市場調査レポート
商品コード
1441323
酒類菓子の世界市場規模、シェア、成長分析、製品別、流通チャネル別-産業予測、2023~2030年Global Liquor Confectionery Market Size, Share, Growth Analysis, By Product(Chocolates, Candies & Gums), By Distribution Channel(Supermarkets/Hypermarkets, Specialty Stores) - Industry Forecast 2023-2030 |
酒類菓子の世界市場規模、シェア、成長分析、製品別、流通チャネル別-産業予測、2023~2030年 |
出版日: 2024年02月20日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3~5営業日
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酒類菓子の世界市場規模は、2022年に5億7,156万米ドルと評価され、2023年の6億300万米ドルから2031年には9億2,541万米ドルに成長し、予測期間(2024~2031年)のCAGRは5.5%で推移する展望です。
特にミレニアル世代を中心とした消費者の嗜好の変化が、酒類菓子の需要急増を促しており、特に英国、ドイツ、ベルギーなど、アルコール消費が顕著な欧州諸国で顕著です。これらの地域でアルコール入りチョコレートが登場したことで、消費者はアルコール入り菓子を楽しむ革新的な方法を取り入れるようになり、こうした商品の世界市場の大幅な成長に拍車をかけています。このような市場拡大の要因はいくつかあるが、そのひとつに、これらの菓子の自家製バージョンの人気と入手しやすさが高まっていることが挙げられます。消費者のかなりの部分がプレミアムセグメントに属していることを考えると、この急成長する需要を生かすには効果的なマーケティング戦略が不可欠です。さらに、こうした菓子を贈る習慣が、特に新興国市場で支持を集めています。とはいえ、原材料価格の変動や高級品の価格設定といった課題が、普及を阻む可能性もあります。また、アルコール消費パターンの変化や、酒類菓子により多くの予算を割こうという消費者の意欲を反映して、アルコール入り職人製菓が台頭していることも、市場の拡大基調を後押ししています。
エグゼクティブサマリー
Global Liquor Confectionery Market size was valued at USD 571.56 million in 2022 and is poised to grow from USD 603 million in 2023 to USD 925.41 million by 2031, growing at a CAGR of 5.5% in the forecast period (2024-2031).
The shifting preferences of consumers, notably among millennials, are driving a surge in demand for liquor-infused confectionery products, particularly evident in European nations like the U.K., Germany, and Belgium, where alcohol consumption is prominent. The emergence of chocolates infused with alcohol in these regions is inspiring consumers to embrace innovative ways of indulging in alcoholic treats, fueling substantial growth in the global market for such goods. Several factors contribute to this expansion, including the increasing popularity and accessibility of homemade versions of these confections. Given that a significant portion of consumers belong to the premium segment, effective marketing strategies are essential to capitalize on this burgeoning demand. Furthermore, the tradition of gifting these confectionery items is gaining traction, especially in developed markets. Nonetheless, challenges such as fluctuating raw material prices and the premium pricing of these products may constrain widespread adoption. The market's upward trajectory is also bolstered by the rise of artisanal confectioneries incorporating alcohol, reflecting evolving alcohol consumption patterns and a willingness among consumers to allocate more of their budget to liquor-infused treats.
Top-down and bottom-up approaches were used to estimate and validate the size of the Liquor Confectionery Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Liquor Confectionery Market Segmental Analysis
The global liquor confectionery market is segmented on the basis of product, distribution channel, region. By product, the market is segmented capsule or chocolates, candies & gums. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online. By region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.
Drivers of the Liquor Confectionery Market
Cultural Traditions and Celebrations: Liquor-infused confections maintain steady demand due to their integral role in various cultural festivities and special occasions across different societies.
Innovative Product Offerings: Continuous innovation in flavors, packaging, and presentation of liquor-infused confectioneries serves to captivate consumers seeking novel and thrilling culinary adventures.
Premiumization and Gifting Trends: The premium quality of these treats aligns seamlessly with the prevailing culture of gifting luxurious items, reflecting consumers' willingness to invest in distinctive, high-quality delicacies.
Restraints in the Liquor Confectionery Market
Fluctuating Costs of Raw Materials: The instability in prices of essential raw materials like premium cocoa and alcohol can significantly impact production expenses and ultimately affect product pricing.
Regulatory Hurdles: Stringent regulations governing alcohol and food products, which vary from region to region, present obstacles for manufacturers in terms of compliance and distribution logistics.
High Price Points: The upscale nature of these products, with their accompanying higher price tags, may deter certain consumer segments from indulging, potentially limiting broader consumption.
Market Trends of the Liquor Confectionery Market
Flavor Diversity: Liquor confectioners draw inspiration from traditional drinks and mocktails to introduce an exciting array of flavors, catering to a diverse consumer base seeking variety in taste experiences.
Artisanal Craftsmanship: The growing preference for superior, locally crafted goods has fueled demand for handcrafted artisanal offerings, including intricately designed liquor confections filled with delightful flavors.
Smart Packaging and Labeling Solutions: Manufacturers are leveraging innovative packaging techniques and interactive labeling, such as QR codes, to enhance consumer engagement and provide essential product information, thereby driving market expansion in the digital age.
Executive Summary