled with the expansion of digital operations and enhancements in customer service and experience, are pivotal factors propelling market growth. As consumers increasingly utilize digital channels to interact with brands and organizations, CRM systems are becoming essential for businesses striving to understand customer behavior and preferences. Organizations are keenly adopting sophisticated CRM solutions to ensure real-time efficiency and maintain a competitive edge. Additionally, the rapid evolution of the Internet of Things (IoT), embedded analytics, and artificial intelligence is set to further stimulate innovation in CRM solutions. Furthermore, the US CRM market is expected to sustain a positive compound annual growth rate (CAGR) over the upcoming forecast period, indicating a strong appetite for integrated solutions that facilitate improved customer interactions and drive overall business performance. The convergence of these trends highlights a significant opportunity for stakeholders in the CRM space to capitalize on the growing demand for technology-driven customer engagement strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the global customer relationship management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global customer relationship management Market Segmental Analysis

Global Customer Relationship Management Market is segmented by Solutions, Deployment Types, Application, End-Users, and region. Based on Solutions, the market is segmented into Social Monitoring and Social Listening, Social Mapping, Social Middleware, Social Management, and Social Measurement. Based on Deployment Types, the market is segmented into Hosted, On-Premise, Hybrid. Based on Application, the market is segmented into Customer Service and Support, Marketing, Sales, and Other Applications. Based on End-Users, the market is segmented into By Verticals, and By Company Size. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the global customer relationship management Market

The global customer relationship management (CRM) market is poised for significant growth, driven by the integration of emerging technologies and advancements in various business sectors aimed at optimizing operations and ensuring timely delivery to customers. Companies are increasingly leveraging CRM systems to devise effective business strategies, align with current market trends, and understand consumer behavior, thereby facilitating geographic expansion. A survey by PWC Experience Center highlights that nearly 50% of organizations believe digital transformation is pivotal in enhancing customer experiences and feedback, underscoring the critical role CRM solutions play in fostering customer engagement and satisfaction in an evolving digital landscape.

Restraints in the global customer relationship management Market

One of the most significant market restraints for the global customer relationship management (CRM) market is the escalating security threats associated with CRM-stored data. As these systems increasingly house vast amounts of sensitive and confidential information-ranging from personal identification details and credit card data to health records and financial information-companies face substantial challenges in safeguarding this data. The potential for data breaches and cyberattacks raises serious concerns about compliance with privacy regulations, which can deter organizations from fully adopting or upgrading CRM solutions. Consequently, the apprehension surrounding data security may impede market growth in the foreseeable future.

Market Trends of the global customer relationship management Market

The global customer relationship management (CRM) market is witnessing a significant trend towards the integration of artificial intelligence (AI) technologies, driven by the growing need for enhanced customer experiences. As brands increasingly adopt AI-powered CRM software, utilizing machine learning, natural language processing, and deep learning, they gain deeper insights into the psychological states of their target customers. Innovative solutions like Zoho CRM's Zia and Salesforce's Einstein, featuring advanced voice technology, exemplify this evolution. This trend not only fosters improved customer engagement but is also expected to propel market demand and growth, establishing AI as a critical component of modern CRM strategies over the coming years.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
PESTEL Analysis
Technology Analysis
Regulatory Landscape
Case Study Analysis

Customer Relationship Management Market bySolutions

Overview
Social Monitoring and Social Listening
Social Mapping
Social Middleware
Social Management
Social Measurement

Customer Relationship Management Market byDeployment Types

Overview
Hosted
On-Premises
Hybrid

Customer Relationship Management Market byApplication

Overview
Customer Service and Support
Marketing
Sales
Other Applications
- Innovations
- Collaboration
- Customer Experience

Customer Relationship Management Market byEnd-Users

Market Overview
By Verticals
- Automotive, Transportation and Logistics
- Banking, Financial Services and Insurance (BFSI)
- Consumer Goods and Retail
- Energy, Power and Utilities
- Healthcare
- Oil and Gas
- Telecom and IT
By Company Size
- Small and Medium Businesses (SMB)
- Large Enterprises

Customer Relationship Management Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Acquia (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amdocs (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nimble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pegasystems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ramco Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAGE (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Infotech (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freshworks Inc. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Copper (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monday.com (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bitrix24 (Russia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Creatio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle CX Cloud (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Close.io (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Essentials (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pipeliner CRM (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vtiger (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Capsule CRM (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caspio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

CRM（顧客関係管理）の市場規模、シェア、成長分析：ソリューション別、展開タイプ別、アプリケーション別、エンドユーザー別、地域別 - 産業予測、2024-2031年

Customer Relationship Management Market Size, Share, Growth Analysis, By Solutions, By Deployment Types, By Application, By End-Users, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

CRM市場：ソリューション別

CRM市場：展開タイプ別

CRM市場：アプリケーション別

CRM市場：エンドユーザー別

CRM市場規模：地域別