市場調査レポート

商品コード

1614966

マウスウォッシュの市場規模、シェア、成長分析、製品タイプ別、フレーバー別、流通チャネル別、エンドユーザー別、地域別- 産業予測、2024～2031年

Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Flavour, By Distribution Channel, By End User, By Region - Industry Forecast 2024-2031

出版日: 2024年12月15日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

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PDF & Excel (Multiple User License)

USD 6,200 890,134円

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PDF & Excel (Enterprise License)

USD 7,100 1,019,347円

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=143.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

マウスウォッシュの世界市場規模は、2022年に65億2,000万米ドルと評価され、2023年の68億9,000万米ドルから2031年には107億4,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは5.7％で成長する見通しです。

マウスウォッシュ市場は、口腔衛生の重要性に対する意識の高まりにより、世界的に大きな盛り上がりを見せています。虫歯予防、爽やかな息の生成、細菌感染の抑制といった有益な特性が消費者の関心を高めています。7億人以上に達した2018年世界口腔保健デーの取り組みに代表される口腔衛生キャンペーンの高まりは、市場の成長をさらに促進しています。さらに、ホテルでのアメニティの増加や、2019年に約1,424億米ドルとなる世界の歯科医療支出の増加が、マウスウォッシュの需要を高めています。さらに、様々な病状による口臭に悩む人々の増加により、マウスウォッシュを利用する人が増えており、マウスウォッシュの採用がさらに拡大し、市場全体の成長に寄与しています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Colgate-Palmolive Company
Johnson & Johnson
Procter & Gamble
GlaxoSmithKline plc
Reckitt Benckiser Group plc
Unilever
Lion Corporation
Sunstar Group
Church & Dwight Co., Inc.
Dabur India Ltd.
Amway
Henkel AG & Co. KGaA
Kao Corporation
LG Household & Health Care Ltd.
Himalaya Wellness
Patanjali Ayurved
SmartMouth Oral Health Laboratories
TheraBreath

結論と推奨事項

Product Code: SQMIG30L2202

Global Mouthwash Market size was valued at USD 6.52 billion in 2022 and is poised to grow from USD 6.89 billion in 2023 to USD 10.74 billion by 2031, growing at a CAGR of 5.7% during the forecast period (2024-2031).

The mouthwash market is witnessing a significant surge globally, driven by heightened awareness of oral hygiene's importance. Beneficial attributes like cavity prevention, fresh breath generation, and bacterial infection control are fueling consumer interest. The rise of oral hygiene campaigns, exemplified by the 2018 World Oral Health Day initiative that reached over 700 million individuals, further stimulates market growth. Additionally, increasing amenities in hotels and a rise in global dental care spending-totaling approximately USD 142.4 billion in 2019-are enhancing demand for mouthwash. Furthermore, a growing number of individuals coping with halitosis due to various medical conditions are increasingly turning to mouthwash, further amplifying its adoption and contributing to the overall growth of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mouthwash market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mouthwash Market Segmental Analysis

Global Mouthwash Market is segmented by product type, flavour, distribution channel, end user and region. Based on product type, the market is segmented into cosmetic mouthwash and therapeutic mouthwash (antiseptic mouthwash, fluoride mouthwash, natural mouthwash, whitening mouthwash). Based on flavour, the market is segmented into mint, citrus, herbal and others. Based on distribution channel, the market is segmented into offline (hypermarkets, pharmacies, convenience stores, specialty stores) and online (e-commerce websites, company-owned websites). Based on end user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mouthwash Market

The Global Mouthwash market is significantly driven by heightened awareness of oral health among consumers. Industry vendors are actively educating individuals about the crucial role mouthwash plays in daily oral hygiene routines, promoting it as a swift and effective solution for combating germs. This educational effort is supported by dental service providers and trade organizations, all of which contribute to the growth of mouthwash sales through various awareness campaigns. Additionally, initiatives utilizing mobile technologies for oral health, such as text message promotions, are enhancing public engagement in oral health practices. The market is further bolstered by the prevalence of dental conditions like gingivitis and periodontitis, an aging demographic, and an increasing number of product innovations.

Restraints in the Global Mouthwash Market

The global mouthwash market faces potential obstacles due to the side effects associated with certain mouthwash products. Specifically, mouthwashes containing alcohol, which can reach concentrations of up to 25%, may lead to adverse reactions such as a burning sensation and dry mouth, as alcohol acts as a drying agent that strips moisture away. This discomfort can deter consumers, consequently hindering market growth. Additionally, chlorhexidine, while effective, poses the risk of staining tooth surfaces, restorations, and the tongue. This factor may lead dentists to avoid recommending it, particularly for patients with numerous anterior white fillings, further limiting portfolio attractiveness.

Market Trends of the Global Mouthwash Market

The Global Mouthwash market is witnessing a significant trend towards the adoption of herbal mouthwashes driven by increasing consumer sensitivity to conventional products. As awareness of the potential irritants in traditional mouthwashes grows, innovative formulations featuring natural plant extracts have gained traction. These herbal alternatives are favored for their gentleness, non-staining properties, and absence of alcohol, making them suitable for users of all ages, and are often recommended by dental professionals. With diverse ingredients sourced from fruits, seeds, and essential oils, herbal mouthwashes present minimal side effects and a compelling alternative to chemical formulations, positioning them as a rising preference amidst ongoing market evolution.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Mouthwash Market Size by Product Type & CAGR (2024-2031)

Market Overview
Cosmetic Mouthwash
Therapeutic Mouthwash
- Antiseptic Mouthwash
- Fluoride Mouthwash
- Natural Mouthwash
- Whitening Mouthwash

Global Mouthwash Market Size by Flavour & CAGR (2024-2031)

Market Overview
Mint
Citrus
Herbal
Others

Global Mouthwash Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Offline
- Hypermarkets
- Pharmacies
- Convenience Stores
- Specialty Stores
Online
- E-commerce Websites
- Company-Owned Websites

Global Mouthwash Market Size by End User & CAGR (2024-2031)

Market Overview
Adults
Children

Global Mouthwash Market Size & CAGR (2024-2031)

North America (Product Type, Flavour, Distribution Channel, End User)
- US
- Canada
Europe (Product Type, Flavour, Distribution Channel, End User)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific (Product Type, Flavour, Distribution Channel, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America (Product Type, Flavour, Distribution Channel, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Flavour, Distribution Channel, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Colgate-Palmolive Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Himalaya Wellness
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patanjali Ayurved
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SmartMouth Oral Health Laboratories
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TheraBreath
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

マウスウォッシュの市場規模、シェア、成長分析、製品タイプ別、フレーバー別、流通チャネル別、エンドユーザー別、地域別- 産業予測、2024～2031年

Mouthwash Market Size, Share, Growth Analysis, By Product Type, By Flavour, By Distribution Channel, By End User, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

マウスウォッシュの市場規模：製品タイプ別& CAGR（2024-2031）

マウスウォッシュの市場規模：フレーバー別& CAGR（2024-2031）

マウスウォッシュの市場規模：流通チャネル別& CAGR（2024-2031）

マウスウォッシュの市場規模：エンドユーザー別& CAGR（2024-2031）

マウスウォッシュの市場規模：地域別& CAGR（2024-2031）