オンライン旅行予約の世界市場の評価：サービスタイプ別、予算別、旅行先タイプ別、地域別、機会、予測（2017年～2031年）

世界のオンライン旅行予約の市場規模は、2023年の6,215億6,000万米ドルから2031年に1兆3,411億2,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで10.09％の成長が見込まれます。市場は、消費者の行動の変化、ソーシャルメディアに対する影響力の増大、可処分所得の増加、アドベンチャートラベルへの世界的な関心の高まりによって成長が見込まれています。インターネットの普及や、ソーシャルメディアの利用拡大、個人の生活様式の変化が、ソーシャルメディアによって人々が旅行計画や旅程について話し合うことを可能にすることから、世界のオンライン旅行予約市場の成長を促進しています。Z世代やミレニアル世代を含む社会人の多くが、オフラインの予約サービスよりもオンラインの旅行予約サービスを好むようになっており、旅行企業はスマートフォンでの操作が簡単なモバイルフレンドリーなウェブサイトを導入していることから、オンライン旅行予約市場の需要をさらに押し上げています。また、オンラインプラットフォームの拡大やホリデーパッケージ、ホテル、その他のサービスのオンライン決済に対する顧客の信頼の高まりは、世界中でこの産業に新たな機会をもたらしており、予測期間の成長を加速させるものと予測されます。さらに、世界のオンライン旅行予約企業は、さまざまな利点を提供する新しいアプリケーションの公開を計画しており、ユーザーはプロセスを合理化し、シームレスな企業旅行体験を確保することができます。

例えば、デジタル旅行管理企業のTrip.Biz.は2024年4月、効率性、利便性、持続可能性を象徴する新しいアプリケーションを公開しました。このアプリケーションは、持続可能性を最優先しながらも、使いやすい技術と幅広いサービスで、企業の旅行手配に革命を起こすことを約束します。このアプリケーションは、24時間365日のカスタマーサポートを多言語で提供しています。フライトやホテルの予約、変更、キャンセル、返金申請などのオプションをシームレスに利用できます。

当レポートでは、世界のオンライン旅行予約市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品と市場情報
• ブランド認知の方式
• 購入決定において考慮される要素
  • 顧客のレビュー
  • 価格
  • 旅程の柔軟性
  • カスタマーサポート

第5章 世界のオンライン旅行予約市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • サービスタイプ別
  • 予算別
  • 旅行先タイプ別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • サービスタイプ別
  • 予算別
  • 旅行先タイプ別
  • 地域別

第6章 北米のオンライン旅行予約市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • サービスタイプ別
  • 予算別
  • 旅行先タイプ別
  • シェア：国別
• 各国の市場の評価
  • 米国のオンライン旅行予約市場の見通し（2017年～2031年）
  • カナダ
  • メキシコ

第7章 欧州のオンライン旅行予約市場の見通し（2017年～2031年）

• ドイツ
• フランス
• イタリア
• 英国
• ロシア
• オランダ
• スペイン
• トルコ
• ポーランド

第8章 アジア太平洋のオンライン旅行予約市場の見通し（2017年～2031年）

• インド
• 中国
• 日本
• オーストラリア
• ベトナム
• 韓国
• インドネシア
• フィリピン

第9章 南米のオンライン旅行予約市場の見通し（2017年～2031年）

• ブラジル
• アルゼンチン

第10章 中東・アフリカのオンライン旅行予約市場の見通し（2017年～2031年）

• サウジアラビア
• アラブ首長国連邦
• 南アフリカ

第11章 需給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

• 市場促進要因
• 市場の課題

第17章 市場の動向と発展

第18章 ケーススタディ

第19章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Airbnb, Inc.
  • Expedia Group Inc
  • Booking Holdings Inc.
  • Trip Advisor Inc.
  • Trip.com Travel Singapore Pte. Ltd.
  • MakeMyTrip (India) Private Limited
  • Hostelworld Group PLC
  • Trivago N.V
  • Cleartrip Private Limited
  • Yatra Online Private Limited

第20章 戦略的推奨

第21章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 2. Global Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 3. Global Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 4. Global Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 5. Global Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 6. Global Online Travel Booking Market Share (%), By Region, 2017-2031F
• Figure 7. North America Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 8. North America Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 9. North America Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 10. North America Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 11. North America Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 12. North America Online Travel Booking Market Share (%), By Country, 2017-2031F
• Figure 13. United States Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 14. United States Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 15. United States Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 16. United States Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 17. United States Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 18. Canada Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 19. Canada Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 20. Canada Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 21. Canada Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 22. Canada Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 23. Mexico Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 24. Mexico Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 25. Mexico Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 26. Mexico Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 27. Mexico Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 28. Europe Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 29. Europe Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 30. Europe Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 31. Europe Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 32. Europe Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 33. Europe Online Travel Booking Market Share (%), By Country, 2017-2031F
• Figure 34. Germany Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 35. Germany Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 36. Germany Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 37. Germany Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 38. Germany Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 39. France Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 40. France Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 41. France Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 42. France Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 43. France Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 44. Italy Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 45. Italy Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 46. Italy Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 47. Italy Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 48. Italy Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 49. United Kingdom Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 50. United Kingdom Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 51. United Kingdom Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 52. United Kingdom Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 53. United Kingdom Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 54. Russia Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 55. Russia Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 56. Russia Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 57. Russia Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 58. Russia Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 59. Netherlands Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 60. Netherlands Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 61. Netherlands Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 62. Netherlands Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 63. Netherlands Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 64. Spain Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 65. Spain Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 66. Spain Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 67. Spain Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 68. Spain Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 69. Turkey Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 70. Turkey Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 71. Turkey Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 72. Turkey Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 73. Turkey Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 74. Poland Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 75. Poland Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 76. Poland Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 77. Poland Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 78. Poland Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 79. South America Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 80. South America Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 81. South America Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 82. South America Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 83. South America Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 84. South America Online Travel Booking Market Share (%), By Country, 2017-2031F
• Figure 85. Brazil Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 86. Brazil Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 87. Brazil Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 88. Brazil Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 89. Brazil Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 90. Argentina Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 91. Argentina Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 92. Argentina Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 93. Argentina Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 94. Argentina Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 95. Asia-Pacific Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 96. Asia-Pacific Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 97. Asia-Pacific Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 98. Asia-Pacific Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 99. Asia-Pacific Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 100. Asia-Pacific Online Travel Booking Market Share (%), By Country, 2017-2031F
• Figure 101. India Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 102. India Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 103. India Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 104. India Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 105. India Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 106. China Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 107. China Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 108. China Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 109. China Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 110. China Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 111. Japan Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 112. Japan Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 113. Japan Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 114. Japan Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 115. Japan Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 116. Australia Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 117. Australia Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 118. Australia Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 119. Australia Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 120. Australia Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 121. Vietnam Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 122. Vietnam Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 123. Vietnam Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 124. Vietnam Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 125. Vietnam Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 126. South Korea Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 127. South Korea Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 128. South Korea Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 129. South Korea Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 130. South Korea Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 131. Indonesia Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 132. Indonesia Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 133. Indonesia Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 134. Indonesia Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 135. Indonesia Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 136. Philippines Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 137. Philippines Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 138. Philippines Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 139. Philippines Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 140. Philippines Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 141. Middle East & Africa Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 142. Middle East & Africa Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 143. Middle East & Africa Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 144. Middle East & Africa Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 145. Middle East & Africa Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 146. Middle East & Africa Online Travel Booking Market Share (%), By Country, 2017-2031F
• Figure 147. Saudi Arabia Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 148. Saudi Arabia Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 149. Saudi Arabia Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 150. Saudi Arabia Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 151. Saudi Arabia Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 152. UAE Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 153. UAE Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 154. UAE Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 155. UAE Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 156. UAE Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 157. South Africa Online Travel Booking Market, By Value, in USD Billion, 2017-2031F
• Figure 158. South Africa Online Travel Booking Market, By Volume, in Booking Units, 2017-2031F
• Figure 159. South Africa Online Travel Booking Market Share (%), By Service Type, 2017-2031F
• Figure 160. South Africa Online Travel Booking Market Share (%), By Budget, 2017-2031F
• Figure 161. South Africa Online Travel Booking Market Share (%), By Destination Type, 2017-2031F
• Figure 162. By Service Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 163. By Budget Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 164. By Destination Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 165. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global online travel booking market is projected to witness a CAGR of 10.09% during the forecast period 2024-2031, growing from USD 621.56 billion in 2023 to USD 1341.12 billion in 2031. The market is expected to witness growth owing to the changing behavior of consumers, increasing social media influence, higher disposable income, and a rising interest in adventure travel across the world. Rising internet penetration, growing usage of social media, and the shift in the living lifestyle of individuals drive the growth of the global online travel booking market as social media enable people to discuss travel plans and itineraries. A higher number of working professionals, including Gen-Z and millennials, prefer online travel booking services rather than offline booking services as travel agencies are introducing mobile-friendly websites that are easy to operate on smartphones, which further drives the demand for the online travel booking market. Also, expansions of online platforms and an increase in customer trust in online payment of holiday packages, hotels, and other services across the globe are opening new opportunities for the industry and are expected to amplify growth during the forecast period. Furthermore, global online travel booking companies are planning to launch new applications to offer a range of benefits, empowering users to streamline their processes and ensure a seamless corporate travel experience.

For instance, in April 2024, Trip.Biz., a digital travel management company, introduced its new application, epitomizing efficiency, convenience, and sustainability. The application promises to revolutionize how businesses handle travel arrangements with its easy-to-use technology and extensive range of offerings, all while prioritizing sustainability. The application has 24/7 customer support in multiple languages. Application features options like flight and hotel booking, with options to modify, cancel, or request refunds seamlessly.

Rapid Use of Online Platforms to Fuel Global Online Travel Booking Market Growth

The rapid usage of online platforms propels the demand for online travel booking as online platforms provide the ability to search, compare, and book travel options at the end-user's convenience. Moreover, the revolution of social media is impacting tourism as people can easily search for destinations before traveling. Many online booking systems for tour and experience providers state that a maximum percent of Gen-Z travelers reported that Instagram and Facebook post inspires their travel. Additionally, people can share their travel experiences, which enables other users to compare prices across multiple providers, driving the growth of the global online travel booking market in the forecast period. Also, reviews on social media and other online platforms enable people to make better choices, increasing their confidence in online bookings. Tourism businesses use algorithms and data analytics to offer personalized recommendations to attract new travelers and encourage people to share their authentic experiences globally, which leads to the growth of the online travel booking market. Prolonged usage of social media leads to the development of two-way communication between agencies and customers, accelerating the growth of the online travel booking market across the globe in the forecast period.

For instance, in July 2024, MakeMyTrip (India) Private Limited's MakeMyTrip - Traveller Map of India campaign achieved a high engagement rate through social media marketing strategies, especially on Instagram and Facebook. Post-campaign analysis showed a significant surge in bookings, demonstrating a positive effect.

Technological Advancements to Boost the Online Travel Booking Market Demand

Advancements in technology, including artificial intelligence and big data analytics, have shaped the search experience on the internet, leading the market to gain higher demand through better engagement. The innovation of virtual reality is another strategic move that enhances the online travel booking experience among laggards. With VR advancement, one could create scenarios that people can't visit, and with augmented reality, one would superimpose digital information about real-world locations. Moreover, big data analytics can produce data from tourists through online reviews, social media, and mobile devices so that end destinations are better understood. Not only this, but technological advancements have also proved beneficial for service providers as these are revolutionizing how companies operate and transform interactions with their customers by providing deeper insights into customer preferences. Customer feedback analysis and relevant searches of customers will empower travel companies to offer more targeted and appropriate products and services to their customers, therefore, each client is likely to get a more tailored fit.

For instance, in July 2023, to leverage technology to make travel easier, Booking Holdings Inc. unveiled AI Trip Planner, built upon the foundation of Booking.com's existing machine-learning models that will recommend destination and accommodation options to millions of travelers on the platform every day, the AI Trip Planner is also partially powered by large language model (LLM) technology from OpenAI's ChatGPT API to create a new conversational experience for people to start their trip planning process.

Vacation Packages to Dominate Market Share

Vacation packages are expected to dominate the share of the global online travel booking market. These packages have the advantage of allowing travelers total control over their experiences, unlike group tours, where travelers have no flexibility in shifting or changing plans. This flexibility increases the demand for customized vacation packages. Individuals nowadays prefer to modify their itinerary according to their preferences. Hence, customized vacation packages are gradually becoming popular, although they sound a tad old-fashioned, they are flexible and pocket-friendly to people. Many people explore new places and prefer creating their itineraries as they like visiting places generally not represented in standard itineraries. Therefore, vacation packages with different offers and discounts in the online travel booking market are anticipated to boom hugely and provide customers with experiences they can feel good about.

For instance, in October 2024, ALDI Holidays was introduced by Ignite Travel Group, through which Australian shoppers can book exclusive holiday and vacation packages through ALDI's new online portal. This new venture aims to capitalize on the booming travel market by offering various competitively priced travel options, from cruises and tours to customizable vacation packages and experiences according to people.

Asia-Pacific Dominates the Online Travel Booking Market Share

Asia-Pacific dominates the online travel booking market owing to digitalization and upgradation in the standard of living. Strong digitalization and urbanization define growth prospects for online travel booking, propelled by increasing consumer awareness and demand for Online Travel Agency (OTA). Such growth is expected to rise in countries such as China and India, with massive growth in the middle-class population and technological upgrades. People choose rich destinations while planning their holidays, relying on technology, such as artificial intelligence, to help them figure out the best places according to their budget.

For instance, in May 2024, Skyscanner Ltd launched its application-exclusive Savvy Search tool, powered by Open AI's Chat GPT technology, to offer travelers an easier way to plan their trips. Currently available in Australia, Canada, India, Singapore, the United Kingdom, and the United States, travelers can tell Savvy Search what kind of trip is on their mind, and the app will find the best spots.

Future Market Scenario (2024 - 2031F)

Technologies such as high-speed internet connectivity, search and geolocation technologies, mobile payments, and social platforms are expected to propel online travel booking demand in the forecast years.

The online travel market is expected to adapt to different form factors to meet the needs of various customer segments, including those looking for 3D experience.

Technology will become more widely used, resulting in realism in the online travel market and boosting sales.

Key Players Landscape and Outlook

The key players' landscape of the global online travel booking market is highly competitive, with competitors on various channels, including websites, social media handles, e-mails, and multiple campaigns in collaboration with third parties. Influencer marketing is a very fluid approach where marketers partner with other people whose online followings on socials are high to sell certain products or services for the benefit of either party. They create niche-friendly content to engage users, hence creating brand awareness.

Collaborations and developing technologies are projected to increase competition in this fast-paced market. For instance, in July 2024, LEGOLAND Malaysia Resort joined hands with MakeMyTrip (India) Private Limited to take the most significant stride in attracting more Indian tourists. This partnership will bring experience under one umbrella for Indian families, combining LEGO adventures and rich Malaysian cultural experiences. India is the fifth most prominent source of tourist arrivals in Malaysia. The country has an increasing interest in international trade. Meanwhile, Malaysia will maintain a visa-free policy until the end of 2024.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Customer Reviews
  • 4.3.2. Price
  • 4.3.3. Flexibility in Itinerary
  • 4.3.4. Customer Support

5. Global Online Travel Booking Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Service Type
    • 5.2.1.1. Package Booking
      • 5.2.1.1.1. Leisure Vacation Packages
      • 5.2.1.1.2. Honeymoon Packages
      • 5.2.1.1.3. Medical Tourism Packages
      • 5.2.1.1.4. Others
    • 5.2.1.2. Non-package Booking
      • 5.2.1.2.1. Accommodation Booking
      • 5.2.1.2.2. Transportation Booking
      • 5.2.1.2.3. Others
  • 5.2.2. By Budget
    • 5.2.2.1. Mass
    • 5.2.2.2. Premium
    • 5.2.2.3. Luxury
  • 5.2.3. By Destination Type
    • 5.2.3.1. Domestic Packages
    • 5.2.3.2. International Packages
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia-Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Service Type
  • 5.3.2. By Budget
  • 5.3.3. By Destination Type
  • 5.3.4. By Region

6. North America Online Travel Booking Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Service Type
    • 6.2.1.1. Package Booking
      • 6.2.1.1.1. Leisure Vacation Packages
      • 6.2.1.1.2. Honeymoon Packages
      • 6.2.1.1.3. Medical Tourism Packages
      • 6.2.1.1.4. Others
    • 6.2.1.2. Non-package Booking
      • 6.2.1.2.1. Accommodation Booking
      • 6.2.1.2.2. Transportation Booking
      • 6.2.1.2.3. Others
  • 6.2.2. By Budget
    • 6.2.2.1. Mass
    • 6.2.2.2. Premium
    • 6.2.2.3. Luxury
  • 6.2.3. By Destination Type
    • 6.2.3.1. Domestic Packages
    • 6.2.3.2. International Packages
  • 6.2.4. By Country Share
    • 6.2.4.1. United States
    • 6.2.4.2. Canada
    • 6.2.4.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Online Travel Booking Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
      • 6.3.1.1.2. By Volume
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Service Type
        • 6.3.1.2.1.1. Package Booking
        • 6.3.1.2.1.1.1. Leisure Vacation Packages
        • 6.3.1.2.1.1.2. Honeymoon Packages
        • 6.3.1.2.1.1.3. Medical Tourism Packages
        • 6.3.1.2.1.1.4. Others
        • 6.3.1.2.1.2. Non-package Booking
        • 6.3.1.2.1.2.1. Accommodation Booking
        • 6.3.1.2.1.2.2. Transportation Booking
        • 6.3.1.2.1.2.3. Others
      • 6.3.1.2.2. By Budget
        • 6.3.1.2.2.1. Mass
        • 6.3.1.2.2.2. Premium
        • 6.3.1.2.2.3. Luxury
      • 6.3.1.2.3. By Destination Type
        • 6.3.1.2.3.1. Domestic Packages
        • 6.3.1.2.3.2. International Packages
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Online Travel Booking Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Online Travel Booking Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Online Travel Booking Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Online Travel Booking Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Market Trends and Developments

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. Airbnb, Inc.
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Products and Services
    • 19.3.1.4. Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. Expedia Group Inc
  • 19.3.3. Booking Holdings Inc.
  • 19.3.4. Trip Advisor Inc.
  • 19.3.5. Trip.com Travel Singapore Pte. Ltd.
  • 19.3.6. MakeMyTrip (India) Private Limited
  • 19.3.7. Hostelworld Group PLC
  • 19.3.8. Trivago N.V
  • 19.3.9. Cleartrip Private Limited
  • 19.3.10. Yatra Online Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer