アクションビデオゲーム市場：動向、機会、競合分析【2023-2028年】

アクションゲーム市場の動向と予測

世界のアクションゲーム市場は、2023年から2028年までのCAGRが9.3%で、2028年までに推定378億米ドルに達すると予測されます。この市場の主な促進要因・課題は、マルチプレイヤー機能、魅力的なキャラクター、課題的なミッションが保証されるため、若者のアクションベースのビデオゲームシステムへの傾倒の高まりとともに、バーチャルリアリティやリアルタイムグラフィックスの強化など、ハードウェアとソフトウェアにおける継続的な技術進歩です。アクション・ビデオゲーム市場の将来は、コンソール、モバイル、コンピュータの各市場における機会によって有望視されています。

アクションゲームの参入企業一覧

同市場の企業は、提供する製品の品質に基づいて競争しています。この市場の大手企業は、製造施設の拡大、研究開発投資、インフラ開拓、バリューチェーン全体にわたる統合機会の活用に注力しています。こうした戦略により、アクション・ビデオゲーム企業は需要の増加に対応し、競争力を確保し、革新的な製品と技術を開発し、生産コストを削減し、顧客基盤を拡大しています。

アクションゲーム市場の洞察

• Lucintelの予測では、オンラインベースのゲームはゲーム内のコミュニケーションを容易にし、ゲーム体験全体の向上にも貢献するため、消費者のオンラインベースのゲームへの関心が高まっており、予測期間中もオンラインがより大きなセグメントであり続けると予測しています。
• モバイルは、全体的なゲーム体験の向上に役立つ大型ディスプレイを搭載したモバイルデバイスやタブレットの普及が進んでいることから、今後も最大セグメントであり続けると予想されます。
• アジア太平洋地域は、オンラインゲーム大会への関心の高まりと、同地域のプレイヤーの間でAAAゲームをサポートするプラットフォームへの嗜好が高まっていることから、引き続き最大地域となる見込みです。

本レポートでは、以下の11の主要な質問に回答しています：

• Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
• Q.2.より速いペースで成長するセグメントとその理由は？
• Q.3.どの地域がより速いペースで成長すると見ていますか。
• Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
• Q.5.この市場におけるビジネスリスクと競合の脅威は？
• Q.6.この市場における新たな動向とその理由は？
• Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
• Q.8.新興国市場の開発にはどのようなものがありますか？これらの開発をリードしている企業はどこですか？
• Q.9.市場の主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めていますか？
• Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替別市場シェア低下の脅威はどの程度ありますか？
• Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のアクションビデオゲーム市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の推進力と課題

第3章 2017年から2028年までの市場動向と予測分析

• マクロ経済動向（2017～2022年）と予測（2023～2028年）
• 世界のアクションビデオゲーム市場の動向（2017～2022年）と予測（2023～2028年）
• 製品タイプ別の世界のアクションビデオゲーム市場
  • オンライン
  • オフライン
• デバイス別の世界のアクションビデオゲーム市場
  • コンソール
  • モバイル
  • コンピューター

第4章 2017年から2028年までの地域別の市場動向と予測分析

• 地域別の世界のアクションビデオゲーム市場
• 北米のアクションビデオゲーム市場
• 欧州のアクションビデオゲーム市場
• アジア太平洋地域のアクションビデオゲーム市場
• その他地域のアクションビデオゲーム市場

第5章 競合の分析

• 製品ポートフォリオ分析
• 運用上の統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

• 成長機会分析
  • 製品タイプ別の世界のアクションビデオゲーム市場の成長機会
  • デバイス別の世界のアクションビデオゲーム市場の成長機会
  • 世界のアクションビデオゲーム市場地域の成長機会
• 世界のアクションビデオゲーム市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のアクションビデオゲーム市場の能力拡大
  • 世界のアクションビデオゲーム市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 有力企業の企業プロファイル

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Trends and Forecast

The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets. The global action video game market is expected to reach an estimated $37.8 billion by 2028 with a CAGR of 9.3% from 2023 to 2028. The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

Action Video Game Market by Segment

The study includes a forecast for the global action video game market by product type, device, and region, as follows.

Action Video Game Market by Product Type [Value ($B) Shipment Analysis from 2017 to 2028]:

• Online
• Offline

Action Video Game Market by Device [Value ($B) Shipment Analysis from 2017 to 2028]:

• Console
• Mobile
• Computer

Action Video Game Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Action Video Game Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies action video game companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the action video game companies profiled in this report include.

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Action Video Game Market Insights

• Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.
• Mobile is expected to remain the largest segment due to the increasing penetration for mobile devices and tablets with larger displays, which helps in improving the overall gaming experience.
• APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Features of the Action Video Game Market

• Market Size Estimates: Action video game market size estimation in terms of value ($B)
• Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
• Segmentation Analysis: Action video game market size by various segments, such as by product type, device, and region
• Regional Analysis: Action video game market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
• Growth Opportunities: Analysis on growth opportunities in different by product type, device, and regions for the action video game market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape for the action video game market.
• Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the action video game market size?

Answer: The global action video game market is expected to reach an estimated $37.8 billion by 2028.

Q2. What is the growth forecast for action video game market?

Answer: The global action video game market is expected to grow with a CAGR of 9.3% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the action video game market?

Answer: The major drivers for this market are on-going technological advancement in hardware and software like virtual reality and enhancement of real-time graphics along with increasing inclination of youth towards action-based video gaming system, as it ensures multiplayer functionality, attractive characters, and challenging missions.

Q4. What are the major segments for action video game market?

Answer: The future of the action video game market looks promising with opportunities in the console, mobile, and computer markets.

Q6. Who are the key action video game companies?

Answer: Some of the key action video game companies are as follows:

• Activision Blizzard
• Apple
• Disney
• Electronics Art
• Lucid Games

Q7. Which action video game segment will be the largest in future?

Answer: Lucintel forecasts that online will remain the larger segment over the forecast period due to the growing interest of consumers in online-based games as it facilitates in-gaming communication and also contributes in improving the overall gaming experience.

Q8. In action video game market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to the increasing interest in online gaming competitions and growing preference among players in the area for platforms that support AAA games in the region.

Q9. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the action video game market by product type (online and offline), device (console, mobile, and computer), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Action Video Game Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

• 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
• 3.2: Global Action Video Game Market Trends (2017-2022) and Forecast (2023-2028)
• 3.3: Global Action Video Game Market by Product Type
  • 3.3.1: Online
  • 3.3.2: Offline
• 3.4 Global Action Video Game Market by Device
  • 3.4.1: Console
  • 3.4.2: Mobile
  • 3.4.3: Computer

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

• 4.1: Global Action Video Game Market by Region
• 4.2: North American Action Video Game Market
  • 4.2.1: North American Action Video Game Market by Product Type: Online and Offline
  • 4.2.2: North American Action Video Game Market by Device: Console, Mobile, and Computer
• 4.3: European Action Video Game Market
  • 4.3.1: European Action Video Game Market by Product Type: Online and Offline
  • 4.3.2: European Action Video Game Market by Device: Console, Mobile, and Computer
• 4.4: APAC Action Video Game Market
  • 4.4.1: APAC Action Video Game Market by Product Type: Online and Offline
  • 4.4.2: APAC Action Video Game Market by Device: Console, Mobile, and Computer
• 4.5: ROW Action Video Game Market
  • 4.5.1: ROW Action Video Game Market by Product Type: Online and Offline
  • 4.5.2: ROW Action Video Game Market by Device: Console, Mobile, and Computer

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Action Video Game Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Action Video Game Market by Device
  • 6.1.3: Growth Opportunities for the Global Action Video Game Market Region
• 6.2: Emerging Trends in the Global Action Video Game Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Action Video Game Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Action Video Game Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Activision Blizzard
• 7.2: Apple
• 7.3: Disney
• 7.4: Electronics Art
• 7.5: Lucid Games