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市場調査レポート
商品コード
1292917
従業員エンゲージメントソフトウェアの世界市場2023-2030Global Employee Engagement Software Market 2023-2030 |
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カスタマイズ可能
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従業員エンゲージメントソフトウェアの世界市場2023-2030 |
出版日: 2023年05月22日
発行: Orion Market Research
ページ情報: 英文 160 Pages
納期: 2~3営業日
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世界の従業員エンゲージメントソフトウェア市場は、予測期間中に18.5%というかなりのCAGRで成長すると予測されています。市場開拓を加速させるために企業が活動やワークフローを管理する必要性が高まっていることや、機械学習(ML)や人工知能(AI)の飛躍的な進歩が市場を牽引する主な理由です。テクノロジーベースのソリューションを導入することで、企業は業務効率や透明性に関する問題を克服し、より高い収益リターンを得ることができます。その結果、これらの変数が今後数年間の市場拡大を後押しする可能性があります。さらに、企業運営におけるクラウドコンピューティングの利用率の上昇や、モバイルワークフォースを拡大するためのエンタープライズモビリティ、スマートフォン、BYOD(Bring Your Own Device)などが、従業員エンゲージメントソフトウェアの需要を促進し、市場開拓に拍車をかけると予想されます。
展開タイプによって、市場はクラウドとオンプレミスに細分化されます。このうち、クラウドセグメントが市場で大きなシェアを占めると予想されます。企業は、オンプレミスのデータホスティングには導入と保守の両面でコストがかかることを懸念しており、その結果、クラウドベースのソフトウェアソリューションに対する需要が高まっています。クラウドベースのソリューションの採用を後押ししているもう1つの理由は、デジタル・トランスフォーメーションと迅速な顧客対応に向けた組織の動向の高まりです。従量課金制のクラウド・サービスでは、企業はクラウド・サービスの利用頻度に応じて料金を支払うことができるため、結果的にコストを抑えることができます。
デジタル・ソリューションとHR技術ツールへの投資の拡大が、この地域のソフトウェア需要を牽引するとみられます。ギャラップ社の「State of the Global Workplace 2022」によると、米国では従業員の33%がカスタマーサービスやコミュニケーションに携わっており、これは世界全体の2倍以上の割合です。同様にメキシコでは現在、企業の継続性を確保しスタッフの生産性を高めるため、COVID-19に続いて従業員向け製品への投資が進んでいます。さらに、セールスフォース、オラクル、IBM、マイクロソフト、グーグルといった大手市場プレイヤーの存在により、この地域は世界市場を席巻しています。これらの企業は、この分野で効率的なソフトウェア・ソリューションを提供しています。例えば、Office vibeは従業員エンゲージメント・プラットフォームであり、調査、フィードバック、表彰ツールを含み、企業の従業員エンゲージメントと定着率の向上を支援します。同様に、Glintは従業員エンゲージメントとパフォーマンス管理プラットフォームであり、リアルタイムの調査とデータを使用して、企業の従業員エンゲージメントと定着率の向上を支援します。また、日常業務を管理するためのPMSソリューションの利用が増加していることや、企業のインフラが急速に拡大していることも成長の要因となっています。
Global employee engagement software market is anticipated to grow at a considerable CAGR of 18.5% during the forecast period. The rising need for businesses to manage activities and workflow in order to accelerate development, as well as the rapid breakthroughs in machine learning (ML) and artificial intelligence (AI), are the primary reasons driving the market. Implementing technology-based solutions can assist firms in overcoming issues related to operational efficiency and transparency, resulting in higher revenue returns. As a result, these variables may aid market expansion in the next few years. Additionally, the rising usage of cloud computing in corporate operations, as well as enterprise mobility, smartphones, and bring your own device (BYOD) to extend the mobile workforce, is anticipated to drive demand for employee engagement software, adding to market development.
The global employee engagement software market is segmented by deployment type, enterprise type, function, and industry. Based on deployment type, the market is sub-segmented into cloud and on-premise. Based on enterprise type, the market is sub-segmented into large enterprises and small & medium enterprises. Based on function, the market is sub-segmented into training, onboarding, customer service, collaboration & integration, and rewards & recognitions. Based on industry, the market is sub-segmented into retail, BFSI, government, IT& telecom, hospitality, healthcare, and manufacturing. Among functions, the collaboration & integration segment is expected to hold the largest market share. The key factor driving this segment's demand is that this function allows real-time communication to employees, which increases their decision-making ability and improves productivity.
Based on deployment type, the market is sub-segmented into cloud and on-premise. Among these, the cloud segment is expected to hold a significant share of the market. Businesses are concerned about the expense of on-premises data hosting, both in terms of implementation and maintenance, which results in high demand for cloud-based software solutions. Another reason boosting the adoption of cloud-based solutions is the rising trend of organizations toward digital transformation and faster customer interaction, both of which reduce corporate expenses. Pay-as-you-go cloud services allow organizations to pay for cloud services based on how often they use them, resulting in lower costs.
The global employee engagement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by Asia-Pacific, owing to the increased acceptance of employee monitoring systems by small- and medium-sized business organizations. Additionally, the region's expanding IT infrastructure will support market expansion in this region.
Growing investment in digital solutions and HR tech tools is likely to drive regional software demand. According to Gallup's State of the Global Workplace 2022, 33% of employees in the US are involved in customer service and communication, which is more than double the global percentage. Similarly, Mexico is currently investing in employee-focused products following COVID-19 to secure company continuity and increase staff productivity. Additionally, with the presence of major market players such as Salesforce, Oracle, IBM, Microsoft, and Google, the region is dominating the global market. These companies offer efficient software solutions in this field. For instance, Office vibe is an employee engagement platform that includes surveys, feedback, and recognition tools to help companies improve employee engagement and retention. Similarly, Glint is an employee engagement and performance management platform that uses real-time surveys and data to help companies improve employee engagement and retention. Besides, the rising usage of PMS solutions to manage routine duties and the rapidly expanding infrastructure in enterprises are also responsible for the growth.
The major companies serving the global employee engagement software market include: Humu, Inc., Imperva, Impraise, InterGuard, ObserveIT, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new employee engagement software launches to stay competitive in the market. For instance, in February 2023, Empyrean, a business dedicated to improving corporate cultures via benefits, announced the acquisition of Enspire, an employee communication and engagement platform. Empyrean adds a people-centric component to its revolutionary benefits administration technology and compassionate assistance services as a result of the acquisition. The new solution, called +YOU, combines Enspire's employee communication and engagement technology with Empyrean's benefits administration platform to create a fully customizable and employer-branded people experience - a single entry point to an employer's suite of tools for employee productivity, wellness, communications, and benefits.
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