AdTech市場規模、シェア、動向分析レポート：プラットフォーム別、ソリューション別、広告タイプ別、企業規模別、産業別、地域別、セグメント別予測、2025年～2030年

AdTech市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のAdTech市場規模は2025～2030年にかけて14.4％のCAGRで成長し、2030年には1兆5,808億6,000万米ドルに達すると予測されています。

企業は、対象オーディエンスをよりよく理解し、広告費を最適化するために、データと分析をますます求めるようになっています。AdTechソリューションは、データ収集、分析、ターゲティングのためのツールを提供し、高度にパーソナライズされた効果的な広告キャンペーンを可能にします。プログラマティック広告は、広告枠の売買を自動化し、手作業による交渉を不要にします。この効率的なプロセスにより、広告主は最適化されたコストでより多くのオーディエンスにリーチでき、パブリッシャーはより効率的に広告在庫を埋めることができます。

スマートフォンの普及は、消費者が情報にアクセスし、ブランドと交流する方法を根本的に変えました。AdTech産業は、モバイルに最適化された広告フォーマットやターゲティング戦略を構築することで、このパラダイムシフトに戦略的に適応し、消費者がデバイスを操作している間に効果的にリーチできるようにしています。さらに、急増する動画コンテンツの消費と、デジタルアウト・オブ・ホーム（DOOH）広告のような革新的なチャネルの人気の高まりが相まって、視聴者の注目を集める斬新な広告フォーマットの開発が必要となっています。AdTech企業はこの進化の最前線に位置し、インタラクティブ動画広告や拡張現実体験といった魅力的なフォーマットを開拓しています。

一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などの規制を受けて、AdTech産業はプライバシーを重視した広告プラクティスへの必要なシフトを進めています。AdTech企業は、インパクトのある広告キャンペーンを提供しながらも、ユーザーのプライバシーを優先するソリューションを積極的に開発しています。人工知能（AI）は、広告のターゲティング、パーソナライゼーション、キャンペーンの最適化において、ますます重要な役割を果たしています。AIを活用して膨大なデータを分析し、ユーザーの行動パターンを特定することで、AdTech企業はより効果的で対象を絞った広告キャンペーンを展開できます。コネクテッドTV（CTV）は、従来のテレビとデジタル広告のギャップを埋めるユニークな機会を記載しています。スマートテレビやストリーミングデバイスで対象広告を可能にすることで、CTVはAdTech市場の継続的成長の大きな原動力となります。

AdTech市場レポートハイライト

• デマンドサイドプラットフォーム（DSP）セグメントが2024年の売上高シェア33%超で市場を席巻。DSPは、ディスプレイ、ビデオ、モバイル、コネクテッドTV（CTV）など、さまざまなチャネルにおけるリアルタイム入札や特定オーディエンスのターゲティングを容易にするプログラマティック広告購買のために、広告主や広告代理店によって産業全体で広く採用されています。
• 2024年には検索広告セグメントが市場を独占しました。検索広告は、ユーザーの意図に関連した極めて特定性の高い広告を配信できることから、オンラインマーケティングの基本要素であり続けています。
• スマートフォンの普及、モバイルインターネットの浸透、モバイルファーストの消費者行動の高まりにより、モバイルセグメントが2024年に最大の市場シェアを占めました。
• 小売・消費財セグメントは、eコマースの急成長と消費者とのつながりを目的としたデジタル広告戦略の採用増加により、2024年のAdTech市場を独占します。
• 大企業セグメントは、先進的広告技術、データ主導のマーケティング戦略、AIを活用した顧客洞察への投資の増加により、2024年の市場を独占。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 AdTech市場-産業展望

• 市場系統の展望
• 産業バリューチェーン分析
• 市場力学
• 産業分析ツール

第4章 AdTech市場：ソリューション別、推定・動向分析

• セグメントダッシュボード
• AdTech市場：ソリューション変動分析、2024年と2030年
• デマンドサイドプラットフォーム（DSP）
• サプライサイドプラットフォーム（SSP）
• 広告ネットワーク
• データ管理プラットフォーム（DMP）
• その他

第5章 AdTech市場：広告タイプ別、推定・動向分析

• セグメントダッシュボード
• AdTech市場：広告タイプ変動分析、2024年と2030年
• プログラマティック広告
• 検索広告
• ディスプレイ広告
• モバイル広告
• メールマーケティング
• ネイティブ広告
• その他

第6章 AdTech市場：企業規模別、推定・動向分析

• セグメントダッシュボード
• AdTech市場：企業規模変動分析、2024年と2030年
• 中小企業（SME）
• 大企業

第7章 AdTech市場：プラットフォーム別、推定・動向分析

• セグメントダッシュボード
• AdTech市場：プラットフォーム変動分析、2024年と2030年
• 携帯
• ウェブ
• その他

第8章 AdTech市場：産業別、推定・動向分析

• セグメントダッシュボード
• AdTech市場：産業変動分析、2024年と2030年
• メディア＆エンターテインメント
• BFSI
• 教育
• 小売・消費財
• IT・通信
• 医療
• その他

第9章 地域別、推定・動向分析

• 地域別AdTech市場、2024年と2030年
• 北米
  • 北米のAdTech市場の推定と予測、2018～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のAdTech市場推定・予測、2018～2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • アジア太平洋のAdTech市場推定・予測、2018～2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカのAdTech市場推定・予測、2018～2030年
  • ブラジル
• 中東・アフリカ
  • 中東・アフリカのAdTech市場推定・予測、2018～2030年
  • アラブ首長国連邦
  • サウジアラビア
  • 南アフリカ

第10章 AdTech市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 戦略マッピング
  • パートナーシップ
  • 新製品の発売
  • 合併と買収
  • 拡大
• 企業プロファイル
  • Adobe
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Criteo
  • Facebook Incorporation
  • Google LLC
  • Microsoft Incorporation
  • SpotX
  • SpotX
  • Verizon

List of Tables

• Table 1 AdTech market 2018 - 2030 (USD Million)
• Table 2 AdTech market, by region, 2018 - 2030 (USD Million)
• Table 3 AdTech market, by solution, 2018 - 2030 (USD Million)
• Table 4 AdTech market, by advertising type, 2018 - 2030 (USD Million)
• Table 5 AdTech market, by enterprise size, 2018 - 2030 (USD Million)
• Table 6 AdTech market, by platform, 2018 - 2030 (USD Million)
• Table 7 AdTech market, by industry vertical, 2018 - 2030 (USD Million)
• Table 8 Demand-side platforms (dsps) market by region, 2018 - 2030 (USD Million)
• Table 9 Supply-side platforms (ssps) market by region, 2018 - 2030 (USD Million)
• Table 10 Ad networks market by region, 2018 - 2030 (USD Million)
• Table 11 Data management platforms (dmps) market by region, 2018 - 2030 (USD Million)
• Table 12 Others market by region, 2018 - 2030 (USD Million)
• Table 13 Programmatic advertising market by region, 2018 - 2030 (USD Million)
• Table 14 Search advertising market by region, 2018 - 2030 (USD Million)
• Table 15 Display advertising market by region, 2018 - 2030 (USD Million)
• Table 16 Email marketing market by region, 2018 - 2030 (USD Million)
• Table 17 Native advertising market by region, 2018 - 2030 (USD Million)
• Table 18 Others market by region, 2018 - 2030 (USD Million)
• Table 19 Small and medium enterprise (sme) market by region, 2018 - 2030 (USD Million)
• Table 20 Large enterprise market by region, 2018 - 2030 (USD Million)
• Table 21 Mobile market by region, 2018 - 2030 (USD Million)
• Table 22 Web market by region, 2018 - 2030 (USD Million)
• Table 23 Others market by region, 2018 - 2030 (USD Million)
• Table 24 Media & entertainment market by region, 2018 - 2030 (USD Million)
• Table 25 BFSI market by region, 2018 - 2030 (USD Million)
• Table 26 Education market by region, 2018 - 2030 (USD Million)
• Table 27 Retail & consumer goods market by region, 2018 - 2030 (USD Million)
• Table 28 IT & telecom market by region, 2018 - 2030 (USD Million)
• Table 29 Healthcare market by region, 2018 - 2030 (USD Million)
• Table 30 Others market by region, 2018 - 2030 (USD Million)
• Table 31 North America AdTech market by solution, 2018 - 2030 (USD Million)
• Table 32 North America AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 33 North America AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 34 North America AdTech market by platform, 2018 - 2030 (USD Million)
• Table 35 North America AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 36 U.S. AdTech market by solution, 2018 - 2030 (USD Million)
• Table 37 U.S. AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 38 U.S. AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 39 U.S. AdTech market by platform, 2018 - 2030 (USD Million)
• Table 40 U.S. AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 41 Canada AdTech market by solution, 2018 - 2030 (USD Million)
• Table 42 Canada AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 43 Canada AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 44 Canada AdTech market by platform, 2018 - 2030 (USD Million)
• Table 45 Canada AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 46 Mexico AdTech market by solution, 2018 - 2030 (USD Million)
• Table 47 Mexico AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 48 Mexico AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 49 Mexico AdTech market by platform, 2018 - 2030 (USD Million)
• Table 50 Mexico AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 51 Europe AdTech market by solution, 2018 - 2030 (USD Million)
• Table 52 Europe AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 53 Europe AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 54 Europe AdTech market by platform, 2018 - 2030 (USD Million)
• Table 55 Europe AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 56 Germany AdTech market by solution, 2018 - 2030 (USD Million)
• Table 57 Germany AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 58 Germany AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 59 Germany AdTech market by platform, 2018 - 2030 (USD Million)
• Table 60 Germany AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 61 U.K. AdTech market by solution, 2018 - 2030 (USD Million)
• Table 62 U.K. AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 63 U.K. AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 64 U.K. AdTech market by platform, 2018 - 2030 (USD Million)
• Table 65 U.K. AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 66 France AdTech market by solution, 2018 - 2030 (USD Million)
• Table 67 France AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 68 France AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 69 France AdTech market by platform, 2018 - 2030 (USD Million)
• Table 70 France AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 71 Asia Pacific AdTech market by solution, 2018 - 2030 (USD Million)
• Table 72 Asia Pacific AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 73 Asia Pacific AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 74 Asia Pacific AdTech market by platform, 2018 - 2030 (USD Million)
• Table 75 Asia Pacific AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 76 China AdTech market by solution, 2018 - 2030 (USD Million)
• Table 77 China AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 78 China AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 79 China AdTech market by platform, 2018 - 2030 (USD Million)
• Table 80 China AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 81 Japan AdTech market by solution, 2018 - 2030 (USD Million)
• Table 82 Japan AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 83 Japan AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 84 Japan AdTech market by platform, 2018 - 2030 (USD Million)
• Table 85 Japan AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 86 India AdTech market by solution, 2018 - 2030 (USD Million)
• Table 87 India AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 88 India AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 89 India AdTech market by platform, 2018 - 2030 (USD Million)
• Table 90 India AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 91 South Korea AdTech market by solution, 2018 - 2030 (USD Million)
• Table 92 South Korea AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 93 South Korea AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 94 South Korea AdTech market by platform, 2018 - 2030 (USD Million)
• Table 95 South Korea AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 96 Australia AdTech market by solution, 2018 - 2030 (USD Million)
• Table 97 Australia AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 98 Australia AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 99 Australia AdTech market by platform, 2018 - 2030 (USD Million)
• Table 100 Australia AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 101 Latin America AdTech market by solution, 2018 - 2030 (USD Million)
• Table 102 Latin America AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 103 Latin America AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 104 Latin America AdTech market by platform, 2018 - 2030 (USD Million)
• Table 105 Latin America AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 106 Brazil AdTech market by solution, 2018 - 2030 (USD Million)
• Table 107 Brazil AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 108 Brazil AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 109 Brazil AdTech market by platform, 2018 - 2030 (USD Million)
• Table 110 Brazil AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 111 Middle East & Africa AdTech market by solution, 2018 - 2030 (USD Million)
• Table 112 Middle East & Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 113 Middle East & Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 114 Middle East & Africa AdTech market by platform, 2018 - 2030 (USD Million)
• Table 115 Middle East & Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 116 South Africa AdTech market by solution, 2018 - 2030 (USD Million)
• Table 117 South Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 118 South Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 119 South Africa AdTech market by platform, 2018 - 2030 (USD Million)
• Table 120 South Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 121 UAE AdTech market by solution, 2018 - 2030 (USD Million)
• Table 122 UAE AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 123 UAE AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 124 UAE AdTech market by platform, 2018 - 2030 (USD Million)
• Table 125 UAE AdTech market by industry vertical, 2018 - 2030 (USD Million)
• Table 126 Saudi Arabia AdTech market by solution, 2018 - 2030 (USD Million)
• Table 127 Saudi Arabia AdTech market by advertising type, 2018 - 2030 (USD Million)
• Table 128 Saudi Arabia AdTech market by enterprise size, 2018 - 2030 (USD Million)
• Table 129 Saudi Arabia AdTech market by platform, 2018 - 2030 (USD Million)
• Table 130 Saudi Arabia AdTech market by industry vertical, 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 AdTech market segmentation
• Fig. 2 Information Procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot (1/2)
• Fig. 8 Segment snapshot (2/2)
• Fig. 9 Competitive landscape snapshot
• Fig. 10 AdTech market value, 2024 (USD Million)
• Fig. 11 AdTech market - end-use value chain analysis
• Fig. 12 AdTech market dynamics
• Fig. 13 AdTech market: Porter's five forces analysis
• Fig. 14 AdTech market: PESTEL analysis
• Fig. 15 AdTech market share by solution, 2024 & 2030 (USD Million)
• Fig. 16 AdTech market, by solution: market share, 2024 & 2030
• Fig. 17 Demand-side platforms (DSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 18 Supply-side platforms (SSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 19 Ad networks market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 19 Data management platforms (DMPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 20 AdTech market share by advertising type, 2024 & 2030 (USD Million)
• Fig. 21 AdTech market, by advertising type: market share, 2024 & 2030
• Fig. 22 Programmatic Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 23 Search Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 24 Display Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 25 Mobile Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 26 Email Marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 26 Native Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 15 AdTech market share by enterprise size, 2024 & 2030 (USD Million)
• Fig. 16 AdTech market, by enterprise size: market share, 2024 & 2030
• Fig. 17 Small and medium enterprise (SME) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 18 Large enterprise market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 15 AdTech market share by platform, 2024 & 2030 (USD Million)
• Fig. 16 AdTech market, by platform: market share, 2024 & 2030
• Fig. 17 Mobile market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 18 Web market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 20 AdTech market share by industry vertical, 2024 & 2030 (USD Million)
• Fig. 21 AdTech market, by industry vertical: market share, 2024 & 2030
• Fig. 22 Media & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 23 BFSI market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 24 Education market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 25 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
• Fig. 28 AdTech market revenue, by region, 2024 & 2030 (USD Million)
• Fig. 29 Regional marketplace: key takeaways (1/2)
• Fig. 30 Regional marketplace: key takeaways (2/2)
• Fig. 31 North America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 32 U.S. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 33 Canada AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 34 Mexico AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 35 Europe AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 36 Germany AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 37 U.K. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 38 France AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 39 Asia Pacific AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 40 China AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 41 Japan AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 42 India AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 43 South Korea AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 44 Australia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 45 Latin America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 46 Brazil AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 47 MEA AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 48 UAE AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 49 South Africa AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 50 Saudi Arabia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 51 Key company categorization
• Fig. 52 Company market positioning
• Fig. 53 Strategic framework

AdTech Market Growth & Trends:

The global AdTech market size is anticipated to reach USD 1580.86 billion by 2030, growing at a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights:

• The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. DSPs are widely adopted across the industry by advertisers and agencies for programmatic ad purchasing to facilitate real-time bidding and targeting of specific audiences on various channels, such as display, video, mobile, and connected TV (CTV).
• The search advertising segment dominated the market in 2024. Search advertising continues to be a fundamental element of online marketing due to its capacity for delivering highly specific ads in relation to user intent.
• The mobile segment accounted for the largest market share in 2024, due to the widespread adoption of smartphones, increasing mobile internet penetration, and the growing dominance of mobile-first consumer behavior.
• The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.
• The large enterprise segment dominated the market in 2024, due to increasing investments in advanced advertising technologies, data-driven marketing strategies, and AI-powered customer insights

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. 1.4 Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. AdTech Market Snapshot
• 2.2. AdTech Market- Segment Snapshot (1/2)
• 2.3. AdTech Market- Segment Snapshot (2/2)
• 2.4. AdTech Market- Competitive Landscape Snapshot

Chapter 3. AdTech Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's five forces analysis
  • 3.4.2. Macroeconomic analysis

Chapter 4. AdTech Market: Solution Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. AdTech Market: Solution Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Demand-Side Platforms (DSPs)
  • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Supply-Side Platforms (SSPs)
  • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Ad Networks
  • 4.5.1. Ad Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Data Management Platforms (DMPs)
  • 4.6.1. Data Management Platforms (DMPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. AdTech Market: Advertising Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. AdTech Market: Advertising Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Programmatic Advertising
  • 5.3.1. Programmatic Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Search Advertising
  • 5.4.1. Search Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Display Advertising
  • 5.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Mobile Advertising
  • 5.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Email Marketing
  • 5.7.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Native Advertising
  • 5.8.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.9. Others
  • 5.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. AdTech Market: Enterprise Size Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. AdTech Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. Small and Medium Enterprise (SME)
  • 6.3.1. Small and Medium Enterprise (SME) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Large Enterprise
  • 6.4.1. Large Enterprise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. AdTech Market: Platform Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. AdTech Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Mobile
  • 7.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Web
  • 7.4.1. Web Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Others
  • 7.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. AdTech Market: Industry Vertical Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. AdTech Market: Industry Vertical Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. Media & Entertainment
  • 8.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. BFSI
  • 8.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Education
  • 8.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Retail & Consumer Goods
  • 8.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. IT & Telecom
  • 8.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.8. Healthcare
  • 8.8.1. Healthcare Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.9. Others
  • 8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Regional Estimates & Trend Analysis

• 9.1. AdTech Market by Region, 2024 & 2030
• 9.2. North America
  • 9.2.1. North America AdTech Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. U.S. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Canada AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.2.4. Mexico
    • 9.2.4.1. Mexico AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. U.K.
    • 9.3.2.1. U.K. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.3. Germany
    • 9.3.3.1. Germany AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. France AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. China AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.3. Japan
    • 9.4.3.1. Japan AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.4. India
    • 9.4.4.1. India AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea
    • 9.4.5.1. South Korea AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4.6. Australia
    • 9.4.6.1. Australia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.5. Latin America
  • 9.5.1. Latin America AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Brazil AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.6. Middle East and Africa
  • 9.6.1. Middle East and Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.2. UAE
    • 9.6.2.1. UAE AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.3. Saudi Arabia
    • 9.6.3.1. Saudi Arabia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6.4. South Africa
    • 9.6.4.1. South Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. AdTech Market - Competitive Landscape

• 10.1. Recent Developments & Impact Analysis, By Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Positioning
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
  • 10.8.1. Partnerships
  • 10.8.2. New Product Launches
  • 10.8.3. Merger & Acquisition
  • 10.8.4. Expansion
• 10.9. Company Profiles
  • 10.9.1. Adobe
    • 10.9.1.1. Participant's Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Benchmarking
    • 10.9.1.4. Recent Developments
  • 10.9.2. Alibaba Group Holding Limited
    • 10.9.2.1. Participant's Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Benchmarking
    • 10.9.2.4. Recent Developments
  • 10.9.3. Amazon.com, Inc.
    • 10.9.3.1. Participant's Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Benchmarking
    • 10.9.3.4. Recent Developments
  • 10.9.4. Criteo
    • 10.9.4.1. Participant's Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Benchmarking
    • 10.9.4.4. Recent Developments
  • 10.9.5. Facebook Incorporation
    • 10.9.5.1. Participant's Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Benchmarking
    • 10.9.5.4. Recent Developments
  • 10.9.6. Google LLC
    • 10.9.6.1. Participant's Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Benchmarking
    • 10.9.6.4. Recent Developments
  • 10.9.7. Microsoft Incorporation
    • 10.9.7.1. Participant's Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Benchmarking
    • 10.9.7.4. Recent Developments
  • 10.9.8. SpotX
    • 10.9.8.1. Participant's Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Benchmarking
    • 10.9.8.4. Recent Developments
  • 10.9.9. SpotX
    • 10.9.9.1. Participant's Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Benchmarking
    • 10.9.9.4. Recent Developments
  • 10.9.10. Verizon
    • 10.9.10.1. Participant's Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Benchmarking
    • 10.9.10.4. Recent Developments