デフォルト表紙
市場調査レポート
商品コード
1611991

アドテクノロジー市場:オファリング別、広告タイプ別、導入形態別、業種別-2025-2030年の世界予測

AdTech Market by Offering (Services, Solutions), Advertising Type (Display Advertising, Email Advertising, Mobile Advertising), Deployment Mode, Vertical - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 195 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=153.81円
アドテクノロジー市場:オファリング別、広告タイプ別、導入形態別、業種別-2025-2030年の世界予測
出版日: 2024年12月01日
発行: 360iResearch
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

アドテクノロジー市場は、2023年に5,603億8,000万米ドルと評価され、2024年には6,353億5,000万米ドルに達すると予測され、CAGR 13.07%で成長し、2030年には1兆3,247億2,000万米ドルに達すると予測されています。

アドテクノロジー市場には、さまざまなデジタルプラットフォームにおける広告キャンペーンの管理と分析に使用される多様な技術が含まれます。デマンドサイドプラットフォーム(DSP)、サプライサイドプラットフォーム(SSP)、アドエクスチェンジ、データマネジメントプラットフォーム(DMP)、プログラマティック広告など、幅広いソリューションが含まれます。アドテクノロジーの必要性は、ターゲティング広告に対する需要の高まりと、消費者行動のデジタル化の進展に後押しされています。これらのテクノロジーにより、広告主はパーソナライズされたコンテンツを配信し、予算配分を最適化し、キャンペーンのパフォーマンスを向上させることができます。最終用途の範囲には主に、効率的な視聴者エンゲージメント戦術とROIの最大化を求める広告主、出版社、広告代理店、ブランドマーケティング担当者が含まれます。主な成長要因としては、インターネット接続の急増、デジタル広告費の増加、より優れた予測分析とリアルタイムの意思決定プロセスを促進するAIと機械学習の進歩などが挙げられます。

主な市場の統計
基準年[2023] 5,603億8,000万米ドル
推定年[2024] 6,353億5,000万米ドル
予測年[2030] 1兆3,247億2,000万米ドル
CAGR(%) 13.07%

アドテクノロジー市場における最近のビジネスチャンスは、AIを活用したアナリティクスの統合、透明性のためのブロックチェーンの活用、GDPRやCCPAといった規制上の課題に対処するためのプライバシー中心のソリューションの進化によって形成されています。企業は、プライバシーを重視した広告ソリューションの構築、クロスチャネルキャンペーン測定の強化、高度なアナリティクスの活用による消費者インサイトの充実に注力する必要があります。しかし、データプライバシーに関する懸念、広告詐欺、競争の激化といった制約が、市場成長の大きな課題となっています。さらに、サードパーティのCookieへの依存は、業界がCookieを使用しないトラッキング手法に移行する際に懸念材料となります。革新的な分野としては、自動広告の開発、コンテキスト広告、より没入感のある消費者体験のためのツールとしての拡張現実(AR)の進歩などがあります。全体として、市場はダイナミックであり、急速な技術変化と絶え間ない規制の更新が特徴です。特に予測分析、ユーザープライバシー技術、広告環境におけるIoTの統合など、先を行くためには継続的な調査が不可欠です。適応性が高く、プライバシーに準拠したテクノロジーとパートナーシップの構築に戦略的に注力することで、進化し続ける情勢の中で企業を持続的な成長へと導くことができます。

市場力学:急速に進化するアドテクノロジー市場における重要な市場洞察の解明

アドテクノロジー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • アドテクノロジーに集約されるAIの採用急増
    • モバイル最適化やアプリ内広告を目的としたスマートフォンの利用拡大
    • 大企業・中小企業におけるソーシャルメディアプロモーションの動向の高まり
  • 市場抑制要因
    • 厳しいプライバシー規制とセキュリティへの懸念
  • 市場機会
    • インターネット上のマルチメディア・コンテンツの急増
    • 広告業界における新たな技術と開発
  • 市場の課題
    • 広告ブロッキング・バイパス・ソリューションの存在

ポーターのファイブフォース:アドテクノロジー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、アドテクノロジー市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:アドテクノロジー市場における外部からの影響の把握

外部マクロ環境要因は、アドテクノロジー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析アドテクノロジー市場における競合情勢の把握

アドテクノロジー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスアドテクノロジー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アドテクノロジー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨アドテクノロジー市場における成功への道筋を描く

アドテクノロジー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています:

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度:新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化:最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています:

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、セグメント、地域はどこか?

3.市場を形成する主な技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • AIの導入が急増、アドテクノロジーに集約
      • モバイル最適化とアプリ内広告の強化に向けたスマートフォンの利用拡大
      • 中小企業や大企業の間でソーシャルメディアプロモーションを利用する傾向が高まっている
    • 抑制要因
      • 厳格なプライバシー規制とセキュリティ上の懸念
    • 機会
      • インターネット上のマルチメディアコンテンツの急速な成長
      • 広告業界における新たな技術と開発
    • 課題
      • 広告ブロック回避ソリューションの存在
  • 市場セグメンテーション分析
    • 提供内容:特定の広告技術の問題に対処するためのアドテクノロジーソリューションの潜在的な活用
    • 広告タイプ:検索広告は、リードコンバージョンのための高度にパーソナライズされた手段を提供します
    • 展開モード:最適なデータセキュリティとカスタマイズを提供するオンプレミス展開モードの導入
    • 業種:メディアおよびエンターテインメント分野でのアドテクノロジーテクノロジーの採用率が高い
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治的
    • 経済
    • 社交
    • 技術的
    • 法律上
    • 環境

第6章 アドテクノロジー市場:提供別

  • サービス
    • マネージドサービス
    • プロフェッショナルサービス
    • サポートとメンテナンス
    • システム統合と実装
    • トレーニングとコンサルティング
  • ソリューション
    • 広告分析とアトリビューションプラットフォーム
    • 広告クリエイティブと制作ツール
    • 広告取引プラットフォーム
    • 広告ネットワーク
    • 広告検証とブランドセーフティ
    • エージェンシートレーディングデスク(ATD)
    • データ管理プラットフォーム(DMP)
    • デマンドサイドプラットフォーム(DSP)
    • サプライサイドプラットフォーム(SSP)

第7章 アドテクノロジー市場広告タイプ別

  • ディスプレイ広告
  • メール広告
  • モバイル広告
  • ネイティブ広告
  • プログラマティック広告
  • 検索広告

第8章 アドテクノロジー市場:展開モード別

  • クラウド
  • オンプレミス

第9章 アドテクノロジー市場:業界別

  • BFSI
  • 食品・飲料
  • ヘルスケアとライフサイエンス
  • 製造業
  • メディアとエンターテイメント
  • 小売業と電子商取引
  • 通信
  • 運輸・物流
  • 旅行・ホスピタリティ

第10章 南北アメリカのアドテクノロジー市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第11章 アジア太平洋地域のアドテクノロジー市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第12章 欧州・中東・アフリカのアドテクノロジー市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第13章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス, 2023
  • 競合シナリオ分析
    • プライバシー重視のAIプラットフォームCarter Advancedアドテクノロジーが北米で発売され、高度な小売メディアソリューションも提供
    • Netflix Inc.、広告主の能力強化と業務効率化を目的とした社内広告技術プラットフォームの計画を発表
    • アドテク企業アフィニティがドイツの消費者エンゲージメントプラットフォームを買収
    • アドテクノロジープラットフォームAnantadiが非公開のシード資金を確保
    • Y&A Transformation、Ad:Tech New DelhiでChannel Factoryを正式に開始
  • 戦略分析と提言

企業一覧

  • Adform A/S
  • Adobe Inc.
  • Affle International Pte Ltd.
  • Amazon.com, Inc.
  • Basis Global Technologies, Inc.
  • Celtra Inc.
  • Criteo SA
  • Demandbase Inc.
  • DoubleVerify, Inc.
  • Equativ
  • Google LLC
  • InMobi Technology Services Private Limited
  • Innovid, LLC
  • Magnite, Inc.
  • Mediaocean LLC
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll Inc.
  • Nexxen Group
  • Nickelytics
  • Oracle Corporation,
  • Quantcast International Limited
  • Trade Desk, Inc.
  • Zeta Global Corp.
図表

LIST OF FIGURES

  • FIGURE 1. ADTECH MARKET RESEARCH PROCESS
  • FIGURE 2. ADTECH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 17. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 23. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ADTECH MARKET DYNAMICS
  • TABLE 7. GLOBAL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ADTECH MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ADTECH MARKET SIZE, BY SYSTEM INTEGRATION & IMPLEMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ADTECH MARKET SIZE, BY TRAINING & CONSULTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ADTECH MARKET SIZE, BY AD ANALYTICS & ATTRIBUTION PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ADTECH MARKET SIZE, BY AD CREATIVE & PRODUCTION TOOLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ADTECH MARKET SIZE, BY AD EXCHANGE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ADTECH MARKET SIZE, BY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL ADTECH MARKET SIZE, BY AD VERIFICATION & BRAND SAFETY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL ADTECH MARKET SIZE, BY AGENCY TRADING DESKS (ATD), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM (DMP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL ADTECH MARKET SIZE, BY DEMAND-SIDE PLATFORM (DSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL ADTECH MARKET SIZE, BY SUPPLY-SIDE PLATFORM (SSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL ADTECH MARKET SIZE, BY DISPLAY ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL ADTECH MARKET SIZE, BY EMAIL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL ADTECH MARKET SIZE, BY MOBILE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL ADTECH MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL ADTECH MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL ADTECH MARKET SIZE, BY SEARCH ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 34. GLOBAL ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. GLOBAL ADTECH MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 36. GLOBAL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 37. GLOBAL ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. GLOBAL ADTECH MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. GLOBAL ADTECH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 40. GLOBAL ADTECH MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. GLOBAL ADTECH MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. GLOBAL ADTECH MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. GLOBAL ADTECH MARKET SIZE, BY TELECOM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. GLOBAL ADTECH MARKET SIZE, BY TRANSPORTATION & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 45. GLOBAL ADTECH MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 46. AMERICAS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 47. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 48. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 49. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 51. AMERICAS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 52. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 53. ARGENTINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 54. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 55. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 56. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 58. ARGENTINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 59. BRAZIL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 60. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 61. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 62. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 64. BRAZIL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 65. CANADA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 66. CANADA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 67. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 68. CANADA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 70. CANADA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 71. MEXICO ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 72. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 73. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 74. MEXICO ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 76. MEXICO ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 77. UNITED STATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 78. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 79. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 80. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 82. UNITED STATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 83. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 84. ASIA-PACIFIC ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 85. ASIA-PACIFIC ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 86. ASIA-PACIFIC ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 87. ASIA-PACIFIC ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. ASIA-PACIFIC ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 89. ASIA-PACIFIC ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 90. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 91. AUSTRALIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 92. AUSTRALIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 93. AUSTRALIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 94. AUSTRALIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. AUSTRALIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 96. AUSTRALIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 97. CHINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 98. CHINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 99. CHINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 100. CHINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. CHINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 102. CHINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 103. INDIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 104. INDIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 105. INDIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 106. INDIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. INDIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 108. INDIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 109. INDONESIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 110. INDONESIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 111. INDONESIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 112. INDONESIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 113. INDONESIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 114. INDONESIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 115. JAPAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 116. JAPAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 117. JAPAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 118. JAPAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 119. JAPAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 120. JAPAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 121. MALAYSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 122. MALAYSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 123. MALAYSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 124. MALAYSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 125. MALAYSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 126. MALAYSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 127. PHILIPPINES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 128. PHILIPPINES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 129. PHILIPPINES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 130. PHILIPPINES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. PHILIPPINES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 132. PHILIPPINES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 133. SINGAPORE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 134. SINGAPORE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 135. SINGAPORE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 136. SINGAPORE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 137. SINGAPORE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 138. SINGAPORE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 139. SOUTH KOREA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 140. SOUTH KOREA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 141. SOUTH KOREA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 142. SOUTH KOREA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. SOUTH KOREA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 144. SOUTH KOREA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 145. TAIWAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 146. TAIWAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 147. TAIWAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 148. TAIWAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. TAIWAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 150. TAIWAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 151. THAILAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 152. THAILAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 153. THAILAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 154. THAILAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 155. THAILAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 156. THAILAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 157. VIETNAM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 158. VIETNAM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 159. VIETNAM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 160. VIETNAM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 161. VIETNAM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 162. VIETNAM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 163. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 164. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 165. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 166. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 167. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 168. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 169. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 170. DENMARK ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 171. DENMARK ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 172. DENMARK ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 173. DENMARK ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 174. DENMARK ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 175. DENMARK ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 176. EGYPT ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 177. EGYPT ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 178. EGYPT ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 179. EGYPT ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 180. EGYPT ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 181. EGYPT ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 182. FINLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 183. FINLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 184. FINLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 185. FINLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 186. FINLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 187. FINLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 188. FRANCE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 189. FRANCE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 190. FRANCE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 191. FRANCE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 192. FRANCE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 193. FRANCE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 194. GERMANY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 195. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 196. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 197. GERMANY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 199. GERMANY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 200. ISRAEL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 201. ISRAEL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 202. ISRAEL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 203. ISRAEL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 204. ISRAEL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 205. ISRAEL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 206. ITALY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 207. ITALY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 208. ITALY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 209. ITALY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 210. ITALY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 211. ITALY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 212. NETHERLANDS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 213. NETHERLANDS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 214. NETHERLANDS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 215. NETHERLANDS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 216. NETHERLANDS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 217. NETHERLANDS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 218. NIGERIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 219. NIGERIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 220. NIGERIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 221. NIGERIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 222. NIGERIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 223. NIGERIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 224. NORWAY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 225. NORWAY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 226. NORWAY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 227. NORWAY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 228. NORWAY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 229. NORWAY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 230. POLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 231. POLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 232. POLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 233. POLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 234. POLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 235. POLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 236. QATAR ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 237. QATAR ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 238. QATAR ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 239. QATAR ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 240. QATAR ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 241. QATAR ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 242. RUSSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 243. RUSSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 244. RUSSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 245. RUSSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 246. RUSSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 247. RUSSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 248. SAUDI ARABIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 249. SAUDI ARABIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 250. SAUDI ARABIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 251. SAUDI ARABIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 252. SAUDI ARABIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 253. SAUDI ARABIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 254. SOUTH AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 255. SOUTH AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 256. SOUTH AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 257. SOUTH AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 258. SOUTH AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 259. SOUTH AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 260. SPAIN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 261. SPAIN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 262. SPAIN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 263. SPAIN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 264. SPAIN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 265. SPAIN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 266. SWEDEN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 267. SWEDEN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 268. SWEDEN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 269. SWEDEN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 270. SWEDEN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 271. SWEDEN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 272. SWITZERLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 273. SWITZERLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 274. SWITZERLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 275. SWITZERLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 276. SWITZERLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 277. SWITZERLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 278. TURKEY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 279. TURKEY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 280. TURKEY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 281. TURKEY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 282. TURKEY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 283. TURKEY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 284. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 285. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 286. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 287. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 288. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 289. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 290. UNITED KINGDOM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 291. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 292. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 293. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 294. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 295. UNITED KINGDOM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 296. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 297. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-564C6E98E518

The AdTech Market was valued at USD 560.38 billion in 2023, expected to reach USD 635.35 billion in 2024, and is projected to grow at a CAGR of 13.07%, to USD 1,324.72 billion by 2030.

The AdTech market encompasses a diverse range of technologies used for managing and analyzing advertising campaigns across various digital platforms. It includes a broad spectrum of solutions like demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and programmatic advertising. The necessity of AdTech is driven by the increased demand for targeted advertising and the growing digitalization of consumer behavior. These technologies enable advertisers to deliver personalized content, optimize budget allocation, and enhance campaign performance. The end-use scope primarily includes advertisers, publishers, ad agencies, and brand marketers seeking efficient audience engagement tactics and maximized ROI. Key growth factors include the surge in internet connectivity, increasing digital ad spending, and advancements in AI and machine learning, which facilitate better predictive analytics and real-time decision-making processes.

KEY MARKET STATISTICS
Base Year [2023] USD 560.38 billion
Estimated Year [2024] USD 635.35 billion
Forecast Year [2030] USD 1,324.72 billion
CAGR (%) 13.07%

Recent opportunities in the AdTech market are shaped by the integration of AI-powered analytics, use of blockchain for transparency, and the evolution of privacy-centric solutions to combat regulatory challenges such as GDPR and CCPA. To capitalize, companies should focus on building privacy-first ad solutions, enhancing cross-channel campaign measurement, and leveraging advanced analytics for richer consumer insights. However, limitations such as data privacy concerns, ad fraud, and increasing competition significantly challenge market growth. Additionally, the reliance on third-party cookies poses concerns as the industry shifts toward cookie-less tracking methods. Innovation areas include development in automated advertising, contextual advertising, and advancement of augmented reality (AR) as a tool for more immersive consumer experiences. Overall, the market is dynamic, characterized by rapid technological changes and constant regulatory updates. Continuous research is essential for staying ahead, particularly in predictive analytics, user privacy technologies, and the integration of IoT in advertising environments. A strategic focus on building adaptable, privacy-compliant technologies and partnerships can lead businesses toward sustained growth in the ever-evolving AdTech landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AdTech Market

The AdTech Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Surge in adoption of AI converging in Adtech
    • Increasing utilization of smartphones for greater mobile optimization and in-app advertising
    • Rise in the trend among small and large businesses to use social media promotions
  • Market Restraints
    • Stringent privacy regulations and security concerns
  • Market Opportunities
    • Rapid growth of multimedia content on the internet
    • Emerging technologies and developments across advertising industries
  • Market Challenges
    • Presence of Ad-blocking bypass solutions

Porter's Five Forces: A Strategic Tool for Navigating the AdTech Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AdTech Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AdTech Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AdTech Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AdTech Market

A detailed market share analysis in the AdTech Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AdTech Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AdTech Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AdTech Market

A strategic analysis of the AdTech Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AdTech Market, highlighting leading vendors and their innovative profiles. These include Adform A/S, Adobe Inc., Affle International Pte Ltd., Amazon.com, Inc., Basis Global Technologies, Inc., Celtra Inc., Criteo SA, Demandbase Inc., DoubleVerify, Inc., Equativ, Google LLC, InMobi Technology Services Private Limited, Innovid, LLC, Magnite, Inc., Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, NextRoll Inc., Nexxen Group, Nickelytics, Oracle Corporation,, Quantcast International Limited, Trade Desk, Inc., and Zeta Global Corp..

Market Segmentation & Coverage

This research report categorizes the AdTech Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Services, Professional Services, Support & Maintenance, System Integration & Implementation, and Training & Consulting. The Solutions is further studied across Ad Analytics & Attribution Platforms, Ad Creative & Production Tools, Ad Exchange Platform, Ad Networks, Ad Verification & Brand Safety, Agency Trading Desks (ATD), Data Management Platform (DMP), Demand-Side Platform (DSP), and Supply-Side Platform (SSP).
  • Based on Advertising Type, market is studied across Display Advertising, Email Advertising, Mobile Advertising, Native Advertising, Programmatic Advertising, and Search Advertising.
  • Based on Deployment Mode, market is studied across Cloud and On-premise.
  • Based on Vertical, market is studied across BFSI, Food & Beverages, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Telecom, Transportation & Logistics, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Surge in adoption of AI converging in Adtech
      • 5.1.1.2. Increasing utilization of smartphones for greater mobile optimization and in-app advertising
      • 5.1.1.3. Rise in the trend among small and large businesses to use social media promotions
    • 5.1.2. Restraints
      • 5.1.2.1. Stringent privacy regulations and security concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Rapid growth of multimedia content on the internet
      • 5.1.3.2. Emerging technologies and developments across advertising industries
    • 5.1.4. Challenges
      • 5.1.4.1. Presence of Ad-blocking bypass solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Offering: Potential utilization of AdTech solutions to address specific ad technology issues
    • 5.2.2. Advertising Type: Search advertising provides a highly personalized avenue for lead conversion
    • 5.2.3. Deployment Mode: Penetration of On-Premise deployment mode providing optimal data security and customization
    • 5.2.4. Vertical: High adoption of Adtech technology in the media & entertainment sector
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. AdTech Market, by Offering

  • 6.1. Introduction
  • 6.2. Services
    • 6.2.1. Managed Services
    • 6.2.2. Professional Services
    • 6.2.3. Support & Maintenance
    • 6.2.4. System Integration & Implementation
    • 6.2.5. Training & Consulting
  • 6.3. Solutions
    • 6.3.1. Ad Analytics & Attribution Platforms
    • 6.3.2. Ad Creative & Production Tools
    • 6.3.3. Ad Exchange Platform
    • 6.3.4. Ad Networks
    • 6.3.5. Ad Verification & Brand Safety
    • 6.3.6. Agency Trading Desks (ATD)
    • 6.3.7. Data Management Platform (DMP)
    • 6.3.8. Demand-Side Platform (DSP)
    • 6.3.9. Supply-Side Platform (SSP)

7. AdTech Market, by Advertising Type

  • 7.1. Introduction
  • 7.2. Display Advertising
  • 7.3. Email Advertising
  • 7.4. Mobile Advertising
  • 7.5. Native Advertising
  • 7.6. Programmatic Advertising
  • 7.7. Search Advertising

8. AdTech Market, by Deployment Mode

  • 8.1. Introduction
  • 8.2. Cloud
  • 8.3. On-premise

9. AdTech Market, by Vertical

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. Food & Beverages
  • 9.4. Healthcare & Life Sciences
  • 9.5. Manufacturing
  • 9.6. Media & Entertainment
  • 9.7. Retail & eCommerce
  • 9.8. Telecom
  • 9.9. Transportation & Logistics
  • 9.10. Travel & Hospitality

10. Americas AdTech Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific AdTech Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa AdTech Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. Privacy-First AI Platform Carter Advanced AdTech with North American Launch and Advanced Retail Media Solutions
    • 13.3.2. Netflix Inc. Unveils Plan for In-House Ad Tech Platform to Enhance Advertiser Capabilities and Streamline Operations
    • 13.3.3. Ad-tech Company Affinity Acquires German Consumer Engagement Platform
    • 13.3.4. Adtech Platform Anantadi Secures Undisclosed Seed Funding
    • 13.3.5. Y&A Transformation to Officially Launch Channel Factory at Ad: Tech New Delhi
  • 13.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adform A/S
  • 2. Adobe Inc.
  • 3. Affle International Pte Ltd.
  • 4. Amazon.com, Inc.
  • 5. Basis Global Technologies, Inc.
  • 6. Celtra Inc.
  • 7. Criteo SA
  • 8. Demandbase Inc.
  • 9. DoubleVerify, Inc.
  • 10. Equativ
  • 11. Google LLC
  • 12. InMobi Technology Services Private Limited
  • 13. Innovid, LLC
  • 14. Magnite, Inc.
  • 15. Mediaocean LLC
  • 16. Meta Platforms, Inc.
  • 17. Microsoft Corporation
  • 18. NextRoll Inc.
  • 19. Nexxen Group
  • 20. Nickelytics
  • 21. Oracle Corporation,
  • 22. Quantcast International Limited
  • 23. Trade Desk, Inc.
  • 24. Zeta Global Corp.