エンベデッドファイナンス市場レポート：動向、予測、競合分析 (2031年まで)

世界のエンベデッドファイナンス (組込型金融) 市場の将来は、小売業、医療、ロジスティクス、製造業、旅行・エンターテインメント市場に機会がありそうです。世界のエンベデッドファイナンス市場は、2025年から2031年にかけてCAGR 32.4％で成長すると予想されます。この市場の主な促進要因は、インターネットやスマートフォンの利用が増加した結果、モバイルベースのデジタル金融サービスが広く受け入れられていること、金融や銀行を含むいくつかの分野でデジタル化が進んでいること、世界中でeコマースやオンラインショッピングが成長していることです。

• Lucintelの予測では、従来の請求書発行手法と比べ、より迅速で効果的な入金手段を企業に提供するため、種類別では組込型決済の分野が予測期間中最大を維持します。
• 最終用途別では小売業が、顧客にエンベデッドファイナンスサービスを提供するためにエンベデッドファイナンスシステムに積極的に投資しているため、引き続き最大セグメントとなると思われます。
• 地域別では、北米全域に市場参入企業が多いことから、予測期間中も北米が最大地域であり続けると思われます。

エンベデッドファイナンス市場の戦略的成長機会

エンベデッドファイナンス市場は、技術の進化や顧客の期待の変化に後押しされるように、いくつかの活用領域にまたがるエンベデッドファイナンス市場に関するいくつかの戦略的成長機会を提供しています。

• eコマースにおける組み込み型決済：eコマース・サイトに様々な決済手段を直接組み込むことには、大きな成長の可能性があります。決済を容易にし、決済段階での顧客の利便性を高めることで、消費者の全体的な体験を向上させることができます。
• 小売業におけるBNPLの統合：小売プラットフォーム内でBuy Now Pay Laterオプションを拡大することは、顧客の獲得と維持に役立ちます。これは、支払い方法に関する適合性を提供し、販売額とロイヤルティを高めることができます。
• 旅行やeコマースにおける保険の組み込み：旅行保険やeコマース・プラットフォームで保険を販売することで、顧客がオンラインで買い物をしながら保険を購入できる機会が生まれます。このような統合は、顧客の体験を向上させ、保険の適用範囲を拡大します。
• FinTech企業との提携：金融テクノロジー企業と協力し、様々なプラットフォームに保険金を組み込むことで、成長の道が開けます。このようなパートナーシップは、機能性の向上と創造性の向上をもたらし、より広い市場カバーにつながります。
• デジタル・プラットフォームによる金融包摂：金融アクセスを向上させるためのエンベデッドファイナンスの利用は成長機会です。市場参入企業が利用するサービスに、こうした商品を組み込むことができれば、サービスへの参加やアクセスを増やす機会が生まれます。

このような特定の成長分野は、組み込み型決済の可能性や、保険がオファリングに組み込まれるBNPLシナリオ、フィンテックとの連携、金融包摂の可能性を示しています。こうした展望を活用することで、企業は経済的地位を強化し、エンベデッドファイナンスビジネスの成長を促進することができます。

エンベデッドファイナンス市場の促進要因・課題

エンベデッドファイナンス市場には、その成長と開拓に影響を与える要因・課題が山積しています。

エンベデッドファイナンス市場を牽引する要因には、以下のようなものがある：

• 技術開発：エンベデッドファイナンス市場は、AIやAPIによる革新的な統合などの先進技術により、金融以外のエンゲージメント・プラットフォームへの金融の組み込みが容易になり、体験の幅が広がることで拡大しています。
• 利便性の高い決済の普及：消費者は現在、より統合された決済ソリューションを求めています。このニーズは、デジタル・プラットフォーム上の支払方法を統合することで金融を組み込むことで満たされ、取引のしやすさと満足度が向上しています。
• eコマースとデジタル・プラットフォームの増加：eコマースとデジタル・プラットフォームの成長により、エンベデッドファイナンスはさらなる機会を提供します。eコマースの急成長に伴い、eコマースに組み込まれた金融サービスのニーズも高まっています。
• BNPLソリューションの採用拡大：エンベデッドファイナンス市場も、BNPLソリューションへの偏りから恩恵を受けています。小売業やeコマース・プラットフォームにBNPLソリューションが採用されることで、より柔軟な決済が可能になり、消費者の購買力が高まます。
• 金融包摂の重視：これは、利用可能なプラットフォームに金融サービスを組み込むことで、これまで顧みられなかった個人にも金融資源へのアクセスを可能にするという決意によるものです。エンベデッドファイナンスは、金融サービスへのアクセスの空白を埋め、経済への幅広い参加を可能にするのに役立ちます。

エンベデッドファイナンス市場における課題は以下の通り：

• 規制遵守：規制への対応：コンプライアンス（法令遵守）のためのインフラは、規制の海を渡り歩くエンベデッドファイナンスの課題です。競争市場へのシームレスなサービス統合を実現するための取り組みを強化するためには、金融市場やデータ・セキュリティに関する法律の原則を遵守することが非常に重要です。
• セキュリティへの懸念金融サービスがさまざまなシステムに組み込まれることで、データ・リスクや不正行為の問題が顕在化します。企業は、利用者の金融データを保護するために、こうした問題を防ぐための技術的資源に多額の投資を行わなければなりません。
• 市場競争：この市場は、テクノロジーだけでなく、多数のプレーヤーによる多くの競争を経験しているため、ダイナミックです。市場競争には積極的なマーケティング戦術があり、適切な顧客をターゲットにする上で不利になる可能性があります。
• 統合の複雑さ：金融サービスは単独で提供されるものではなく、非金融商品と統合されており、技術的な複雑さがあります。このような統合を維持することは、システムの統合と、ユーザーがシステムから得るパフォーマンスや経験とのバランスを取る上で困難となります。
• 消費者の信頼の問題：エンベデッドファイナンスの実践者や推進者は、消費者の信頼を獲得し、維持する必要があります。消費者の信頼を獲得し、維持するためには、透明性、データ保護、信頼性など、消費者との信頼関係を醸成するようなプラクティスを提供する必要があります。

エンベデッドファイナンス市場の成長は、テクノロジーの進化、摩擦のない決済の必要性、eコマースの成長、Buy Now Pay Laterシステムの人気の高まり、金融包摂のための闘いなどに起因しています。しかし、この市場が潜在的な成長を支えるには、規制管理の負担、セキュリティへの懸念、競争の飽和、複雑な統合、消費者の受容といった障壁に対処する必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界のエンベデッドファイナンス市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のエンベデッドファイナンス市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のエンベデッドファイナンス市場：種類別
  • 組込型決済
  • 組込型保険
  • 組込型投資
  • 組込型融資
  • 組込型銀行業務
• 世界のエンベデッドファイナンス市場：ビジネスモデル別
  • B2B
  • B2C
  • B2B2B
  • B2B2C
• 世界のエンベデッドファイナンス市場：最終用途別
  • 小売業
  • 医療
  • ロジスティクス
  • 製造業
  • 旅行・エンターテイメント
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のエンベデッドファイナンス市場：地域別
• 北米のエンベデッドファイナンス市場
• 欧州のエンベデッドファイナンス市場
• アジア太平洋のエンベデッドファイナンス市場
• その他地域のエンベデッドファイナンス市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のエンベデッドファイナンス市場の成長機会：種類別
  • 世界のエンベデッドファイナンス市場の成長機会：ビジネスモデル別
  • 世界のエンベデッドファイナンス市場の成長機会：最終用途別
  • 世界のエンベデッドファイナンス市場の成長機会：地域別
• 世界のエンベデッドファイナンス市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のエンベデッドファイナンス市場の生産能力拡大
  • 世界のエンベデッドファイナンス市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Stripe
• PAYRIX
• Cybrid Technology
• Walnut Insurance
• Lendflow
• Finastra
• Zopa Bank
• Fortis Payment Systems
• Transcard
• Fluenccy

The future of the global embedded finance market looks promising with opportunities in the retail, healthcare, logistics, manufacturing, and travel & entertainment markets. The global embedded finance market is expected to grow with a CAGR of 32.4% from 2025 to 2031. The major drivers for this market are the widespread acceptance of digital mobile-based financial services as a result of rising internet and smartphone use, growing digitalization in several sectors, including finance and banking, along growth in e-commerce and online shopping across the globe.

• Lucintel forecasts that, within the type category, the embedded payment segment will remain the largest segment over the forecast period because it provides businesses with a speedier and more effective means to receive payments compared to traditional invoicing techniques.
• Within the end use category, retail will remain the largest segment because they are aggressively investing in embedded finance systems to provide embedded financial services to its clients.
• In terms of regions, North America will remain the largest region over the forecast period due to the presence of significant market participants throughout the area.

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Emerging Trends in the Embedded Finance Market

A detailed analysis has shown that a number of factors will continue to dictate the growth of the embedded finance market. These trends highlight the deepening penetration of treasury functions within thickening non-treasury platforms and applications.

• Adoption of Fintech Ecosystems: Delivery of integrated financial services to users hitherto strictly non-financial platforms is a growing phenomenon among fintech companies. This aspect integrates a number of financial transactions such as payments, lending, and insurance into digital platforms.
• Surge of Embedded Payment Solutions: Companies launching embedded payment solutions increasingly drive the trend of embedding payments into apps and sites of businesses. Not only does this integration eliminate payment-related processes, but it also leaves the customers satisfied.
• Increasing Accessibility of BNPL: The BNPL model is being integrated into numerous e-commerce deployments which aim at consumers being able to make several purchases and pay for them later. This trend is becoming very popular, helping in spending as consumers receive attractive flexible payment options.
• Existence of Embedded Insurance Coverage: Insurers are integrating their offerings into the digital space in the form of e-commerce or travel apps. This integration means that consumers can purchase insurance products on the go, particularly during the buying process, without feeling the hassles.
• Emergence of Embedded Finance: Cross-industry mobilization of economies is making access to financial services at a level that was previously impossible or doubtful. This trend tries to fill the gaps in the access of finances and even create new markets for the underserved people.

These trends are innovating the embedded finance market by promoting better integration of services, easier transactions, more ways to pay, and greater inclusion. All of them indicate the transformation of financial services offered via web platforms to the model of digital embedding.

Recent Developments in the Embedded Finance Market

Market changes toward embedded finance enhanced most of the core functions of financial services by broadening their scope and providing them in a digitalized manner.

• Expansion of Embedded Payments: It is a trend where aspects of payment are incorporated into non-payment environments, for example, e-commerce and mobile applications, among others. This advancement ameliorates how customers respond because it gets rid of the tedious processes involved in payments and instead places the payment process within the interactions of consumers.
• Advancement in BNPL Solutions: The BNPL business model will gain traction as it is offered on more e-commerce sites, hence enabling customers to buy and make payments later. This integration stimulates broader spending and higher flexibility in the payment.
• Integration of Embedded Insurance: Insurance companies embed their products into digital experiences, which allows users to purchase digital insurance in a frictionless manner. This incorporation improves the ease of buying insurance and enhances its scope.
• Partnerships Between Multifunctional FinTechs and Non-Financial Platforms: There is an increasing interest in partnerships between fintech and non-financial platforms. Together they deliver credit/funds payments on different platforms and make them more engaging.
• Increased Attention towards Regulatory Adherence: With the advancement of embedded finance comes the importance placed on the need to be regulatory compliant. There's a shift towards investing in systems that would help in compliance with rules and regulations, as well as banking services integration.

Such changes are driving the vast development of embedded finance by enriching the payment processing, broadening the insurance landscape, building fintech relationships, and improving the legal aspects. They all relate to the gradual movement of financial services towards being more unified and easier to access.

Strategic Growth Opportunities for Embedded Finance Market

The embedded finance market offers several strategic growth opportunities concerning the embedded finance market across several application segments as driven by technological evolution and changing customer expectations.

• Embedded Payments in E-Commerce: There is a huge growth potential in incorporating various payment methods directly on e-commerce sites. It improves the overall experience of the consumer by facilitating payments and making it easy for customers during the payment stage.
• BNPL Integration in Retail: Growing Buy Now Pay Later options inside retail platforms helps to win and keep customers. This offers suitability in terms of how payment can be done and can boost the amount of sales and loyalty.
• Embedded Insurance in Travel and E-Commerce: Marketing insurance on travel as well as e-commerce platforms opens up opportunities where customers can buy protection whilst making a purchase online. Such integration improves the experience of customers and expands the coverage of insurance.
• Partnerships with FinTechs: Working with financial technology companies to embed money into various platforms provides avenues for growth. Such partnerships can provide enhanced functionality and boost creativity, translating to wider market coverage.
• Financial Inclusion through Digital Platforms: The use of embedded finance for increasing financial access is a growth opportunity. There is an opportunity for firms to increase participation and access to services if these products can be embedded in services used by captive markets.

These particular areas of growth demonstrate the potential embedded payments, and BNPL scenarios, where insurance can be integrated into offerings, fintech collaborations, and financial inclusion may hold. By taking advantage of these prospects, companies will strengthen their economic position and promote the growth of the embedded finance business.

Embedded Finance Market Driver and Challenges

The embedded finance market has loads of drivers and challenges affecting its growth and development.

The factors responsible for driving the embedded finance market include:

• Technological Development: The embedded finance market is expanding because advanced technologies such as AI and innovative integrations by the API facilitate embedding finance within non-financial engagement platforms, thus broadening the experience.
• Rising Adoption of Convenient Payments: Consumers now want payment solutions that are more integrated. This need has been met by embedded finance through integrating payment methods on digital platforms, advancing the ease of transacting and satisfaction.
• Increase of E-Commerce and Digital Platforms: Further embedded finance affords opportunities with the growth of e-commerce and digital platforms. As e-commerce continues to burgeon, so does the need for financial services embedded into the same.
• Growth of BNPL Solutions Adoption: The embedded finance market is also benefiting from the bias towards BNPL solutions. Adoption of BNPL solutions in retail and e-commerce platforms encourages more payment flexibility and higher purchasing power of consumers.
• Emphasis on Financial Inclusion: This is due to the determination to allow access to financial resources to the previously neglected individuals through the incorporation of financial services on available platforms. Built-in finance aids in filling voids in access to financial services and enabling wider participation in the economy.

Challenges in the embedded finance market are:

• Regulatory Compliance: Infrastructure for compliance is a challenge for embedded finance navigating regulatory waters. In order to enhance the efforts focused on achieving the seamless integration of services into a competitive market, it is very important to adhere to the principles put forth in legislation regarding financial markets and data security.
• Security Concerns: The incorporation of financial services into different systems exposes a challenge of data risk and fraud problems. Companies must invest heavily in technological resources to prevent these problems to safeguard the financial data of their users.
• Market Competition: This market is dynamic because it experiences a lot of competition from numerous players as well as technology. Market competition has aggressive marketing tactics which could be detrimental in targeting the right customers.
• Integration Complexity: Financial services do not come alone; they are integrated into products of non-financial nature, which has its technical complexity. Maintaining this integration poses difficulties in striking a balance between systems integration and the performance and/or experience the user gets from the system.
• Consumer Trust Issues: Practitioners and proponents of embedded finance need to earn and sustain the trust of their consumers. Practices that foster trust with consumers, including transparency, data protection, and reliability, need to be offered in order to earn and sustain consumer trust.

The embedded finance market growth can be attributed to the evolution of technology, the need for frictionless payments, e-commerce growth, the emerging popularity of buy now pay later systems, and the struggle for financial inclusion. However, this market supports potential growth that requires these barriers to be addressed: regulatory control burdens, concerns over security, competition saturation, complex integration, and consumer acceptance.

List of Embedded Finance Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies embedded finance companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the embedded finance companies profiled in this report include-

• Stripe
• PAYRIX
• Cybrid Technology
• Walnut Insurance
• Lendflow
• Finastra
• Zopa Bank
• Fortis Payment Systems
• Transcard
• Fluenccy

Embedded Finance by Segment

The study includes a forecast for the global embedded finance market by type, business model, end use, and region.

Embedded Finance Market by Type [Analysis by Value from 2019 to 2031]:

• Embedded Payment
• Embedded Insurance
• Embedded Investment
• Embedded Lending
• Embedded Banking

Embedded Finance Market by Business Model [Analysis by Value from 2019 to 2031]:

• B2B
• B2C
• B2B2B
• B2B2C

Embedded Finance Market by End Use [Analysis by Value from 2019 to 2031]:

• Retail
• Healthcare
• Logistics
• Manufacturing
• Travel & Entertainment
• Others

Embedded Finance Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Embedded Finance Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Recent developments by major embedded finance producers in key regions include the USA, China, India, Japan, and Germany.

• United States: In the United States, embedded finance is on the rise as tech cultures and fintech embrace payment methods on their platforms. Payment and lending service provision are being included in Stripe and Square's services with the aim of improving user experience and speeding up transaction processes.
• China: Embedded finance in China has developed with the use of mobile payment applications such as Alipay and WeChat Pay, which are increasingly incorporated with online shopping sites and traditional services. Such structuring provides ease of interaction and development of digital financial systems.
• Germany: In Germany, the retail and tourism industry adopts embedded finance, which is on the rise. Consumers can expect banks and fintech to work in harmony and introduce convenient payment and other services embedded in apps and websites used by consumers.
• India: In India, embedded finance is in an expansion mode due to the rise of fintech companies that focus on financial services being integrated within the digital arena. Organizations are looking at a more straightforward way of disbursing loans and repayments through mobile devices, encouraging all forms of payments.
• Japan: Japan is getting involved in more embedded finance concerning portable devices, e-wallets, and payment formats. This modernization of the financial industry, even through the use of mobile devices, assists in common transactions.

Features of the Global Embedded Finance Market

Market Size Estimates: Embedded finance market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Embedded finance market size by type, business model, end use, and region in terms of value ($B).

Regional Analysis: Embedded finance market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, business model, end use, and regions for the embedded finance market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the embedded finance market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the embedded finance market by type (embedded payment, embedded insurance, embedded investment, embedded lending, and embedded banking), business model (B2B, B2C, B2B2B, and B2B2C), end use (retail, healthcare, logistics, manufacturing, travel & entertainment, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Embedded Finance Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Embedded Finance Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Embedded Finance Market by Type
  • 3.3.1: Embedded Payment
  • 3.3.2: Embedded Insurance
  • 3.3.3: Embedded Investment
  • 3.3.4: Embedded Lending
  • 3.3.5: Embedded Banking
• 3.4: Global Embedded Finance Market by Business Model
  • 3.4.1: B2B
  • 3.4.2: B2C
  • 3.4.3: B2B2B
  • 3.4.4: B2B2C
• 3.5: Global Embedded Finance Market by End Use
  • 3.5.1: Retail
  • 3.5.2: Healthcare
  • 3.5.3: Logistics
  • 3.5.4: Manufacturing
  • 3.5.5: Travel & Entertainment
  • 3.5.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Embedded Finance Market by Region
• 4.2: North American Embedded Finance Market
  • 4.2.1: North American Embedded Finance Market by Type: Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, and Embedded Banking
  • 4.2.2: North American Embedded Finance Market by End Use: Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, and Others
• 4.3: European Embedded Finance Market
  • 4.3.1: European Embedded Finance Market by Type: Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, and Embedded Banking
  • 4.3.2: European Embedded Finance Market by End Use: Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, and Others
• 4.4: APAC Embedded Finance Market
  • 4.4.1: APAC Embedded Finance Market by Type: Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, and Embedded Banking
  • 4.4.2: APAC Embedded Finance Market by End Use: Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, and Others
• 4.5: ROW Embedded Finance Market
  • 4.5.1: ROW Embedded Finance Market by Type: Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, and Embedded Banking
  • 4.5.2: ROW Embedded Finance Market by End Use: Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Embedded Finance Market by Type
  • 6.1.2: Growth Opportunities for the Global Embedded Finance Market by Business Model
  • 6.1.3: Growth Opportunities for the Global Embedded Finance Market by End Use
  • 6.1.4: Growth Opportunities for the Global Embedded Finance Market by Region
• 6.2: Emerging Trends in the Global Embedded Finance Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Embedded Finance Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Embedded Finance Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Stripe
• 7.2: PAYRIX
• 7.3: Cybrid Technology
• 7.4: Walnut Insurance
• 7.5: Lendflow
• 7.6: Finastra
• 7.7: Zopa Bank
• 7.8: Fortis Payment Systems
• 7.9: Transcard
• 7.10: Fluenccy