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市場調査レポート
商品コード
1463464
リキッドメイクアップの世界市場規模、シェア、成長分析：製品タイプ別、流通チャネル別 - 産業予測（2024年～2031年）Global Liquid Makeup Market Size, Share, Growth Analysis, By Product Type(Foundation, eye products), By Distribution Channel(Offline and online) - Industry Forecast 2024-2031 |
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| リキッドメイクアップの世界市場規模、シェア、成長分析：製品タイプ別、流通チャネル別 - 産業予測（2024年～2031年） |
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出版日: 2024年04月09日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のリキッドメイクアップの市場規模は、2022年に83億2,000万米ドルとなり、2023年の87億6,000万米ドルから2031年には132億4,000万米ドルに拡大し、予測期間中（2024年～2031年）にCAGR5.3%で成長すると予測されています。
特に女性の間でメイクアップ製品に対する需要が高まっていることが、世界のリキッドメイクアップ市場の成長に拍車をかけています。同市場は近年目覚ましい上昇を見せており、今後も健全な成長を続けると予想されます。市場の目標は、消費者の多様なニーズや嗜好を満たすリキッドメイクアップ製品を豊富に取り揃えることです。YouTubeやInstagramのようなソーシャルメディアサイトの人気は、メイクアップを単なる化粧習慣以上のものにしました。顧客は、メイクアップが自己表現の手段となっているため、自分が望む外観を手に入れることができる高品質のリキッドメイクアップ製品にお金をかける用意があります。とはいえ、消費者のナチュラル・オーガニック志向の高まりなど、合成・化学ベースのリキッド化粧品の需要拡大を阻みかねない市場障壁はいくつかあります。さらに、高級リキッド化粧品の高価格は、特に発展途上国において、業界の拡大を妨げる可能性があります。カスタマイズされたリキッドメイクアップ製品への需要の高まり、動物実験無し・ヴィーガン商品の人気の高まり、創造的で高性能な製品を作るための技術利用の拡大は、世界のリキッド化粧品市場の大きな動向の一部です。制約や困難があるにせよ、世界産業には拡大のチャンスが数多くあります。
目次
エグゼクティブサマリー
- 市場概要
- 転変
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模の推定
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
リキッドメイクアップの世界市場：製品タイプ別
- 市場概要
- ファンデーション
- アイケア製品
- コンシーラー
- リップ製品
- その他
リキッドメイクアップの世界市場：流通チャネル別
- 市場概要
- オフラインとオンライン
リキッドメイクアップの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主要市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- L'Oreal（France）
- Estee Lauder Companies, Inc.（US）
- Shiseido Co. Ltd.（Japan）
- Procter & Gamble Co.（US）
- Coty Inc.（US）
- Unilever plc（UK）
- Revlon Inc.（US）
- Avon Products Inc.（UK）
- Amway Corporation（US）
- Oriflame Cosmetics Global SA（Switzerland）
- Kao Corporation（Japan）
- Chanel SA（France）
- Mary Kay Inc.（US）
- LVMH Moet Hennessy Louis Vuitton SE（France）
- Johnson & Johnson（US）
- The Body Shop International Limited（UK）
- Henkel AG & Co. KGaA（Germany）
- Beiersdorf AG（Germany）
- Puig SL（Spain）
- Colgate-Palmolive Company（US）
Global Liquid Makeup Market size was valued at USD 8.32 billion in 2022 and is poised to grow from USD 8.76 billion in 2023 to USD 13.24 billion by 2031, growing at a CAGR of 5.3% during the forecast period (2024-2031).
The rising demand for makeup products, especially among women, is fueling the growth of the global liquid makeup market. This market is expected to continue growing healthily in the years to come, having seen remarkable rise in recent years. The goal of the market is to provide consumers with a large assortment of liquid makeup products that meet their diverse needs and tastes. The popularity of social media sites like YouTube and Instagram has made makeup more than just a cosmetic ritual. Customers are prepared to spend money on high-quality liquid makeup products that enable them to obtain the look they want because it has become a means of self-expression. Nevertheless, there are several market barriers that could prevent the demand for synthetic and chemical-based liquid cosmetic products from expanding, such as consumers' growing inclination for natural and organic items. Furthermore, the expensive price of high-end liquid cosmetic products can prevent the industry from expanding, particularly in developing nations. The growing demand for customized liquid makeup products, the growing popularity of cruelty-free and vegan goods, and the expanding use of technology to create creative and high-performing products are some of the major trends in the global liquid cosmetics market. Notwithstanding the limitations and difficulties, there are numerous chances for expansion in the global industry.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Makeup Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Liquid Makeup Market Segmental Analysis
Global Liquid Makeup Market is segmented on the basis of product type, distribution channel, and region. By product type, the market is segmented into the foundation, eye products, concealer, lip products, and others. By distribution channel, the market is segmented into offline and online channels. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Liquid Makeup Market
One of the main factors propelling the worldwide liquid makeup market is the rising demand for high-end and upscale makeup products, especially in developed economies. For superior liquid makeup products with longer-lasting effects, superior texture, and better coverage, consumers are willing to pay a premium.
Restraints in the Global Liquid Makeup Market
An increasing number of people prefer natural and organic liquid cosmetics products over synthetic and chemical-based ones due to concerns about environmental sustainability and health. The market for liquid makeup products with synthetic and chemical bases is predicted to grow more slowly as a result of this trend.
Market Trends of the Global Liquid Makeup Market
Consumers are becoming more and more interested in multipurpose liquid cosmetic products like lip and cheek stains and hybrids of foundation and concealer. These products are frequently less expensive than purchasing individual items and provide the advantages of convenience and time savings.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Liquid Makeup Market by Product Type
- Market Overview
- Foundation
- eye products
- concealer
- lip products
- and others
Global Liquid Makeup Market by Distribution Channel
- Market Overview
- Offline and online
Global Liquid Makeup Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- L'Oreal (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Estee Lauder Companies, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shiseido Co. Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Procter & Gamble Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coty Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Revlon Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Avon Products Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amway Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oriflame Cosmetics Global SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chanel SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mary Kay Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LVMH Moet Hennessy Louis Vuitton SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Johnson & Johnson (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Body Shop International Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Puig SL (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
