オーツミルクの世界市場規模、シェア、成長分析、タイプ別、フレーバー別、流通チャネル別 - 産業予測2023～2030年

世界のオーツミルクの市場規模は、2022年に25億米ドルとなり、2023年の28億米ドルから、2031年までには81億米ドルに成長し、予測期間（2024～2031年）のCAGRは13.9％で成長する見通しです。

ここ数年、消費者の選好が植物ベースや乳製品を含まない代替品へと顕著に変化しており、世界のオーツミルク市場に影響を与えています。オーツミルクは、その栄養価の高さと環境に優しいことが評価され、人気が急上昇しています。この変化は、乳糖不耐症に対する意識の高まり、環境問題への関心の高まり、ビーガンライフスタイルを採用する人の増加といった要因に起因しています。市場の主要企業は、消費者のさまざまな選好に対応するため、さまざまなフレーバーや強化オプションを導入することで、この動向に対応しています。オートミールの消費は北米と欧州で特に高く、アジア太平洋はこの市場で急成長を遂げています。オーツミルク市場は競争が激しく、各社は市場での地位を維持するために絶えず製品を革新し、戦略的パートナーシップを結んでいます。この競合情勢は、市場の継続的な成功を確実にすることを目的とした、継続的な製品開発と共同作業の推進力となっています。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

オーツミルクの世界市場：タイプ別

• 市場概要
• インスタントオートミール
• スチールカットオートミール
• ロールドオートミール
• その他

オーツミルクの世界市場：フレーバー別

• 市場概要
• オリジナル/プレーン
• フレーバー付き（例：アップルシナモン、メイプル、黒糖）
• 無糖

オーツミルクの世界市場：流通チャネル別

• 市場概要
• スーパーマーケット
• コンビニエンスストア
• eコマースプラットフォーム
• 専門店
• 健康食品店
• 自動販売機
• その他

オーツミルクの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Oatly
• Chobani
• Califia Farms
• Silk
• Planet Oat
• Elmhurst 1922
• Ripple
• MALK Organics
• Mooala
• Rebel Kitchen
• Minor Figures
• Happy Planet Foods
• Earth's Own
• Provamel
• Vitasoy
• Plenish
• Evive
• Rude Health
• The Collective
• Oat Yeah

Global Oat Milk Market size was valued at USD 2.5 billion in 2022 and is poised to grow from USD 2.8 billion in 2023 to USD 8.1 billion by 2031, growing at a CAGR of 13.9% in the forecast period (2024-2031).

In recent times, there has been a noticeable shift in consumer preferences towards plant-based and dairy-free alternatives, impacting the global oat milk market. Oat milk, applauded for its nutritional value and eco-friendliness and has experienced a surge in popularity. This shift can be attributed to factors like increased awareness of lactose intolerance, growing environmental concerns, and a rising number of people adopting vegan lifestyles. Key players in the market are replying to this trend by introducing a variety of flavours and strengthened options to meet the different preferences of consumers. Consumption of oat milk is particularly high in North America and Europe, while the Asia-Pacific region is witnessing rapid growth in this market. The oat milk market is highly competitive, with companies constantly innovating their products and forming strategic partnerships to maintain their position in the market. This competitive landscape drives ongoing product development and collaboration efforts aimed at ensuring continued market success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oat Milk Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Oat Milk Market Segmental Analysis

The global oat milk market is segmented on the basis of type, flavour, distribution channels, and region. By type, the market is segmented into instant oatmeal, steel-cut oatmeal, rolled oatmeal, and others. By flavour variation, the market is segmented into original/plain, flavoured (e.g., apple cinnamon, maple brown sugar), unsweetened. By distribution channels, the market is segmented into supermarkets, convenience stores, e-commerce platforms, specialty stores, health food outlets, vending machines, and others. By region, the market is segmented into Asia-Pacific, North America, Europe, Latin America, and Middle East & Africa.

Drivers of the Global Oat Milk Market

There's a growing shift towards plant-based and dairy-free alternatives, influenced by health and environmental concerns. Oat milk, known for its nutritional value and eco-friendliness, has become popular among consumers looking for lactose-free and vegan options. There has been growing awareness of dietary preferences such as lactose intolerance and veganism which is driving up the demand for oat milk. Moreover, oat milk's versatility in various culinary applications, such as in coffee and baking, adds to its appeal. With consumers focusing more on health and sustainability, the oat milk market is expected to grow as a result of these combined factors.

Restraints in the Global Oat Milk Market

One of the main restraint in the market is the possibility of price fluctuations due to changes in the cost of raw materials, like oats. Variations in oat crops caused by weather and other environmental factors can affect production expenses, leading to potential pricing issues for oat milk products. Another challenge is the risk of disruptions in the supply chain, given the oat milk market's global reach and reliance on sourcing high-quality oats. Additionally, competition with other plant-based milk options and varying taste preferences of consumers may hinder widespread adoption. As the market expands, addressing these challenges requires strategic solutions to ensure stable pricing, resilient supply chains, and effective differentiation from competing products.

Market Trends of the Global Oat Milk Market

There's a growing desire for flavoured and specialty oat milk options, with companies offering a variety of flavours such as vanilla, chocolate, and matcha to appeal to different tastes. Sustainability plays a crucial role, pushing the market towards environmentally friendly packaging and sourcing methods. Furthermore, there's a rise in product innovations within the oat milk market, including oat milk-based yogurt and ice cream, broadening the range of available products. Additionally, partnerships between oat milk producers and cafes or coffee shops are boosting the beverage's popularity as a substitute for dairy milk in coffee drinks.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Oat Milk Market by Type

• Market Overview
• Instant Oatmeal
• Steel-Cut Oatmeal
• Rolled Oatmeal
• Others

Global Oat Milk Market by Flavor

• Market Overview
• Original/Plain
• Flavored (e.g.
• Apple Cinnamon
• Maple Brown Sugar)
• Unsweetened

Global Oat Milk Market by Distribution channel

• Market Overview
• supermarkets
• convenience stores
• e-commerce platforms
• specialty stores
• health food outlets
• and vending machines
• Others

Global Oat Milk Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Oatly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Califia Farms
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silk
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planet Oat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elmhurst 1922
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ripple
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MALK Organics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mooala
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rebel Kitchen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor Figures
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Planet Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth's Own
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Provamel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitasoy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plenish
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rude Health
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Collective
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oat Yeah
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments