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市場調査レポート
商品コード
1321797
加熱式タバコ製品の世界市場 - 市場規模、シェア、成長分析、タイプ別（デバイス、カプセル）、製品別（HNBタバコデバイス、直接/間接加熱HNBタバコ）、流通チャネル別（小売店、オンライン） - 業界予測（2023年～2030年）Global Heated Tobacco Products Market Size, Share, Growth Analysis, By Type(Devices, Capsules), By Product(HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco.), By Distribution Channel(Retail Stores and Online) - Industry Forecast 2023-2030 |
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| 加熱式タバコ製品の世界市場 - 市場規模、シェア、成長分析、タイプ別（デバイス、カプセル）、製品別（HNBタバコデバイス、直接/間接加熱HNBタバコ）、流通チャネル別（小売店、オンライン） - 業界予測（2023年～2030年） |
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出版日: 2023年07月05日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界の加熱式タバコ製品の市場規模は2021年に136億米ドルとなりました。同市場は、予測期間（2023年～2030年）に52.56%のCAGRで拡大し、2022年の236億3,000万米ドルから2030年には9,478億米ドルに成長する見通しです。
加熱式タバコまたは非燃焼・加熱式タバコとしても知られるホット・タバコは、ニコチンやその他の化学物質を含むエアロゾルを発生させ、ユーザーが口から吸引する製品タイプです。これらの製品は、特定のタバコ原料を燃焼レベル以下に加熱し、ニコチンを含むフレーバーを放出することで、燃焼を伴わないタバコ体験を提供します。加熱式タバコ製品の主なカテゴリーには、HNBタバコ機器、直接／間接加熱式HNBタバコ、注入式／ハイブリッド式HNBタバコ機器、HNBタバコ消耗品、HNBタバコスティック、HNBタバコカプセル＆カートリッジが含まれます。これらの商品は小売店やオンラインで販売されています。
加熱式タバコ製品市場は、2020年7月にリスクを低減したタバコ製品としてFDAの広告許可を取得したPhilip Morris InternationalのIQOSタバコ加熱式システムに見られるように、政府の承認により需要の増加が見込まれています。IQOSは、タバコの葉を粉砕して作られた加熱式タバコスティックで、有害な化学物質への曝露を低減するとしています。政府の認可が下りやすく、喫煙リスクが低減されることから、今後加熱式タバコ製品の需要が高まると予想されます。しかし、電子タバコの人気の高まりは、加熱式タバコ分野の成長を抑制する可能性があります。Philip Morris Internationalのような大手企業はIQOSの開発とマーケティングに多額の投資を行っていますが、一方で電子タバコはタバコを使用しないため害が少ないと認識され、人気を博しています。電子タバコや電子フーカーを含むVAPEデバイスの需要の高まりは、近い将来、加熱式タバコ製品の成長が鈍化する可能性をさらに示しています。
世界の加熱式タバコ製品市場は、いくつかの重要な要因によって、当面大きな成長が見込まれます。主な促進要因の1つは、喫煙の有害な影響に対する認識が高まり、消費者が従来のタバコに代わる有害性の低い代替品を求めるようになったことです。また、メーカーが製品イノベーションに継続的に取り組んでいることも、市場の成長に寄与しています。さらに、禁煙やタバコの消費量の削減を目指す個人がHNB製品を採用するケースが増えており、市場の拡大をさらに後押ししています。さらに、HNB製品の代替品と見なされることの多い電子タバコやベイプデバイスの人気が高まっていることも、市場成長の新たな機会をもたらしています。全体として、HNB市場は、より多くの人々が従来のタバコ製品に代わるより安全な代替品を受け入れることで、大きな成長が見込まれます。
当レポートは、世界の加熱式タバコ製品市場について調査し、市場の概要とともに、タイプ別、製品別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。
目次
エグゼクティブサマリー
調査手法
親市場分析
- 市場概要
- 市場規模
- 市場力学
主要な市場洞察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 動向分析
- スタートアップ分析
- 原材料分析
- イノベーションマトリックス
- パイプライン製品分析
- マクロ経済指標
- トップ投資分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 規制状況
- ポーターズ分析
- 将来の混乱に関するSkyquestの特別な洞察
世界の加熱式タバコ製品市場、タイプ別
- 市場概要
- デバイス
- カプセル
- ヴェポライザー
世界の加熱式タバコ製品市場、製品別
- 市場概要
- HNBタバコデバイス
- 直接/間接加熱式HNBタバコ
- 注入/ハイブリッドHNBタバコデバイス
- HNBタバコ消耗品
- HNBタバコスティック
- HNBタバコカプセルおよびカートリッジ
世界の加熱式タバコ製品市場、流通チャネル別
- 市場概要
- 小売店とオンライン
世界の加熱式タバコ製品市場規模、地域別
- 市場概要
- 北米
- 欧州
- アジア太平洋
- ラテンアメリカ
- 中東・アフリカ
競合情勢
主要な企業プロファイル
- Philip Morris International Inc.
- Japan Tobacco Inc.
- British American Tobacco PLC
- KT&G Corporation
- Imperial Brands PLC
- Altria Group, Inc.
- China Tobacco International（HK）Co. Ltd.
- Korea Tobacco &Ginseng Corporation
- JUUL Labs, Inc.
- The RJ Reynolds Tobacco Company
- Shenzhen Yukan Intelligent Technology Co., Ltd.
- Pax Labs, Inc.
- Shenzhen iSmoka Electronics Co., Ltd.
- VMR Products, LLC
- Shenzhen Kanger Technology Co., Ltd.
- Mistic Brands, Inc.
- British American Tobacco Japan Ltd.
- J WELL France
- Vaporesso
Global Heated Tobacco Products Market size was valued at USD 13.6 billion in 2021 and is poised to grow from USD 23.63 billion in 2022 to USD 947.8 billion by 2030, growing at a CAGR of 52.56% in the forecast period (2023-2030).
Hot Tobacco, also known as heated Tobacco or heat-not-burn Tobacco, is a type of product that generates aerosols containing nicotine and other chemicals for users to inhale through the mouth. These products heat specific Tobacco materials below combustion levels, releasing flavors with nicotine, providing a Tobacco experience without combustion. Primary categories of hot tobacco products include HNB Tobacco devices, direct/indirect heating HNB Tobacco, infused/hybrid HNB Tobacco devices, HNB Tobacco consumables, HNB Tobacco sticks, and HNB Tobacco capsules & cartridges. These goods are sold in retail establishments and online.
The market for hot tobacco products is expected to witness increased demand with government approvals, as seen with Philip Morris International's IQOS Tobacco Heating System, which received FDA permission to be advertised as a tobacco product with reduced risk in July 2020. The IQOS, a heated tobacco stick made from ground tobacco leaves, claims to reduce exposure to harmful chemicals. Easy government approvals and reduced smoking risks are anticipated to drive demand for hot tobacco products in the future. However, the growing popularity of e-cigarettes may restrain the growth of the hot tobacco sector. Major players like Philip Morris International heavily invest in the development and marketing of IQOS, while e-cigarettes, perceived as less harmful due to their lack of tobacco, gain popularity. The rising demand for vape devices, including e-cigarettes and e-hookahs, further indicates potential slow growth for hot tobacco products in the near future..
Segments covered in this report:
Global Heated Tobacco Products market is segmented by type, product, distribution channel, and region. Based on type, the market can be segmented Devices, Capsules, Vaporizers. Based on product, the market can be segmented into HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco., Infused/Hybrid HNB Tobacco Devices, HNB Tobacco Consumables, HNB Tobacco Sticks, HNB Tobacco Capsules & Cartridges. Based on Distribution channel, the market is segmented into Retail Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Driver
The global HNB market is poised for substantial growth in the foreseeable future due to several key factors. One of the primary drivers is the increasing awareness of the detrimental effects of smoking, leading consumers to seek less harmful alternatives to traditional cigarettes. Manufacturers' continuous efforts in product innovations also contribute to the market's growth. Moreover, individuals looking to quit smoking or reduce their Tobacco consumption are increasingly adopting HNB products, further fueling market expansion. Additionally, the rising popularity of e-cigarettes and vaping devices, often seen as alternatives to HNB products, opens up new opportunities for market growth. Overall, the HNB market is expected to witness significant growth as more people embrace safer alternatives to conventional Tobacco products.
Restraint
A significant obstacle for the heated Tobacco products market is the potential health risks linked to their use. Despite being promoted as a "safer" option compared to traditional cigarettes, these products still contain nicotine and harmful chemicals that may contribute to various health problems, including lung diseases and cancer. Furthermore, the absence of extensive long-term studies on the effects of using heated Tobacco products makes it challenging for regulators to thoroughly assess their safety. This lack of conclusive evidence may result in stricter regulations and even potential bans on the use and sale of these products, which could adversely affect the market's growth.
Market Trends
A prominent market trend in the HNB market is the growing adoption of product innovations by manufacturers. Manufacturers are continuously dedicating their efforts to create novel and enhanced HNB products, incorporating advanced features and technologies to provide consumers with a superior smoking experience. They are also actively exploring diverse flavors and innovative product designs to cater to the changing preferences of consumers. Furthermore, manufacturers are investing significantly in research and development activities to enhance the safety and effectiveness of their products while ensuring compliance with regulatory standards. This trend is expected to persist in the future as manufacturers compete to capture a larger share of the rapidly expanding HNB market.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Heated Tobacco Products Market by Type
- Market Overview
- Devices
- Capsules
- Vaporizers
Global Heated Tobacco Products Market by Product
- Market Overview
- HNB Tobacco Devices
- Direct/Indirect Heating HNB Tobacco.
- Infused/Hybrid HNB Tobacco Devices
- HNB Tobacco Consumables
- HNB Tobacco Sticks
- HNB Tobacco Capsules & Cartridges
Global Heated Tobacco Products Market by Distribution Channel
- Market Overview
- Retail Stores and Online
Global Heated Tobacco Products Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Philip Morris International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Japan Tobacco Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- British American Tobacco PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- KT&G Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Imperial Brands PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Altria Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- China Tobacco International (HK) Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Korea Tobacco & Ginseng Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JUUL Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The R.J. Reynolds Tobacco Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen Yukan Intelligent Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pax Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen iSmoka Electronics Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VMR Products, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Shenzhen Kanger Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mistic Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- British American Tobacco Japan Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- J WELL France
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vaporesso
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
