マウスウォッシュ市場：タイプ、フレーバー、流通チャネル別-2025-2030年世界予測

マウスウォッシュ市場は、2023年に58億2,000万米ドルと評価され、2024年には62億8,000万米ドルに達すると予測され、CAGR 7.88％で成長し、2030年には99億1,000万米ドルに達すると予測されています。

マウスウォッシュ市場は、歯垢を減らし、歯肉炎に対処し、息を爽やかにし、時には虫歯を予防するフッ素などの治療効果をもたらすように設計された、すすぎを通じて口腔の健康を促進することを目的とした幅広い製品を包含しています。マウスウォッシュの必要性は、口腔衛生に関する消費者の意識の高まり、歯科疾患の有病率の増加、予防ケアの重視の拡大から生じています。その用途には、日常的な口腔衛生習慣、歯科専門家が推奨する的を絞った治療法、ブラッシングとフロッシングの補助などが含まれます。主なエンドユーザーは、様々な年齢層の個人であり、子供、大人、高齢者向けに調整された製品があり、幅広い製品価格設定により多様な所得層に及んでいます。

この市場を牽引しているのは、口腔疾患の罹患率の上昇と、セルフケアや個人の健康維持に対する傾向の高まりです。デンタルキャンプやキャンペーンを通じた健康意識の高まりと、天然有機マウスウォッシュのイントロダクションは、大きな成長の可能性をもたらしています。主なビジネスチャンスは、無害でアルコールフリーの処方への革新、パッケージングの持続可能性、ヘルスケア主導のプロモーションで新興市場をターゲットにすることにあります。eコマース・ブームは消費者への直接販売チャネルを提供し、特に遠隔地での買い物動向の中で魅力的です。

しかし、市場競争における課題としては、ハーブ洗口液などの競合製品の強い普及、口腔乾燥を悪化させるとの見方もあるアルコール含有量などの化学成分に対する懐疑的な見方、消費者の信頼低下につながる潜在的な副作用などがあります。メーカーは、効能効果や成分規制に関する規制上のハードルに直面する可能性があります。

技術革新は、臨床的裏付けのある治療用洗口液の開発、環境に配慮した持続可能な製造プロセス、鎮痛効果や抗炎症効果など特定の症状をターゲットとした改良型製剤の開発に集中することができます。全体として、市場はダイナミックで、健康、ウェルネス、環境に優しい選択肢を優先する消費者の嗜好の進化に導かれています。こうしたシフトに機敏に対応し、調査に投資し、デジタル・プラットフォームを活用することが、持続的な成長と市場浸透には不可欠です。

市場力学：急速に進化するマウスウォッシュ市場の主要市場インサイトを公開

マウスウォッシュ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 口腔衛生に対する意識の高まり
  • ライフスタイルの変化と可処分所得の増加
  • マウスウォッシュの利点への注目の高まり
• 市場抑制要因
  • 原材料コストの変動
• 市場機会
  • 複数の市場プレーヤーによる新製品発売の増加
  • ハーブやフレーバーのマウスウォッシュのイントロダクション
• 市場の課題
  • マウスウォッシュの過剰使用による副作用

ポーターの5つの力：マウスウォッシュ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、マウスウォッシュ市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マウスウォッシュ市場における外部からの影響の把握

外部マクロ環境要因は、マウスウォッシュ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マウスウォッシュ市場における競合情勢の把握

マウスウォッシュ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマウスウォッシュ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マウスウォッシュ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マウスウォッシュ市場における成功への道筋を描く

マウスウォッシュ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 口腔衛生に関する意識の向上
    • ライフスタイルの変化と可処分所得の増加
    • マウスウォッシュのメリットへの注目が高まる
  • 抑制要因
    • 原材料費の変動
  • 機会
    • 複数の市場プレーヤーによる新製品発売の増加
    • ハーブとフレーバーのマウスウォッシュのイントロダクション
  • 課題
    • マウスウォッシュの過剰使用による悪影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マウスウォッシュ市場：タイプ別

• 防腐剤
• 化粧品
• フッ化物
• 天然

第7章 マウスウォッシュ市場フレーバー別

• 活性塩
• フルーツ＆ガム
• ハーブ
• ミントフレッシュティー
• ナチュラルレモン

第8章 マウスウォッシュ市場：流通チャネル別

• 歯科診療所
• ドラッグストア
• オンライン薬局
• 小売薬局

第9章 南北アメリカのマウスウォッシュ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のマウスウォッシュ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマウスウォッシュ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Arogya Formulations（P）Ltd.
• Bulk Apothecary
• Colgate-Palmolive Company
• GlaxoSmithKline PLC
• Health and Natural Beauty USA Corp.
• Himalaya Global Holdings Ltd.
• Hydrox Laboratories by Mentholatum Company, Inc.
• Johnson & Johnson Services, Inc.
• Lion Corporation
• Maxill, Inc.
• NBGS USA LLC
• Nutrix International LLC
• Simply Silver Mouthwash
• The Procter & Gamble Company
• Uncle Harry's Natural Products

LIST OF FIGURES

• FIGURE 1. MOUTHWASH MARKET RESEARCH PROCESS
• FIGURE 2. MOUTHWASH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOUTHWASH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOUTHWASH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOUTHWASH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOUTHWASH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOUTHWASH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOUTHWASH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOUTHWASH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOUTHWASH MARKET DYNAMICS
• TABLE 7. GLOBAL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOUTHWASH MARKET SIZE, BY ANTISEPTIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOUTHWASH MARKET SIZE, BY COSMETIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOUTHWASH MARKET SIZE, BY FLUORIDE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOUTHWASH MARKET SIZE, BY NATURAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOUTHWASH MARKET SIZE, BY ACTIVE SALT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOUTHWASH MARKET SIZE, BY FRUIT & GUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOUTHWASH MARKET SIZE, BY HERBS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOUTHWASH MARKET SIZE, BY MINT FRESH TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOUTHWASH MARKET SIZE, BY NATURAL LEMON, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOUTHWASH MARKET SIZE, BY DENTAL DISPENSARIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOUTHWASH MARKET SIZE, BY DRUG STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOUTHWASH MARKET SIZE, BY ONLINE PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOUTHWASH MARKET SIZE, BY RETAIL PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CANADA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 35. CANADA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES MOUTHWASH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. CHINA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 52. CHINA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. INDIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 55. INDIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA MOUTHWASH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. ITALY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 107. ITALY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. POLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 119. POLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. QATAR MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 122. QATAR MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY FLAVORS, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM MOUTHWASH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. MOUTHWASH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 151. MOUTHWASH MARKET, FPNV POSITIONING MATRIX, 2023

The Mouthwash Market was valued at USD 5.82 billion in 2023, expected to reach USD 6.28 billion in 2024, and is projected to grow at a CAGR of 7.88%, to USD 9.91 billion by 2030.

The mouthwash market encompasses a wide array of products aimed at promoting oral health through rinsing, designed to aid in reducing plaque, tackling gingivitis, freshening breath, and sometimes delivering therapeutic benefits such as fluoride to prevent cavities. The necessity of mouthwash arises from increasing consumer awareness around oral hygiene, growing prevalence of dental issues, and an expanding emphasis on preventive care. Its applications include daily oral hygiene routines, targeted therapeutic regimes recommended by dental professionals, and as an adjunct to brushing and flossing. Key end-users are individuals across various age groups, with tailored products for kids, adults, and elderly populations, and spanning across diverse income segments due to a wide range of product pricing.

The market is being driven by rising incidences of oral diseases and an increasing tendency towards self-care and personal health maintenance. Growing health awareness through dental camps and campaigns, coupled with the introduction of natural and organic mouthwashes, provides significant growth potential. Key opportunities lie in innovating towards non-toxic, alcohol-free formulations, packaging sustainability, and targeting emerging markets with healthcare-driven promotions. The e-commerce boom offers a direct-to-consumer sales channel, particularly appealing amid remote shopping trends.

However, challenges to market growth include the strong prevalence of competitive products such as herbal mouth rinses, skepticism over chemical compositions such as alcohol content that some believe exacerbates oral dryness, and potential side effects leading to reduced consumer confidence. Manufacturers may face regulatory hurdles related to claims and ingredient restrictions.

Innovation can focus on developing clinically-backed therapeutic mouth rinses, green and sustainable manufacturing processes, and enhanced formulations targeting specific conditions, such as pain relief or anti-inflammatory effects. Overall, the market is dynamic and guided by evolving consumer preferences which prioritize health, wellness, and eco-friendly options. Staying agile and responsive to these shifts, investing in research, and leveraging digital platforms will be crucial for sustained growth and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mouthwash Market

The Mouthwash Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness about oral hygiene
  • Changing lifestyles and rising disposable income
  • Rising focus on benefits of mouthwash
• Market Restraints
  • Fluctuating cost of raw materials
• Market Opportunities
  • Increasing new product launches by several market players
  • Introduction of herbal and flavored mouthwashes
• Market Challenges
  • Adverse effects with the excessive use of mouthwash

Porter's Five Forces: A Strategic Tool for Navigating the Mouthwash Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mouthwash Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mouthwash Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mouthwash Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mouthwash Market

A detailed market share analysis in the Mouthwash Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mouthwash Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mouthwash Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mouthwash Market

A strategic analysis of the Mouthwash Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mouthwash Market, highlighting leading vendors and their innovative profiles. These include Arogya Formulations (P) Ltd., Bulk Apothecary, Colgate-Palmolive Company, GlaxoSmithKline PLC, Health and Natural Beauty USA Corp., Himalaya Global Holdings Ltd., Hydrox Laboratories by Mentholatum Company, Inc., Johnson & Johnson Services, Inc., Lion Corporation, Maxill, Inc., NBGS USA LLC, Nutrix International LLC, Simply Silver Mouthwash, The Procter & Gamble Company, and Uncle Harry's Natural Products.

Market Segmentation & Coverage

This research report categorizes the Mouthwash Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Antiseptic, Cosmetic, Fluoride, and Natural.
• Based on Flavors, market is studied across Active Salt, Fruit & Gum, Herbs, Mint Fresh Tea, and Natural Lemon.
• Based on Distribution Channel, market is studied across Dental Dispensaries, Drug Store, Online Pharmacies, and Retail Pharmacies.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness about oral hygiene
    • 5.1.1.2. Changing lifestyles and rising disposable income
    • 5.1.1.3. Rising focus on benefits of mouthwash
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating cost of raw materials
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing new product launches by several market players
    • 5.1.3.2. Introduction of herbal and flavored mouthwashes
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse effects with the excessive use of mouthwash
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mouthwash Market, by Type

• 6.1. Introduction
• 6.2. Antiseptic
• 6.3. Cosmetic
• 6.4. Fluoride
• 6.5. Natural

7. Mouthwash Market, by Flavors

• 7.1. Introduction
• 7.2. Active Salt
• 7.3. Fruit & Gum
• 7.4. Herbs
• 7.5. Mint Fresh Tea
• 7.6. Natural Lemon

8. Mouthwash Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Dental Dispensaries
• 8.3. Drug Store
• 8.4. Online Pharmacies
• 8.5. Retail Pharmacies

9. Americas Mouthwash Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mouthwash Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mouthwash Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Arogya Formulations (P) Ltd.
• 2. Bulk Apothecary
• 3. Colgate-Palmolive Company
• 4. GlaxoSmithKline PLC
• 5. Health and Natural Beauty USA Corp.
• 6. Himalaya Global Holdings Ltd.
• 7. Hydrox Laboratories by Mentholatum Company, Inc.
• 8. Johnson & Johnson Services, Inc.
• 9. Lion Corporation
• 10. Maxill, Inc.
• 11. NBGS USA LLC
• 12. Nutrix International LLC
• 13. Simply Silver Mouthwash
• 14. The Procter & Gamble Company
• 15. Uncle Harry's Natural Products