![]() |
市場調査レポート
商品コード
1311861
オートミルクの世界市場2023-2030Global Oat Milk Market 2023-2030 |
||||||
カスタマイズ可能
|
オートミルクの世界市場2023-2030 |
出版日: 2023年06月20日
発行: Orion Market Research
ページ情報: 英文 130 Pages
納期: 2~3営業日
|
オートミルクの世界市場は、予測期間中のCAGRが14.4%と予測され、大きな成長が見込まれています。市場の成長は、世界中で植物由来の代替ミルクに対する需要が増加していることに起因しています。ビーガンやベジタリアンのライフスタイルの人気の高まりにより、消費者の嗜好がオートミルクなどの植物性代替ミルクへと変化しています。例えば、2023年3月、ネスレは植物性製品の最新イノベーションを発表し、強力な栄養価を持つオート麦と空豆のユニークなブレンドを組み合わせた代替ミルクを発売しました。オート麦と空豆を組み合わせることで、この植物性代替ミルクは1食あたり5gのタンパク質と、食事に必要なすべてのアミノ酸を含み、高品質のタンパク質を確保します。
有機オートミルクサブセグメントの成長は、世界中で美味しくて健康的な有機ミルクへの需要が高まっていることに起因しています。最近の消費者は、体に栄養を与えるために、果物、海塩、濾過水など様々な成分を取り入れた、よりおいしく健康的な選択肢を探しています。それに伴い、市場各社は有機オートミールの需要に応える新製品を発表しています。例えば、2023年1月、Califia Farms社はUSDA認定のオーガニックオートミルクとアーモンドミルクを発売しました。精製水、海塩、オーツ麦、アーモンドの4つのシンプルな原材料だけで、油やガムを除いたこのブランドは、入手しやすい価格帯で少ない原材料の製品を求める消費者の要求を満たすために最新の製品を設計しました。48オンスの冷蔵ボトルで販売されています。
アジア太平洋地域における市場の成長は、革新的な新製品に対する需要の増加と、同地域全体でのオートミルクの消費に起因しています。様々な味を楽しめる新製品であるビタオートは、中国での成長を牽引する最近の新製品の一つです。消費者のオートミルクへの関心の高まりを効果的に利用することで、オーストラリアでの収益は8%増加しました。また、豆乳、アーモンド、オート麦など、主要な植物乳のプラットフォームすべてで増収となっています。フィリピンではVitasoy Plus Milky Oat製品を導入し、Vitasoyの売上を大幅に増加させ、重要な飲用機会との結びつきを強化するために家庭内での消費活動を持続させました。フィリピンの動向によると、彼らは長期的な成長ポテンシャルと、アジア太平洋地域で植物由来のムーブメントがますます普及し続ける中、VitasoyとVitaの両ブランドにさらなる規模を加えるトレンドに乗った革新計画について楽観視しています。Vitasoyは、全体的に堅調な業績であったにもかかわらず、シンガポールでは大幅な後退を経験しました。シンガポールが植物由来の革新のための主要な地域エンジンの1つであることを考えると、これはより衝撃的なことです。
Title: Global Oat Milk Market Size, Share & Trends Analysis Report by Nature (Organic and Conventional), by Flavor (Plain and Flavored), and by Distribution Channel (Supermarket and Hypermarket, Grocery Store, Online Retail, and Others) Forecast Period (2023-2030).
The global oat milk market is expected to witness significant growth, with a projected CAGR of 14.4% during the forecast period. The market's growth is attributed to the increasing demand for plant-based milk alternatives across the globe. The increasing popularity of vegan and vegetarian lifestyles has resulted in a change in consumer preferences towards plant-based milk alternatives, such as oat milk. For instance, in March 2023, Nestle unveiled its latest innovation for its plant-based products, a milk alternative that combines a unique blend of oat and fava with a strong nutritional value. By combining oat and fava, the plant-based milk alternative has 5g of protein per serving and all the amino acids required in the diet to ensure high-quality protein.
The oat milk market is segmented based on nature, flavor, and distribution channel. Based on nature, the market is divided into organic and conventional. By flavor, the market is divided into plain and flavored. Furthermore by distribution channel, the market is divided into supermarkets and hypermarkets, grocery stores, online retail, and others. Among the flavor segment, the flavored sub-segment is anticipated to hold a significant market share. There is a growing demand for flavored oat milk, including chocolate, vanilla, sweetened, and unsweetened varieties that satisfy various consumer tastes. Nowadays, manufacturers are creating flavored oat milk products to make this healthful beverage more appealing to consumers.
The growth of the organic oat milk sub-segment is attributed to the growing demand for tasty and healthy organic milk across the globe. Consumers nowadays are looking for tastier, healthier options that incorporate a variety of ingredients, such as fruits, sea salt, and filtered water, to nourish their bodies. Accordingly market players are coming up with new products to cater the demand for organic oat meals. For instance, in January 2023, Califia Farms launched USDA-certified organic oat milk and almond milk. With just four simple ingredients, such as purified water, sea salt, oats, and almonds, excluding oils or gums, the brand designed the latest offerings to meet the requirements of consumers seeking products with fewer ingredients at an accessible price point. It is available in refrigerated format in a 48-ounce bottle.
The global oat milk market is analyzed across key regions, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Amon these, the North America region is expected to experience substantial market growth, attributed to demand for oat milk Since increased awareness among consumers of the amount of proteins and nutritional benefits of oat milk. The prevalence of online retailers as an alternative offering medium of communication is high, that has contributed towards the region's alternative milk expansion in the market.
In Asia-Pacific, the growth of the market is attributed to increasing demand for new innovative products and consumption of oat milk across the region. VitaOat, a new product with a variety of tastes, is one of the latest arrivals driving growth in China. By effectively capitalizing on consumers' growing interest in oat milk, revenue in Australia increased by 8%. Revenue also increased across all the major plant milk platforms, including soy, almond, and oat. They introduced the Vitasoy Plus Milky Oat product in the Philippines, that significantly increased Vitasoy sales and sustained in-home consumption efforts to strengthen linkages with significant drinking occasions. According to the Philippines, they are optimistic about their long-term growth potential and on-trend innovation plans to add further scale to both Vitasoy and Vita brands as the plant-based movement continues to become increasingly popular in the Asia-Pacific region. Vitasoy experienced a substantial setback in Singapore despite its overall robust performance, which is more shocking given that Singapore is one of the major regional engines for plant-based innovation.
The major companies serving the global oat milk market include: Califia Farms, LLC, Chobani Global Holdings, LLC, Danone SA, Earth's Own Food Company Inc., Milked Direct, LLC , and others. The market players are contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2022, Chobani launched ChobaniTM Oatmilk Cosmic Race. Chobani's first metaverse experience is all about group racing and discovery. Participants compete in a virtual galaxy race in ChobaniTM Oatmilk spaceships, delivering oatmilk to planets.