市場調査レポート
商品コード
1483129
キャットフード市場の評価:フードタイプ・ライフステージ・フレーバー・食習慣・包装タイプ・価格帯・エンドユーザー・流通チャネル・地域別の機会および予測 (2017-2031年)Cat Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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キャットフード市場の評価:フードタイプ・ライフステージ・フレーバー・食習慣・包装タイプ・価格帯・エンドユーザー・流通チャネル・地域別の機会および予測 (2017-2031年) |
出版日: 2024年05月23日
発行: Market Xcel - Markets and Data
ページ情報: 英文 244 Pages
納期: 3~5営業日
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世界のキャットフードの市場規模は、2023年の412億3,000万米ドルから、2024年から2031年の予測期間中は3.9%のCAGRで推移し、2031年には559億9,000万米ドルの規模に成長すると予測されています。
猫の飼い主の増加、ペットの人間化の傾向の高まり、ペット栄養の重要性に関する認識などが、同製品市場の拡大の要因と考えられています。さらに、eコマースが成長し、キャットフードのオンラインでの入手が可能になったことで、ペットの飼い主が自分の動物の個々の要求に合わせた商品を探し、購入するプロセスが簡素化されました。
猫の頭数は10億匹を超え、世界でもっとも人気があり、広く飼われているペットのひとつです。頭数全体のうち、約4億8,000万匹は野良猫で、3億5,000万匹超が人間のパートナーと一緒に暮らしています。米国では2024年現在、野良猫と飼い猫を含めて7,405万9,000頭の猫が存在すると推定されています。
また、ペットの飼い主たちの購買力の拡大や都市化の進展により、高レベルの動物性タンパク質、ビタミン、ミネラル、抗酸化物質や抗生物質が豊富に含まれた高品質のキャットフード製品に対する需要が高まっていることも、市場に好影響を与えています。さらに、キャットフードを提供するペットフレンドリーなカフェやレストラン、宿泊施設の増加により、キャットフード製品の世界市場は拡大しています。さらに、いくつかの国の規制機関は、猫の全般的な健康を増進する安全で健康的な成分の使用を促進するキャンペーンを開始しています。また、キャットフードの成分の透明性にも賛成しています。メーカー各社は製品の幅を広げるため、オーガニック、ナチュラル、グルテンフリーのキャットフードを発売しています。
持続可能性の動向が市場成長を後押し:
世界のキャットフード市場の成長は、いくつかの理由から持続可能性への取り組みと密接に影響しあっています。第一に、消費者の環境意識が高まり、持続可能で倫理的に調達されたペットフードなど、消費者の価値観に沿った製品が求められるようになったため、メーカーは有機栽培や地元産の原材料を使用した環境に優しい製品を供給することで、この需要に応えようと絶えず努力しています。第二に、キャットフード業界における持続可能性の達成を目標とした取り組みが、カーボンフットプリントの削減に貢献しています。これには、廃棄物を減らすための新しい包装資材の活用、持続可能な農場からの原材料の調達、持続可能な製造施設を作るための再生可能エネルギーへの投資などが含まれます。このような取り組みが、環境意識の高い顧客を惹きつけ、長期的なコスト削減と効率向上に役立っています。
当レポートでは、世界のキャットフードの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global cat food market was valued at USD 41.23 billion in 2023, and is expected to reach USD 55.99 billion in 2031, growing at a CAGR of 3.9% during the forecast period 2024-2031. The increasing number of cat owners, the rising trend of humanization of pets, and the global recognition of the significance of pet nutrition are all considered contributing factors to the expansion of the product market. Furthermore, the growth of e-commerce and the accessibility of cat food online have simplified the process for pet owners to locate and buy goods customized to their animals' individual requirements.
With a population of over a billion, cats are among the most popular and widely kept pets worldwide. Of them, about 480 million are stray cats, and more than 350 million cats are housed with their human partners. As of 2024, 74,059,000 cats, including strays and ferals, are estimated to exist in the United States.
Additionally, the market is being favorably impacted by the rising demand for high-quality cat food products enriched with high levels of animal protein, vitamins, minerals, and antioxidant and antibiotic qualities because of pet parents' expanding purchasing power and increased urbanization. Furthermore, the global market for cat food products is growing due to the growing number of pet-friendly cafes, restaurants, and lodging facilities that provide cat food. Moreover, regulatory bodies in several nations are launching campaigns to promote the use of safe and healthy components that enhance cats' general well-being. Also, they are in favor of ingredient transparency for cat food. In an effort to broaden their product offering, manufacturers are launching cat food varieties that are organic, natural, and gluten-free.
In May 2023, Nestle Purina introduced new cat snacks under the Friskies "Friskies Playfuls" brand. These rounded treats come in different flavors for adult cats, including chicken, liver, salmon, and shrimp.
Sustainability Trend Fuels Market Growth
The growth of the global cat food market is closely influenced by sustainability efforts for several reasons. First, as consumers become more environmentally conscious and demand products that align with their values, including sustainable and ethically sourced pet foods, manufacturers continually try to meet this demand by supplying eco-friendly products using organic or locally sourced ingredients. Second, initiatives targeted at attaining sustainability within the cat food industry contribute to reducing the carbon footprint. This includes utilizing new packaging materials to reduce waste, sourcing materials from sustainable farms, and investing in renewable energy to create sustainable manufacturing facilities. This effort attracts environmentally conscious customers and helps reduce long-term costs and enhance efficiency.
Wet Cat Food Dominates the Market
The wet food segment accounted for the largest market share, owing to its high moisture content and appropriate nutrients the pets need. As innate carnivores, cats obtain most of their water from their diet. Therefore, pet owners ensure they give their animals enough water by feeding them moist food, which is crucial for preserving their general health. Additionally, the high moisture content aids in preventing UTIs in cats.
Furthermore, a wet diet tastes better than a dry one as it has a more enticing texture and scent. Therefore, pets usually prefer eating wet food over dry substitutes. The wet food category also has an extensive range of tastes and textures. Wet cat food comes in a wide variety of brands and formulations, including options for limited ingredients, organic, and grain-free cat food. With this selection, pet owners can choose the ideal food to suit the dietary requirements and tastes of their animals. In July 2023, to provide cats with the nutrition that meets their biological demands, ORIJEN expanded its wet cat food range by launching the brand's first wet cat food product, an ultra-premium pate, which is packed with premium animal ingredients, delicious shreds of meat, chicken, or fish, and an 80% moisture content in each can.
North America Holds the Dominant Market Share
North America holds the largest market share in the cat food category. Higher acceptance of pet adoption in the United States and Canada is a major factor that drives the market growth. Some other factors affecting the market growth include rising disposable income, shifting perspectives on pets and their place in families, and advancements in pet nutrition and care. The percentage of American families with pets (86.9 million residencies) increased from 56% in 1988 to 66% in 2024, according to the American Pet Products Association (APPA). Cats, owned by 46.5 million households, are the second most common pet category in the United States, after dogs. According to the American Veterinary Medical Association, 40% of cat owners obtained their pets from an animal shelter or rescue, compared to 43% who obtained their pets from a pet retail shop. The growing urbanization, pet humanization, and need for companionship are linked to the rise in pet ownership in the region.
Future Market Scenario (2024-2031F)
Consumers view pets more as family members, leading to a greater emphasis on their overall health and wellness. Products that provide functional benefits, such as better digestion, enhanced joint health, or a supportive immune system, will gain traction as pet owners treat their cats with preventive care and seek their longevity.
As consumers demand greater transparency in pet food sourcing and production, manufacturers will invest in research programs to raise awareness of supply chains. This includes detailed information about raw material sources, manufacturing processes and quality control standards, ensuring the trust and loyalty of consumers.
With increasing concerns about the environmental impact of conventional meat production, alternative protein sources such as insect or plant-derived proteins will appear in the global cat food market. These methods provide sustainable and ethical alternatives to meet the nutritional needs of cats. For instance, in March 2024, the UK-based cultivated meat company Meatly introduced the first ever cat food cans using cultivated chicken as the source of protein.
Key Players Landscape and Outlook
Key players operating in the global cat food market include multinational giants, such as Nestle S.A. and Mars, Incorporated, which are known for their extensive portfolio of brands such as Purina One and Whiskas, respectively. These industry leaders control the majority of the market share through their robust distribution network, innovative offerings, and sourcing strategies.
Manufacturers are working on producing veterinary-recommended products, expanding into natural and holistic product portfolios. In addition to these giants, niche brands are developing their niches, catering to customer priorities such as specialty foods using organic ingredients. Although smaller in market share, these players offer unique value propositions and capitalize on the growing demand for premium and sustainable pet food options. As the market grows, the key players are expected to invest in R&D, sustainability initiatives, and strategic mergers and acquisitions in order to maintain their competitiveness and meet the changing needs of pet owners across the globe. In February 2023, Mars Petcare, a division of Mars, Incorporated, completed the acquisition of Champion Petfoods. Champion Petfoods functions as a stand-alone division of Mars Pet Nutrition.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work