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マウスウォッシュの世界市場：業界分析、規模、シェア、成長、動向、予測（2025年～2032年）

Mouthwash Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

出版日
ページ情報
英文 260 Pages
納期
2～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
マウスウォッシュの世界市場：業界分析、規模、シェア、成長、動向、予測（2025年～2032年）
出版日: 2025年04月22日
発行: Persistence Market Research
ページ情報: 英文 260 Pages
納期: 2～5営業日
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  • 概要
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概要

世界のマウスウォッシュの市場規模は、2025年に83億米ドルになるとみられ、2025年～2032年の予測期間に6.5%のCAGRで拡大し、2032年には130億米ドルに達すると予測されています。

マウスウォッシュは、口腔洗浄液としても知られ、口腔内の細菌を減らし、息を爽やかにし、歯垢、歯肉炎、虫歯などの歯の問題を予防するために口腔衛生に使用される液体製品です。マウスウォッシュ市場には、防腐剤、フッ素ベース、化粧品、天然/ハーブ製品など、さまざまな製剤が含まれます。これらは一般家庭、歯科医院、病院などで広く使用されています。市場成長の原動力は、口腔の健康に対する意識の高まり、可処分所得の増加、便利な市販のヘルスケアソリューションに対する需要の高まりです。

世界のマウスウォッシュ市場は、口腔衛生とその健康全般との関連性に関する一般市民の意識の高まりによって活性化しています。う蝕、歯周病、口臭の増加により、消費者はマウスウォッシュを毎日の口腔ケアに取り入れるようになっています。オンライン・プラットフォームや小売店を通じてマウスウォッシュ製品を入手できるようになったことが、入手しやすさと普及をさらに後押ししています。さらに、アルコールフリーの処方、ハーブベースのバリエーション、特定の症状をターゲットにしたマルチベネフィットリンスなどの製品イノベーションが市場の成長に寄与しています。歯科専門家による推奨や、歯科医師会や保健機関が実施する啓発キャンペーンも、製品の使用を促進する上で重要な役割を果たしています。

人気は高まっていますが、マウスウォッシュ市場は、口腔組織の刺激や乾燥を引き起こす可能性のあるアルコールベースの製剤の長期使用に対する懸念など、一定の制約に直面しています。また、マウスウォッシュが歯磨きや歯間掃除に取って代わるという誤解も、消費者の行動に影響を与えています。さらに、様々な地域におけるラベル表示、宣伝文句、成分の安全性に関する規制課題も、製品の革新と市場浸透の妨げになる可能性があります。同様の効果を持つ歯磨き粉やチューインガムなどの代替口腔ケア製品が入手可能なことも、競合によるプレッシャーに拍車をかけています。

マウスウォッシュ市場は、特に口腔ヘルスケアへの意識が高まっている新興国において、技術革新と拡大の大きな機会を提供します。天然素材やオーガニック製品に対する消費者の志向の高まりは、ハーブやアーユルヴェーダの洗口剤に活路を開きます。歯科研究の開発により、敏感歯用、虫歯予防用、特定の口腔疾患治療用など、ターゲットを絞った製剤の開発が可能になりつつあります。さらに、歯科医院との戦略的提携、小売業者によるプライベートブランド化、旅行用や子供用の製品への進出は、メーカーに有利な見通しをもたらしています。

当レポートでは、世界のマウスウォッシュ市場について調査し、タイプ別、性質別、用途別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場の範囲と定義
  • 市場力学
  • COVID-19の影響分析
  • 予測要因- 関連性と影響

第3章 付加価値のある洞察

第4章 価格動向分析、2019年～2032年

第5章 世界のマウスウォッシュ市場の見通し

  • 主なハイライト
  • 市場規模の分析と予測
    • 過去の市場規模（10億米ドル）分析、2019年～2024年
    • 現在の市場規模（10億米ドル）分析と予測、2025年～2032年
  • 世界のマウスウォッシュ市場の見通し：タイプ別
    • 過去の市場規模（10億米ドル）と数量（個）分析、2019年～2024年
    • 現在の市場規模（10億米ドル）と数量（個）分析および予測、2025年～2032年
      • 化粧品
      • 治療
    • 市場の魅力分析：タイプ別
  • 世界のマウスウォッシュ市場の見通し：性質別
    • 過去の市場規模（10億米ドル）分析、性質別、2019年～2024年
    • 現在の市場規模（10億米ドル）分析と予測、性質別、2025年～2032年
      • 天然・オーガニック
      • 従来型
    • 市場の魅力分析：性質別
  • 世界のマウスウォッシュ市場の見通し：用途別
    • 過去の市場規模（10億米ドル）分析、用途別、2019年～2024年
    • 現在の市場規模（10億米ドル）分析と予測、用途別、2025年～2032年
      • プラーク
      • 歯肉炎
      • 空洞
      • ホワイトニング
      • 口臭
      • その他
    • 市場の魅力分析：用途別
  • 世界のマウスウォッシュ市場の見通し：流通チャネル別
    • 過去の市場規模（10億米ドル）分析、流通チャネル別、2019年～2024年
    • 現在の市場規模（10億米ドル）分析と予測、流通チャネル別、2025年～2032年
      • eコマース
      • 小売薬局/店舗
      • ハイパーマーケット/スーパーマーケット
    • 市場の魅力分析：流通チャネル別

第6章 世界のマウスウォッシュ市場の見通し：地域別

  • 過去の市場規模（10億米ドル）と数量（個）分析、地域別、2019年～2024年
  • 現在の市場規模（10億米ドル）と数量（個）分析および予測、地域別、2025年～2032年
    • 北米
    • ラテンアメリカ
    • 欧州
    • 東アジア
    • 南アジアとオセアニア
    • 中東・アフリカ
  • 市場の魅力分析：地域別

第7章 北米のマウスウォッシュ市場の見通し

第8章 欧州のマウスウォッシュ市場の見通し

第9章 東アジアのマウスウォッシュ市場の見通し

第10章 南アジア・オセアニアのマウスウォッシュ市場の見通し

第11章 ラテンアメリカのマウスウォッシュ市場の見通し

第12章 中東・アフリカのマウスウォッシュ市場の見通し

第13章 競合情勢

  • 市場シェア分析、2025年
  • 市場構造
  • 企業プロファイル（詳細- 概要、財務、戦略、最近の動向）
    • The Procter &Gamble Company
    • Colgate-Palmolive
    • GlaxoSmithKline plc
    • Johnson &Johnson Services, Inc.
    • Lion Corporation
    • Tom's of Maine
    • Chattem Inc.
    • Church &Dwight
    • AMWAY
    • SmartMouth Oral Health Laboratories
    • Himalaya
    • 3M
    • Unilever
    • Ambient Healthcare Pvt. Ltd.
    • Kao Corporation
    • Caldwell Consumer Health
    • Dr. Harold Katz
    • Sunstar Group
    • Dentyl Active
    • Jason Natural Care
    • Lotus Brands Inc.
    • Rowpar Pharmaceuticals Inc.
    • Reckitt Benckiser Group Plc.
    • Royal Philips NV
    • Henkel AG &Co. KGaA
    • その他

第14章 付録

目次
Product Code: PMRREP33317

Persistence Market Research has recently released a comprehensive report on the worldwide market for mouthwash. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global mouthwash market from 2025 to 2032.

Key Insights:

  • Mouthwash Market Size (2025E): USD 8.3 Billion
  • Projected Market Value (2032F): USD 13.0 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 6.5%

Mouthwash Market - Report Scope:

Mouthwash, also known as oral rinse, is a liquid product used for oral hygiene to reduce oral bacteria, freshen breath, and prevent dental issues such as plaque, gingivitis, and tooth decay. The market for mouthwash encompasses a variety of formulations, including antiseptic, fluoride-based, cosmetic, and natural/herbal products. These are widely used across households, dental clinics, and hospitals. The market growth is driven by increasing awareness of oral health, rising disposable incomes, and growing demand for convenient, over-the-counter healthcare solutions.

Market Growth Drivers:

The global mouthwash market is fueled by heightened public awareness regarding oral hygiene and its link to overall health. Increasing cases of dental caries, periodontal diseases, and halitosis have prompted consumers to incorporate mouthwash into daily oral care routines. The expanding availability of mouthwash products through online platforms and retail stores further boosts accessibility and adoption. Moreover, product innovations such as alcohol-free formulas, herbal-based variants, and multi-benefit rinses targeting specific conditions are contributing to market growth. Endorsements by dental professionals and awareness campaigns run by dental associations and health agencies also play a key role in driving product usage.

Market Restraints:

Despite growing popularity, the mouthwash market faces certain limitations, including concerns over the long-term use of alcohol-based formulations, which may cause oral tissue irritation or dryness. Misconceptions about the efficacy of mouthwash in replacing brushing and flossing also impact consumer behavior. Additionally, regulatory challenges regarding labeling, advertising claims, and ingredient safety in various regions may hinder product innovation and market penetration. The availability of substitute oral care products such as toothpaste and chewing gum with similar benefits adds to the competitive pressure.

Market Opportunities:

The mouthwash market presents substantial opportunities for innovation and expansion, particularly in emerging economies where oral healthcare awareness is on the rise. The growing consumer inclination toward natural and organic products opens avenues for herbal and ayurvedic mouthwashes. Advances in dental research are enabling the development of targeted formulations for sensitive teeth, anti-cavity action, and treatment of specific oral conditions. Furthermore, strategic collaborations with dental clinics, private label branding by retailers, and expansion into travel-friendly and child-specific variants offer lucrative prospects for manufacturers.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the mouthwash market globally?
  • Which product types and distribution channels are contributing most to market expansion?
  • How are product innovations and changing consumer preferences influencing market dynamics?
  • Who are the key players operating in the mouthwash market, and what strategies are they adopting to maintain competitiveness?
  • What are the emerging trends and future opportunities in the global mouthwash market?

Competitive Intelligence and Business Strategy:

Leading players in the global mouthwash market, including Colgate-Palmolive Company, Procter & Gamble, and Johnson & Johnson, are focused on expanding their product portfolios and strengthening their brand positioning through targeted marketing and innovative product development. These companies invest in consumer research to develop alcohol-free, sensitivity-specific, and flavor-enhanced formulations. Partnerships with dental health organizations and aggressive digital marketing strategies are used to educate consumers and boost product awareness. Furthermore, regional expansion and e-commerce penetration are central to business growth in underserved and high-potential markets.

Key Companies Profiled:

  • The Procter & Gamble Company
  • Colgate-Palmolive
  • GlaxoSmithKline plc
  • Johnson & Johnson Services, Inc.
  • Lion Corporation
  • Tom's of Maine
  • Chattem Inc.
  • Church & Dwight
  • AMWAY
  • SmartMouth Oral Health Laboratories
  • Himalaya
  • 3M
  • Unilever
  • Ambient Healthcare Pvt. Ltd.
  • Kao Corporation
  • Caldwell Consumer Health
  • Dr. Harold Katz
  • Sunstar Group
  • Dentyl Active
  • Jason Natural Care
  • Lotus Brands Inc.
  • Rowpar Pharmaceuticals Inc.
  • Reckitt Benckiser Group Plc.
  • Royal Philips N.V.
  • Henkel AG & Co. KGaA
  • Others

Market Segmentation

By Type

  • Cosmetic
  • Therapeutic

By Nature

  • Natural & Organic
  • Conventional

By Application

  • Plaque
  • Gingivitis
  • Cavity
  • Whitening
  • Bad Breath
  • Others

By Distribution Channel

e-Commerce

  • Retail Pharmacies/Stores
  • Hypermarkets/Supermarkets

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Latin America
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Mouthwash Market Snapshot, 2025-2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. COVID-19 Impact Analysis
  • 2.4. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Value Chain Analysis
  • 3.2. Product Adoption / Usage Analysis
  • 3.3. Key Market Players
  • 3.4. Regulatory Landscape
  • 3.5. PESTLE Analysis
  • 3.6. Porter's Five Forces Analysis
  • 3.7. Consumer Behavior Analysis

4. Price Trend Analysis, 2019-2032

  • 4.1. Key Factors Impacting Prices
  • 4.2. Pricing Analysis by Type
  • 4.3. Regional Prices and Product Preferences

5. Global Mouthwash Market Outlook

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025-2032
  • 5.3. Global Mouthwash Market Outlook: Type
    • 5.3.1. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Type, 2019-2024
    • 5.3.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
      • 5.3.2.1. Cosmetic
      • 5.3.2.2. Therapeutic
    • 5.3.3. Market Attractiveness Analysis: Type
  • 5.4. Global Mouthwash Market Outlook: Nature
    • 5.4.1. Historical Market Size (US$ Bn) Analysis, By Nature, 2019-2024
    • 5.4.2. Current Market Size (US$ Bn) Analysis and Forecast, By Nature, 2025-2032
      • 5.4.2.1. Natural & Organic
      • 5.4.2.2. Conventional
    • 5.4.3. Market Attractiveness Analysis: Nature
  • 5.5. Global Mouthwash Market Outlook: Application
    • 5.5.1. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2024
    • 5.5.2. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
      • 5.5.2.1. Plaque
      • 5.5.2.2. Gingivitis
      • 5.5.2.3. Cavity
      • 5.5.2.4. Whitening
      • 5.5.2.5. Bad Breath
      • 5.5.2.6. Others
    • 5.5.3. Market Attractiveness Analysis: Application
  • 5.6. Global Mouthwash Market Outlook: Distribution Channel
    • 5.6.1. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
    • 5.6.2. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
      • 5.6.2.1. e-Commerce
      • 5.6.2.2. Retail Pharmacies/Stores
      • 5.6.2.3. Hypermarkets/Supermarkets
    • 5.6.3. Market Attractiveness Analysis: Distribution Channel

6. Global Mouthwash Market Outlook Region

  • 6.1. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2024
  • 6.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Region, 2025-2032
    • 6.2.1. North America
    • 6.2.2. Latin America
    • 6.2.3. Europe
    • 6.2.4. East Asia
    • 6.2.5. South Asia and Oceania
    • 6.2.6. Middle East & Africa
  • 6.3. Market Attractiveness Analysis: Region

7. North America Mouthwash Market Outlook

  • 7.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 7.1.1. By Country
    • 7.1.2. By Type
    • 7.1.3. By Nature
    • 7.1.4. By Application
    • 7.1.5. By Distribution Channel
  • 7.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 7.2.1. U.S.
    • 7.2.2. Canada
  • 7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 7.3.1. Cosmetic
    • 7.3.2. Therapeutic
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 7.4.1. Natural & Organic
    • 7.4.2. Conventional
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 7.5.1. Plaque
    • 7.5.2. Gingivitis
    • 7.5.3. Cavity
    • 7.5.4. Whitening
    • 7.5.5. Bad Breath
    • 7.5.6. Others
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 7.6.1. e-Commerce
    • 7.6.2. Retail Pharmacies/Stores
    • 7.6.3. Hypermarkets/Supermarkets
  • 7.7. Market Attractiveness Analysis

8. Europe Mouthwash Market Outlook

  • 8.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 8.1.1. By Country
    • 8.1.2. By Type
    • 8.1.3. By Nature
    • 8.1.4. By Application
    • 8.1.5. By Distribution Channel
  • 8.2. Current Market Size (US$ Bn) Analysis and Forecast by Country, 2025-2032
    • 8.2.1. Germany
    • 8.2.2. France
    • 8.2.3. U.K.
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Russia
    • 8.2.7. Rest of Europe
  • 8.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 8.3.1. Cosmetic
    • 8.3.2. Therapeutic
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 8.4.1. Natural & Organic
    • 8.4.2. Conventional
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 8.5.1. Plaque
    • 8.5.2. Gingivitis
    • 8.5.3. Cavity
    • 8.5.4. Whitening
    • 8.5.5. Bad Breath
    • 8.5.6. Others
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 8.6.1. e-Commerce
    • 8.6.2. Retail Pharmacies/Stores
    • 8.6.3. Hypermarkets/Supermarkets
  • 8.7. Market Attractiveness Analysis

9. East Asia Mouthwash Market Outlook

  • 9.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 9.1.1. By Country
    • 9.1.2. By Type
    • 9.1.3. By Nature
    • 9.1.4. By Application
    • 9.1.5. By Distribution Channel
  • 9.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 9.2.1. China
    • 9.2.2. Japan
    • 9.2.3. South Korea
  • 9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 9.3.1. Cosmetic
    • 9.3.2. Therapeutic
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 9.4.1. Natural & Organic
    • 9.4.2. Conventional
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 9.5.1. Plaque
    • 9.5.2. Gingivitis
    • 9.5.3. Cavity
    • 9.5.4. Whitening
    • 9.5.5. Bad Breath
    • 9.5.6. Others
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 9.6.1. e-Commerce
    • 9.6.2. Retail Pharmacies/Stores
    • 9.6.3. Hypermarkets/Supermarkets
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Mouthwash Market Outlook

  • 10.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 10.1.1. By Country
    • 10.1.2. By Type
    • 10.1.3. By Nature
    • 10.1.4. By Application
    • 10.1.5. By Distribution Channel
  • 10.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 10.2.1. India
    • 10.2.2. Indonesia
    • 10.2.3. Thailand
    • 10.2.4. Singapore
    • 10.2.5. ANZ
    • 10.2.6. Rest of South Asia & Oceania
  • 10.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 10.3.1. Cosmetic
    • 10.3.2. Therapeutic
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 10.4.1. Natural & Organic
    • 10.4.2. Conventional
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 10.5.1. Plaque
    • 10.5.2. Gingivitis
    • 10.5.3. Cavity
    • 10.5.4. Whitening
    • 10.5.5. Bad Breath
    • 10.5.6. Others
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 10.6.1. e-Commerce
    • 10.6.2. Retail Pharmacies/Stores
    • 10.6.3. Hypermarkets/Supermarkets
  • 10.7. Market Attractiveness Analysis

11. Latin America Mouthwash Market Outlook

  • 11.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 11.1.1. By Country
    • 11.1.2. By Type
    • 11.1.3. By Nature
    • 11.1.4. By Application
    • 11.1.5. By Distribution Channel
  • 11.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 11.2.1. Brazil
    • 11.2.2. Mexico
    • 11.2.3. Rest of Latin America
  • 11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 11.3.1. Cosmetic
    • 11.3.2. Therapeutic
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 11.4.1. Natural & Organic
    • 11.4.2. Conventional
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 11.5.1. Plaque
    • 11.5.2. Gingivitis
    • 11.5.3. Cavity
    • 11.5.4. Whitening
    • 11.5.5. Bad Breath
    • 11.5.6. Others
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 11.6.1. e-Commerce
    • 11.6.2. Retail Pharmacies/Stores
    • 11.6.3. Hypermarkets/Supermarkets
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Mouthwash Market Outlook

  • 12.1. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
    • 12.1.1. By Country
    • 12.1.2. By Type
    • 12.1.3. By Nature
    • 12.1.4. By Application
    • 12.1.5. By Distribution Channel
  • 12.2. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Country, 2025-2032
    • 12.2.1. GCC Countries
    • 12.2.2. Egypt
    • 12.2.3. South Africa
    • 12.2.4. Northern Africa
    • 12.2.5. Rest of Middle East & Africa
  • 12.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast by Type, 2025-2032
    • 12.3.1. Cosmetic
    • 12.3.2. Therapeutic
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast by Nature, 2025-2032
    • 12.4.1. Natural & Organic
    • 12.4.2. Conventional
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast by Application, 2025-2032
    • 12.5.1. Plaque
    • 12.5.2. Gingivitis
    • 12.5.3. Cavity
    • 12.5.4. Whitening
    • 12.5.5. Bad Breath
    • 12.5.6. Others
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast by Distribution Channel, 2025-2032
    • 12.6.1. e-Commerce
    • 12.6.2. Retail Pharmacies/Stores
    • 12.6.3. Hypermarkets/Supermarkets
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping by Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. The Procter & Gamble Company
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Sources
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Colgate-Palmolive
    • 13.3.3. GlaxoSmithKline plc
    • 13.3.4. Johnson & Johnson Services, Inc.
    • 13.3.5. Lion Corporation
    • 13.3.6. Tom's of Maine
    • 13.3.7. Chattem Inc.
    • 13.3.8. Church & Dwight
    • 13.3.9. AMWAY
    • 13.3.10. SmartMouth Oral Health Laboratories
    • 13.3.11. Himalaya
    • 13.3.12. 3M
    • 13.3.13. Unilever
    • 13.3.14. Ambient Healthcare Pvt. Ltd.
    • 13.3.15. Kao Corporation
    • 13.3.16. Caldwell Consumer Health
    • 13.3.17. Dr. Harold Katz
    • 13.3.18. Sunstar Group
    • 13.3.19. Dentyl Active
    • 13.3.20. Jason Natural Care
    • 13.3.21. Lotus Brands Inc.
    • 13.3.22. Rowpar Pharmaceuticals Inc.
    • 13.3.23. Reckitt Benckiser Group Plc.
    • 13.3.24. Royal Philips N.V.
    • 13.3.25. Henkel AG & Co. KGaA
    • 13.3.26. Others

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations