インドの電動二輪車市場 (2017～2031年)：車両タイプ・電池タイプ・電池技術・流通チャネル・地域別の機会・予測

インドの電動二輪車の市場規模は、2023年の11億6,000万米ドルから、2024年から2031年にかけての予測期間中は40.34%のCAGRで成長すると予測されています。

世界最大規模の二輪車市場であるインドでは、消費者の環境に対する関心の高まりや、炭素排出量削減促進に向けた政府による電動二輪車への助成・補助金制度などが電動二輪車市場の成長を牽引しています。

当レポートでは、インドの電動二輪車市場を調査し、市場および製品の概要、市場成長への影響因子の分析、市場規模および市場シェアの推移・予測、各種区分・地域別の詳細分析、需給および輸出入の動向、競合情勢、主要企業の分析などをまとめています。

目次

第1章 製品概要

第2章 調査手法

第3章 インドの電動二輪車市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• ブランドの認知度とロイヤルティ
• ブランド満足度
• 購入決定時の検討要素
• 購入媒体
• 購入頻度
• チャネル小売についての理解
• 推奨事項・提言

第6章 インドの電動二輪車市場の展望

• 市場規模・予測
• 市場シェア・予測
  • 車両タイプ別
    • 電動バイク
    • 電動スクーター
  • 電池タイプ別
    • リチウムイオン
    • 鉛酸
  • 電池技術別
    • 取り外し可能
    • 取り外し不可
  • 流通チャネル別
    • OEM
    • 販売店・代理店
  • 地域別
  • 企業別市場シェア

第7章 インドの電動二輪車市場マッピング

• 車両タイプ別
• 電池タイプ別
• 電池技術別
• 流通チャネル別
• 地域別

第8章 市場リーダー5社の価格分析

第9章 ケーススタディ

第10章 マクロ環境と産業構造

• バリューチェーン分析
• 需要供給分析
• PESTEL分析
• 事業環境分析

第11章 市場力学

• 動向・展開
• 促進要因
• 関連課題

第12章 主要企業の情勢

• 市場リーダーの競合マトリックス
• 市場リーダーの市場収益分析
• M&A・ジョイントベンチャー
• SWOT分析（参入企業5社）

第13章 主要企業の見通し

• Hero Electric Vehicles Pvt. Ltd.
• Ola Electric Technologies Pvt. Ltd.
• Okinawa Autotech Pvt. Ltd.
• Ather Energy Pvt. Ltd.
• Ampere Vehicles Pvt. Ltd.
• PurEnergy Pvt. Ltd.
• TVS Motor Company Ltd.
• Revolt Intellicorp Pvt. Ltd.
• Benling India Energy and Technology Pvt Ltd
• Bajaj Auto Ltd.

上記企業は変更される可能性があります。

第14章 戦略的提言

第15章 免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Electric Two-Wheeler Market, By Value, In USD Billion, FY2017 - 2031F
• Figure 2. India Electric Two-Wheeler Market, By Volume, In Thousand Units, FY2017 - 2031F
• Figure 3. India Electric Two-Wheeler Market Share, By Vehicle Type, In USD Billion, FY2017 - 2031F
• Figure 4. India Electric Two-Wheeler Market Share, By Vehicle Type, In Thousand Units, FY2017 - 2031F
• Figure 5. India Electric Two-Wheeler Market Share, By Battery Type, In USD Billion, FY2017 - 2031F
• Figure 6. India Electric Two-Wheeler Market Share, By Battery Type, In Thousand Units, FY2017 - 2031F
• Figure 7. India Electric Two-Wheeler Market Share, By Battery Technology Type, In USD Billion, FY2017 - 2031F
• Figure 8. India Electric Two-Wheeler Market Share, By Battery Technology Type, In Thousand Units, FY2017 - 2031F
• Figure 9. India Electric Two-Wheeler Market Share, By Distribution Channel, In USD Billion, FY2017 - 2031F
• Figure 10. India Electric Two-Wheeler Market Share, By Distribution Channel, In Thousand Units, FY2017 - 2031F
• Figure 11. India Electric Two-Wheeler Market Share, By Region, In USD Billion, FY2017 - 2031F
• Figure 12. India Electric Two-Wheeler Market Share, By Region, In Thousand Units, FY2017 - 2031F
• Figure 13. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 14. By Battery Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 15. By Battery Technology Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 16. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 17. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

India Electric Two-Wheeler Market is forecast to grow at a CAGR of 40.34% during the forecast period between FY2024-FY2031 and was valued at USD 1.16 billion in FY2023. Being one of the largest two-wheeler marketplaces in the world, India's electric two-wheeler market is driven by rising environmental concerns among consumers, government schemes offering rebates and subsidies on usage of electric vehicles to promote reduced carbon emissions.

A shift towards electric mobility has become essential in India to control the adverse environmental impacts which is being caused by the increasing vehicles on the road. Electric two-wheelers are small, self-propelled vehicles that run on either a rechargeable battery or an integrated electric motor. They are an environmentally friendly replacement to other forms of transportation since they are lightweight, adaptable, durable, affordable, fuel-efficient, and fuel-efficient. The compact electric two-wheelers are becoming more popular since they make it possible to travel short distances faster and avoid traffic bottlenecks.

Environmental Consciousness coupled with Social Influence

Fossil fuels like, diesel, petrol and natural gas are used for transportation, carbon dioxide (CO2) is released into the atmosphere, compromising both human health and the environment. Electric vehicle (EV) production and promotion are significant steps in this approach. They lead to less noise pollution, zero carbon emission, better air quality, and overall fuel savings. Indian population is becoming highly conscious of the environmental concerns and switching to eco-friendly modes of transport, including electric two-wheelers. Moreover, India being a highly social nation, influence from peer, family members, celebrities and social media adds to the adoption preferences of buyers in the country.

Government scheme

By providing subsidies for the purchase of electric vehicles, the government of India is helping the industry grow at a faster pace. In line with this, these incentives have increased the consumer acceptability of battery-powered scooters and motorbikes. Tax deductions, purchase reimbursements, and financial incentives are some supportive initiatives for EV buyers. As a result, the government is offering subsidies through the FAME II (Faster Adoption and Manufacture of EV's) scheme and separate state EV policies to encourage the adoption of electric vehicles more quickly.

Impact of COVID-19 on India Electric Two-Wheeler Market

The pandemic had an impact on the public's health and initiated an economic crisis globally. The pandemic had a significant impact on production and the supply chain. Due to restrictions the Indian government imposed on imports coming from China, the supply of lithium-ion batteries was affected, which led to stagnating sales of electric two-wheelers. All automobiles' sectors, including factories, showrooms, and workshops, were closed, resulting in a massive drop in overall production and sales of automobiles. In addition to taking opportunity of the demand, two-wheeler EV manufacturers are now expecting an increase in sales following the lockdown, claiming that their vehicles are now more cost-effective and acceptable for commuting within cities.

1) India Electric Two-Wheeler Market, By Vehicle Type

• a) Electric Motorcycle
• b) Electric Scooter

2) India Electric Two-Wheeler Market, By Type of Battery

• a) Lithium ion
• b) Lead acid

3) India Electric Two-Wheeler Market, By Battery Technology Type

• a) Removable
• b) Non-Removable

4) India Electric Two-Wheeler Market, By Distribution Channel

• a) Original Equipment Manufacturers (OEMs)
• b) Dealers and Distributors

5) India Electric Two-Wheeler Market, By Region

• a) North
• b) South
• c) West and Central
• d) East

Key Player Landscape and Outlook

Factors such as intensified competition, rising demand for two-wheeler, environmental sustainability, and globalization result in major challenges for vehicle production to sustain in the industry. Wide range of companies are involved in the development and manufacturing of Electric Vehicles to stay ahead of the competition and are making significant investments in R&D projects to introduce new products and increase production capabilities.

When Ola Electric launched its Electric two-wheelers, it immediately rose to the top of the list of the most popular Electric vehicle brands in India. Ola Electric, which is supported by several well-known investors, delivers electric automobiles to clients' houses instead of through conventional dealerships. In 2022, Hero Electric, India's first producer of electric two-wheelers, sold more than 100 thousand e-scooters and aims to sell over five million electric vehicles in coming three years.

Key Players Operating in India Electric Two-Wheeler Market

• 1. Hero Electric Vehicles Pvt. Ltd.
• 2. Ola Electric Technologies Pvt. Ltd.
• 3. Okinawa Autotech Pvt. Ltd.
• 4. Ather Energy Pvt. Ltd.
• 5. Ampere Vehicles Pvt. Ltd.
• 6. PurEnergy Pvt. Ltd.
• 7. TVS Motor Company Ltd.
• 8. Revolt Intellicorp Pvt. Ltd.
• 9. Benling India Energy and Technology Pvt Ltd
• 10. Bajaj Auto Ltd.

Table of Contents

1) Product Overview

2) Research Methodology

3) Impact of Covid-19 on India Electric Two-Wheeler Market

4) Executive Summary

5) Voice of Customer

• a) Brand Awareness and Loyalty
• b) Brand Satisfaction
• c) Factors Considered in Purchase Decision
• d) Medium of Purchase
• e) Frequency of Purchase
• f) Understanding of Channel Retail
• g) Recommendations and Suggestions

6) India Electric Two-Wheeler Market Outlook, FY2017-FY2031

• a) Market Size & Forecast
• i) By Value
• ii) By Volume
• b) Market Share and Forecast
• i) By Vehicle type
• (1) Electric Motorcycle
• (2) Electric Scooter
• ii) By Type of Battery
• (1) Lithium ion
• (2) Lead acid
• iii) By Battery Technology type
• (1) Removable
• (2) Non-Removable
• iv) By Distribution Channel
• (1) Original Equipment Manufacturers (OEMs)
• (2) Dealers and Distributors
• v) By Region
• (1) By Classification of Cities
• (a) Metro Cities
• (b) Non-Metro Cities
• (2) By Regional Zone
• (a) North
• (b) South
• (c) West and Central
• (d) East
• vi) By Company Market Share (%), FY2023

7) India Electric Two-Wheeler Market Mapping, FY2023

• a) By Vehicle type
• b) By Type of Battery
• c) By Battery Technology type
• d) By Distribution Channel
• e) By Region

8) Price Analysis for Key Five Market Leaders

9) Case Studies

10) Macro Environment and Industry Structure

• a) Value Chain analysis
• b) Demand Supply Analysis
• c) PESTEL Analysis
• i) Political Factors
• ii) Economic Factors
• iii) Social Factors
• iv) Environmental Factors
• v) Legal Factors & Regulatory Policies
• d) Business Environment Analysis
• i) Supplier Power
• ii) Buyer Power
• iii) Substitution Threat
• iv) Threat from New Entrant
• v) Competitive Rivalry

11) Market Dynamics

• a) Trends and Developments
• b) Growth Drivers
• c) Pertaining Challenges

12) Key Players Landscape

• a) Competition Matrix of Market Leaders
• b) Market Revenue Analysis of Market Leaders (in %, 2023)
• c) Mergers & Acquisitions/ Joint Ventures (If Applicable)
• d) SWOT Analysis (For Five Market Players)

13) Key Players Outlook

• a) Hero Electric Vehicles Pvt. Ltd.
• i) Company Details
• ii) Key Management Personnel
• iii) Products & Services
• iv) Financials (As reported)
• v) Key Market Focus & Geographical Presence
• vi) Recent Developments
• b) Ola Electric Technologies Pvt. Ltd.
• c) Okinawa Autotech Pvt. Ltd.
• d) Ather Energy Pvt. Ltd.
• e) Ampere Vehicles Pvt. Ltd.
• f) PurEnergy Pvt. Ltd.
• g) TVS Motor Company Ltd.
• h) Revolt Intellicorp Pvt. Ltd.
• i) Benling India Energy and Technology Pvt Ltd
• j) Bajaj Auto Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14) Strategic Recommendations

15) About Us & Disclaimer