インドのエナジードリンク市場の評価：タイプ別、フレーバー別、パッケージ別、サイズ別、流通チャネル別、地域別、機会および予測、2018～2032年

インドのエナジードリンク市場は、2024年度に3,610万米ドルと評価され、国内のパッケージ飲料分野全体と比較してはるかに速いペースで成長しています。同市場は2032年度には1億5,620万米ドルに成長し、2025～2032年度の予測期間中のCAGRは20.11%と二桁に達します。

予測期間中、エナジードリンクの需要は、エナジードリンク・メーカーによる積極的なマーケティング・キャンペーン、手ごろな価格帯、ソーシャルメディア・インフルエンサーの影響、インド消費者の欧米食嗜好への適応、消費者の購買力平価の上昇、急速な都市化、その他多くの経済成長要因により、大幅に増加します。さらに、エナジードリンクに天然素材を使用することや、エナジードリンクの新しいフレーバーのイントロダクションも、この市場の多様化につながる要因のひとつです。

エナジードリンクは、警戒心と肉体的持久力を向上させることができると宣伝されています。これらの飲料には高濃度の物質が含まれていることが多く、最も一般的なのはカフェインで、ガラナ（ブラジルのココアと呼ばれることもあるカフェインの別の供給源）、糖類、タウリン、高麗人参、ビタミンB群、グルクロノラクトン、ヨヒンベ、カルニチン、ビターオレンジなどの他の物質も含まれています。例えば、ほとんどのエナジードリンクには、1杯あたり100～300mgのカフェインが含まれているが、これにはばらつきがあります。

目次

第1章 調査手法

第2章 製品概要

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢、性別、地域、収入など）
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
  • 数量
  • 価格
  • 価格に対する数量
  • パッケージ
  • オファーと割引
  • 味の好み
  • 貯蔵寿命
  • レビューと推奨事項
• 購入頻度
• 購入チャネル
• 消費のためのイベントの好み
• 責任ある消費
• インフルエンサーマーケティングの影響
• ソーシャルコマース
• ライフスタイル動向
• 主要企業によるスポンサーイベントへの参加
• 推奨事項と提案

第5章 インドのエナジードリンク市場の見通し、2018年度～2032年度

• 市場規模と予測
  • 金額別
  • 数量別
• 市場シェアと予測
  • タイプ別
    • 炭酸入り
    • 炭酸なし
  • フレーバー別
    • 風味付き
    • 無味
  • パッケージ別
    • ブリキ缶
    • ガラス/ペットボトル
  • サイズ別
    • 100ml-350ml
    • 500ml-1kg
    • その他
  • 流通チャネル別
    • オンライン
    • オフライン
  • 地域別
    • 東部
    • 西部と中央部
    • 北部
    • 南部

第6章 インドのエナジードリンク市場マッピング、2024年

• タイプ別
• フレーバー別
• パッケージ別
• サイズ別
• 流通チャネル別

第7章 マクロビジネス環境の範囲

• バリューチェーン分析
• 供給需要分析
• 輸入輸出分析
• ポーターのファイブフォース分析
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争企業間の敵対関係
  • 供給企業の交渉力
  • 消費者の交渉力
• 業界のPESTEL分析
  • 政治的要因
  • 経済概要
  • 社会的影響
  • 技術の進歩
  • 環境への影響
  • 法的政策と法定機関

第8章 主要な市場企業によるベストプラクティスのケーススタディ（最大3社）

第9章 市場力学

• 動向と発展
• 成長促進要因
• 成長抑制要因

第10章 価格ピボット分析

第11章 主要企業の情勢

• 主要市場企業のSWOT分析
  • 主な促進要因
  • 課題
  • 成長/イノベーションの機会
  • 疑わしい脅威
• 市場リーダー上位5社の競合マトリックス
• 上位5社の市場リーダーの市場収益分析（%、2024年度）
• 特許分析（該当する場合）

第12章 主要企業の展望

• Red Bull India Private Limited
• 会社概要
• 主要経営陣
• 製品とサービス
• 財務状況（報告通り）
• 主要市場への注力と地理的プレゼンス
• 最近の動向
• Monster Energy Company
• Zydus Wellness Limited（Glucon-D）
• Anheuser Busch Inbev India Limited（Budweiser）
• The Coca-Cola Company
• Celsius Holdings, Inc.（Investment by PepsiCo India）
• Kampri Lifescience Private Limited（Dr. Nutra）
• Krungsiam Beverage Company Limited
• NCL Agro Foods（Vedantika Herbals）
• Dabur India Limited

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Energy Drink Market, By Value, In USD Million, FY2018 - FY2032F
• Figure 2. India Energy Drink Market, By Volume, In Thousand Units, FY2018 - FY2032F
• Figure 3. India Energy Drink Market Share, By Type, In USD Million, FY2018 - FY2032F
• Figure 4. India Energy Drink Market Share, By Type, In Thousand Units, FY2018 - FY2032F
• Figure 5. India Energy Drink Market Share, By Flavor, In USD Million, FY2018 - FY2032F
• Figure 6. India Energy Drink Market Share, By Flavor, In Thousand Units, FY2018 - FY2032F
• Figure 7. India Energy Drink Market Share, By Packaging, In USD Million, FY2018 - FY2032F
• Figure 8. India Energy Drink Market Share, By Packaging, In Thousand Units, FY2018 - FY2032F
• Figure 9. India Energy Drink Market Share, By Size, In USD Million, FY2018 - FY2032F
• Figure 10. India Energy Drink Market Share, By Size, In Thousand Units, FY2018 - FY2032F
• Figure 11. India Energy Drink Market Share, By Distribution Channel, In USD Million, FY2018 - FY2032F
• Figure 12. India Energy Drink Market Share, By Distribution Channel, In Thousand Units, FY2018 - FY2032F
• Figure 13. India Energy Drink Market Share, By Region, In USD Million, FY2018 - FY2032F
• Figure 14. India Energy Drink Market Share, By Region, In Thousand Units, FY2018 - FY2032F
• Figure 15. Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16. Flavor Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 17. Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 18. Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 19. Distribution channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 20. Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

The Indian energy drinks market was valued at USD 36.1 million in FY2024 and was growing at a much faster rate as compared to the overall packaged beverages segment in the country. The market will grow to USD 156.2 million in FY2032, generating double digit CAGR of 20.11% during the forecast period between FY2025 and FY2032.

During the forecast period, the demand for energy drinks will increase substantially as a result of aggressive marketing campaigns by the energy drink manufacturers, affordable price points, impact of social media influencers, adaptation of western food preferences amongst the Indian consumer, rise in purchasing power parity of the consumers, rapid urbanization and many such economic growth factors. Furthermore, the use of natural ingredients in energy drinks, and introduction of new flavours of energy drinks are some other factors leading to the diversification of this market.

Energy drinks are touted as being able to improvise vigilance and physical endurance. These beverages often include high concentrations of substances, most commonly caffeine, and other substances such as guarana (another source of caffeine sometimes called Brazilian cocoa), sugars, taurine, Ginseng, B vitamins, glucuronolactone, yohimbe, carnitine and bitter orange. Most energy drinks, for example, include 100-300 mg of caffeine per serving, though this does vary.

Urbanization and Fast-Paced Lifestyles Acting as a Driver for India energy Drink Market

The major forces behind the Indian energy drink market are urbanization and fast life. Urbanization has made life hectic, quick energy with the help of fast food satisfies this need and manages the pace of city schedules. The ever-growing professional population, along with the increasing population of students in institutes, suffer from hectic time management; as a result, energy drinks become an immediate source to get energized. As the cityscape expands, local shops and supermarkets readily support a convenience-related consumption of these beverages, continuing to explain why they are regularly first stops in busy lifestyles requiring a fast energy boost.

For instance, In July 2023, Radiohead Brands, makers of Jimmy's Cocktails and Sparkling Mixers, launched the "Hustle" Energy drink, targeting the fast-paced lifestyles of urban consumers. This new drink set to disrupt the energy drink market by catering to the growing demand for quick energy boosts among city population. With rapid urbanization and increasing work pressure in cities, Hustle Energy drink provides a convenient solution for those who need instant energy. This move shows how urbanization and hectic routines are driving energy drinks in India.

Strategic Sponsorships in Sports

Another significant growth driver in the energy drinks market is the strategic sponsorship of sports events and leagues. Energy drink companies often associate their brands with high-energy sports to enhance visibility and align with the dynamic lifestyles of their target consumers. These partnerships not only increase brand exposure but also foster consumer loyalty by embedding the brand within popular culture and sports communities. Sponsorships can range from local events to international tournaments, providing varying levels of market penetration and audience engagement.

For instance, in January 2025, Predator Energy signed a three-year sponsorship deal worth approximately USD1.2 million with the Indian Street Premier League (ISPL), becoming its official energy drink partner. This partnership underscores the brand's commitment to engaging with cricket fans and supporting emerging sports platforms in India.

Paradigm Shift in Consumer Preferences

The sports and energy drinks are advertised to appeal to those target group of consumers who regularly exercise and need a boost of energy. The changing consumer preferences in India with predominantly younger population who are more health conscious is boosting the consumption of energy drinks. This class of beverages has high concentration of caffeine which stimulates the effect on cognitive functions in the human body. This is followed by B-Group vitamins, especially water-soluble vitamins. Such vitamins do not get stored as much in the body as fat-soluble vitamins. Instead, they circulate through the blood plasma.

Major Consumption by Younger Millennials and Gen Z

The consumption pattern of the energy drinks has gained massive popularity amongst the younger millennials and Gen Z segment of the population due to the push witnessed by the gym trainers and the drink manufacturers. The long and erratic work hours and increased culture of partying and social gatherings are supporting the increasing consumption of energy drinks. The increased consumption of energy drinks by price-conscious college students, gamers and young people who have just joined the workforce is forcing foreign and domestic manufacturers to pay attention to this category and create products to compete for this specific consumer base. For example, Monster, which has been operating in India with its premium energy drink offering at the same brand name since 2014, had released a new product in India named Predator, which was priced at INR 50. In November 2022, Janjira announced the debut of another drink in the price range between INR 25 and INR 35.

Impact of COVID-19 on India Energy Drink Market

In 2020 and 2021, the energy drink market continued to expand in spite of the COVID-19 pandemic though consumption of other beverages declined significantly. Social distancing norms and mandatory quarantine rules revolutionised the eating patterns of Indian population and disrupted everyday routines due to mobility restrictions which in turn, was a major reason of stress and anxiety along with health concerns. The consumption of caffeine and energy drinks reportedly increased due to isolation during these times.

The upward trend in the energy drinks market is anticipated to continued post the COND-19 restrictions have been lifted by the Government of India and people have resumed their lives to normalcy. The reopening of offices, pubs and bars is significantly contributing to the surge in consumption of energy drinks.

Key Players Landscape and Outlook

The market for energy drinks in India is expanding at a healthy CAGR, which has also intensified the rivalry in the market. Nevertheless, the market structure is consolidated and is dominated by few renowned brands. In order to capture a significant market share, companies promise to provide the best quality product at affordable prices. Moreover, players are using the cutting-edge marketing and advertising strategies to boost sales of their products. Red Bull India Private Limited is the leading energy drinks company dominating the Indian market and continues its run as the leader for several years.

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age, Gender, Geography, Income, etc.)
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decision
  • 4.3.1. Quantity
  • 4.3.2. Price
  • 4.3.3. Quantity w.r.t Price
  • 4.3.4. Packaging
  • 4.3.5. Offers and Discount
  • 4.3.6. Taste Preferences
  • 4.3.7. Shelf Life
  • 4.3.8. Reviews and Recommendations
• 4.4. Frequency of Purchase
• 4.5. Channel of Purchase
• 4.6. Preference of Event for Consumption
• 4.7. Responsible Consumption
• 4.8. Impact of Influencer Marketing
• 4.9. Social Commerce
• 4.10. Lifestyle Trends
• 4.11. Participation in Sponsored Events by Key Players
• 4.12. Recommendations and Suggestions

5. India Energy Drink Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Carbonated
    • 5.2.1.2. Non-Carbonated
  • 5.2.2. By Flavour
    • 5.2.2.1. Flavoured
    • 5.2.2.2. Unflavoured
  • 5.2.3. By Packaging
    • 5.2.3.1. Tin Cans
    • 5.2.3.2. Glass/Pet Bottles
  • 5.2.4. By Size
    • 5.2.4.1. 100ml - 350ml
    • 5.2.4.2. 500ml - 1kg
    • 5.2.4.3. Others
  • 5.2.5. By Distribution Channel
    • 5.2.5.1. Online
    • 5.2.5.2. Offline
      • 5.2.5.2.1. Supermarkets/Hypermarkets
      • 5.2.5.2.2. Departmental and Convenience Stores
      • 5.2.5.2.3. Pharmacies
      • 5.2.5.2.4. Brand Kiosks
      • 5.2.5.2.5. Others
  • 5.2.6. By Region
    • 5.2.6.1. East
    • 5.2.6.2. West and Central
    • 5.2.6.3. North
    • 5.2.6.4. South

6. India Energy Drink Market Mapping, FY2024

• 6.1. By Type
• 6.2. By Flavour
• 6.3. By Packaging
• 6.4. By Size
• 6.5. By Distribution Channel

7. Macro-Business Environmental Scope

• 7.1. Value Chain Analysis
• 7.2. Supply Demand Analysis
• 7.3. Import Export Analysis
• 7.4. Porter's Five Force Analysis
  • 7.4.1. Threat of New Entrants (Emerging Players)
  • 7.4.2. Threat of Substitutes
  • 7.4.3. Competitive Rivalry
  • 7.4.4. Bargaining Power of Suppliers
  • 7.4.5. Bargaining Power of Consumer
• 7.5. PESTEL Analysis of the Industry
  • 7.5.1. Political Factors
  • 7.5.2. Economic Overview
  • 7.5.3. Social Implications
  • 7.5.4. Technological Advancements
  • 7.5.5. Environmental Impact
  • 7.5.6. Legal Policies and Statutory Bodies

8. Best Practice Case Studies by Key Market Players (Upto Three)

9. Market Dynamics

• 9.1. Trends & Developments
• 9.2. Growth Opportunities
• 9.3. Growth Inhibitors

10. Pricing Pivot Analysis

11. Key Players Landscape

• 11.1. SWOT Analysis of Key Market Players
  • 11.1.1. Key Drivers
  • 11.1.2. Challenges
  • 11.1.3. Growth/Innovation Opportunities
  • 11.1.4. Suspected Threats
• 11.2. Competition Matrix of Top Five Market Leaders
• 11.3. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 11.4. Patent Analysis (If Applicable)

12. Key Players Outlook

• 12.1. Red Bull India Private Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Monster Energy Company
• 12.3. Zydus Wellness Limited (Glucon-D)
• 12.4. Anheuser Busch Inbev India Limited (Budweiser)
• 12.5. The Coca-Cola Company
• 12.6. Celsius Holdings, Inc. (Investment by PepsiCo India)
• 12.7. Kampri Lifescience Private Limited (Dr. Nutra)
• 12.8. Krungsiam Beverage Company Limited
• 12.9. NCL Agro Foods (Vedantika Herbals)
• 12.10. Dabur India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer