デフォルト表紙
市場調査レポート
商品コード
1543610

3Dビルボード市場:ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別、機会、予測、2017年~2031年

3D Billboard Market Assessment, By Display Type, By Project Type, By End-use Industry, By Region, Opportunities and Forecast, 2017-2031F


出版日
ページ情報
英文 250 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.81円
3Dビルボード市場:ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別、機会、予測、2017年~2031年
出版日: 2024年08月29日
発行: Markets & Data
ページ情報: 英文 250 Pages
納期: 3~5営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

世界の3Dビルボードの市場規模は、予測期間の2024年~2031年のCAGRが10.40%となり、2023年の52億7,000万米ドルから2031年には116億3,000万米ドルに成長すると予測されています。同市場は近年著しい成長を遂げており、今後も力強い拡大ペースを維持すると予想されます。

一般的に、人々は企業から6,000から10,000の広告にさらされており、これは広告産業が成長軌道にあることを示しており、世界の3Dビルボード市場規模の拡大に寄与しています。ユニークで魅惑的なビジュアル体験を提供する人目を引く3Dビルボードは、デジタル時代において従来の広告を些細なものに見せています。3Dビルボードは、アナモルフィック、ホログラム、拡張現実ディスプレイ技術などの最新技術革新を活用し、説得力のある包括的な感情的つながりの物語をより多くの視聴者に直接描写します。この最新技術を広告に使用している企業は、ビルボードによる認知、記憶、コンバージョン率の上昇を目の当たりにしています。このような広告看板は、消費者の注目を集め、消費者とのつながりを得ようとする競争の中で、優れた広告の選択肢となっています。そのため、世界中で急速に新興国市場が発展していることが、予測期間における世界の3Dビルボード市場動向に寄与しています。

革新的な技術の進歩は、従来の広告を魅惑的な体験に変えることで、3Dビルボードの世界市場シェアを急速に伸ばしています。ホログラフィック・ビルボードは人間と相互作用するライブ画像を投影し、アナモルフィック投影は印象的な3Dイリュージョンを提供します。実際の環境にデジタル素材を重ね合わせることで、拡張現実(AR)はさらに一歩進み、スマートフォンやARメガネを使ってカスタマイズされたインタラクションを可能にします。このような開発により、エンゲージメントが高まり、記憶力が研ぎ澄まされ、より注意を引くことができるようになります。また、広告の効果に関する洞察に満ちたデータを提供し、企業が戦術を最適化するのに役立ちます。

デジタル・アウト・オブ・ホーム(DOOH)広告業界は活況を呈しており、視聴者に魅力的な体験を提供するために革新的な技術を採用しているため、3Dビルボード市場は予測期間中に拡大すると予想されます。さらに、拡張現実と顔認識技術機能があり、これらはすべて、企業がビルボードで3D体験を提供する以上のことを可能にする材料となっています。それは、パーソナライズされたデジタル3D体験とコンテンツを可能にします。

当レポートでは、世界の3Dビルボード市場について調査し、市場の概要とともに、ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の3Dビルボード市場の見通し、2017年~2031年

  • 市場規模と予測
  • ディスプレイタイプ別
  • プロジェクトタイプ別
  • 最終用途産業別
  • 地域別
  • 企業別市場シェア(%)、2023年

第6章 世界の3Dビルボード市場の見通し、地域別、2017年~2031年

  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ

第7章 市場マッピング、2023年

第8章 マクロ環境と産業構造

  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

第10章 主要参入企業の情勢

第11章 ケーススタディ

第12章 主要参入企業の見通し

  • Barco NV
  • Daktronics Dr.
  • Lighthouse Technologies Limited
  • SHENZHEN ABSEN OPTOELECTRONIC CO., LTD
  • Shenzhen LEDSINO Optoelectronic Co., Ltd.
  • Shenzhen Linsn LED Co., Ltd.
  • Shenzhen SRYLED Photoelectric Co., Ltd.
  • Shenzhen Unit LED Co., Ltd.
  • Unilumin Group Co., Ltd
  • YESCO Administration LLC

第13章 戦略的提言

第14章 お問い合わせと免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 3. Global 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 4. Global 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 5. Global 3D Billboard Market Share (%), By Region, 2017-2031F
  • Figure 6. North America 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 7. North America 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 8. North America 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 9. North America 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 10. North America 3D Billboard Market Share (%), By Country, 2017-2031F
  • Figure 11. United States 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 12. United States 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 13. United States 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 14. United States 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 15. Canada 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 16. Canada 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 17. Canada 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 18. Canada 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 19. Mexico 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 20. Mexico 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 21. Mexico 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 22. Mexico 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 23. Europe 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 24. Europe 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 25. Europe 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 26. Europe 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 27. Europe 3D Billboard Market Share (%), By Country, 2017-2031F
  • Figure 28. Germany 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 29. Germany 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 30. Germany 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 31. Germany 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 32. France 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 33. France 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 34. France 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 35. France 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 36. Italy 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 37. Italy 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 38. Italy 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 39. Italy 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 40. United Kingdom 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 41. United Kingdom 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 42. United Kingdom 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 43. United Kingdom 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 44. Russia 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 45. Russia 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 46. Russia 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 47. Russia 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 48. Netherlands 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 49. Netherlands 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 50. Netherlands 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 51. Netherlands 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 52. Spain 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 53. Spain 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 54. Spain 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 55. Spain 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 56. Turkey 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 57. Turkey 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 58. Turkey 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 59. Turkey 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 60. Poland 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 61. Poland 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 62. Poland 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 63. Poland 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 64. South America 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 65. South America 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 66. South America 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 67. South America 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 68. South America 3D Billboard Market Share (%), By Country, 2017-2031F
  • Figure 69. Brazil 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 70. Brazil 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 71. Brazil 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 72. Brazil 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 73. Argentina 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 74. Argentina 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 75. Argentina 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 76. Argentina 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 77. Asia-Pacific 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 78. Asia-Pacific 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 79. Asia-Pacific 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 80. Asia-Pacific 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 81. Asia-Pacific 3D Billboard Market Share (%), By Country, 2017-2031F
  • Figure 82. India 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 83. India 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 84. India 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 85. India 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 86. China 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 87. China 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 88. China 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 89. China 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 90. Japan 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 91. Japan 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 92. Japan 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 93. Japan 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 94. Australia 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 95. Australia 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 96. Australia 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 97. Australia 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 98. Vietnam 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 99. Vietnam 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 100. Vietnam 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 101. Vietnam 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 102. South Korea 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 103. South Korea 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 104. South Korea 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 105. South Korea 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 106. Indonesia 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 107. Indonesia 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 108. Indonesia 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 109. Indonesia 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 110. Philippines 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 111. Philippines 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 112. Philippines 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 113. Philippines 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 114. Middle East & Africa 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 115. Middle East & Africa 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 116. Middle East & Africa 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 117. Middle East & Africa 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 118. Middle East & Africa 3D Billboard Market Share (%), By Country, 2017-2031F
  • Figure 119. Saudi Arabia 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 120. Saudi Arabia 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 121. Saudi Arabia 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 122. Saudi Arabia 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 123. UAE 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 124. UAE 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 125. UAE 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 126. UAE 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 127. South Africa 3D Billboard Market, By Value, In USD Billion, 2017-2031F
  • Figure 128. South Africa 3D Billboard Market Share (%), By Display Type, 2017-2031F
  • Figure 129. South Africa 3D Billboard Market Share (%), By Project Type, 2017-2031F
  • Figure 130. South Africa 3D Billboard Market Share (%), By End-use Industry, 2017-2031F
  • Figure 131. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 132. By Project Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 133. By End-use Industry Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11810

Global 3D billboard market is projected to witness a CAGR of 10.40% during the forecast period 2024-2031, growing from USD 5.27 billion in 2023 to USD 11.63 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

Generally, people are exposed to anywhere from 6,000 to 10,000 advertisements from businesses, which demonstrates the advertisement industry is on a growth trajectory, contributing to the growth of the global 3D billboard market size. Eye-catching 3D billboards delivering unique and captivating visual experiences make traditional advertisements look trivial in the digital age. 3D billboards leverage the latest technology innovations such as anamorphic, holograms, and augmented reality display technology to convincingly portray a comprehensive emotional connection narrative directly to a larger audience. Companies that use this latest technology for their advertisement have seen a rise in recognition, memory, and conversion rates from billboards. These billboards are an excellent advertising alternative in the competition to gain attention and connection with consumers. Therefore, rapidly developing smart cities around the world are contributing to the global 3D billboard market trend in the forecasted period.

Innovative technological advancements are rapidly growing the global 3D billboard market share by converting traditional ads into captivating experiences. Holographic billboards project live pictures that interact with humans, while anamorphic projections provide striking 3D illusions. By superimposing digital material on the actual environment, augmented reality (AR) goes one step further and enables customized interactions with smartphones or AR glasses. These developments increase engagement, sharpen memory, and better capture attention. They also offer insightful data on the effectiveness of advertisements, which aids firms in optimizing their tactics.

For instance, in June 2023, Lighthouse Technologies Limited reported the worldwide launch of the new Supreme II Series, which gives clients an extra decision of a slim and lightweight display arrangement while keeping the magnificent picture quality simultaneously.

Rise in the Digital Out-of- Home (DOOH) Advertising

The 3D billboard market is expected to expand over the forecast period as the digital out-of-home (DOOH) advertising industry is booming and adopting innovative technologies for creating compelling viewer experiences. Additionally, there are augmented reality and facial recognition technological capabilities, all of which represent ingredients that are enabling companies to do more than just provide a 3D experience on a billboard. It allows digital 3D experiences and content that is personalized.

3D billboards can be strategically placed with the help of GPS tracking and sensor data available in DOOH to provide targeted advertisements even if it is difficult to pinpoint exactly who are the audience members. 3D technology not only provides prominent visibility but a premium outlook as well and that is why the top firms eye upon DOOH to market their brands. 3D billboards can be updated in real-time and seamlessly integrated across other channels with DOOH to broaden their ability to tell stories and engage audiences. This collaboration is scaling new heights with outdoor advertising, and there are unique benchmarks being set in creating brand experiences that leave a permanent impression on the audience when they see ads in public places.

For example, in March 2024, Redken, a hair care brand, debuted its first-ever interactive Times Square billboard to promote its product, which can be experienced anywhere in the United States and on social media channels as it also incorporates augmented reality.

Enhanced Customer Engagement Revolutionizing 3D Billboard Market

Robust customer engagement is bringing about a shift in the global 3D billboard market growth, with advertisements turning more interactive and intriguing. Traditional ads are missing out on attention-grabbing ways to reach the masses relative to these 3D billboards that typically acquire better recall and brand recognition. AR and facial recognition technologies result in ads that are personalized, engaging, and, therefore, more resonant with a customer. This ensures that these ads remain refreshing and relevant by updating content in real-time and integrating with other digital channels. Despite the challenges in precise targeting and execution, given the singular and eye-catching feature of 3D billboards, they help brands cut through an increasingly crowded advertising landscape and deliver powerful ad experiences that resonate with consumers at a more meaningful level.

For example, in May 2023, Alpha & Jam, LLC., a leading media company in Africa, unveiled the largest 3D digital billboard, having an enormous 800 sq meter "Maslow" display in Nigeria, which is the country's first true 4K billboard, reaching an estimated 800,000 people daily.

Government Initiatives Acting as Catalyst

The government has an important role in increasing income in the 3D advertising sector by improving technology and granting it tax benefits. It focuses on kind growth by allocating land to the billboards, i.e., simply displaying them along busy stops. Smaller businesses could both be equipped to go into the digital signage market and install competition from a position of strength with some financial assistance. Public-private partnerships help maintain the reliability of these billboards and ensure that they function seamlessly. Consumer protections that lead to honesty and trust are best suited for all, either for an ad or the public. As a result, these programs activate urban environments with inventive advertising solutions that serve communities and businesses, thereby catalyzing economic development.

For example, in December 2020, the Digital Government initiatives in Singapore focused on improving digital infrastructure, services and citizen engagement through online platforms, enhancing the government's own digital capabilities to deliver more personalized, responsive and data-driven policies and services, and promoting the use of emerging technologies like cloud, AI and data analytics within the public sector.

Asia-Pacific Dominates the 3D Billboard Market

Asia-Pacific, led by China, is at the forefront of the 3D billboard market, showcasing state-of-the-art technology in cities, such as Beijing, Shanghai, Guangzhou, and Chengdu. These billboards employ advanced naked-eye 3D technology, providing viewers with immersive visual experiences. Similarly, South Korea and Japan are embracing this trend, exemplified by Seoul's COEX Artium featuring a substantial 1,620 sq m 3D LED facade. These innovations are celebrated for their ability to captivate audiences and enhance the effectiveness of brand communication while also revitalizing urban landscapes. In 2024, Asia-Pacific continues to lead with its innovative approach to outdoor advertising, setting new standards in visual engagement and urban aesthetics.

Shinjuku 3D Cat Billboard in Tokyo, Japan, and Vivo X80 3D Billboard in Shenzhen, China, are great examples in the Asia-Pacific region, which showcases the opportunities in the 3D billboard market. The market benefits from supportive government initiatives such as the Beautification of Public Spaces and the promotion of tourism and local attractions in the regions to boost civic pride and identity.

Future Market Scenario (2024-2031F)

Growth in the global 3D billboard market will accelerate, driven by increasing demand for immersive advertising experiences.

Emerging technologies and advancements in 3D display capabilities will enhance the visual impact of billboards.

Market opportunities will expand as more businesses seek innovative ways to capture consumer attention in urban centers.

Investment in research and development will drive the evolution of 3D billboard technology, fostering new applications and market growth.

Key Players Landscape and Outlook

Most of the key manufacturing companies operating in the global 3D billboard market are Barco NV, Daktronics Inc., Lighthouse Technologies Limited, Shenzhen LEDSINO Optoelectronic Co., Ltd., and Shenzhen Linsn LED Co., Ltd., are known for their advanced display technologies. Companies have been innovating naked-eye 3D technologies and LED modules to improve visual experiences. The future for the market seems positive with the increasing trend of urbanization and rising demand for attractive advertising. Solid market growth is especially evident in Asia-Pacific, with China in particular experiencing rapid urban development. These types of investments continue to point towards improved display quality and energy efficiency industry-wide. In an era of increasing competition among manufacturers, these companies are deliberately branching out their product ranges and building up market share in new regions across the globe.

In December 2022, Zodiac Investment Corporation (Zodiac) reported a distribution agreement with Lighthouse Technologies Limited (Lighthouse). Vietnam is the fastest-growing market in Southeast Asia, and this agreement could open a good opportunity to tap the market by providing innovative technologies and top-notch video and audio solutions.

In December 2022, Lighthouse Technologies Limited (Lighthouse) collaborated with AVITCOM System Private Limited (AVITCOM) to capture the market in Singapore by providing advanced

video display solutions.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Product and Market Intelligence
  • 4.2. Mode of Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
    • 4.3.1. Features and Other Value-Added Service
    • 4.3.2. IT Infrastructure Compatibility
    • 4.3.3. Efficiency of Solutions
    • 4.3.4. After-Sales Support
  • 4.4. Consideration of Privacy and Regulations

5. Global 3D Billboard Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. By Display Type
    • 5.2.1. Static 3D Billboard
    • 5.2.2. Animated 3D Billboard
    • 5.2.3. Interactive 3D Billboard
    • 5.2.4. Augmented Reality (AR) 3D Billboard
  • 5.3. By Project Type
    • 5.3.1. Indoor
    • 5.3.2. Outdoor
    • 5.3.3. Rental
    • 5.3.4. Sports
  • 5.4. By End-use Industry
    • 5.4.1. Retail
    • 5.4.2. Automotive
    • 5.4.3. Entertainment
    • 5.4.4. Hospitality
    • 5.4.5. Others
  • 5.5. By Region
    • 5.5.1. North America
    • 5.5.2. Europe
    • 5.5.3. Asia-Pacific
    • 5.5.4. South America
    • 5.5.5. Middle East and Africa
  • 5.6. By Company Market Share (%), 2023

6. Global 3D Billboard Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
    • 6.1.2. By Display Type
      • 6.1.2.1. Static 3D Billboard
      • 6.1.2.2. Animated 3D Billboard
      • 6.1.2.3. Interactive 3D Billboard
      • 6.1.2.4. Augmented Reality (AR) 3D Billboard
    • 6.1.3. By Project Type
      • 6.1.3.1. Indoor
      • 6.1.3.2. Outdoor
      • 6.1.3.3. Rental
      • 6.1.3.4. Sports
    • 6.1.4. By End-use Industry
      • 6.1.4.1. Retail
      • 6.1.4.2. Automotive
      • 6.1.4.3. Entertainment
      • 6.1.4.4. Hospitality
      • 6.1.4.5. Others
    • 6.1.5. United States*
      • 6.1.5.1. Market Size & Forecast
        • 6.1.5.1.1. By Value
      • 6.1.5.2. By Display Type
        • 6.1.5.2.1. Static 3D Billboard
        • 6.1.5.2.2. Animated 3D Billboard
        • 6.1.5.2.3. Interactive 3D Billboard
        • 6.1.5.2.4. Augmented Reality (AR) 3D Billboard
      • 6.1.5.3. By Project Type
        • 6.1.5.3.1. Indoor
        • 6.1.5.3.2. Outdoor
        • 6.1.5.3.3. Rental
        • 6.1.5.3.4. Sports
      • 6.1.5.4. By End-use Industry
        • 6.1.5.4.1. Retail
        • 6.1.5.4.2. Automotive
        • 6.1.5.4.3. Entertainment
        • 6.1.5.4.4. Hospitality
        • 6.1.5.4.5. Others
    • 6.1.6. Canada
    • 6.1.7. Mexico

All segments will be provided for all regions and countries covered

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
    • 6.2.8. Turkey
    • 6.2.9. Poland
  • 6.3. Asia-Pacific
    • 6.3.1. India
    • 6.3.2. China
    • 6.3.3. Japan
    • 6.3.4. Australia
    • 6.3.5. Vietnam
    • 6.3.6. South Korea
    • 6.3.7. Indonesia
    • 6.3.8. Philippines
  • 6.4. South America
    • 6.4.1. Brazil
    • 6.4.2. Argentina
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Display Type
  • 7.2. By Project Type
  • 7.3. By End-use Industry
  • 7.4. By Region

8. Macro Environment and Industry Structure

  • 8.1. Value Chain Analysis
  • 8.2. PESTEL Analysis
    • 8.2.1. Political Factors
    • 8.2.2. Economic System
    • 8.2.3. Social Implications
    • 8.2.4. Technological Advancements
    • 8.2.5. Environmental Impacts
    • 8.2.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.3. Porter's Five Forces Analysis
    • 8.3.1. Supplier Power
    • 8.3.2. Buyer Power
    • 8.3.3. Substitution Threat
    • 8.3.4. Threat From New Entrants
    • 8.3.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Case Studies

12. Key Players Outlook

  • 12.1. Barco NV
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products and Services
    • 12.1.4. Financials (As Reported)
    • 12.1.5. Key Market Focus and Geographical Presence
    • 12.1.6. Recent Developments
  • 12.2. Daktronics Dr.
  • 12.3. Lighthouse Technologies Limited
  • 12.4. SHENZHEN ABSEN OPTOELECTRONIC CO., LTD
  • 12.5. Shenzhen LEDSINO Optoelectronic Co., Ltd.
  • 12.6. Shenzhen Linsn LED Co., Ltd.
  • 12.7. Shenzhen SRYLED Photoelectric Co., Ltd.
  • 12.8. Shenzhen Unit LED Co., Ltd.
  • 12.9. Unilumin Group Co., Ltd
  • 12.10. YESCO Administration LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

13. Strategic Recommendations

14. About Us and Disclaimer