インドのアイスクリーム市場の評価：タイプ別、カテゴリー別、パッケージサイズ別、包装タイプ別、流通チャネル別、地域別、機会および予測、2018～2032年

インドのアイスクリーム市場は、2025～2032年度の予測期間中にCAGR 14.79％を記録し、2024年度の市場規模は36億8,000万米ドルです。人口の増加、特にZ世代とミレニアル世代の増加によるオーガニック／ヴィーガン製品の嗜好の高まり、冬期でもアイスクリーム消費量の増加、ユニークで季節感のあるフレーバーアイスクリームの需要増加により、市場は2032年度までに111億1,000万米ドルに達すると予想されます。インドの伝統的なフレーバーを含む多様なフレーバーが入手可能であること、動物保護に対する意識の高まりがビーガン製品へのシフトにつながっていることも、業界の発展に大きく寄与しています。

アイスクリーム市場には、インパルスアイスクリーム、持ち帰り用アイスクリーム、職人手作りアイスクリームなど、さまざまな製品があります。インドの1人当たりのアイスクリーム消費量は年間400mlです。eコマースを含む迅速な宅配動向や、多くの新時代の技術進歩も、待望の業界成長を後押ししています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
  • 人口統計（コホート分析- ジェネレーションX、Y、Z、ベビーブーマー、収入、地域など）
  • 味
  • 価格
  • 貯蔵寿命
  • 原材料の品質
  • 色
  • 栄養成分
  • 乳製品不使用のオプション
  • パッケージ
  • オファーと割引
  • レビューと推奨事項
• 購入頻度
• 購入チャネル
• ライフスタイル動向
• ソーシャルメディアのインフルエンサーや有名人の推薦が製品やブランドの浸透に与える影響

第5章 インドのアイスクリーム市場の見通し、2018年～2032年

• 市場規模と予測
  • 金額別
  • 数量別
• タイプ別
  • 乳製品ベース
  • 乳製品不使用
• カテゴリー別
  • インパルスアイスクリーム（その場で食べる）
  • 持ち帰りアイスクリーム
  • 手作りアイスクリーム
• パッケージサイズ別
  • 100ml未満
  • 100～500ml
  • 500ml以上
• 包装タイプ別
  • コーン
  • カップ
  • ファミリーサイズ（バルク）
  • スティック
  • ブロック
  • その他
• 流通チャネル別
  • オンライン
  • オフライン
    • スーパーマーケット/ハイパーマーケット
    • アイスクリームパーラー
    • コンビニエンスストア
    • その他
• 地域別
  • 北部
  • 東部
  • 西部と中部
  • 南部
• 市場シェア（％）企業別、2024年度

第6章 市場マッピング、2024年

• タイプ別
• カテゴリー別
• パッケージサイズ別
• 包装タイプ別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
  • 政治的要因
  • 経済システム
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法令遵守と規制ポリシー（法定機関を含む）
• ポーターのファイブフォース分析
  • サプライヤーの力
  • 買い手の力
  • 代替の脅威
  • 新規参入の脅威
  • 競争企業間の敵対関係

第8章 市場力学

• 成長促進要因
• 成長抑制要因（課題、制約）

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社の市場リーダーの市場収益分析（%、2024年度）
• 合併および買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社向け）
• 特許分析（該当する場合）

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Gujarat Milk Marketing Federation（Amul Ice Cream）
• 会社概要
• 主要経営陣
• 製品とサービス
• 財務状況（報告通り）
• 主要市場への注力と地理的プレゼンス
• 最近の動向
• Hindustan Unilever Limited（Kwality Wall's）
• Vadilal Dairy International Ltd
• National Dairy Development Board（Mother Dairy）
• Devyani Food Industries Ltd.（Creambell）
• Lotte Confectionery Ltd（Havmor）
• Hatsun Agro Products（Arun Ice creams）
• Graviss Foods Pvt. Ltd.（Baskin Robbins）
• A2Z Excursions Private Limited（Nirula's Ice Cream）
• Kamaths Ourtimes Icecreams Pvt Ltd（Naturals）

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Ice Cream Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Ice Cream Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Ice Cream Market Share, By Type, In USD Billion, FY2018-FY2032F
• Figure 4. India Ice Cream Market Share, By Type, In Units, FY2018-FY2032F
• Figure 5. India Ice Cream Market Share, By Category, In USD Billion, FY2018-FY2032F
• Figure 6. India Ice Cream Market Share, By Category, In Units, FY2018-FY2032F
• Figure 7. India Ice Cream Market Share, By Package Size, In USD Billion, FY2018-FY2032F
• Figure 8. India Ice Cream Market Share, By Package Size, In Units, FY2018-FY2032F
• Figure 9. India Ice Cream Market Share, By Packaging Type, In USD Billion, FY2018-FY2032F
• Figure 10. India Ice Cream Market Share, By Packaging Type, In Units, FY2018-FY2032F
• Figure 11. India Ice Cream Market Share, By Distribution Channel, In USD Billion, FY2018-FY2032F
• Figure 12. India Ice Cream Market Share, By Distribution Channel, In Units, FY2018-FY2032F
• Figure 13. India Ice Cream Market Share, By Region, In USD Billion, FY2018-FY2032F
• Figure 14. India Ice Cream Market Share, By Region, In Units, FY2018-FY2032F
• Figure 15. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 17. By Package Size Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 18. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India Ice Cream Market will witness a CAGR of 14.79% during the forecast period FY2025-FY2032 and is valued at USD 3.68 billion in FY2024. The market is expected to reach USD 11.11 billion by FY2032F due to the rise in population especially of generation Z and millennials which has led to an increased preference of organic/vegan products, rising consumption of ice creams even during winters and increasing demand for unique and seasonal flavoured ice creams. The availability of diverse range of flavours including traditional Indian flavours and rising awareness towards animal protection leading to a shift towards vegan products contribute remarkably to the progress of the industry.

The ice cream market has a varied range of products such as impulse ice cream, take-home ice cream and artisanal ice cream. The per capita consumption of ice creams in India is 400 ml per annum. The quick door-step deliveries trends including e-commerce, and many new-age technological advancements have also driven the much-anticipated growth of the industry.

Launch of Health and Wellness Products Drive the India Market Growth

The launch of health and wellness products is a foremost driver for India Ice Cream market growth in the forecast period. With the significant rise in awareness concerning healthy living and the growing prevalence of lifestyle diseases, consumers are becoming more aware of their dietary choices. This move in consumer preferences is motivating companies to introduce and innovate a wide range of healthy products. From low-calorie snacks and sugar-free beverages to plant-based proteins and fortified foods, these products cater to the increasing requirement for healthier choices. In addition, the accessibility of these products in convenient formats and different price points makes them accessible to the wider audience, further fostering the India IceCream Market growth in the forecast period. Furthermore, companies in the market are introducing organic ice cream to expand their market presence and address the growing demand from health consciousness consumers.

For instance, in October 2024, RS Business Ventures LLP (Iceberg Ice Cream) announced expansion plans by launching a Premium Brand, 'Organic Creamery,' which will carry a legacy of health-friendly products and address the rising demand for healthy ice cream from consumers.

Seasonal Flavours and Artisanal Ice Creams Become a New Trend

Ice cream market consumers are quite experimental and are ready to try new flavours and styles. Introduction to premium ice cream variants and flavours especially the seasonal ones like mango, litchi is higher in demand during summers in India. There are a few artisanal ice cream brands in India which are offering such unique flavours to become a consumer favourite.

For example, Naturals, a leading artisanal ice cream brand in India is known for its signature flavours such as Sitaphal, Tender Coconut and Black Grapes. The brand uses only three ingredients in its products namely fresh fruits or dry fruits with milk and sugar that make the ice cream a highly preferred choice by a large population in the country. Naturals Ice Cream plans to expand its reach to South and West part of India and is planning to come up with 250+ more stores in next two years.

Vegan And Sugar Free Ice Creams Gaining Traction

According to World Health Organization, 77 million people of 18+ years of age are diabetic and more than 60% of the Indian population is lactose intolerant. Ice cream companies have been continuously making efforts to tap the market potential by introducing plant based and sugar free ice creams. In September 2022, Basin Robins introduced Vegan Vanilla and Vegan Mississippi Mud especially for consumers who are allergic to dairy or are vegan by choice.

Eastern India remains a prominent market for Ice creams owing to conducive weather, all year

East India has 12 months of favourable weather for the ice cream market, unlike the north of India, where the ice cream sales depend largely upon the temperature. Electricity is a primary need to maintain ice cream's texture and taste. Earlier there were many powers related issues in Eastern part of India but with the current scenario, the situation has become much better with improved road connectivity and power sector which is likely to open opportunities for ice cream business to trigger in this region. Eastern India has lesser electricity disruptions now which has now enhanced the efforts of ice cream companies, traders, and dealers to conserve the product's shelf life and transport ice cream in its original shape and size.

Reasonably Priced Products

Price can never be ignored whenever any purchase decision is to be made. In ice cream industry too, price of the product is an important factor to be considered by the consumer. Charging a reasonable price for the ice creams act as a growth propeller for the leading companies in this market. As the temperature soars high, ice cream manufacturers grab the opportunity to enhance the supply of their products in the market at reasonable prices. Amul is the market leader in Indian ice cream market if the market share is taken into consideration. But few years back, Amul and HUL were running almost neck-to-neck. HUL couldn't compete with the low-priced offerings by Amul, which consequently

led to Amul being the market leader by grabbing most of the market share.

Impact of COVID-19 on the India Ice Cream Market

The ice cream market encountered challenges in the early period of the COVID-19 pandemic, presenting a changed market scenario in terms of demand and supply. Ice cream being considered as a non-essential commodity faced a meltdown during pandemic. Just when the ice cream season was about to begin, the world was hit by the COVID-19.

Many producers and cooperatives had to forcibly exit the marketplace due to unavailability or non-affordability of the facility requirements during the initial phase of the pandemic as there was neither any production of ice creams nor its transportation during the initial moths. As per many industrialists, it was going to be washout year for the ice cream market players, but in the month of June 2020, the market quickly picked up. As an after effect of Covid-19, the purchase pattern of the consumers has shifted more towards online purchases due to enforced policies of lockdown and no-touch point sales. Several market players recognise that food safety has fuelled a growing preference among consumers for packaged and branded goods.

Impact of Russia-Ukraine War on India Ice Cream Market

The ice cream market in India observed a negative impact of the prolonged war between Russia and Ukraine directly impacting the shipments of raw materials (dairy goods) to manufacture the non-vegan regular products. Consequently, Indian suppliers surged the costs of the final goods sold. This led to a change in the ice cream market landscape since the market leaders were left with very limited options.

Key Players Landscape and Outlook

The market is characterised by the timely emergence of a few significant small- to medium-sized local firms, catering to niche markets, in addition to the major players. The key players are emerging in the market as the awareness for product is increasing gradually. Apart from this, several ice cream companies are focussing on expansion by coming up with a greater number of outlets to reach every corner of the country.

Graviss Foods, franchise partner for Baskin Robins in India, is planning to open 100 more outlets in FY2024 including franchisees and company owned outlets.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Brand Awareness and Loyalty
• 4.2. Factors Considered in Purchase Decision
  • 4.2.1. Demographics (Cohort Analysis - Gen X, Y, Z, Baby Boomers; Income, Geography, etc)
  • 4.2.2. Flavour
  • 4.2.3. Price
  • 4.2.4. Shelf life
  • 4.2.5. Quality of Ingredients
  • 4.2.6. Colour
  • 4.2.7. Nutritional Content
  • 4.2.8. Dairy-free options
  • 4.2.9. Packaging
  • 4.2.10. Offers and Discounts
  • 4.2.11. Reviews and Recommendations
• 4.3. Frequency of Purchase
• 4.4. Channel of Purchase
• 4.5. Lifestyle Trends
• 4.6. Impact of Social Media Influencer or Celebrity Endorsements on Product and Brand Absorption

5. India Ice Cream Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Type
  • 5.2.1. Dairy Based
  • 5.2.2. Non-Dairy Based
• 5.3. By Category
  • 5.3.1. Impulse Ice Cream
  • 5.3.2. Take-home Ice Cream
  • 5.3.3. Artisanal Ice Cream
• 5.4. By Package Size
  • 5.4.1. Less than 100 ml
  • 5.4.2. 100 to 500 ml
  • 5.4.3. More than 500 ml
• 5.5. By Packaging Type
  • 5.5.1. Cones
  • 5.5.2. Cups
  • 5.5.3. Tubs
  • 5.5.4. Sticks
  • 5.5.5. Bricks
  • 5.5.6. Others
• 5.6. By Distribution Channel
  • 5.6.1. Online
  • 5.6.2. Offline
    • 5.6.2.1. Supermarkets/Hypermarkets
    • 5.6.2.2. Ice Cream Parlours
    • 5.6.2.3. Convenience Store
    • 5.6.2.4. Others
• 5.7. By Region
  • 5.7.1. North
  • 5.7.2. East
  • 5.7.3. West & Central
  • 5.7.4. South
• 5.8. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Type
• 6.2. By Category
• 6.3. By Package Size
• 6.4. By Packaging Type
• 6.5. By Distribution Channel
• 6.6. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Gujarat Milk Marketing Federation (Amul Ice Cream)
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Hindustan Unilever Limited (Kwality Wall's)
• 12.3. Vadilal Dairy International Ltd
• 12.4. National Dairy Development Board (Mother Dairy)
• 12.5. Devyani Food Industries Ltd. (Creambell)
• 12.6. Lotte Confectionery Ltd (Havmor)
• 12.7. Hatsun Agro Products (Arun Ice creams)
• 12.8. Graviss Foods Pvt. Ltd. (Baskin Robbins)
• 12.9. A2Z Excursions Private Limited (Nirula's Ice Cream)
• 12.10. Kamaths Ourtimes Icecreams Pvt Ltd (Naturals)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer