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マウスウォッシュの世界市場の評価：製品タイプ別、アルコール含有別、カテゴリ別、フレーバー別、年齢別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Mouthwash Market Assessment, By Product, By Alcohol Content, By Type, By Category, By Flavor, By Age, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 240 Pages | 納期: 3～5営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.78円
マウスウォッシュの世界市場の評価：製品タイプ別、アルコール含有別、カテゴリ別、フレーバー別、年齢別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年06月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 240 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のマウスウォッシュの市場規模は、2023年の50億9,000万米ドルから2031年までに80億5,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで5.90%の成長が見込まれます。口腔疾患の原因となる歯や歯肉への細菌の蓄積は、これらの疾患の影響を認識している情報通の消費者に訴求し、マウスウォッシュの世界市場の成長を大きく牽引しています。

マウスウォッシュは口臭を抑える効果があるため、消費者は好んで使用しています。これは、口腔内細菌によって発生する揮発性硫黄化合物がマウスウォッシュによって中和されるためです。その結果、ブラッシングやフロスとともにマウスウォッシュを定期的に使用することで、口腔衛生が強化され、口腔疾患のリスクが減少し、より健康的な口腔環境が実現します。

消費者は、ポケットに入るフルサイズの製品として効果的に機能する、便利で旅行にも使いやすい製品をますます求めるようになっています。メーカーが消費者のダイナミックな要求に応えるため、さまざまな配合や包装形態を試みているため、技術革新が生まれています。例えば2023年3月、Scopeは濃縮マウスウォッシュ、Scope Squeezを発売しました。この製品は手のひらサイズのボトルで、通常の1Lサイズの液体マウスウォッシュとほぼ同じ使用回数を実現しています。濃縮タイプなので、使用前に水を加えるだけでよく、携帯にも便利です。

アルコールフリーのマウスウォッシュは、子供も安全に使用でき、口が敏感な消費者に好まれるやさしい製品です。さらに、アルコールを含むマウスウォッシュは唾液の分泌を減少させ、口腔内の脱水症状を引き起こします。そのため、口腔内の健康にとっての重大な要素である口腔内の水分バランスの維持に役立つ、アルコールフリーのマウスウォッシュが消費者に好まれています。

例えば2024年1月、Dr. Dento（White Tusk Healthcare Private Limited）は、GMP認証を取得したマウスウォッシュを含む、口腔衛生向けの最新の製品群を発売しました。この製品はアルコールを含まず、NHap、ココナッツエキス、テオブロミン、パパイン酵素、アマランサス液、アロエベラ、ヒアルロン酸などの成分が配合されており、消費者に総合的な口腔衛生を提供します。

歯科医からの需要を生み出す歯の痛みの緩和

マウスウォッシュは、歯科治療や手術後の患者の歯の痛みを和らげるのに大きな役割を果たしています。歯科治療後の口腔は細菌が繁殖しやすく、炎症が起こりやすいため、痛みが増したり治癒が遅れたりします。クロルヘキシジンやエッセンシャルオイルなどの抗菌成分を配合したマウスウォッシュは、口腔内の細菌を除去し、感染や不快感を軽減します。

メントールやユーカリが配合されたマウスウォッシュもあり、歯茎や口腔内の組織を冷却し、神経終末を麻痺させ炎症を抑えるため、即座に痛みを和らげる効果があります。ビタミンEやアロエベラなど、組織の修復と回復を早める治癒剤を含むマウスウォッシュもいくつかあります。

そのため、このようなマウスウォッシュは、歯科治療後の痛みの緩和に向け歯科医に推奨されています。例えば、2024年1月には、OraBioのマウスウォッシュであるPeriovance Oral Rinseが歯の痛みの管理に役立っています。このマウスウォッシュは、歯科手術や治療前後の患者の痛みを和らげ、よりよい患者体験を提供するため、歯科医や矯正歯科医の間で好まれている製品です。この製品は、歯科専門家にとって、患者の痛みを60秒以内に和らげる効果的なソリューションです。

口腔疾患を予防するマウスウォッシュが市場需要を後押し

マウスウォッシュには、クロルヘキシジン、エッセンシャルオイル、塩化セチルピリジニウム（CPC）などの抗菌剤が配合されているため、口腔内の疾患を減らすことで口腔衛生を維持するのに役立ちます。マウスウォッシュに配合されているこれらの成分は、細菌を死滅させ、歯垢や歯肉炎などの疾患を軽減するのに役立ちます。

当レポートでは、世界のマウスウォッシュ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 製品と市場情報
  • ブランド認知の方式
  • 購入決定において考慮される要素
  • プライバシーと安全規制の考慮
  • 購入チャネル
  • 購入頻度
  • 既存または予定ユーザー
  • 友人や家族からの推奨/オンラインのレビュー
  • ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のマウスウォッシュ市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • 製品
    • 治療
    • 美容
  • アルコール含有別
    • アルコールベースマウスウォッシュ
    • アルコールフリーマウスウォッシュ
  • タイプ別
    • OTC
    • 処方ベース
  • カテゴリ別
    • ハーブ/アーユルヴェーダ
    • 従来型
  • フレーバー別
    • 風味
    • 無味
  • 年齢別
    • 成人
    • 子供
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • マス
    • プレミアム
  • 流通チャネル別
    • オフライン
    • オンライン
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界のマウスウォッシュ市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • 製品
    • アルコール含有別
    • タイプ別
    • カテゴリ別
    • フレーバー別
    • 年齢別
    • エンドユーザー別
    • 価格帯別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング（2023年）

  • 製品別
  • アルコール含有別
  • タイプ別
  • カテゴリ別
  • フレーバー別
  • 年齢別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益の分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • Haleon plc
  • Unilever PLC
  • Church & Dwight Co., Inc.
  • Johnson & Johnson Consumer Inc.
  • Dabur India Limited
  • Sunstar Suisse S.A.
  • Sanofi Consumer Healthcare NA
  • Rowpar Pharmaceuticals, Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 3. Global Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 4. Global Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 5. Global Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 6. Global Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 7. Global Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 8. Global Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 9. Global Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 10. Global Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 11. Global Mouthwash Market Share (%), By Region, 2017-2031F
  • Figure 12. North America Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 13. North America Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 14. North America Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 15. North America Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 16. North America Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 17. North America Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 18. North America Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 19. North America Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 20. North America Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 21. North America Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 22. North America Mouthwash Market Share (%), By Country, 2017-2031F
  • Figure 23. United States Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. United States Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 25. United States Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 26. United States Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 27. United States Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 28. United States Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 29. United States Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 30. United States Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 31. United States Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 32. United States Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 33. Canada Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 34. Canada Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 35. Canada Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 36. Canada Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 37. Canada Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 38. Canada Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 39. Canada Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 40. Canada Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 41. Canada Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 42. Canada Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 43. Mexico Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 44. Mexico Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 45. Mexico Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 46. Mexico Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 47. Mexico Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 48. Mexico Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 49. Mexico Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 50. Mexico Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 51. Mexico Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 52. Mexico Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 53. Europe Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 54. Europe Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 55. Europe Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 56. Europe Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 57. Europe Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 58. Europe Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 59. Europe Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 60. Europe Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 61. Europe Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 62. Europe Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 63. Europe Mouthwash Market Share (%), By Country, 2017-2031F
  • Figure 64. Germany Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. Germany Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 66. Germany Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 67. Germany Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 68. Germany Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 69. Germany Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 70. Germany Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 71. Germany Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 72. Germany Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 73. Germany Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 74. France Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. France Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 76. France Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 77. France Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 78. France Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 79. France Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 80. France Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 81. France Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 82. France Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 83. France Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 84. Italy Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 85. Italy Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 86. Italy Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 87. Italy Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 88. Italy Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 89. Italy Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 90. Italy Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 91. Italy Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 92. Italy Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 93. Italy Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94. United Kingdom Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 95. United Kingdom Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 96. United Kingdom Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 97. United Kingdom Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 98. United Kingdom Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 99. United Kingdom Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 100. United Kingdom Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 101. United Kingdom Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 102. United Kingdom Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 103. United Kingdom Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 104. Russia Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 105. Russia Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 106. Russia Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 107. Russia Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 108. Russia Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 109. Russia Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 110. Russia Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 111. Russia Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 112. Russia Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 113. Russia Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 114. Netherlands Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 115. Netherlands Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 116. Netherlands Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 117. Netherlands Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 118. Netherlands Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 119. Netherlands Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 120. Netherlands Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 121. Netherlands Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 122. Netherlands Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 123. Netherlands Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 124. Spain Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 125. Spain Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 126. Spain Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 127. Spain Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 128. Spain Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 129. Spain Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 130. Spain Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 131. Spain Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 132. Spain Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 133. Spain Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 134. Turkey Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 135. Turkey Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 136. Turkey Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 137. Turkey Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 138. Turkey Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 139. Turkey Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 140. Turkey Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 141. Turkey Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 142. Turkey Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 143. Turkey Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 144. Poland Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 145. Poland Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 146. Poland Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 147. Poland Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 148. Poland Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 149. Poland Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 150. Poland Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 151. Poland Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 152. Poland Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 153. Poland Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 154. South America Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 155. South America Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 156. South America Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 157. South America Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 158. South America Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 159. South America Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 160. South America Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 161. South America Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 162. South America Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 163. South America Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 164. South America Mouthwash Market Share (%), By Country, 2017-2031F
  • Figure 165. Brazil Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 166. Brazil Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 167. Brazil Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 168. Brazil Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 169. Brazil Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 170. Brazil Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 171. Brazil Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 172. Brazil Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 173. Brazil Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 174. Brazil Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 175. Argentina Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 176. Argentina Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 177. Argentina Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 178. Argentina Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 179. Argentina Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 180. Argentina Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 181. Argentina Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 182. Argentina Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 183. Argentina Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 184. Argentina Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 185. Asia-Pacific Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 186. Asia-Pacific Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 187. Asia-Pacific Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 188. Asia-Pacific Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 189. Asia-Pacific Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 190. Asia-Pacific Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 191. Asia-Pacific Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 192. Asia-Pacific Mouthwash Market Share (%), By End-user, 2016-2030
  • Figure 193. Asia-Pacific Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 194. Asia-Pacific Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195. Asia-Pacific Mouthwash Market Share (%), By Country, 2017-2031F
  • Figure 196. India Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 197. India Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 198. India Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 199. India Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 200. India Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 201. India Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 202. India Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 203. India Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 204. India Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 205. India Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 206. China Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 207. China Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 208. China Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 209. China Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 210. China Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 211. China Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 212. China Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 213. China Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 214. China Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 215. China Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 216. Japan Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 217. Japan Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 218. Japan Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 219. Japan Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 220. Japan Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 221. Japan Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 222. Japan Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 223. Japan Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 224. Japan Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 225. Japan Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 226. Australia Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 227. Australia Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 228. Australia Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 229. Australia Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 230. Australia Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 231. Australia Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 232. Australia Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 233. Australia Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 234. Australia Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 235. Australia Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 236. Vietnam Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 237. Vietnam Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 238. Vietnam Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 239. Vietnam Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 240. Vietnam Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 241. Vietnam Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 242. Vietnam Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 243. Vietnam Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 244. Vietnam Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 245. Vietnam Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 246. South Korea Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 247. South Korea Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 248. South Korea Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 249. South Korea Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 250. South Korea Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 251. South Korea Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 252. South Korea Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 253. South Korea Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 254. South Korea Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 255. South Korea Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 256. Indonesia Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 257. Indonesia Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 258. Indonesia Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 259. Indonesia Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 260. Indonesia Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 261. Indonesia Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 262. Indonesia Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 263. Indonesia Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 264. Indonesia Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 265. Indonesia Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 266. Philippines Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 267. Philippines Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 268. Philippines Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 269. Philippines Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 270. Philippines Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 271. Philippines Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 272. Philippines Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 273. Philippines Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 274. Philippines Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 275. Philippines Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 276. Middle East & Africa Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 277. Middle East & Africa Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 278. Middle East & Africa Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 279. Middle East & Africa Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 280. Middle East & Africa Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 281. Middle East & Africa Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 282. Middle East & Africa Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 283. Middle East & Africa Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 284. Middle East & Africa Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 285. Middle East & Africa Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 286. Middle East & Africa Mouthwash Market Share (%), By Country, 2017-2031F
  • Figure 287. Saudi Arabia Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 288. Saudi Arabia Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 289. Saudi Arabia Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 290. Saudi Arabia Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 291. Saudi Arabia Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 292. Saudi Arabia Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 293. Saudi Arabia Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 294. Saudi Arabia Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 295. Saudi Arabia Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 296. Saudi Arabia Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 297. UAE Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 298. UAE Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 299. UAE Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 300. UAE Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 301. UAE Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 302. UAE Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 303. UAE Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 304. UAE Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 305. UAE Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 306. UAE Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 307. South Africa Mouthwash Market, By Value, In USD Billion, 2017-2031F
  • Figure 308. South Africa Mouthwash Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 309. South Africa Mouthwash Market Share (%), By Type, 2017-2031F
  • Figure 310. South Africa Mouthwash Market Share (%), By Alcohol Content, 2017-2031F
  • Figure 311. South Africa Mouthwash Market Share (%), By Category, 2017-2031F
  • Figure 312. South Africa Mouthwash Market Share (%), By Flavor, 2017-2031F
  • Figure 313. South Africa Mouthwash Market Share (%), By Age, 2017-2031F
  • Figure 314. South Africa Mouthwash Market Share (%), By End-user, 2017-2031F
  • Figure 315. South Africa Mouthwash Market Share (%), By Price Range, 2017-2031F
  • Figure 316. South Africa Mouthwash Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 317. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 318. By Alcohol Content Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 319. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 320. By Flavor Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 321. By Age Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 322. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 323. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 324. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 325. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11517

Global mouthwash market is projected to witness a CAGR of 5.90% during the forecast period 2024-2031, growing from USD 5.09 billion in 2023 to USD 8.05 billion in 2031. Bacterial buildup on the teeth and gum which causes oral diseases is majorly driving the growth of the global mouthwash market as it appeals to the informed consumers who are aware about the repercussion of these diseases.

Consumers prefer using mouthwashes as they aid in the reduction of bad breath. This happens because the volatile sulfur compounds generated by oral bacteria get neutralized by the mouthwash. As a result, with regular use of mouthwashes along with brushing and flossing, they enhance oral hygiene, reduce the risk of oral diseases, and create a much healthier oral environment.

Consumers are increasingly seeking convenient and travel-friendly products that can work effectively as a full-sized product that fits into their pockets. It is giving rise to innovation as the manufacturers are experimenting with different formulations and packaging formats to cater to the dynamic requirements of the consumers. For instance, in March 2023, Scope launched Scope Squeez, a mouthwash concentrate. The product is a palm-sized bottle that delivers almost the same number of uses as a regular 1L-sized bottle of liquid mouthwash. The product is in concentrated form which requires adding water before using and making it convenient to carry.

Alcohol-free mouthwashes are mostly preferred by the consumers as they are safe for usage among children and are gentler, making them a preferred choice among consumers with sensitive mouths. Moreover, alcohol containing mouthwashes reduce the production of saliva which results in the dehydration of mouth; thus, alcohol-free mouthwashes are preferred by the consumers as they help in maintaining the moisture balance in the mouth, which is a crucial factor in oral health.

For instance, in January 2024, Dr. Dento (White Tusk Healthcare Private Limited) launched its latest product range for oral health which includes mouthwashes which are GMP certified. The product is free from alcohol and is formulated with ingredients such as NHap, coconut extract, theobromine, papain enzyme, amaranth solution, aloe vera, and hyaluronic acid to deliver the consumers with comprehensive oral health.

Alleviation of Dental Pain to Create Demand from Dentists

Mouthwashes play a significant role in alleviating dental pain among the patients post dental treatment and surgeries. The oral cavity, after the dental procedures, is prone to bacterial colonization and inflammation that can increase pain and delay healing. Mouthwashes formulated with antimicrobial ingredients, such as chlorhexidine or essential oils, eliminate the bacteria from the oral environment and hence decrease infection and discomfort.

Some mouthwashes contain menthol or eucalyptus which gives a cooling effect to the gums and tissues in the oral cavity, offering an instant pain relief effect as these coolers numb the nerve endings and hence reduce inflammation. Few mouthwashes contain healing agents, such as vitamin E or aloe vera, which facilitate faster tissue repair and recovery.

Thus, such mouthwashes are recommended by the dentists for relieving pain post dental treatments. For instance, in January 2024, Periovance Oral Rinse, a mouthwash by OraBio, aids in dental pain management. The mouthwash is a preferred product among dentists and orthodontists as it helps in relieving pain for patients before and after dental surgeries and treatments, providing a better patient experience. The product is an effective solution for dental professionals for their patients to alleviate pain within 60 seconds.

Market Demand to be Fueled by Mouthwashes Preventing Oral Diseases

As mouthwashes are formulated with antimicrobial agents such as chlorhexidine, essential oils, and cetylpyridinium chloride (CPC), they help in maintaining the oral hygiene by reducing the oral diseases. These ingredients in the formulation of mouthwashes help in killing bacteria and reduce dental plaque, gingivitis, and other diseases.

For instance, chlorhexidine is a gold-standard mouthwash antimicrobial agent that is known for its ability to bind oral mucosa and teeth to provide a more prolonged duration of antimicrobial effect. It helps in reducing dental plaque and gingival inflammation, thus preventing periodontal disease. Essential oils, such as thymol, eucalyptol, and menthol, present in mouthwashes degrade bacterial cell walls and restrains the enzyme activity, further minimizing plaque and gingivitis.

Other than that, fluoride-containing mouthwashes promote oral health through remineralizing tooth enamel and dental caries. Thus, these mouthwashes strengthen teeth and prevent cavities, particularly those at high risk of dental decay. Hence, manufacturers incorporate fluoride as well in the mouthwashes to offer the therapeutic benefits to the consumers. For instance, in March 2023, TheraBreath, a brand of Church & Dwight Co. launched anti-cavity oral rinse for kids aged 6 years and older, which is developed to strengthen teeth and prevent cavities and tooth decay. The mouthwash is formulated with fluoride and is free from vegan, parabens, gluten, and alcohol. It has been introduced in flavors such as strawberry splash, grapes galore, and wacky watermelon.

Medicated Mouthwashes to Dominate the Market

Consumers prefer Medicated mouthwashes more than non-medicated mouthwashes as they offer health benefits and help consumers cure and prevent various oral diseases, promoting oral hygiene. Unlike the non-medicated ones, these mouthwashes are formulated to cater to oral health issues such as periodontal disease, gingivitis, dry mouth, and dental caries. In February 2024, Sensodyne, a brand of Haleon plc introduced its latest Sensodyne Complete Protection+ Mouthwash in the Indian market of oral care products. The product is crafted without alcohol, offering an effective defense against tooth sensitivity and enamel wear, which helps in the promotion of overall oral health. The incorporation of fluoride in the mouthwash actively fights against cavities.

These mouthwashes are formulated with ingredients which offer antimicrobial properties. Such ingredients help in effectively lessening the bacterial load, helping in the prevention of the formation of plaque over teeth and gingival inflammation over gums. Manufacturers are increasingly formulating their products with clinically tested ingredients which serves the purpose. For instance, in November 2023, Clinical Health Technologies Ltd launched Clinisept+ dental mouthwash which has been developed for usage in dental clinics as a pre- and post-procedure rinse as well as for usage at homes. The clinically proven dental mouthwash removes 99.99% of the bacteria which causes gum diseases and tooth decay.

North America to Hold a Significant Market Share

North America is dominating the mouthwash market over other regions in the world due to several reasons. The region is driven by widespread public health campaigns educating the consumers and emphasizing the importance of clean teeth and fresh breath. The cultural emphasis has led to higher adoption rates of comprehensive oral care routines, including the use of mouthwashes. According to the data published by Statistics Canada, in May 2024, the consumer price index for oral-hygiene products across Canada in March 2024 was measured at 151. While in April 2023, it was 147.2, showing a rise in April 2024 being measured at 149.5.

Moreover, the region has a diverse and extensive range of oral care products and strong retail infrastructure which further contributes to the dominance of the region. Aggressive marketing and advertising by leading dental care brands have increased consumer awareness and usage of mouthwashes as a standard part of oral hygiene. Greater access to dental care services in North America, including routine check-ups and professional advice, encourages the use of mouthwashes as recommended by dental professionals for maintaining oral health.

Apart from the availability of the products in hotels and dental spas, the manufacturers are expanding to launch their products in the retail market to attract more consumers in the region. For instance, in February 2023, Go Mouthwash launched in 869 Walmart Stores in the United States in an innovative packaging. The mouthwash till date was available in dental spas, luxury hotels, elite private airlines, restaurants, and health clubs.

Future Market Scenario (2024 - 2031F)

Global mouthwash market is gaining momentum and is expected to rise further in the forecast period due to several reasons. One of the major reasons which is responsible for its growth is continuous laboratory research and clinical trial taking place to find out powerful and safe ingredients to formulate in the mouthwashes to make them effective and efficient to combat diseases and promote oral health. For instance, in May 2024, clinical research took place by researchers in Japan in Microbiology Spectrum which is an open-access ASM Journal coined that match, a finely ground green tea powder prevents the growth of P. gingivalis. The pathogen causes periodontitis which may cause health concerns such as tooth loss.

Thus, manufacturers are incorporating such clinically experimented ingredients in the formulation of mouthwashes to gain a competitive advantage by making their products potent to fight oral diseases and appeal to the consumers.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

Key players are launching products formulated with ingredients that help maintain oral health by killing the bacteria in the mouth and offering teeth-strengthening benefits.

For instance, in October 2023, Listerine, a brand of Johnson & Johnson Consumer Inc. introduced Trio of clinical solutions mouthwashes with advanced formulations that target gum health, teeth strengthening and bad breath. Rapid Fusion Technology offers teeth strengthening, a unique fluoride delivery system that increases fluoride uptake and remineralization to offer a stronger tooth surface. Bad breath is controlled through triple action formula incorporating Zinc Chloride and four essential oils which kill the bacteria that causes bad breath.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 4.2. Product and Market Intelligence
  • 4.3. Mode of Brand Awareness
  • 4.4. Factors Considered in Purchase Decisions
    • 4.4.1. Packaging
    • 4.4.2. Effectiveness
    • 4.4.3. Reviews and Recommendations
    • 4.4.4. Brand Image
    • 4.4.5. Product Variety and Range
    • 4.4.6. Innovation
    • 4.4.7. Price
    • 4.4.8. Availability and Accessibility
    • 4.4.9. Promotional Discounts
  • 4.5. Consideration of Privacy and Safety Regulations
  • 4.6. Purchase Channel
  • 4.7. Frequency of Purchase
  • 4.8. Existing or Intended User
  • 4.9. Recommendations From Friends, Family/Online Reviews
  • 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Mouthwash Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Product
    • 5.2.1. Therapeutic
    • 5.2.2. Cosmetic
  • 5.3. By Alcohol Content
    • 5.3.1. Alcohol-based Mouthwash
    • 5.3.2. Alcohol-free Mouthwash
  • 5.4. By Type
    • 5.4.1. Over-the-Counter
    • 5.4.2. Prescription-based
  • 5.5. By Category
    • 5.5.1. Herbal/Ayurvedic
    • 5.5.2. Conventional
  • 5.6. By Flavor
    • 5.6.1. Flavored
      • 5.6.1.1. Cinnamon
      • 5.6.1.2. Melon
      • 5.6.1.3. Mint
      • 5.6.1.4. Strawberry
      • 5.6.1.5. Others
    • 5.6.2. Unflavored
  • 5.7. By Age
    • 5.7.1. Adults
    • 5.7.2. Children
  • 5.8. By End-user
    • 5.8.1. Residential
    • 5.8.2. Commercial
      • 5.8.2.1. Hotels and Resorts
      • 5.8.2.2. Dental and Orthodontics Clinic
      • 5.8.2.3. Others
  • 5.9. By Price Range
    • 5.9.1. Mass
    • 5.9.2. Premium
  • 5.10. By Distribution Channel
    • 5.10.1. Offline
      • 5.10.1.1. Supermarkets and Hypermarkets
      • 5.10.1.2. Specialty Stores
      • 5.10.1.3. Others
    • 5.10.2. Online
      • 5.10.2.1. E-commerce Websites
      • 5.10.2.2. Company Owned Website
  • 5.11. By Region
    • 5.11.1. North America
    • 5.11.2. Europe
    • 5.11.3. Asia-Pacific
    • 5.11.4. South America
    • 5.11.5. Middle East and Africa
  • 5.12. By Company Market Share (%), 2023

6. Global Mouthwash Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
      • 6.1.1.3.
    • 6.1.2. Product
      • 6.1.2.1. Therapeutic
      • 6.1.2.2. Cosmetic
    • 6.1.3. By Alcohol Content
      • 6.1.3.1. Alcohol-based Mouthwash
      • 6.1.3.2. Alcohol-free Mouthwash
    • 6.1.4. By Type
      • 6.1.4.1. Over-the-Counter
      • 6.1.4.2. Prescription-based
    • 6.1.5. By Category
      • 6.1.5.1. Herbal/Ayurvedic
      • 6.1.5.2. Conventional
      • 6.1.5.3.
    • 6.1.6. By Flavor
      • 6.1.6.1. Flavored
        • 6.1.6.1.1. Cinnamon
        • 6.1.6.1.2. Melon
        • 6.1.6.1.3. Mint
        • 6.1.6.1.4. Strawberry
        • 6.1.6.1.5. Others
      • 6.1.6.2. Unflavored
    • 6.1.7. By Age
      • 6.1.7.1. Adults
      • 6.1.7.2. Children
    • 6.1.8. By End-user
      • 6.1.8.1. Residential
      • 6.1.8.2. Commercial
        • 6.1.8.2.1. Hotels and Resorts
        • 6.1.8.2.2. Dental and Orthodontics Clinic
        • 6.1.8.2.3. Others
    • 6.1.9. By Price Range
      • 6.1.9.1. Mass
      • 6.1.9.2. Premium
    • 6.1.10. By Distribution Channel
      • 6.1.10.1. Offline
        • 6.1.10.1.1. Supermarkets and Hypermarkets
        • 6.1.10.1.2. Specialty Stores
        • 6.1.10.1.3. Others
      • 6.1.10.2. Online
        • 6.1.10.2.1. E-commerce Websites
        • 6.1.10.2.2. Company Owned Website
    • 6.1.11. United States*
      • 6.1.11.1. Market Size & Forecast
        • 6.1.11.1.1. By Value
        • 6.1.11.1.2. By Volume
      • 6.1.11.2. Product
        • 6.1.11.2.1. Therapeutic
        • 6.1.11.2.2. Cosmetic
      • 6.1.11.3. By Alcohol Content
        • 6.1.11.3.1. Alcohol-based Mouthwash
        • 6.1.11.3.2. Alcohol-free Mouthwash
      • 6.1.11.4. By Type
        • 6.1.11.4.1. Over-the-Counter
        • 6.1.11.4.2. Prescription-based
      • 6.1.11.5. By Category
        • 6.1.11.5.1. Herbal/Ayurvedic
        • 6.1.11.5.2. Conventional
      • 6.1.11.6. By Flavor
        • 6.1.11.6.1. Flavored
          • 6.1.11.6.1.1. Cinnamon
          • 6.1.11.6.1.2. Melon
          • 6.1.11.6.1.3. Mint
          • 6.1.11.6.1.4. Strawberry
          • 6.1.11.6.1.5. Others
        • 6.1.11.6.2. Unflavored
      • 6.1.11.7. By Age
        • 6.1.11.7.1. Adults
        • 6.1.11.7.2. Children
      • 6.1.11.8. By End-user
        • 6.1.11.8.1. Residential
        • 6.1.11.8.2. Commercial
          • 6.1.11.8.2.1. Hotels and Resorts
          • 6.1.11.8.2.2. Dental and Orthodontics Clinic
          • 6.1.11.8.2.3. Others
      • 6.1.11.9. By Price Range
        • 6.1.11.9.1. Mass
        • 6.1.11.9.2. Premium
      • 6.1.11.10. By Distribution Channel
        • 6.1.11.10.1. Offline
          • 6.1.11.10.1.1. Supermarkets and Hypermarkets
          • 6.1.11.10.1.2. Specialty Stores
          • 6.1.11.10.1.3. Others
        • 6.1.11.10.2. Online
          • 6.1.11.10.2.1. E-commerce Websites
          • 6.1.11.10.2.2. Company Owned Website
    • 6.1.12. Canada
    • 6.1.13. Mexico

All segments will be provided for all regions and countries covered

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
    • 6.2.8. Turkey
    • 6.2.9. Poland
  • 6.3. Asia-Pacific
    • 6.3.1. India
    • 6.3.2. China
    • 6.3.3. Japan
    • 6.3.4. Australia
    • 6.3.5. Vietnam
    • 6.3.6. South Korea
    • 6.3.7. Indonesia
    • 6.3.8. Philippines
  • 6.4. South America
    • 6.4.1. Brazil
    • 6.4.2. Argentina
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Product
  • 7.2. By Alcohol Content
  • 7.3. By Type
  • 7.4. By Category
  • 7.5. By Flavor
  • 7.6. By Age
  • 7.7. By End-user
  • 7.8. By Price Range
  • 7.9. By Distribution Channel
  • 7.10. By Region

8. Macro Environment and Industry Structure

  • 8.1. Demand Supply Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. The Procter & Gamble Company
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products and Services
    • 13.1.4. Financials (As reported)
    • 13.1.5. Key Market Focus and Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Colgate-Palmolive Company
  • 13.3. Haleon plc
  • 13.4. Unilever PLC
  • 13.5. Church & Dwight Co., Inc.
  • 13.6. Johnson & Johnson Consumer Inc.
  • 13.7. Dabur India Limited
  • 13.8. Sunstar Suisse S.A.
  • 13.9. Sanofi Consumer Healthcare NA
  • 13.10. Rowpar Pharmaceuticals, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer