従業員エンゲージメントソフトウェア市場：ソフトウェア、業界別、展開別-2025年～2030年の世界予測

従業員エンゲージメントソフトウェア市場の2023年の市場規模は9億3,549万米ドルで、2024年には10億6,058万米ドルに達すると予測され、CAGR 13.46％で成長し、2030年には22億6,504万米ドルに達すると予測されています。

従業員エンゲージメントソフトウェアは、組織内の従業員のコミュニケーション、参加、全体的な満足度を高めるために設計されたデジタルツールです。生産性、定着率、組織文化に直接影響するため、今日の企業環境には欠かせないものです。このソフトウェアの必要性は、意欲的な従業員は生産性が高く、忠誠心が高いため、ビジネスの成功につながるという理解が広がっていることに起因しています。従業員エンゲージメントソフトウェアのアプリケーションには、調査ツール、フィードバックシステム、表彰プラットフォーム、ウェルネスプログラムなどがあり、いずれもポジティブな職場環境の醸成を目的としています。IT、製造業、ヘルスケア、小売業など、大規模で分散したチームが士気と効率を高めるためにシームレスなインタラクションプラットフォームを必要とする分野で主に使用されています。

市場の洞察により、リモートワークやハイブリッドワークモデルの採用の増加、従業員中心のポリシーへの注目の高まり、エンゲージメントと収益性の関連性の高まりなど、いくつかの主要な成長要因が明らかになった。この市場における最新のビジネスチャンスは、予測分析とパーソナライズされた従業員体験を提供するための人工知能と機械学習の統合に起因しています。こうした機会を活用するために、企業はスケーラブルなソリューションに投資し、実用的な洞察を提供するリアルタイムのデータ分析に注力すべきです。市場が直面する課題には、従来の事業所における技術的変化への抵抗や、データのプライバシーとセキュリティに関する懸念などがあります。さらに、持続的な従業員エンゲージメントよりも短期的な利益を優先する一部の組織の傾向も、制約要因となっています。

革新と成長の可能性は、拡張現実やゲーミフィケーションのような新技術を活用して、遠隔地のチーム間の交流とエンゲージメントをさらに強化するソリューションを開発することにあります。この分野での成長を目指す企業にとって、既存システムとの統合が容易なクラウドベースでモバイルフレンドリーなプラットフォームに注力することは極めて重要です。市場はダイナミックであり、従業員の多様な属性や嗜好を考慮したパーソナライズされたデータ主導のアプローチへとシフトしているため、市場における持続的な競争力を確保することができます。

市場力学：急速に進化する従業員エンゲージメントソフトウェア市場の主要市場インサイトを公開

従業員エンゲージメントソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • リモートワーク文化の高まりと従業員中心主義の動向
  • ユニファイド・コミュニケーション（UC）ソフトウェアの高い人気
  • クラウドベースの従業員エンゲージメントソフトウェアの登場
• 市場抑制要因
  • 継続的なフィードバックと調査ループの制限
• 市場機会
  • ゲーミフィケーション・プラットフォームとエンタープライズソーシャルコラボレーションの台頭
  • 企業エンゲージメントにおけるAIとMLの新技術統合
• 市場の課題
  • データプライバシーとセキュリティへの懸念

ポーターの5つの力：従業員エンゲージメントソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、従業員エンゲージメントソフトウェア市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：従業員エンゲージメントソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、従業員エンゲージメントソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析従業員エンゲージメントソフトウェア市場における競合情勢の把握

従業員エンゲージメントソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス従業員エンゲージメントソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、従業員エンゲージメントソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨従業員エンゲージメントソフトウェア市場における成功への道筋を描く

従業員エンゲージメントソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • リモートワーク文化の拡大と従業員中心主義への注目
    • ユニファイドコミュニケーションソフトウェアの人気の高さ
    • クラウドベースの出現従業員エンゲージメントソフトウェア
  • 抑制要因
    • 限定的な継続的なフィードバックと調査ループ
  • 機会
    • ゲーミフィケーションプラットフォームとエンタープライズソーシャルコラボレーションの台頭
    • 企業エンゲージメントにおけるAIとMLの新しいテクノロジー統合
  • 課題
    • データのプライバシーとセキュリティに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 従業員エンゲージメントソフトウェア市場ソフトウェア

• 企業向けウェルネスソフトウェア
• 従業員表彰ソフトウェア
• 金融ウェルネスソフトウェア
• パフォーマンス管理ソフトウェア

第7章 従業員エンゲージメントソフトウェア市場：業界別

• BFSI
• 教育
• 政府
• ヘルスケア
• ITおよび通信
• 製造業
• 小売・消費財

第8章 従業員エンゲージメントソフトウェア市場：展開別

• クラウド上
• オンプレミス

第9章 南北アメリカの従業員エンゲージメントソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の従業員エンゲージメントソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの従業員エンゲージメントソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 15Five
• Bitrix, Inc.
• Citrix Systems, Inc. by TIBCO Software Inc.
• Fond Technologies, inc.
• KaiNexus Inc.
• Kazoo, Inc.
• Kudos, Inc.
• Lattice
• Motivosity, Inc.
• Officevibe by GSoft Technologies Inc.
• People Gauge
• Pingboard, Inc.
• Qualtrics LLC by SAP SE
• Synergita Software Private Limited
• WorldAPP, Inc.

LIST OF FIGURES

• FIGURE 1. EMPLOYEE ENGAGEMENT SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EMPLOYEE ENGAGEMENT SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. EMPLOYEE ENGAGEMENT SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. EMPLOYEE ENGAGEMENT SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. EMPLOYEE ENGAGEMENT SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY CORPORATE WELLNESS SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY EMPLOYEE RECOGNITION SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY FINANCIAL WELLNESS SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY PERFORMANCE MANAGEMENT SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY IT & TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY RETAIL & CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 33. CANADA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 35. CANADA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 50. CHINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 52. CHINA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 53. INDIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 55. INDIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 105. ITALY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 107. ITALY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 117. POLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 119. POLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 120. QATAR EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 122. QATAR EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM EMPLOYEE ENGAGEMENT SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 150. EMPLOYEE ENGAGEMENT SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 151. EMPLOYEE ENGAGEMENT SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Employee Engagement Software Market was valued at USD 935.49 million in 2023, expected to reach USD 1,060.58 million in 2024, and is projected to grow at a CAGR of 13.46%, to USD 2,265.04 million by 2030.

Employee Engagement Software is a digital tool designed to enhance communication, participation, and overall satisfaction among employees within an organization. It is essential in today's corporate environment as it directly influences productivity, retention, and organizational culture. The necessity of this software stems from the growing understanding that engaged employees are more productive and loyal, thereby driving business success. Applications of employee engagement software include survey tools, feedback systems, recognition platforms, and wellness programs, all aimed at fostering a positive work environment. The end-use scope predominantly spans across sectors like IT, manufacturing, healthcare, and retail, where large, distributed teams require seamless interaction platforms to boost morale and efficiency.

Market insights reveal several key growth factors: the increasing adoption of remote and hybrid working models, a rising focus on employee-centric policies, and the growing link between engagement and profitability. The latest opportunities in this market stem from the integration of artificial intelligence and machine learning to provide predictive analytics and personalized employee experiences. To capitalize on these opportunities, companies should invest in scalable solutions and focus on real-time data analytics to offer actionable insights. Challenges facing the market include resistance to technological change among traditional establishments and concerns around data privacy and security. Moreover, the tendency of some organizations to prioritize short-term gains over sustained employee engagement poses a limitation.

Innovation and growth potential lie in developing solutions that leverage emerging technologies like augmented reality and gamification to enhance remote team interactions and engagement further. For businesses aiming to grow in this space, focusing on cloud-based, mobile-friendly platforms that can easily integrate with existing systems is crucial. The market is dynamic, with a shift towards personalized, data-driven approaches that take into account diverse employee demographics and preferences, thus ensuring a sustainable competitive edge in the marketplace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Employee Engagement Software Market

The Employee Engagement Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing trend of remote work culture and focus on employee centricity
  • High popularity of unified communications software
  • Emergence of cloud-based employee engagement software
• Market Restraints
  • Limited continuous feedback and survey loops
• Market Opportunities
  • Rise of gamification platforms and enterprise social collaboration
  • New technology integrations of AI and ML in enterprise engagement
• Market Challenges
  • Data privacy and security concerns

Porter's Five Forces: A Strategic Tool for Navigating the Employee Engagement Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Employee Engagement Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Employee Engagement Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Employee Engagement Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Employee Engagement Software Market

A detailed market share analysis in the Employee Engagement Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Employee Engagement Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Employee Engagement Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Employee Engagement Software Market

A strategic analysis of the Employee Engagement Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Employee Engagement Software Market, highlighting leading vendors and their innovative profiles. These include 15Five, Bitrix, Inc., Citrix Systems, Inc. by TIBCO Software Inc., Fond Technologies, inc., KaiNexus Inc., Kazoo, Inc., Kudos, Inc., Lattice, Motivosity, Inc., Officevibe by GSoft Technologies Inc., People Gauge, Pingboard, Inc., Qualtrics LLC by SAP SE, Synergita Software Private Limited, and WorldAPP, Inc..

Market Segmentation & Coverage

This research report categorizes the Employee Engagement Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Software, market is studied across Corporate Wellness Software, Employee Recognition Software, Financial Wellness Software, and Performance Management Software.
• Based on Vertical, market is studied across BFSI, Education, Government, Healthcare, IT & Telecommunication, Manufacturing, and Retail & Consumer Goods.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing trend of remote work culture and focus on employee centricity
    • 5.1.1.2. High popularity of unified communications software
    • 5.1.1.3. Emergence of cloud-based employee engagement software
  • 5.1.2. Restraints
    • 5.1.2.1. Limited continuous feedback and survey loops
  • 5.1.3. Opportunities
    • 5.1.3.1. Rise of gamification platforms and enterprise social collaboration
    • 5.1.3.2. New technology integrations of AI and ML in enterprise engagement
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Employee Engagement Software Market, by Software

• 6.1. Introduction
• 6.2. Corporate Wellness Software
• 6.3. Employee Recognition Software
• 6.4. Financial Wellness Software
• 6.5. Performance Management Software

7. Employee Engagement Software Market, by Vertical

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Education
• 7.4. Government
• 7.5. Healthcare
• 7.6. IT & Telecommunication
• 7.7. Manufacturing
• 7.8. Retail & Consumer Goods

8. Employee Engagement Software Market, by Deployment

• 8.1. Introduction
• 8.2. On-Cloud
• 8.3. On-Premise

9. Americas Employee Engagement Software Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Employee Engagement Software Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Employee Engagement Software Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 15Five
• 2. Bitrix, Inc.
• 3. Citrix Systems, Inc. by TIBCO Software Inc.
• 4. Fond Technologies, inc.
• 5. KaiNexus Inc.
• 6. Kazoo, Inc.
• 7. Kudos, Inc.
• 8. Lattice
• 9. Motivosity, Inc.
• 10. Officevibe by GSoft Technologies Inc.
• 11. People Gauge
• 12. Pingboard, Inc.
• 13. Qualtrics LLC by SAP SE
• 14. Synergita Software Private Limited
• 15. WorldAPP, Inc.