![]() |
市場調査レポート
商品コード
1543610
3Dビルボード市場:ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別、機会、予測、2017年~2031年3D Billboard Market Assessment, By Display Type, By Project Type, By End-use Industry, By Region, Opportunities and Forecast, 2017-2031F |
||||||
カスタマイズ可能
|
3Dビルボード市場:ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別、機会、予測、2017年~2031年 |
出版日: 2024年08月29日
発行: Markets & Data
ページ情報: 英文 250 Pages
納期: 3~5営業日
|
世界の3Dビルボードの市場規模は、予測期間の2024年~2031年のCAGRが10.40%となり、2023年の52億7,000万米ドルから2031年には116億3,000万米ドルに成長すると予測されています。同市場は近年著しい成長を遂げており、今後も力強い拡大ペースを維持すると予想されます。
一般的に、人々は企業から6,000から10,000の広告にさらされており、これは広告産業が成長軌道にあることを示しており、世界の3Dビルボード市場規模の拡大に寄与しています。ユニークで魅惑的なビジュアル体験を提供する人目を引く3Dビルボードは、デジタル時代において従来の広告を些細なものに見せています。3Dビルボードは、アナモルフィック、ホログラム、拡張現実ディスプレイ技術などの最新技術革新を活用し、説得力のある包括的な感情的つながりの物語をより多くの視聴者に直接描写します。この最新技術を広告に使用している企業は、ビルボードによる認知、記憶、コンバージョン率の上昇を目の当たりにしています。このような広告看板は、消費者の注目を集め、消費者とのつながりを得ようとする競争の中で、優れた広告の選択肢となっています。そのため、世界中で急速に新興国市場が発展していることが、予測期間における世界の3Dビルボード市場動向に寄与しています。
革新的な技術の進歩は、従来の広告を魅惑的な体験に変えることで、3Dビルボードの世界市場シェアを急速に伸ばしています。ホログラフィック・ビルボードは人間と相互作用するライブ画像を投影し、アナモルフィック投影は印象的な3Dイリュージョンを提供します。実際の環境にデジタル素材を重ね合わせることで、拡張現実(AR)はさらに一歩進み、スマートフォンやARメガネを使ってカスタマイズされたインタラクションを可能にします。このような開発により、エンゲージメントが高まり、記憶力が研ぎ澄まされ、より注意を引くことができるようになります。また、広告の効果に関する洞察に満ちたデータを提供し、企業が戦術を最適化するのに役立ちます。
デジタル・アウト・オブ・ホーム(DOOH)広告業界は活況を呈しており、視聴者に魅力的な体験を提供するために革新的な技術を採用しているため、3Dビルボード市場は予測期間中に拡大すると予想されます。さらに、拡張現実と顔認識技術機能があり、これらはすべて、企業がビルボードで3D体験を提供する以上のことを可能にする材料となっています。それは、パーソナライズされたデジタル3D体験とコンテンツを可能にします。
当レポートでは、世界の3Dビルボード市場について調査し、市場の概要とともに、ディスプレイタイプ別、プロジェクトタイプ別、最終用途産業別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
Global 3D billboard market is projected to witness a CAGR of 10.40% during the forecast period 2024-2031, growing from USD 5.27 billion in 2023 to USD 11.63 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Generally, people are exposed to anywhere from 6,000 to 10,000 advertisements from businesses, which demonstrates the advertisement industry is on a growth trajectory, contributing to the growth of the global 3D billboard market size. Eye-catching 3D billboards delivering unique and captivating visual experiences make traditional advertisements look trivial in the digital age. 3D billboards leverage the latest technology innovations such as anamorphic, holograms, and augmented reality display technology to convincingly portray a comprehensive emotional connection narrative directly to a larger audience. Companies that use this latest technology for their advertisement have seen a rise in recognition, memory, and conversion rates from billboards. These billboards are an excellent advertising alternative in the competition to gain attention and connection with consumers. Therefore, rapidly developing smart cities around the world are contributing to the global 3D billboard market trend in the forecasted period.
Innovative technological advancements are rapidly growing the global 3D billboard market share by converting traditional ads into captivating experiences. Holographic billboards project live pictures that interact with humans, while anamorphic projections provide striking 3D illusions. By superimposing digital material on the actual environment, augmented reality (AR) goes one step further and enables customized interactions with smartphones or AR glasses. These developments increase engagement, sharpen memory, and better capture attention. They also offer insightful data on the effectiveness of advertisements, which aids firms in optimizing their tactics.
For instance, in June 2023, Lighthouse Technologies Limited reported the worldwide launch of the new Supreme II Series, which gives clients an extra decision of a slim and lightweight display arrangement while keeping the magnificent picture quality simultaneously.
Rise in the Digital Out-of- Home (DOOH) Advertising
The 3D billboard market is expected to expand over the forecast period as the digital out-of-home (DOOH) advertising industry is booming and adopting innovative technologies for creating compelling viewer experiences. Additionally, there are augmented reality and facial recognition technological capabilities, all of which represent ingredients that are enabling companies to do more than just provide a 3D experience on a billboard. It allows digital 3D experiences and content that is personalized.
For example, in March 2024, Redken, a hair care brand, debuted its first-ever interactive Times Square billboard to promote its product, which can be experienced anywhere in the United States and on social media channels as it also incorporates augmented reality.
Enhanced Customer Engagement Revolutionizing 3D Billboard Market
Robust customer engagement is bringing about a shift in the global 3D billboard market growth, with advertisements turning more interactive and intriguing. Traditional ads are missing out on attention-grabbing ways to reach the masses relative to these 3D billboards that typically acquire better recall and brand recognition. AR and facial recognition technologies result in ads that are personalized, engaging, and, therefore, more resonant with a customer. This ensures that these ads remain refreshing and relevant by updating content in real-time and integrating with other digital channels. Despite the challenges in precise targeting and execution, given the singular and eye-catching feature of 3D billboards, they help brands cut through an increasingly crowded advertising landscape and deliver powerful ad experiences that resonate with consumers at a more meaningful level.
For example, in May 2023, Alpha & Jam, LLC., a leading media company in Africa, unveiled the largest 3D digital billboard, having an enormous 800 sq meter "Maslow" display in Nigeria, which is the country's first true 4K billboard, reaching an estimated 800,000 people daily.
Government Initiatives Acting as Catalyst
The government has an important role in increasing income in the 3D advertising sector by improving technology and granting it tax benefits. It focuses on kind growth by allocating land to the billboards, i.e., simply displaying them along busy stops. Smaller businesses could both be equipped to go into the digital signage market and install competition from a position of strength with some financial assistance. Public-private partnerships help maintain the reliability of these billboards and ensure that they function seamlessly. Consumer protections that lead to honesty and trust are best suited for all, either for an ad or the public. As a result, these programs activate urban environments with inventive advertising solutions that serve communities and businesses, thereby catalyzing economic development.
For example, in December 2020, the Digital Government initiatives in Singapore focused on improving digital infrastructure, services and citizen engagement through online platforms, enhancing the government's own digital capabilities to deliver more personalized, responsive and data-driven policies and services, and promoting the use of emerging technologies like cloud, AI and data analytics within the public sector.
Asia-Pacific Dominates the 3D Billboard Market
Asia-Pacific, led by China, is at the forefront of the 3D billboard market, showcasing state-of-the-art technology in cities, such as Beijing, Shanghai, Guangzhou, and Chengdu. These billboards employ advanced naked-eye 3D technology, providing viewers with immersive visual experiences. Similarly, South Korea and Japan are embracing this trend, exemplified by Seoul's COEX Artium featuring a substantial 1,620 sq m 3D LED facade. These innovations are celebrated for their ability to captivate audiences and enhance the effectiveness of brand communication while also revitalizing urban landscapes. In 2024, Asia-Pacific continues to lead with its innovative approach to outdoor advertising, setting new standards in visual engagement and urban aesthetics.
Shinjuku 3D Cat Billboard in Tokyo, Japan, and Vivo X80 3D Billboard in Shenzhen, China, are great examples in the Asia-Pacific region, which showcases the opportunities in the 3D billboard market. The market benefits from supportive government initiatives such as the Beautification of Public Spaces and the promotion of tourism and local attractions in the regions to boost civic pride and identity.
Future Market Scenario (2024-2031F)
Growth in the global 3D billboard market will accelerate, driven by increasing demand for immersive advertising experiences.
Emerging technologies and advancements in 3D display capabilities will enhance the visual impact of billboards.
Market opportunities will expand as more businesses seek innovative ways to capture consumer attention in urban centers.
Investment in research and development will drive the evolution of 3D billboard technology, fostering new applications and market growth.
Key Players Landscape and Outlook
Most of the key manufacturing companies operating in the global 3D billboard market are Barco NV, Daktronics Inc., Lighthouse Technologies Limited, Shenzhen LEDSINO Optoelectronic Co., Ltd., and Shenzhen Linsn LED Co., Ltd., are known for their advanced display technologies. Companies have been innovating naked-eye 3D technologies and LED modules to improve visual experiences. The future for the market seems positive with the increasing trend of urbanization and rising demand for attractive advertising. Solid market growth is especially evident in Asia-Pacific, with China in particular experiencing rapid urban development. These types of investments continue to point towards improved display quality and energy efficiency industry-wide. In an era of increasing competition among manufacturers, these companies are deliberately branching out their product ranges and building up market share in new regions across the globe.
In December 2022, Zodiac Investment Corporation (Zodiac) reported a distribution agreement with Lighthouse Technologies Limited (Lighthouse). Vietnam is the fastest-growing market in Southeast Asia, and this agreement could open a good opportunity to tap the market by providing innovative technologies and top-notch video and audio solutions.
In December 2022, Lighthouse Technologies Limited (Lighthouse) collaborated with AVITCOM System Private Limited (AVITCOM) to capture the market in Singapore by providing advanced
video display solutions.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.