日本の加熱式タバコ製品市場レポート：製品、カテゴリー、流通チャネル、地域別、2025年～2033年

日本の加熱式タバコ製品の市場規模は2024年に205億米ドルに達しました。今後、IMARC Groupは、2033年には511億米ドルに達し、2025年から2033年にかけて10.12%の成長率（CAGR）を示すと予測しています。

本レポートで扱う主な質問

• 日本の加熱式タバコ製品市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本の加熱式タバコ製品市場に与えた影響は？
• 主要な地域市場とは？
• 製品別の市場内訳は？
• カテゴリー別の市場内訳は？
• 流通チャネル別の市場内訳は？
• 業界のバリューチェーンにおける様々な段階とは？
• 業界の主な促進要因と課題は何か？
• 日本の加熱式タバコ製品市場の構造と主要プレーヤーは？
• 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 日本の加熱式タバコ製品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• スティック
• 葉

第7章 市場内訳：カテゴリ別

• レギュラー
• フレーバー

第8章 市場内訳：流通チャネル別

• オンライン
• オフライン

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル

List of Figures

• Figure 1: Japan: Heated Tobacco Products Market: Major Drivers and Challenges
• Figure 2: Japan: Heated Tobacco Products Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Japan: Heated Tobacco Products Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Japan: Heated Tobacco Products Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Heated Tobacco Products Market: Breakup by Category (in %), 2024
• Figure 6: Japan: Heated Tobacco Products Market: Breakup by Distribution Channel (in %), 2024
• Figure 7: Japan: Heated Tobacco Products Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Heated Tobacco Products (Stick) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Heated Tobacco Products (Stick) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Heated Tobacco Products (Leaf) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Heated Tobacco Products (Leaf) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Heated Tobacco Products (Regular) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Heated Tobacco Products (Regular) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Heated Tobacco Products (Flavored) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Heated Tobacco Products (Flavored) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Heated Tobacco Products (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Heated Tobacco Products (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Heated Tobacco Products (Offline) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Heated Tobacco Products (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Heated Tobacco Products Industry: SWOT Analysis
• Figure 21: Japan: Heated Tobacco Products Industry: Value Chain Analysis
• Figure 22: Japan: Heated Tobacco Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Heated Tobacco Products Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Heated Tobacco Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Heated Tobacco Products Market Forecast: Breakup by Category (in Million USD), 2025-2033
• Table 4: Japan: Heated Tobacco Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Japan: Heated Tobacco Products Market: Competitive Structure
• Table 6: Japan: Heated Tobacco Products Market: Key Players

The Japan heated tobacco products market size reached USD 20.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 51.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.12% during 2025-2033.

Heated tobacco products (HTPs), also known as heat-not-burn products, refer to a form of nicotine delivery intended to be an alternative to traditional cigarettes. They release nicotine-containing, tobacco-flavored vapor without generating the hallmarks of combustion: fire, smoke, and ash. Compared to cigarettes and other nicotine alternatives, heated tobacco products have lower levels of exposure to harmful chemicals.

Japan Heated Tobacco Products Market Trends:

The escalating consumer demand for potentially reduced-risk tobacco goods is primarily driving the Japan heated tobacco products market. In addition to this, the increasing number of smokers along with the expanding working population with changing lifestyle preferences and hectic schedules is also bolstering the product demand across the country. Moreover, the introduction of a wide range of premium and specialty heated tobacco products, such as flavored, skinny, long, colored variants, etc., to cater to diverse consumer tastes and preferences is positively influencing the market growth. Apart from this, several key players are adopting intensive marketing strategies using phrases like "clean alternative", "free from fire, ash, and smoke", "less harmful", etc., to increase product sales. This, in turn, is further stimulating the market growth. Additionally, the wide availability of HTPs across online retail channels owing to numerous associated benefits, such as doorstep delivery, a wide variety of options to choose from, lucrative discounts and cashback, etc., is also acting as a significant growth-inducing factor. Moreover, the rising focus of several market players on product innovations, marketing campaigns, capacity expansions, and acquisitions, is expected to drive the Japan heated tobacco products market in the coming years.

Key Market Segmentation:

Breakup by Product:

• Stick
• Leaf

Breakup by Category:

• Regular
• Flavored

Breakup by Distribution Channel:

• Online
• Offline

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Japan heated tobacco products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan heated tobacco products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the category?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Japan heated tobacco products market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Heated Tobacco Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Stick
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Leaf
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Category

• 7.1 Regular
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Flavored
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Online
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Offline
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players