市場調査レポート

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1463507

ソーシャルコマースの世界市場規模、シェア、成長分析、ビジネスモデル別、製品別-産業予測、2024～2031年

Global Social Commerce Market Size, Share, Growth Analysis, By Business Model(B2B, B2C), By Product(Personal & Beauty Care, Apparels) - Industry Forecast 2024-2031

出版日: 2024年04月08日 | 発行: SkyQuest

| ページ情報: 英文 197 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

世界のソーシャルコマース市場規模は、2022年に7,200億米ドルと評価され、予測期間（2024～2031年）のCAGRは32.34%で、2023年の9,500億米ドルから2031年には8兆9,700億米ドルに成長する展望です。

小売業におけるeコマースの重要性は高まり続けており、ソーシャルコマースの風景を再構築しています。過去数十年にわたり、インターネット接続の普及とスマートフォンの世界の普及によって、オンラインショッピングは大幅な急成長を遂げてきました。ソーシャルコマースは、小売業における斬新な手段として登場し、消費者の膨大な商品へのアクセスを拡大し、利便性に対する需要の高まりに応えています。オンライン・ショッピングの人気の高まりは、その本質的な手軽さと相まって、ソーシャルコマースの成長を後押ししています。顧客は今、自宅にいながらにして商品を注文できる利便性を手に入れ、ベンダーは割引、キャッシュバック、迅速な配送、クリック・アンド・コレクト・オプション、拡大現実（ESR）やチャットボット・アシスタンスのような強化されたショッピング体験など、数多くのサービスを提供しています。企業は、拡大現実、機械学習、人工知能などの最先端技術に積極的に投資し、消費者の旅全体を強化しています。米国だけでも、ソーシャルコマースの売上高は35％以上急増し、366億2,000万米ドルに達すると予測されています。予測期間では、オンラインショッピングに伴う利便性の向上により、市場の大幅な拡大が見込まれています。ソーシャルコマース・プラットフォームの注目すべき例としては、フェイスブック、ツイッター、ピンタレストといった業界大手が挙げられ、これらのプラットフォームは、顧客と地元小売業者との橋渡し役として極めて重要な役割を果たしています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要投資の分析
主要成功要因
競合の程度

市場力学と展望

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

ソーシャルコマースの世界市場：ビジネスモデル別

市場概要
企業向け
B2C
C2C

ソーシャルコマースの世界市場：製品別

市場概要
パーソナルケア＆ビューティーケア
アパレル
アクセサリー
ホーム製品
健康サプリメント
飲食品
その他

ソーシャルコマースの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主要市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Amazon.com, Inc.（米国）
Alibaba Group Holding Limited（中国）
eBay Inc.（米国）
Facebook, Inc.（米国）
Flipkart Internet Private Limited（インド）
Google LLC（米国）
Instagram, LLC（米国）
JD.com, Inc.（中国）
Kakao Corp.（韓国）
LinkedIn Corporation（米国）
Meituan Dianping（中国）
Pinterest, Inc.（米国）
Rakuten, Inc.（日本）
Shopify Inc.（カナダ）
Snap Inc.（米国）
SSENSE（カナダ）
Tencent Holdings Limited（中国）
TikTok Inc.（中国）
Twitter, Inc.（米国）
WeChat（中国）
Xiaohongshu（中国）
YouTube LLC（米国）

Product Code: SQMIG45E2132

Global social commerce market size was valued at USD 0.72 trillion in 2022 and is poised to grow from USD 0.95 trillion in 2023 to USD 8.97 trillion by 2031, at a CAGR of 32.34% during the forecast period (2024-2031).

The significance of e-commerce in retail continues to rise, reshaping the landscape of social commerce. Over the past decades, online shopping has witnessed a substantial surge, facilitated by the widespread availability of internet connectivity and the ubiquity of smartphones across the globe. Social commerce has emerged as a novel avenue in retail, expanding consumer access to a vast array of products and catering to the escalating demand for convenience. The increasing popularity of online shopping, coupled with its inherent ease, propels the growth of social commerce. Customers now have the convenience of ordering goods from the comfort of their homes, with vendors offering a plethora of services such as discounts, cashback, swift deliveries, click-and-collect options, and enhanced shopping experiences like extended reality (ESR) and chatbot assistance. Businesses are actively investing in cutting-edge technologies like augmented reality, machine learning, and artificial intelligence to enhance the overall consumer journey. In the United States alone, social commerce sales were projected to soar by more than 35%, reaching a staggering USD 36.62 billion. The forecast period anticipates a substantial market expansion driven by the increasing convenience associated with online shopping. Noteworthy examples of social commerce platforms include industry giants like Facebook, Twitter, and Pinterest, which play a pivotal role in bridging the gap between customers and local retailers, thereby fostering the growth of local businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the global social commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segmental Analysis

Global social commerce market is segmented based on the business model, product, platform and region. By product, the market is segmented into personal & beauty care, apparels, accessories, home products, health supplements, food & beverage, others. By business model, market is segmented into b2b, c2c, b2c. By platform, the market is segmented into the video commerce, social network-led commerce, social reselling, group buying, product review platforms. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Social Commerce Market

Many businesses are using social commerce as a means to engage with their existing and prospective clientele. This trend is influenced by various factors, including the increased usage of social media platforms, with studies indicating that the average individual spends over two hours daily on these platforms. The interactive nature of social media platforms, which allows users to make purchases in a more engaging manner compared to traditional e-commerce platforms, contributes to their effectiveness as marketing tools. Consequently, social media platforms are witnessing a sustained surge in online purchasing activity. Over the past decade, social media networks have garnered significant attention and experienced rapid growth in user numbers.

Restraints in the Global Social Commerce Market

Hackers have increasingly set their sights on social media sites due to the realization that social commerce platforms handle substantial volumes of sensitive information, ranging from financial data to personal details. Any breach of data on these platforms can severely impact a company's reputation and result in emotional and financial repercussions for individuals. Moreover, there is a significant risk of data exploitation following such breaches. To mitigate these risks, businesses involved in social commerce prioritize robust data security measures and ensure the backup of essential data. Additionally, governmental organizations worldwide have enacted data security and privacy legislation to address these concerns.

Market Trends of the Global Social Commerce Market

To enhance their service offerings, social commerce organizations are swiftly integrating AI and big data technology into their operations. Big data, comprising vast repositories of offline and online data, has emerged as a valuable resource for analyzing historical trends and gaining deep insights into customer behavior, thereby enhancing overall customer satisfaction levels. The integration of big data with social commerce enables companies to leverage valuable insights to drive sales growth, attract new customers, and optimize operational efficiency.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Social Commerce Market by Business Model

Market Overview
B2B
B2C
C2C

Global Social Commerce Market by Product

Market Overview
Personal & Beauty Care
Apparels
Accessories
Home Products
Health Supplements
Food & Beverage
Others

Global Social Commerce Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Amazon.com, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flipkart Internet Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD.com, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kakao Corp. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LinkedIn Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meituan Dianping (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rakuten, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SSENSE (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaohongshu (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments