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市場調査レポート
商品コード
1747751

マウスウォッシュ市場：製品タイプ別、フレーバー別、流通チャネル別、地域別

Mouthwash Market, By Product Type, By Flavor, By Distribution Channel, and By Geography

出版日
ページ情報
英文 134 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.36円
マウスウォッシュ市場：製品タイプ別、フレーバー別、流通チャネル別、地域別
出版日: 2025年05月30日
発行: Coherent Market Insights
ページ情報: 英文 134 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 目次
概要

マウスウォッシュ市場規模は、2025年には25億7,070万米ドルと推定され、2032年には40億800万米ドルに達すると予測され、2025年から2032年までのCAGRは6.55%を示す見込みです。

レポート範囲 レポート詳細
基準年 2024年 2025年の市場規模 25億7,070万米ドル
実績データ 2020年～2024年 予測期間 2025年～2032年
予測期間：2025年～2032年 CAGR： 6.55% 2032年の価値予測 40億800万米ドル

洗口液は、希釈剤、抗菌剤、石鹸、香料、着色料で構成されています。洗口液の主成分は脱イオン水（50％以上）です。脱イオン水は、イオンが風味に与える影響を最小限に抑えるために使用されます。もう一つの主な希釈剤はアルコール（20％以上）です。アルコールの含有率は、マウスウォッシュの種類や政府の規制によって変わる。

フェノール、タンニン酸、チモール、サロール、ヘキサクロラフェン、塩素化チモール、第4級アンモニウム化合物などの抗菌剤は、マウスウォッシュの製造に広く使用されています。これらの成分は、最終製品に要求される特性に応じて洗口液に配合されます。例えば、塩素化フェノールは抗菌効果と風味の両方を有します。第4級アンモニウム化合物は、無毒で刺激性がないため、歯垢の治療によく使用されます。

洗口液には、最終製品の外観を良くするために着色料や香料が添加されます。一般的に使用される食用色素は、緑、青、ピンクです。ミント、フレッシュティー、活性塩、バブルガム、フルーツは、世界中で一般的に好まれるフレーバーの一部です。

市場力学

口腔衛生に対する消費者の意識は、政府、公的機関、民間団体による取り組みによって急速に高まっています。さらに、世界保健機関（WHO）は、世界口腔保健プログラム（ORH）のもと、口腔疾患の予防と治療とともに口腔保健を世界的に推進しています。

この調査の主な特徴

  • 本レポートでは、洗口液市場を詳細に分析し、2024年を基準年とした予測期間（2025年～2032年）の市場規模および複合年間成長率（CAGR）を掲載しています。
  • さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリクスを解説しています。
  • また、市場促進要因、抑制要因、機会、新製品の上市や承認、地域別の展望、主要企業が採用する競合戦略などに関する重要な考察も提供しています。
  • 企業概要、業績、洗口液ポートフォリオ、地理的プレゼンス、流通戦略、主な発展と戦略、将来計画などのパラメータに基づいて、世界の洗口液市場における主要企業をプロファイルしています。
  • 本レポートからの洞察により、マーケティング担当者や企業の経営陣は、将来の洗口剤の発売、技術向上、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
  • マウスウォッシュの世界市場レポートは、投資家、サプライヤー、マウスウォッシュメーカー、流通業者、新規参入者、財務アナリストなど、この業界の様々な利害関係者を対象としています。
  • マウスウォッシュ市場の分析に使用される様々な戦略マトリックスを通じて、利害関係者は意思決定が容易になります。

目次

第1章 調査目的と前提条件

  • 調査目的
  • 前提条件
  • 略語

第2章 市場の展望

  • レポートの説明
    • 市場の定義と範囲
    • 製品タイプ別市場内訳
    • 流通チャネル別市場内訳
    • エンドユーザー別市場内訳
  • Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

  • 市場力学
    • 促進要因
      • 供給側のドライバー
      • 需要側の促進要因
      • 経済の原動力
    • 抑制要因
    • 市場機会
    • 規制シナリオ
    • 業界動向
    • 合併と買収
    • 新製品の承認/発売
    • プロモーションとマーケティングの取り組み
  • コスト階層ダウン分析

第4章 世界のマウスウォッシュ市場、製品タイプ別、2020年～2032年

  • フッ化物
  • 化粧品
  • 消毒剤
  • トータルケア
  • 天然

第5章 世界のマウスウォッシュ市場、フレーバー別、2020年～2032年

  • 活性塩
  • ミント
  • フレッシュティー
  • その他

第6章 世界のマウスウォッシュ市場、流通チャネル別、2020年～2032年

  • ハイパーマーケット
  • スーパーマーケット
  • オンライン
  • その他

第7章 世界のマウスウォッシュ市場、地域別、2020年～2032年

  • 北米
      • 米国
      • カナダ
  • 欧州
      • 英国
      • ドイツ
      • イタリア
      • フランス
      • ロシア
      • その他の欧州
  • アジア太平洋
      • 中国
      • インド
      • 日本
      • ASEAN
      • オーストラリア
      • 韓国
      • その他のアジア太平洋
  • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他のラテンアメリカ
  • 中東
      • GCC
      • イスラエル
      • その他の中東
  • アフリカ
      • 北アフリカ
      • 中央アフリカ
      • 南アフリカ

第8章 競合情勢

  • ヒートマップ分析
  • 市場シェア分析（3x3マトリックス）
  • 企業プロファイル
    • Colgate-Palmolive Company
    • Johnson &Johnson Inc.
    • The Himalaya Drug Company
    • Amway Corporation
    • GlaxoSmithKline Plc.
    • Lion Corporation
    • Caldwell Consumer Health, LLC
    • Uncle Harry's Natural Products
    • Triumph Pharmaceuticals, Inc.

第9章 セクション

  • 参考文献
  • 調査手法
目次
Product Code: CMI2345

Mouthwash Market size is estimated to be valued at USD 2,570.7 Mn in 2025 and is expected to reach USD 4,008.0 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 6.55% from 2025 to 2032.

Report Coverage Report Details
Base Year: 2024 Market Size in 2025: USD 2,570.7 Mn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 6.55% 2032 Value Projection: USD 4,008.0 Mn

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.

Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.

Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.

Market Dynamics

Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.

Key features of the study

  • This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2025 - 2032), considering 2024 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global mouthwash market based on the following parameters - company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
  • The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market

Market Segmentation

  • Global Mouthwash Market, By Product Type
    • Fluoride
    • Cosmetics
    • Antiseptics
    • Total Care
    • Natural
  • Global Mouthwash Market, By Flavor
    • Active Salt
    • Mint
    • Fresh Tea
    • Others
  • Global Mouthwash Market, By Distribution Channel
    • Hypermarkets
    • Supermarkets
    • Online Stores
    • Others
  • Global Mouthwash Market, By Region
    • North America
    • U.S.
    • Canada
    • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Rest of Europe
    • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
    • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
    • Middle East
    • GCC
    • Israel
    • Rest of Middle East
    • Northern Africa
    • Central Africa
    • South Africa
  • Company Profiles
    • Colgate-Palmolive Company
    • Johnson & Johnson Inc.
    • The Himalaya Drug Company
    • Amway Corporation
    • GlaxoSmithKline Plc.
    • Lion Corporation
    • Caldwell Consumer Health, LLC
    • Uncle Harry's Natural Products
    • Triumph Pharmaceuticals, Inc.

Table of Contents

1. Research Objective and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
    • Market Snippet By Product Type
    • Market Snippet By Distribution Channel
    • Market Snippet By End user
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
      • Supply Side Drivers
      • Demand Side Drivers
      • Economic Drivers
    • Restraints
    • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New Product Approvals/Launches
    • Promotion and Marketing Initiatives
  • Cost Tier Down Analysis

4. Global Mouthwash Market, By Product Type, 2020-2032(US$ Million)

  • Introduction
    • Market Share Analysis, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, 2021-2032
    • Segment Trends
  • Fluoride
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Cosmetics
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Antiseptic
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Total Care
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Natural
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

5. Global Mouthwash Market, By Flavor, 2020-2032(US$ Million)

  • Introduction
    • Market Share Analysis, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, 2021-2032
    • Segment Trends
  • Active Salt
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Mint
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Fresh Tea
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

6. Global Mouthwash Market, By Distribution Channel, 2020-2032(US$ Million)

  • Introduction
    • Market Share Analysis, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, 2021-2032
    • Segment Trends
  • Hypermarkets
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Supermarkets
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Online
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

7. Global Mouthwash Market, By Region, 2020-2032(US$ Million)

  • Introduction
    • Market Share Analysis, By Region, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, For Regions, 2021-2032
  • North America
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • U.S.
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Canada
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
  • Europe
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • U.K.
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Germany
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Italy
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • France
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Russia
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Rest of Europe
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
  • Asia Pacific
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • China
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • India
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Japan
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • ASEAN
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Australia
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • South Korea
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Rest of Asia Pacific
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
  • Latin America
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • Brazil
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Mexico
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Rest of Latin America
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
  • Middle East
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • GCC
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Israel
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Rest of Middle East
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
  • Africa
    • Market Share Analysis, By Country, 2025 and 2032(%)
    • Y-o-Y Growth Analysis, By Country, 2020-2032
      • Northern Africa
    • Country Trends
    • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
    • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
    • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • Central Africa
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
      • South Africa
        • Country Trends
        • Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
        • Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)

8. Competitive Landscape

  • Heat Map Analysis
  • Market Share Analysis (3x3 Matrix)
  • Company Profiles
    • Colgate-Palmolive Company
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Johnson & Johnson Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • The Himalaya Drug Company
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Amway Corporation
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • GlaxoSmithKline Plc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Lion Corporation
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Caldwell Consumer Health, LLC
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Uncle Harry's Natural Products
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
    • Triumph Pharmaceuticals, Inc.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
      • Future Plans
      • Analyst Views

9. Section

  • References
  • Research Methodology
  • About us and Sales Contact