インドのアニメーション市場の評価：カテゴリー別、コンポーネント別、エンドユーザー別、地域別、機会および予測、2018～2032年

インドのアニメーション市場は、インターネット利用の増加と国の通信革命により、2024年度の18億9,000万米ドルから2032年度には244億8,000万米ドルに達すると予測され、2025年度から2032年度までの予測期間のCAGRは37.76％で成長します。通信革命の出現により、インターネット接続は簡単で安価になり、コンテンツ制作に多用されるようになったため、コンテンツ産業全体とアニメーション市場に影響を与えています。

ビデオ、短編映画、アニメ映画、連続漫画は、インドの優れたネットワーク接続のおかげでアクセスしやすくなった。すでに5Gは2022年10月から国内で展開され、4Gは2023年1月と2月に30MBPSの最高モバイルネットワーク速度ですでに確立されています。ブロードバンドの平均速度は50MBPS以上、最高速度は1GBPSです。

西洋文化の影響により、インドの視聴者はリアルな映像や映画を提供する新しいエンターテインメントを体験したがる傾向にあります。映画だけでなく、3Dモバイルゲームやアプリケーションの需要も高いです。また、3Dアニメーション技術を利用した3D立体視ゲームの開発も市場を牽引しています。

主要企業が採用している従来の広告形態からデジタル形態への切り替えが、インドにおけるアニメーションの需要を高めています。さらに、高精度IoTネットワークの開発、スマートフォンの利用増加、ライフスタイルの変化なども市場開拓の大きな要因となっています。

長年にわたり、アニメーションは手描きの漫画からストップモーション・アニメーション、そして現在ではCGへと進化してきました。アニメーション産業は、その始まりから長い道のりを経て、今やエンターテインメント産業の重要な一部となっています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 市場認識と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
  • ブランド名
  • 品質
  • 量
  • 価格
  • 製品仕様
  • 使いやすさ
  • 画質
  • テクニカルサポート
• 購入頻度
• 購入媒体

第5章 インドのアニメーション市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
• 市場シェアと予測
  • カテゴリー別
    • 2Dアニメーション
    • 3Dアニメーション
    • コンピューター生成画像（CGI）
    • 視覚効果（VFX）
    • ウェブアニメーション
  • コンポーネント別
    • ハードウェア
    • ソフトウェア
    • サービス
  • エンドユーザー別
    • メディアとエンターテイメント
    • 教育と学術
    • 建築と建設
    • 政府
    • 防衛
    • ヘルスケアとライフサイエンス
    • 製造業
    • その他
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部と中部

第6章 市場マッピング、2024年

• カテゴリー別
• コンポーネント別
• エンドユーザー別
• 地域別

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸出入分析- 数量と価値
• サプライ/バリューチェーン分析
• PESTEL分析
  • 政治的要因
  • 経済システム
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法令遵守と規制ポリシー（法定機関を含む）
• ポーターのファイブフォース分析
  • サプライヤーの力
  • 買い手の力
  • 代替の脅威
  • 新規参入の脅威
  • 競争企業間の敵対関係

第8章 市場力学

• 成長促進要因
• 成長抑制要因（課題、制約）

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社の市場リーダーの市場収益分析（%、2024年度）
• 合併および買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社向け）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Reliance MediaWorks Ltd
• 会社概要
• 主要経営陣
• 製品とサービス
• 主要市場への注力と地理的プレゼンス
• 財務状況（報告通り）
• 最近の動向
• O'Reilly Media, Inc.
• The Walt Disney Company（Pixar Animation Studios）
• Maya Entertainment Ltd.
• Toonz Entertainment Pte. Ltd.
• Sony Pictures Entertainment Inc.
• Prime Focus Ltd.
• Pixelloid Studios Private Limited
• Graphic India Pte. Ltd.
• Charuvi Design Labs Pvt. Ltd.

上記の企業は市場シェアに応じて注文を保留することはなく、作業の過程で変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Animation Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Animation Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Animation Market Share, By Category, In USD Billion, FY2018-FY2032F
• Figure 4. India Animation Market Share, By Category, In Units, FY2018-FY2032F
• Figure 5. India Animation Market Share, By Components, In USD Billion, FY2018-FY2032F
• Figure 6. India Animation Market Share, By Components, In Units, FY2018-FY2032F
• Figure 7. India Animation Market Share, By End-user, In USD Billion, FY2018-FY2032F
• Figure 8. India Animation Market Share, By End-user, In Units, FY2018-FY2032F
• Figure 9. India Animation Market Share, By Region, In USD Billion, FY2018-FY2032F
• Figure 10. India Animation Market Share, By Region, In Units, FY2018-FY2032F
• Figure 11. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Components Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

The India Animation Market is projected to reach USD 24.48 billion by FY2032 from USD 1.89 billion in FY2024, growing at a CAGR of 37.76% for the forecast period between FY2025 and FY2032 owing to increased internet usage and telecom revolution in the nation. With the advent of telecom revolution, internet connectivity became easy and cheap impacting the content industry as a whole along with animation market since it is being heavily used in content creation.

Videos, shorts, both animated movies and cartoon movies and cartoon serials became accessible owing to brilliant network connectivity in India. Already 5G is being rolled out in the country from October 2022 and 4G is already established with highest mobile network speed of 30 MBPS in January and February 2023. Broadband average speed is over 50 MBPS and highest is 1 GBPS.

Due to the influence of western culture, the Indian audience is inclined in experiencing new modes of entertainment that deliver realistic visuals and movies. In addition to movies, 3D mobile games and applications are in high demand. The market is also driven by the development of 3D stereoscopic gaming with the help of 3D animation technology.

The switch to the digital form of advertisements from the traditional mode adopted by key players has increased the demand for animation in India. Moreover, the development of high-precision IoT networks, increasing usage of smartphones and shifting lifestyles are some major factors that are benefiting the market growth.

Over the years, animation has evolved from hand-drawn cartoons to stop-motion animation and now computer-generated graphics. The animation industry has come a long way since its inception, and it is now a vital part of the entertainment industry.

Increased Demand for Localized Content Drive the Market Growth in India

The increased requirement for localized and international content is a key driver for India animation market growth in the forecast period. With an increase of regional language OTT platforms and a significant increase in internet penetration in tire-2 and tier-3 cities, driving the market growth in India. This trend is projected to motivate content creators to introduce culturally relevant and relatable animated series and films that cater precisely to regional preferences. In addition, the proliferation of domestic folk tales, cultural stories and others in animated formats is significantly contributing to this market demand. Such content propels a sense of cultural pride, which further accelerates the popularity and consumption of localized animated series and films. Furthermore, the growing emphasis on localization is attracting international collaboration, with global studios partnering with domestic animators to introduce content that blends international appeal with local flavors. Therefore, companies in the market are establishing high-tech studios across India to provide world-class visual effects and animation services to its international clientele.

For instance, in March 2023, ReDefine, a part of DNEG Group announced the launch of its sixth studio in India, located in Trivandrum to cater to the rising demand for VFX and animation services, both domestically and internationally.

Education Sector Has Contributed to the Market Growth

India is steadily becoming a hub for animation and visual effects due to its enormous workforce, low production costs and advantages such as excellent English-speaking software engineers and a pool of artistic talent. Animation education has seen remarkable expansion and India will soon be recognized for the creation of new institutions that provide degrees in these fields to eager students. Moreover, educational animations encourage students to explore complicated aspects and foster their creativity. Edtech platforms are quickly filling the many obvious gaps in India's traditional schooling system by using creative and technological potential. As of March 2023, over 200 EdTech companies are providing professional animation courses, which is expected to grow from here. The Indian government has played a pivotal role in fostering the growth of the animation and AVGC sector. A landmark step was the Cabinet's approval of a National Centre of Excellence (NCoE) for Animation in Sep 2024, VFX, Gaming, Comics, and Extended Reality (AVGC-XR). This initiative is designed to build a robust infrastructure for training and skill development, helping India meet the growing global demand for high-quality AVGC content. The NCoE aims to equip talent with industry-relevant skills and establish India as a hub for outsourcing AVGC services. By providing access to state-of-the-art technology, the center will also facilitate partnerships between studios, global companies, and domestic creators, accelerating innovation. This initiative aligns with the "Make in India" vision, creating job opportunities and enhancing the country's creative economy.

3D Animation Dominates the India Animation Market

The segment of 3D animation holds the biggest revenue share of nearly 40% in 2022, and it is expected that this dominance to continue till the year 2030. Animation is about motion, and in order to convey this motion, things must be rendered inert. A crucial component of animation and special effects, 3D modelling produces fully animated digital objects. Indian Animation industry became popular after release of movie "Narnia" whose animation was completely conducted on Indian soil. It triggered the animation industry of India and as of 2022, India is a part of almost all the

big budget Hollywood movies including Marvel and DC Studio motion pictures.

Impact of COVID-19 on India Animation Market

During the pandemic, there was a shutdown of theatres due to the lockdown restrictions, which led to an inclination of the population toward OTT platforms which benefitted the India animation market. Additionally, the production discipline for the animation market is similar to that of the IT sector, this made it easier for the companies operating in the animation sector to transform to virtual working, leading to the expansion of the market.

On the other hand, as there are several actors involved in the creation of animated films, several studios were negatively impacted by the delays in outsourced work. Productions of many projects had to be rescheduled, and deliveries got delayed, even cancelled. Some companies in the animation industry experienced immediate financial losses and lost prospects. Furthermore, new project launches have been more challenging, especially when incorporating foreign actors and partners.

Key Players Landscape and Outlook

In India, key players are focusing more on expansion since projects are flooded in the country with decline in Indian Rupee this year. Weak and depreciating currency is playing a pivotal role in projects inflow since the cost is directly 1/80th the cost of project of a strong currency country. Several international companies are expanding and acquiring local India players to better support their customer base and expand their reach within the country and internationally.

Cinesite Group, a UK based animation studio acquired Assemblage, an India based VFX Studio, which was the animation leader in Asia not just India till 2022.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Market Awareness and Product Information
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Brand Name
  • 4.3.2. Quality
  • 4.3.3. Quantity
  • 4.3.4. Price
  • 4.3.5. Product Specification
  • 4.3.6. Ease of Use
  • 4.3.7. Image Quality
  • 4.3.8. Technical Support
• 4.4. Frequency of Purchase
• 4.5. Medium of Purchase

5. India Animation Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Categories
    • 5.2.1.1. 2D Animation
    • 5.2.1.2. 3D Animation
    • 5.2.1.3. Computer-Generated Imagery (CGI)
    • 5.2.1.4. Visual Effects (VFX)
    • 5.2.1.5. Web Animation
  • 5.2.2. By Components
    • 5.2.2.1. Hardware
    • 5.2.2.2. Software
    • 5.2.2.3. Services
  • 5.2.3. By End-User
    • 5.2.3.1. Media & Entertainment
    • 5.2.3.2. Education & Academics
    • 5.2.3.3. Architecture & Construction
    • 5.2.3.4. Government
    • 5.2.3.5. Defence
    • 5.2.3.6. Healthcare & Life Sciences
    • 5.2.3.7. Manufacturing
    • 5.2.3.8. Others
  • 5.2.4. By Region
    • 5.2.4.1. North
    • 5.2.4.2. South
    • 5.2.4.3. East
    • 5.2.4.4. West & Central

6. Market Mapping, FY2024

• 6.1. By Categories
• 6.2. By Components
• 6.3. By End-User
• 6.4. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis - Volume and Value
• 7.3. Supply/Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges, Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Reliance MediaWorks Ltd
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Key Market Focus & Geographical Presence
  • 12.1.5. Financials (As reported)
  • 12.1.6. Recent Developments
• 12.2. O'Reilly Media, Inc.
• 12.3. The Walt Disney Company (Pixar Animation Studios)
• 12.4. Maya Entertainment Ltd.
• 12.5. Toonz Entertainment Pte. Ltd.
• 12.6. Sony Pictures Entertainment Inc.
• 12.7. Prime Focus Ltd.
• 12.8. Pixelloid Studios Private Limited
• 12.9. Graphic India Pte. Ltd.
• 12.10. Charuvi Design Labs Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer