オンラインフードデリバリーの日本市場：製品タイプ別、プラットフォームタイプ別、ビジネスモデル別、地域別、機会、予測、2019年～2033年

日本のオンラインフードデリバリー市場は、利便性への需要の高まり、パンデミックの加速、宅配におけるイノベーション、技術の進歩により、2026～2033年の予測期間中にCAGR 5.82％を記録し、2025年の70億9,000万米ドルから2033年には111億5,000万米ドルに成長すると予測されます。日本のオンラインフードデリバリー市場は、便利なソリューションから、超ローカルサービス、アプリファーストの消費者行動、宅配ロジスティクスの急速な革新によって定義される洗練されたエコシステムへと進化しつつあります。当初は対面式の食事を重視する文化がデジタルの浸透を抑えていたもの、パンデミック後の状況は、特に若い専門家、共働き世帯、利用しやすい食の選択肢を求める高齢化社会の間で、習慣を再構築しています。

東京、大阪、福岡などの都市部は、フリクションレスオーダー、リアルタイムオーダートラッキング、サブスクリプションベースモデルのテストベッドとなっています。一方、Uber Eats、Demae Can、楽天デリバリー、Menu Inc.などのプラットフォーム間の競争は激化しており、各社は配送時間、アプリのユーザー体験、レストランとの提携を通じて差別化を図る必要に迫られています。需要パターンがたまの贅沢から毎週必要なものへと変化するにつれ、物流インフラと車両の最適化が重要な戦場として浮上しています。

例えば、2025年6月、Menu Inc.が運営するデリバリーアプリ「メニュー」は、沖縄県と福岡県の7つのエリアで新たなデリバリーサービスを開始しました。メニューはより多くの人にデリバリーサービスを利用してもらうため、同日から新たに沖縄県の奥山エリア、漫湖エリア、那覇美原エリア、首里城エリアなど7つのエリアで営業を開始しました。このように、日本全国にサービスを拡大しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 機能とその他の付加価値サービス
• 利便性
• バラエティ
• アフターサポート
• ユーザーエクスペリエンス

第5章 日本のオンラインフードデリバリー市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • 製品タイプ別
    • 食料品の配送
    • 食事の配送
  • タイプ別
    • プラットフォームから消費者への配送
    • レストランから消費者への配送
  • プラットフォームタイプ別
    • モバイルアプリケーション
    • Webサイト
  • ビジネスモデル別
    • ロジスティクス重視のフードデリバリーシステム
    • オーダー重視のフードデリバリーシステム
    • レストラン向けのフードデリバリーシステム
  • 地域別
    • 北
    • 中央
    • 南

企業別市場シェア分析（上位5社・その他- 金額ベース、2025年）

• 2025年市場マップ分析
  • 製品タイプ別
  • タイプ別
  • プラットフォームタイプ別
  • ビジネスモデル別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 サービス価格モデル

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 政策と規制状況

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 市場トップ10社の主要企業の情勢
  • Uber Technologies, Inc.
  • Demae-can Co., Ltd.
  • Grab Holdings Limited
  • Wolt Enterprises Oy
  • Menu, Inc.
  • DiDi Chuxing Technology Co., Ltd.
  • Delivery Hero SE（Foodpanda Japan KK）
  • Woowa Brothers Corp.
  • Oisix ra daichi Inc.
  • Rakuten Group, Inc.（Rakuten Delivery）

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Online Food Delivery Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Online Food Delivery Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. Japan Online Food Delivery Market Share (%), By Type, FY2019-FY2033F
• Figure 4. Japan Online Food Delivery Market Share (%), By Platform Type, FY2019-FY2033F
• Figure 5. Japan Online Food Delivery Market Share (%), By Business Model, FY2019-FY2033F
• Figure 6. Japan Online Food Delivery Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Platform Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Business Model Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

Japan online food delivery market is projected to witness a CAGR of 5.82% during the forecast period FY2026-FY2033, growing from USD 7.09 billion in FY2025 to USD 11.15 billion in FY2033 due to rising demand for convenience, pandemic acceleration, innovation in delivery and technological advancements. Japan online food delivery market is evolving from a convenience solution into a sophisticated ecosystem defined by hyper-local service, app-first consumer behavior, and rapid innovation in delivery logistics. While cultural emphasis on in-person dining initially tempered digital penetration, the post-pandemic landscape has reshaped habits, particularly among young professionals, dual-income households, and the aging population seeking accessible food options.

Urban areas, including Tokyo, Osaka, and Fukuoka, have become test beds for frictionless ordering, real-time order tracking, and subscription-based models. Meanwhile, intense competition among platforms such as Uber Eats, Demae Can, Rakuten Delivery, and Menu Inc. is forcing players to differentiate themselves through delivery times, app user experiences, and restaurant partnerships. As demand patterns shift from occasional indulgence to weekly necessity, logistics infrastructure and fleet optimization are emerging as key battlegrounds.

For instance, in June 2025, Menu, the delivery app operated by Menu Inc., launched a new delivery service in seven areas across Okinawa and Fukuoka prefectures. To make its delivery service accessible to more people, Menu began operations in seven new areas from that date, including the Okuyama Area, Manko Area, Naha Mihara Area, and Shuri Castle Area in Okinawa Prefecture. This shows how players are expanding their services across Japan.

Rapid Adoption of Platform-to-Consumer Models in Urban Corridors Surges Market Growth

Platform-to-consumer delivery has seen rapid adoption in Japan's major cities, driven by consumer preference for consolidated choices, loyalty programs, and transparent delivery times. This model offers customers access to a wide variety of restaurants through a single interface, especially attractive in dense urban settings. Platform-based delivery is no longer an alternative; it is the default in Japan's urban food economy. For instance, in October 2023, Uber Eats Japan (a subsidiary of Uber Technologies, Inc.) announced the expansion of its "Express" delivery service in Tokyo and Osaka, cutting average delivery times by 20% using bike-based delivery clusters and predictive dispatch algorithms. This move aimed to enhance user retention and efficiency across high-demand ZIP codes.

Logistics-Focused Models and Third-Party Delivery Networks Gaining Ground in the Market

With many restaurants lacking in-house delivery capacity, third-party logistics platforms have become essential. These players offer scalable, last-mile infrastructure tailored to Japan's high-density environment and complex building layouts. Logistics-focused delivery systems are not only closing the last-mile gap, but they are also empowering restaurants to grow digitally without logistical friction. For instance, in March 2024, Rakuten Delivery (Ratuken Group, Inc.) partnered with Sagawa Express co., ltd. to pilot a shared rider network in Kyoto, enabling smaller restaurants to fulfill online orders without managing fleets. The pilot saw an 18% increase in average daily orders among participating merchants, according to Rakuten Group data.

Grocery Delivery Leading Through App Integration and Subscription Models Drives Market Growth

Japan online food delivery market is experiencing robust growth, driven primarily by the rapid expansion of grocery delivery services. Leading platforms are leveraging advanced app integration with real-time inventory tracking, AI-powered recommendations, and one-click reordering to enhance convenience. Subscription-based models offering unlimited free deliveries or exclusive discounts are gaining popularity among time-pressed urban consumers. Major players such as Rakuten Seiyu and Aeon are integrating their online grocery platforms with meal-kit services and convenience store networks, creating seamless shopping experiences. The market is further propelled by Japan's aging population's demand for home delivery and pandemic-accelerated digital adoption. With contactless payment options and scheduled precision deliveries becoming standard, grocery apps are transforming from transactional platforms to essential household management tools.

For instance, in April 2024, Oisix La Daichi Co., Ltd., a leading food subscription service based in Tokyo, launched "Deli Oisix," a new ready meal delivery service aimed at Japan's increasingly busy, dual-income households. Deli Oisix offers customers a selection of vegetable-packed deli meals that can be prepared in minutes, simply by heating them. The launched come as 79% of Oisix's regular members report being too busy to cook dinner at least two days a week, reflecting a nationwide trend where over 70% of households are dual income. Deli Oisix addresses this demand by delivering main and side dishes featuring five types of vegetables per meal, all made with safe, high-quality ingredients and menus supervised by registered dietitians.

Key Players Landscape and Outlook

A mix of global platforms and domestic disruptors leads Japan's online food delivery landscape. Local players dominate meal delivery in Tier 1 cities, with aggressive expansion into Tier 2 markets. Companies are leveraging loyalty ecosystems and localized logistics to carve out niche strengths, while Oisix Ra Daichi leads the grocery segment through curated, sustainable offerings. Companies including Wolt, Foodpanda Japan, and Woowa Brothers are actively piloting subscription bundles and voice-assistant ordering to capture new demographics. Meanwhile, partnerships with traditional delivery firms such as Sagawa and Yamato Transport are creating hybrid fulfillment models that blend speed with reliability. As digital penetration deepens and dining behaviors evolve, competition is increasingly being shaped by who can own the doorstep, consistently, affordably, and fast.

For instance, in June 2024, Uber Eats (a subsidiary of Uber Technologies, Inc.) introduced a grocery delivery pilot across 20 My Basket supermarkets in Tokyo, with plans to expand to 1,000 stores by year-end, showing diversification beyond restaurant meals into frequent e-grocery logistics.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Features and Other Value-added Services
• 4.2. Convenience
• 4.3. Variety
• 4.4. After-sales Support
• 4.5. User Experience

5. Japan Online Food Delivery Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Grocery Delivery
    • 5.2.1.2. Meal Delivery
  • 5.2.2. By Type
    • 5.2.2.1. Platform-To-Consumer Delivery
    • 5.2.2.2. Restaurant-To-Consumer Delivery
  • 5.2.3. By Platform Type
    • 5.2.3.1. Mobile Applications
    • 5.2.3.2. Websites
  • 5.2.4. By Business Model
    • 5.2.4.1. Logistics-focused Food Delivery System
    • 5.2.4.2. Order-focused Food Delivery System
    • 5.2.4.3. Restaurant-specific Food Delivery System
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. Central
    • 5.2.5.3. South

By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)

• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Product Type
  • 5.3.2. By Type
  • 5.3.3. By Platform Type
  • 5.3.4. By Business Model
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Service Pricing Model

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Uber Technologies, Inc.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Demae-can Co., Ltd.
  • 15.3.3. Grab Holdings Limited
  • 15.3.4. Wolt Enterprises Oy
  • 15.3.5. Menu, Inc.
  • 15.3.6. DiDi Chuxing Technology Co., Ltd.
  • 15.3.7. Delivery Hero SE (Foodpanda Japan K.K.)
  • 15.3.8. Woowa Brothers Corp.
  • 15.3.9. Oisix ra daichi Inc.
  • 15.3.10. Rakuten Group, Inc. (Rakuten Delivery)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer