サンプル依頼リスト カート
  • English
  • Korean
デフォルト表紙
市場調査レポート
商品コード
1778338

アドテックの世界市場：提供区分・展開モデル・組織規模・広告タイプ・エンドユーザー産業・地域別の機会および予測 (2018-2032年)

Global AdTech Market Assessment, By Offerings, By Deployment Model, By Organization Size, By Advertising Type By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 229 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.67円
アドテックの世界市場：提供区分・展開モデル・組織規模・広告タイプ・エンドユーザー産業・地域別の機会および予測 (2018-2032年)
出版日: 2025年07月29日
発行: Markets & Data
ページ情報: 英文 229 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のアドテックの市場規模は、2025年から2032年の予測期間中にCAGR 15.47%を記録し、2024年の7,749億5,000万米ドルから、2032年には2兆4,495億5,000万米ドルに成長すると予測されています。

世界のアドテック市場は、企業が顧客とより効果的にオンラインで関わりたいと考えるようになったことで、成長を続けています。多くの人々がデジタルデバイスで時間を過ごしていることから、企業は適切な広告を適切なタイミングで適切なオーディエンスに表示するための技術にますます投資しています。アドテック市場で提供されるツールは進化を遂げており、広告の配置や効果測定にも活用されています。その結果、広告主はより良いパフォーマンスを報告しています。

世界のアドテック市場は、企業がターゲットとなるオンラインのオーディエンスとつながる革新的な手段を求めていることから急速に拡大しています。企業は、広告が適切なタイミングで適切なオーディエンスに届いていることを確認したいと考えており、現代のアドテックは、スマートデータと自動化を活用することでこの課題に直接対応しています。アドテック市場は、基本的なディスプレイ広告から、ネイティブ広告やパーソナライズド広告など、さまざまな広告フォーマットを含んでいます。デジタルプラットフォームの拡大に伴い、広告主は効果的なターゲティングや測定、パフォーマンスを可能にするシステムにますます多くの資金を投じています。さまざまな技術プラットフォーム間の提携を通じたデジタルコンテンツの成長が、アドテック市場の勢いをさらに高めるでしょう。企業は、より優れたデータとより広いオーディエンスにリーチするために、ブランドイメージのリスクを負いながらも、スケールを生む新たな協業アプローチを模索しています。高度な広告技術に対する需要が継続的に増加していることから、アドテック市場はデジタルビジネスの中でも最も急成長している分野の一つとなっています。

当レポートでは、世界のアドテックの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • 購入後に直面する課題

第6章 世界のアドテック市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
    • 提供区分別
      • ソリューション
      • サービス
    • 展開モデル別
      • クラウド
      • オンプレミス
    • 組織規模別
      • 中小企業
      • 大企業
    • 広告タイプ別
      • プログラマティック広告
      • 検索広告
      • ディスプレイ広告
      • モバイル広告
      • メール広告
      • その他
    • エンドユーザー産業別
      • ヘルスケア
      • BFSI
      • 製造
      • IT・通信
      • 自動車
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他）
  • 市場マップ分析

第7章 北米のアドテック市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第8章 欧州のアドテック市場の展望

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のアドテック市場の展望

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のアドテック市場の展望

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのアドテック市場の展望

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • 上位5社の競合マトリックス
  • 上位5社のSWOT分析
  • 上位10社の情勢
    • Meta
    • Google LLC
    • Amazon.com, Inc.
    • Adobe Inc.
    • Microsoft Corporation
    • Celtra Technologies
    • Basis Technologies
    • Zeta Global Corp.
    • Luna
    • Nextroll

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 3. Global AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 4. Global AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 5. Global AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 6. Global AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 7. Global AdTech Market Share (%), By Region, 2018-2032F
  • Figure 8. North America AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 9. North America AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 10. North America AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 11. North America AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 12. North America AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 13. North America AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 14. North America AdTech Market Share (%), By Country, 2018-2032F
  • Figure 15. United States AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. United States AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 17. United States AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 18. United States AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 19. United States AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 20. United States AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 21. Canada AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 22. Canada AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 23. Canada AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 24. Canada AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 25. Canada AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 26. Canada AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 27. Mexico AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 28. Mexico AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 29. Mexico AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 30. Mexico AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 31. Mexico AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 32. Mexico AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 33. Europe AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 34. Europe AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 35. Europe AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 36. Europe AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 37. Europe AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 38. Europe AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 39. Europe AdTech Market Share (%), By Country, 2018-2032F
  • Figure 40. Germany AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. Germany AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 42. Germany AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 43. Germany AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 44. Germany AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 45. Germany AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 46. France AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 47. France AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 48. France AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 49. France AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 50. France AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 51. France AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 52. Italy AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Italy AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 54. Italy AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 55. Italy AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 56. Italy AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 57. Italy AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 58. United Kingdom AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 59. United Kingdom AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 60. United Kingdom AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 61. United Kingdom AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 62. United Kingdom AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 63. United Kingdom AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 64. Russia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Russia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 66. Russia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 67. Russia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 68. Russia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 69. Russia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 70. Netherlands AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 71. Netherlands AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 72. Netherlands AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 73. Netherlands AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 74. Netherlands AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 75. Netherlands AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 76. Spain AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 77. Spain AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 78. Spain AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 79. Spain AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 80. Spain AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 81. Spain AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 82. Turkey AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. Turkey AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 84. Turkey AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 85. Turkey AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 86. Turkey AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 87. Turkey AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 88. Poland AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 89. Poland AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 90. Poland AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 91. Poland AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 92. Poland AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 93. Poland AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 94. South America AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. South America AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 96. South America AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 97. South America AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 98. South America AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 99. South America AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 100. South America AdTech Market Share (%), By Country, 2018-2032F
  • Figure 101. Brazil AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. Brazil AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 103. Brazil AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 104. Brazil AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 105. Brazil AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 106. Brazil AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 107. Argentina AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 108. Argentina AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 109. Argentina AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 110. Argentina AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 111. Argentina AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 112. Argentina AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 113. Asia-Pacific AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 114. Asia-Pacific AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 115. Asia-Pacific AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 116. Asia-Pacific AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 117. Asia-Pacific AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 118. Asia-Pacific AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 119. Asia-Pacific AdTech Market Share (%), By Country, 2018-2032F
  • Figure 120. India AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 121. India AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 122. India AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 123. India AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 124. India AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 125. India AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 126. China AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. China AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 128. China AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 129. China AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 130. China AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 131. China AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 132. Japan AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 133. Japan AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 134. Japan AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 135. Japan AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 136. Japan AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 137. Japan AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 138. Australia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 139. Australia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 140. Australia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 141. Australia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 142. Australia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 143. Australia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 144. Vietnam AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 145. Vietnam AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 146. Vietnam AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 147. Vietnam AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 148. Vietnam AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 149. Vietnam AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 150. South Korea AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 151. South Korea AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 152. South Korea AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 153. South Korea AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 154. South Korea AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 155. South Korea AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 156. Indonesia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 157. Indonesia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 158. Indonesia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 159. Indonesia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 160. Indonesia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 161. Indonesia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 162. Philippines AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 163. Philippines AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 164. Philippines AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 165. Philippines AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 166. Philippines AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 167. Philippines AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 168. Middle East & Africa AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 169. Middle East & Africa AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 170. Middle East & Africa AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 171. Middle East & Africa AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 172. Middle East & Africa AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 173. Middle East & Africa AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 174. Middle East & Africa AdTech Market Share (%), By Country, 2018-2032F
  • Figure 175. Saudi Arabia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 176. Saudi Arabia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 177. Saudi Arabia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 178. Saudi Arabia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 179. Saudi Arabia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 180. Saudi Arabia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 181. UAE AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 182. UAE AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 183. UAE AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 184. UAE AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 185. UAE AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 186. UAE AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 187. South Africa AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 188. South Africa AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 189. South Africa AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 190. South Africa AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 191. South Africa AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 192. South Africa AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 193. By Offering Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 194. By Deployment Mode Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 195. By Organization Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 196. By Advertising Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 197. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 198. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13769

Global AdTech market is projected to witness a CAGR of 15.47% during the forecast period 2025-2032, growing from USD 774.95 billion in 2024 to USD 2449.55 billion in 2032. The global AdTech market is on the rise because organizations today want to engage their customers online in a more effective way. As most people spend time on digital devices, more companies are investing in technology to display the right ads to the right audiences at the correct times. These tools present in AdTech markets are developing and being applied to placements and measurement. As a result,

advertisers are reporting better performance.

The global AdTech market is expanding rapidly as companies worldwide seek innovative ways to connect with their target audiences online. Businesses are looking to confirm that their ads are communicating with the right audience at the right time, for which modern AdTech is directly addressing that challenge by applying smart data with automation (for businesses) to engage the right audience. The AdTech market encompasses a wide range of advertising formats, from basic display ads to native and personalized advertising, as well as other formats. However, as digital platforms expand, advertisers are spending greater amounts on systems that allow for effective targeting, measurement, and performance. The growth of digital content through partnerships across various technology platforms will enhance the momentum of the AdTech market. Companies are innovating new collaborative methods/approaches, risking brand association but generating scale to reach better data and larger audiences. The continual increase in demand for more advanced advertising technologies makes the AdTech market one of the fastest-growing areas of digital business.

For example, in March 2025, Taboola partnered with Microsoft Corporation to distribute native display ads via MSN and Outlook. That meant Taboola gained access to first-party data for more relevant ad targeting.

Rise of Interactive Ad Formats Influencing the Global AdTech Market

One of their most significant drivers of growth in the global AdTech industry is the increasing implementation of interactive ad types. Interactive ads aim to capture the user's attention and provide them with the opportunity to engage with the ad. Rather than simply watching or reading, users can click and swipe or interact with the ad in a fun, engaging, and effective way. With new technology, including augmented reality and virtual environments, becoming mainstream, it increases the user experience. These ad types enhance the user experience for those who may not typically engage with traditional digital advertising formats and offer more iterations of the same ad. Not only does this make ads more entertaining, but these types of ads also allow brands an opportunity to engage their customers more deeply. Commonly, individuals will reclaim the experience to remember and remark ad pieces that allow them to engage with the story. Meaning, more effective advertising and increased investment in interactive ad solutions.

For instance, in 2024, with Meta's new Immersive Ad Experience (utilizing augmented and virtual reality), the tool enables advertisers to create formats that engage users interactively, which can be used in both virtual and digital spaces.

Use of AI to Improve Ad Creation Proliferates the Global AdTech Market

The increasing adoption of artificial intelligence (AI) to facilitate and enhance ad creation is also a significant driver for the global AdTech sector, as AI can help advertisers become more efficient and productive by recommending content, creating it, and minimizing or even eliminating tasks. In this way, it functions like a digital intelligent assistant, assisting users in making more effective campaigns without requiring complex technical knowledge. This helps companies zero in on objectives with their ads, answer questions as they appear in real-time, improve the efficiency and effectiveness of the ad, and streamline creative production. All in all, AI will speed up the ad content creation process. Still, even more importantly, it also takes the focus off advertisers, allowing them to develop their strategic vision rather than focusing on mundane and mind-numbing tasks. AI also yields better results by analyzing data points in real-time and generating insights based on those data points.

For example, in October 2024, Microsoft released Copilot to its Advertising Platform, which provides generative AI capabilities to help users create and manage campaigns. This tool combines real-time assistance, creative input, and optimized ad performance.

Solutions Segment Dominates Global AdTech Market Share

The solutions segment currently holds the largest share within the AdTech market, as it encompasses various advertising tools and platforms that enable brands to plan, manage, and optimize their ad campaigns. These solutions feature smart targeting with real-time insights, automation, and cross-platform capabilities. Businesses like these solutions because they make it easier to serve ads to the right audiences at the right time. Businesses are investing in comprehensive AdTech solutions that offer everything from creative development to ad serving and reporting, whether for a small startup or a large organization. As advertising continues to evolve into more digital and data-driven forms, having a good solution is crucial for maintaining a competitive edge. These solutions also help marketers save time and money by offering innovative suggestions and tracking performance. As solutions can be applied to broader uses and demand continues to grow, the solutions segment currently holds the largest share of the AdTech market.

For example, in 2025, Google LLC rolled out Shopping Ads within Google Lens, integrating visual search with the native shopping capabilities of Google Lens. This allowed advertisers to connect with users via a visual product search.

North America Dominates Global AdTech Market Size

North America is at the forefront of the global AdTech market for several reasons, including a substantial critical mass of digital companies, as well as robust infrastructure and early adoption of technologies. Many of the world's advertising platforms are based in North America, and the region has been a launch pad for numerous digital media platforms and innovations. North American companies are typically the first to launch many main tools and services that are soon adopted by other regions. Businesses in North America invest heavily in digital marketing and have a good understanding of the utilization and advertising technologies. The number of top-tier platforms, agencies and marketers creates a competitive and innovative environment. Additionally, there are relevant government, industry, and societal factors that support the digital economy, which in turn support the ecosystem. North America has high internet usage rates and a high percentage of smartphone penetration, which enables brands to reach users online quickly.

For instance, in July 2024, Criteo announced a partnership with Microsoft Advertising to expand its retail media across a network of 225 retail partners worldwide.

Impact of U.S. Tariffs on Global AdTech Market

Tariffs in the U.S. have a destabilizing impact on the AdTech industry because they are rising tariffs on more expensive hardware and technology components, which would likely increase the overall cost of digital devices and servers, potentially affecting infrastructure costs minimally. However, since AdTech is primarily a software industry, the most significant full value impact of U.S. tariffs is likely to be limited. Most digital ad services utilize cloud-based software that alleviates tariffs associated with risks. Still, some companies may experience delays in their supply chains, primarily if they rely on less expensive hardware from overseas for data centers or delivery infrastructure for advertisements.

Key Players Landscape and Outlook

There are numerous entities throughout the global AdTech marketplace that operate across the advertising chain, from ad creation to ad delivery, including targeting and measurement. Some structures consist of large tech platforms, while others involve small startups pursuing innovation. While some companies are focused on programming and buying, others may be concerned with data analytics or retail media. Typical to the industry is the shift from capitalism to automation, personalization, and improved consumer experiences. That leaves the AdTech marketplace to move on to new operating partners and share data analytics to gain a competitive advantage and improved performance. Technology will unleash innovations that will shape the future of AdTech (especially for the growing industry use of online platforms like e-commerce).

For instance, in October 2023, Hivestack announced its partnership with Grupo Expansion to offer programmatic DOOH advertising across Latin America with magazines, podcasts, and digital displays. The Hivestack and Grupo Expansion partnership is another example of the growth of omnichannel AdTech solutions in emerging markets.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase

6. Global AdTech Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Offerings
      • 6.2.1.1. Solutions
        • 6.2.1.1.1. Demand-side Platforms
        • 6.2.1.1.2. Supply-side Platforms
        • 6.2.1.1.3. Ad Networks
        • 6.2.1.1.4. Data Management Platforms
        • 6.2.1.1.5. Agency Trading Desks
        • 6.2.1.1.6. Others
      • 6.2.1.2. Services
    • 6.2.2. By Deployment Model
      • 6.2.2.1. Cloud
      • 6.2.2.2. On-Premises
    • 6.2.3. By Organization Size
      • 6.2.3.1. Small and Medium Enterprises (SMEs)
      • 6.2.3.2. Large Enterprises
    • 6.2.4. By Advertising Type
      • 6.2.4.1. Programmatic Advertising
      • 6.2.4.2. Search Advertising
      • 6.2.4.3. Display Advertising
      • 6.2.4.4. Mobile Advertising
      • 6.2.4.5. Email Advertising
      • 6.2.4.6. Others
    • 6.2.5. By End-user Industry
      • 6.2.5.1. Healthcare
      • 6.2.5.2. BFSI
      • 6.2.5.3. Manufacturing
      • 6.2.5.4. IT and Telecommunication
      • 6.2.5.5. Automotive
      • 6.2.5.6. Others
    • 6.2.6. By Region
      • 6.2.6.1. North America
      • 6.2.6.2. Europe
      • 6.2.6.3. Asia-Pacific
      • 6.2.6.4. South America
      • 6.2.6.5. Middle East and Africa
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Offerings
    • 6.3.2. By Deployment Model
    • 6.3.3. By Organization Size
    • 6.3.4. By Advertising Type
    • 6.3.5. By End-user Industry
    • 6.3.6. By Region

7. North America AdTech Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Offerings
      • 7.2.1.1. Solutions
        • 7.2.1.1.1. Demand-side Platforms
        • 7.2.1.1.2. Supply-side Platforms
        • 7.2.1.1.3. Ad Networks
        • 7.2.1.1.4. Data Management Platforms
        • 7.2.1.1.5. Agency Trading Desks
        • 7.2.1.1.6. Others
      • 7.2.1.2. Services
    • 7.2.2. By Deployment Model
      • 7.2.2.1. Cloud
      • 7.2.2.2. On-Premises
    • 7.2.3. By Organization Size
      • 7.2.3.1. Small and Medium Enterprises (SMEs)
      • 7.2.3.2. Large Enterprises
    • 7.2.4. By Advertising Type
      • 7.2.4.1. Programmatic Advertising
      • 7.2.4.2. Search Advertising
      • 7.2.4.3. Display Advertising
      • 7.2.4.4. Mobile Advertising
      • 7.2.4.5. Email Advertising
      • 7.2.4.6. Others
    • 7.2.5. By End-user Industry
      • 7.2.5.1. Healthcare
      • 7.2.5.2. BFSI
      • 7.2.5.3. Manufacturing
      • 7.2.5.4. IT and Telecommunication
      • 7.2.5.5. Automotive
      • 7.2.5.6. Others
    • 7.2.6. By Country
      • 7.2.6.1. United States
      • 7.2.6.2. Canada
      • 7.2.6.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States AdTech Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Offerings
          • 7.3.1.2.1.1. Solutions
          • 7.3.1.2.1.1.1. Demand-side Platforms
          • 7.3.1.2.1.1.2. Supply-side Platforms
          • 7.3.1.2.1.1.3. Ad Networks
          • 7.3.1.2.1.1.4. Data Management Platforms
          • 7.3.1.2.1.1.5. Agency Trading Desks
          • 7.3.1.2.1.1.6. Others
          • 7.3.1.2.1.2. Services
        • 7.3.1.2.2. By Deployment Model
          • 7.3.1.2.2.1. Cloud
          • 7.3.1.2.2.2. On-premises
        • 7.3.1.2.3. By Organization Size
          • 7.3.1.2.3.1. Small and Medium Enterprises (SMEs)
          • 7.3.1.2.3.2. Large Enterprises
        • 7.3.1.2.4. By Advertising Type
          • 7.3.1.2.4.1. Programmatic Advertising
          • 7.3.1.2.4.2. Search Advertising
          • 7.3.1.2.4.3. Display Advertising
          • 7.3.1.2.4.4. Mobile Advertising
          • 7.3.1.2.4.5. Email Advertising
          • 7.3.1.2.4.6. Others
        • 7.3.1.2.5. By End-user Industry
          • 7.3.1.2.5.1. Healthcare
          • 7.3.1.2.5.2. BFSI
          • 7.3.1.2.5.3. Manufacturing
          • 7.3.1.2.5.4. IT and Telecommunication
          • 7.3.1.2.5.5. Automotive
          • 7.3.1.2.5.6. Others

All segments will be provided for all regions and countries covered

8. Europe AdTech Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific AdTech Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America AdTech Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa AdTech Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Meta
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products/Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Google LLC
    • 17.3.3. Amazon.com, Inc.
    • 17.3.4. Adobe Inc.
    • 17.3.5. Microsoft Corporation
    • 17.3.6. Celtra Technologies
    • 17.3.7. Basis Technologies
    • 17.3.8. Zeta Global Corp.
    • 17.3.9. Luna
    • 17.3.10. Nextroll

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer