ポッドキャスティングの世界市場：市場規模・シェア・動向分析 (ジャンル別、フォーマット別、地域別)・展望・将来予測 (2024年～2031年)

世界のポッドキャスティングの市場規模は、予測期間中に25.1%のCAGRで市場成長し、2031年までに1,430億5,000万米ドルに達すると予想されています。

KBV Cardinal matrix：ポッドキャスティング市場の競争分析

KBV Cardinal matrixで提示された分析に基づくと、Apple、Inc.とAmazon.com、Inc.がこの市場の先駆者です。2024年3月、Apple、Inc.はApple Podcastsで3つの新しいキュレーションされたポッドキャストコレクション、Darkside、tbh、Poppedを立ち上げ、リスナーに真の犯罪、文化的な議論、エンターテイメントを探索するための専用スペースを提供しました。米国とカナダで無料で利用できるこれらのコレクションは、毎週新鮮な推奨事項で更新されます。Darksideは犯罪と捜査を掘り下げ、tbhは社会的なトピックについて多様な視点を提示し、Poppedはテレビ、映画、音楽、ポップカルチャーに関する議論をキュレートし、ポッドキャスト愛好家のコンテンツ発見を強化します。Spotify Technologies SA、Sirius XM Holdings、Inc.、Audacy Inc.などの企業は、ポッドキャスティング市場の主要なイノベーターです。

出典：KBV Reseaarch and Secondary Research Analysis

促進要因と抑制要因

促進要因* 消費者の間でオンデマンドオーディオコンテンツの人気の高まり

• 有名人やインフルエンサーが主催するポッドキャストが視聴者のエンゲージメントに与える影響が増大
• インターネットの普及とスマートフォンの普及により、より幅広い視聴者にリーチできる

制約* ポッドキャストの収益化における課題と独立系クリエイターの限られた収益機会

• リスナーの好みが断片化しており、プラットフォーム固有のコンテンツのため、視聴者の維持が限られている

機会* ポッドキャスティング業界における広告主からの投資とスポンサーシップの増加

• 地域および世界の視聴者に応える多言語ポッドキャストの需要増加

課題*著作権とライセンシング課題音楽や第三者のコンテンツの使用を制限する

• プラットフォームポリシーの変更とサードパーティのホスティングサービスへの依存に対する脆弱性

市場成長要因

従来のラジオからオンデマンドのオーディオコンテンツへの移行は、ポッドキャスティング市場の主要な推進力となっています。予定されたラジオ放送とは異なり、ポッドキャストではリスナーがコンテンツを便利に利用できます。通勤中、トレーニング中、リラックス中など、いつでもどこでも聴けるため、ポッドキャストの採用が大幅に増加しています。さらに、AI駆動型プラットフォームによるパーソナライズされた推奨事項の増加により、新しいコンテンツを簡単に見つけられるようになり、リスナーがお気に入りのジャンルに引き続き関心を寄せることができるようになりました。したがって、消費者の間でオンデマンドのオーディオコンテンツの人気が高まっていることが、市場の成長を後押ししています。

さらに、著名人やソーシャルメディアのインフルエンサーは、ポッドキャストの人気を高める上で重要な役割を果たしてきました。著名人がポッドキャストを開始すると、既存のファン層が加わり、すぐに視聴者を獲得できます。こうした著名人は、その影響力を利用してソーシャルメディアでエピソードを宣伝することが多く、エンゲージメントをさらに高めています。その結果、ブランドや広告主は、リスナーの維持率とブランドロイヤルティを高める可能性を認識し、著名人がホストするポッドキャストに積極的に投資しています。結論として、著名人やインフルエンサーがホストするポッドキャストが視聴者のエンゲージメントに与える影響力が高まっていることが、市場の成長を後押ししています。

市場抑制要因

しかし、ポッドキャストの人気が高まっているにもかかわらず、特に独立系クリエイターにとって、収益化は依然として大きな課題です。広告収入がクリエイターと直接分配されるYouTubeなどの動画プラットフォームとは異なり、ポッドキャスティングはスポンサーシップ、リスナーの寄付、プレミアムサブスクリプションモデルに大きく依存しています。スポンサーは視聴者数が多くブランド認知度が確立された番組を優先することが多いため、多くの独立系ポッドキャスターは広告契約の確保に苦労しています。そのため、ポッドキャストの収益化の課題と独立系クリエイターの収益機会の制限が、市場の成長を妨げています。

ジャンル別の展望

ジャンル別に見ると、市場はニュースと政治、社会と文化、コメディ、スポーツなどに分類されます。社会と文化セグメントは、2023年に市場で23％の収益シェアを占めました。このカテゴリには、ストーリーテリングや歴史から自己啓発や現代の社会問題に関する議論まで、幅広いコンテンツが含まれます。社会と文化のポッドキャストの魅力は、親密で共感でき、考えさせられる会話を提供できることにあり、リスナーにとって非常に魅力的です。

フォーマット別の展望

フォーマットに基づいて、市場はインタビュー、パネル、ソロ、再利用コンテンツ、会話に分類されます。会話セグメントは、2023年に市場で25％の収益シェアを記録しました。この形式では通常、2人以上のホストがポップカルチャーや時事問題から個人的な経験やユーモアに至るまで、さまざまなトピックについて自由に会話をします。会話スタイルは親密感と親しみやすさを生み出し、リスナーは議論の一部であるかのように感じます。

地域展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAにわたって分析されています。アジア太平洋セグメントは、2023年に市場で28％の収益シェアを記録しました。中国、インド、オーストラリア、日本などの国では、地域コンテンツ、多様な言語、ローカライズされたストーリーテリングへの関心の高まりに支えられ、ポッドキャストの消費が急増しています。ストリーミングプラットフォームや、JioSaavn、Ximalaya、KKBOXなどの地域オーディオアプリの成長により、ポッドキャストの採用がさらに加速しています。さらに、アジア太平洋地域の若い人口層と、自己啓発、ビジネス、エンターテイメントのポッドキャストの人気の高まりも、市場の拡大に貢献しています。

市場競争と特性

ポッドキャスティング市場は、多数の独立系クリエイター、ニッチなネットワーク、新興プラットフォームが視聴者の注目を集めるために競争するなど、非常に細分化されています。小規模なプレーヤーは、革新、独自のコンテンツ形式の探求、地域やジャンル固有の市場を活用する機会を得ています。しかし、収益化の課題、発見可能性の問題、視聴者の維持は依然として大きな障害であり、差別化と戦略的パートナーシップが成長にとって重要になっています。

ポッドキャスティング市場の分析範囲：

レポート属性の詳細

2023年の市場規模：248億8,000万米ドル

2031年の市場規模予測：1,430億5,000万米ドル

基準年：2023年

歴史的期間：2020年から2022年

予測期間：2024年から2031年

収益成長率 (CAGR)、2024年～2031年：25.1%

ページ数：217ページ

表：303点

調査範囲：市場動向、収益の見積もりと予測、セグメンテーション分析、地域と国の内訳、競合情勢、市場シェア分析、ポーターのファイブフォース分析、企業プロファイリング、企業の戦略的開発、 SWOT分析、勝利の必須事項

対象分野：ジャンル、フォーマット、地域

対象国*：北米（米国、カナダ、メキシコ、その他の北米）

• 欧州（ドイツ、英国、フランス、ロシア、スペイン、イタリア、その他欧州）
• アジア太平洋（日本、中国、インド、韓国、シンガポール、マレーシア、その他アジア太平洋地域）
• ラテンアメリカ・中東・アフリカ（ブラジル、アルゼンチン、UAE、サウジアラビア、南アフリカ、ナイジェリア、およびその他のLAMEA）

対象企業には、Amazon.com, Inc.、Apple, Inc.、Sirius XM Holdings, Inc.（Pandora Media, Inc.）、Spotify Technologies SA、SoundCloud Global Limited &Co. KG、Acast AB、Audacy Inc.、Podbean Tech Inc.、TuneIn, Inc.、iHeartMedia, Inc.が含まれます。

目次

第1章 市場の範囲と分析手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 分析手法

第2章 市場要覧

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因
  • 市場機会
  • 市場の課題

第4章 競争分析：世界市場

• KBV Cardinal Matrix
• 最近の業界全体の戦略的展開
  • 事業提携・協力、契約
  • 製品発売・拡大
  • 企業合併・買収 (M&A)
• 市場シェア分析 (2023年)
• 主要な成功戦略
  • 主な戦略
  • 主要な戦略的動き
• ポーターのファイブフォース分析

第5章 世界のポッドキャスティング市場：ジャンル別

• 世界のニュース・政治市場：地域別
• 世界の社会・文化市場：地域別
• 世界のコメディ市場：地域別
• 世界のスポーツ市場：地域別
• 世界のその他のジャンル市場：地域別

第6章 世界のポッドキャスティング市場：フォーマット別

• 世界のインタビュー市場：地域別
• 世界の会話市場：地域別
• 世界のソロマーケット：地域別
• 世界のパネル市場：地域別
• 世界の再利用コンテンツ市場：地域別

第7章 世界のポッドキャスティング市場：地域別

• 北米
  • 北米のポッドキャスティング市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州のポッドキャスティング市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋
  • アジア太平洋のポッドキャスティング市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカのポッドキャスティング市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第8章 企業プロファイル

• Amazoncom, Inc.
• Apple, Inc
• Sirius XM Holdings, Inc（Pandora Media, Inc.）
• Spotify Technologies SA
• SoundCloud Global Limited & Co KG
• Acast AB
• Audacy, Inc
• Podbean Tech Inc
• TuneIn, Inc
• iHeartMedia, Inc（Thomas H. Lee Partners）

第9章 ポッドキャスティング市場の成功必須条件

LIST OF TABLES

• TABLE 1 Global Podcasting Market, 2020 - 2023, USD Million
• TABLE 2 Global Podcasting Market, 2024 - 2031, USD Million
• TABLE 3 Partnerships, Collaborations and Agreements- Podcasting Market
• TABLE 4 Acquisition and Mergers- Podcasting Market
• TABLE 5 Product Launches And Product Expansions- Podcasting Market
• TABLE 6 Global Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 7 Global Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 8 Global News & Politics Market by Region, 2020 - 2023, USD Million
• TABLE 9 Global News & Politics Market by Region, 2024 - 2031, USD Million
• TABLE 10 Global Society & Culture Market by Region, 2020 - 2023, USD Million
• TABLE 11 Global Society & Culture Market by Region, 2024 - 2031, USD Million
• TABLE 12 Global Comedy Market by Region, 2020 - 2023, USD Million
• TABLE 13 Global Comedy Market by Region, 2024 - 2031, USD Million
• TABLE 14 Global Sports Market by Region, 2020 - 2023, USD Million
• TABLE 15 Global Sports Market by Region, 2024 - 2031, USD Million
• TABLE 16 Global Other Genre Market by Region, 2020 - 2023, USD Million
• TABLE 17 Global Other Genre Market by Region, 2024 - 2031, USD Million
• TABLE 18 Global Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 19 Global Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 20 Global Interviews Market by Region, 2020 - 2023, USD Million
• TABLE 21 Global Interviews Market by Region, 2024 - 2031, USD Million
• TABLE 22 Global Conversational Market by Region, 2020 - 2023, USD Million
• TABLE 23 Global Conversational Market by Region, 2024 - 2031, USD Million
• TABLE 24 Global Solo Market by Region, 2020 - 2023, USD Million
• TABLE 25 Global Solo Market by Region, 2024 - 2031, USD Million
• TABLE 26 Global Panels Market by Region, 2020 - 2023, USD Million
• TABLE 27 Global Panels Market by Region, 2024 - 2031, USD Million
• TABLE 28 Global Repurposed Content Market by Region, 2020 - 2023, USD Million
• TABLE 29 Global Repurposed Content Market by Region, 2024 - 2031, USD Million
• TABLE 30 Global Podcasting Market by Region, 2020 - 2023, USD Million
• TABLE 31 Global Podcasting Market by Region, 2024 - 2031, USD Million
• TABLE 32 North America Podcasting Market, 2020 - 2023, USD Million
• TABLE 33 North America Podcasting Market, 2024 - 2031, USD Million
• TABLE 34 North America Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 35 North America Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 36 North America News & Politics Market by Region, 2020 - 2023, USD Million
• TABLE 37 North America News & Politics Market by Region, 2024 - 2031, USD Million
• TABLE 38 North America Society & Culture Market by Region, 2020 - 2023, USD Million
• TABLE 39 North America Society & Culture Market by Region, 2024 - 2031, USD Million
• TABLE 40 North America Comedy Market by Region, 2020 - 2023, USD Million
• TABLE 41 North America Comedy Market by Region, 2024 - 2031, USD Million
• TABLE 42 North America Sports Market by Region, 2020 - 2023, USD Million
• TABLE 43 North America Sports Market by Region, 2024 - 2031, USD Million
• TABLE 44 North America Other Genre Market by Region, 2020 - 2023, USD Million
• TABLE 45 North America Other Genre Market by Region, 2024 - 2031, USD Million
• TABLE 46 North America Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 47 North America Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 48 North America Interviews Market by Country, 2020 - 2023, USD Million
• TABLE 49 North America Interviews Market by Country, 2024 - 2031, USD Million
• TABLE 50 North America Conversational Market by Country, 2020 - 2023, USD Million
• TABLE 51 North America Conversational Market by Country, 2024 - 2031, USD Million
• TABLE 52 North America Solo Market by Country, 2020 - 2023, USD Million
• TABLE 53 North America Solo Market by Country, 2024 - 2031, USD Million
• TABLE 54 North America Panels Market by Country, 2020 - 2023, USD Million
• TABLE 55 North America Panels Market by Country, 2024 - 2031, USD Million
• TABLE 56 North America Repurposed Content Market by Country, 2020 - 2023, USD Million
• TABLE 57 North America Repurposed Content Market by Country, 2024 - 2031, USD Million
• TABLE 58 North America Podcasting Market by Country, 2020 - 2023, USD Million
• TABLE 59 North America Podcasting Market by Country, 2024 - 2031, USD Million
• TABLE 60 US Podcasting Market, 2020 - 2023, USD Million
• TABLE 61 US Podcasting Market, 2024 - 2031, USD Million
• TABLE 62 US Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 63 US Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 64 US Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 65 US Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 66 Canada Podcasting Market, 2020 - 2023, USD Million
• TABLE 67 Canada Podcasting Market, 2024 - 2031, USD Million
• TABLE 68 Canada Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 69 Canada Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 70 Canada Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 71 Canada Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 72 Mexico Podcasting Market, 2020 - 2023, USD Million
• TABLE 73 Mexico Podcasting Market, 2024 - 2031, USD Million
• TABLE 74 Mexico Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 75 Mexico Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 76 Mexico Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 77 Mexico Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 78 Rest of North America Podcasting Market, 2020 - 2023, USD Million
• TABLE 79 Rest of North America Podcasting Market, 2024 - 2031, USD Million
• TABLE 80 Rest of North America Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 81 Rest of North America Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 82 Rest of North America Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 83 Rest of North America Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 84 Europe Podcasting Market, 2020 - 2023, USD Million
• TABLE 85 Europe Podcasting Market, 2024 - 2031, USD Million
• TABLE 86 Europe Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 87 Europe Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 88 Europe News & Politics Market by Country, 2020 - 2023, USD Million
• TABLE 89 Europe News & Politics Market by Country, 2024 - 2031, USD Million
• TABLE 90 Europe Society & Culture Market by Country, 2020 - 2023, USD Million
• TABLE 91 Europe Society & Culture Market by Country, 2024 - 2031, USD Million
• TABLE 92 Europe Comedy Market by Country, 2020 - 2023, USD Million
• TABLE 93 Europe Comedy Market by Country, 2024 - 2031, USD Million
• TABLE 94 Europe Sports Market by Country, 2020 - 2023, USD Million
• TABLE 95 Europe Sports Market by Country, 2024 - 2031, USD Million
• TABLE 96 Europe Other Genre Market by Country, 2020 - 2023, USD Million
• TABLE 97 Europe Other Genre Market by Country, 2024 - 2031, USD Million
• TABLE 98 Europe Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 99 Europe Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 100 Europe Interviews Market by Country, 2020 - 2023, USD Million
• TABLE 101 Europe Interviews Market by Country, 2024 - 2031, USD Million
• TABLE 102 Europe Conversational Market by Country, 2020 - 2023, USD Million
• TABLE 103 Europe Conversational Market by Country, 2024 - 2031, USD Million
• TABLE 104 Europe Solo Market by Country, 2020 - 2023, USD Million
• TABLE 105 Europe Solo Market by Country, 2024 - 2031, USD Million
• TABLE 106 Europe Panels Market by Country, 2020 - 2023, USD Million
• TABLE 107 Europe Panels Market by Country, 2024 - 2031, USD Million
• TABLE 108 Europe Repurposed Content Market by Country, 2020 - 2023, USD Million
• TABLE 109 Europe Repurposed Content Market by Country, 2024 - 2031, USD Million
• TABLE 110 Europe Podcasting Market by Country, 2020 - 2023, USD Million
• TABLE 111 Europe Podcasting Market by Country, 2024 - 2031, USD Million
• TABLE 112 Germany Podcasting Market, 2020 - 2023, USD Million
• TABLE 113 Germany Podcasting Market, 2024 - 2031, USD Million
• TABLE 114 Germany Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 115 Germany Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 116 Germany Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 117 Germany Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 118 UK Podcasting Market, 2020 - 2023, USD Million
• TABLE 119 UK Podcasting Market, 2024 - 2031, USD Million
• TABLE 120 UK Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 121 UK Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 122 UK Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 123 UK Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 124 France Podcasting Market, 2020 - 2023, USD Million
• TABLE 125 France Podcasting Market, 2024 - 2031, USD Million
• TABLE 126 France Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 127 France Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 128 France Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 129 France Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 130 Russia Podcasting Market, 2020 - 2023, USD Million
• TABLE 131 Russia Podcasting Market, 2024 - 2031, USD Million
• TABLE 132 Russia Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 133 Russia Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 134 Russia Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 135 Russia Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 136 Spain Podcasting Market, 2020 - 2023, USD Million
• TABLE 137 Spain Podcasting Market, 2024 - 2031, USD Million
• TABLE 138 Spain Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 139 Spain Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 140 Spain Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 141 Spain Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 142 Italy Podcasting Market, 2020 - 2023, USD Million
• TABLE 143 Italy Podcasting Market, 2024 - 2031, USD Million
• TABLE 144 Italy Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 145 Italy Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 146 Italy Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 147 Italy Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 148 Rest of Europe Podcasting Market, 2020 - 2023, USD Million
• TABLE 149 Rest of Europe Podcasting Market, 2024 - 2031, USD Million
• TABLE 150 Rest of Europe Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 151 Rest of Europe Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 152 Rest of Europe Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 153 Rest of Europe Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 154 Asia Pacific Podcasting Market, 2020 - 2023, USD Million
• TABLE 155 Asia Pacific Podcasting Market, 2024 - 2031, USD Million
• TABLE 156 Asia Pacific Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 157 Asia Pacific Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 158 Asia Pacific News & Politics Market by Country, 2020 - 2023, USD Million
• TABLE 159 Asia Pacific News & Politics Market by Country, 2024 - 2031, USD Million
• TABLE 160 Asia Pacific Society & Culture Market by Country, 2020 - 2023, USD Million
• TABLE 161 Asia Pacific Society & Culture Market by Country, 2024 - 2031, USD Million
• TABLE 162 Asia Pacific Comedy Market by Country, 2020 - 2023, USD Million
• TABLE 163 Asia Pacific Comedy Market by Country, 2024 - 2031, USD Million
• TABLE 164 Asia Pacific Sports Market by Country, 2020 - 2023, USD Million
• TABLE 165 Asia Pacific Sports Market by Country, 2024 - 2031, USD Million
• TABLE 166 Asia Pacific Other Genre Market by Country, 2020 - 2023, USD Million
• TABLE 167 Asia Pacific Other Genre Market by Country, 2024 - 2031, USD Million
• TABLE 168 Asia Pacific Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 169 Asia Pacific Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 170 Asia Pacific Interviews Market by Country, 2020 - 2023, USD Million
• TABLE 171 Asia Pacific Interviews Market by Country, 2024 - 2031, USD Million
• TABLE 172 Asia Pacific Conversational Market by Country, 2020 - 2023, USD Million
• TABLE 173 Asia Pacific Conversational Market by Country, 2024 - 2031, USD Million
• TABLE 174 Asia Pacific Solo Market by Country, 2020 - 2023, USD Million
• TABLE 175 Asia Pacific Solo Market by Country, 2024 - 2031, USD Million
• TABLE 176 Asia Pacific Panels Market by Country, 2020 - 2023, USD Million
• TABLE 177 Asia Pacific Panels Market by Country, 2024 - 2031, USD Million
• TABLE 178 Asia Pacific Repurposed Content Market by Country, 2020 - 2023, USD Million
• TABLE 179 Asia Pacific Repurposed Content Market by Country, 2024 - 2031, USD Million
• TABLE 180 Asia Pacific Podcasting Market by Country, 2020 - 2023, USD Million
• TABLE 181 Asia Pacific Podcasting Market by Country, 2024 - 2031, USD Million
• TABLE 182 China Podcasting Market, 2020 - 2023, USD Million
• TABLE 183 China Podcasting Market, 2024 - 2031, USD Million
• TABLE 184 China Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 185 China Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 186 China Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 187 China Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 188 Japan Podcasting Market, 2020 - 2023, USD Million
• TABLE 189 Japan Podcasting Market, 2024 - 2031, USD Million
• TABLE 190 Japan Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 191 Japan Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 192 Japan Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 193 Japan Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 194 India Podcasting Market, 2020 - 2023, USD Million
• TABLE 195 India Podcasting Market, 2024 - 2031, USD Million
• TABLE 196 India Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 197 India Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 198 India Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 199 India Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 200 South Korea Podcasting Market, 2020 - 2023, USD Million
• TABLE 201 South Korea Podcasting Market, 2024 - 2031, USD Million
• TABLE 202 South Korea Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 203 South Korea Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 204 South Korea Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 205 South Korea Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 206 Singapore Podcasting Market, 2020 - 2023, USD Million
• TABLE 207 Singapore Podcasting Market, 2024 - 2031, USD Million
• TABLE 208 Singapore Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 209 Singapore Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 210 Singapore Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 211 Singapore Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 212 Malaysia Podcasting Market, 2020 - 2023, USD Million
• TABLE 213 Malaysia Podcasting Market, 2024 - 2031, USD Million
• TABLE 214 Malaysia Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 215 Malaysia Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 216 Malaysia Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 217 Malaysia Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 218 Rest of Asia Pacific Podcasting Market, 2020 - 2023, USD Million
• TABLE 219 Rest of Asia Pacific Podcasting Market, 2024 - 2031, USD Million
• TABLE 220 Rest of Asia Pacific Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 221 Rest of Asia Pacific Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 222 Rest of Asia Pacific Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 223 Rest of Asia Pacific Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 224 LAMEA Podcasting Market, 2020 - 2023, USD Million
• TABLE 225 LAMEA Podcasting Market, 2024 - 2031, USD Million
• TABLE 226 LAMEA Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 227 LAMEA Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 228 LAMEA News & Politics Market by Country, 2020 - 2023, USD Million
• TABLE 229 LAMEA News & Politics Market by Country, 2024 - 2031, USD Million
• TABLE 230 LAMEA Society & Culture Market by Country, 2020 - 2023, USD Million
• TABLE 231 LAMEA Society & Culture Market by Country, 2024 - 2031, USD Million
• TABLE 232 LAMEA Comedy Market by Country, 2020 - 2023, USD Million
• TABLE 233 LAMEA Comedy Market by Country, 2024 - 2031, USD Million
• TABLE 234 LAMEA Sports Market by Country, 2020 - 2023, USD Million
• TABLE 235 LAMEA Sports Market by Country, 2024 - 2031, USD Million
• TABLE 236 LAMEA Other Genre Market by Country, 2020 - 2023, USD Million
• TABLE 237 LAMEA Other Genre Market by Country, 2024 - 2031, USD Million
• TABLE 238 LAMEA Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 239 LAMEA Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 240 LAMEA Interviews Market by Country, 2020 - 2023, USD Million
• TABLE 241 LAMEA Interviews Market by Country, 2024 - 2031, USD Million
• TABLE 242 LAMEA Conversational Market by Country, 2020 - 2023, USD Million
• TABLE 243 LAMEA Conversational Market by Country, 2024 - 2031, USD Million
• TABLE 244 LAMEA Solo Market by Country, 2020 - 2023, USD Million
• TABLE 245 LAMEA Solo Market by Country, 2024 - 2031, USD Million
• TABLE 246 LAMEA Panels Market by Country, 2020 - 2023, USD Million
• TABLE 247 LAMEA Panels Market by Country, 2024 - 2031, USD Million
• TABLE 248 LAMEA Repurposed Content Market by Country, 2020 - 2023, USD Million
• TABLE 249 LAMEA Repurposed Content Market by Country, 2024 - 2031, USD Million
• TABLE 250 LAMEA Podcasting Market by Country, 2020 - 2023, USD Million
• TABLE 251 LAMEA Podcasting Market by Country, 2024 - 2031, USD Million
• TABLE 252 Brazil Podcasting Market, 2020 - 2023, USD Million
• TABLE 253 Brazil Podcasting Market, 2024 - 2031, USD Million
• TABLE 254 Brazil Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 255 Brazil Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 256 Brazil Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 257 Brazil Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 258 Argentina Podcasting Market, 2020 - 2023, USD Million
• TABLE 259 Argentina Podcasting Market, 2024 - 2031, USD Million
• TABLE 260 Argentina Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 261 Argentina Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 262 Argentina Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 263 Argentina Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 264 UAE Podcasting Market, 2020 - 2023, USD Million
• TABLE 265 UAE Podcasting Market, 2024 - 2031, USD Million
• TABLE 266 UAE Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 267 UAE Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 268 UAE Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 269 UAE Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 270 Saudi Arabia Podcasting Market, 2020 - 2023, USD Million
• TABLE 271 Saudi Arabia Podcasting Market, 2024 - 2031, USD Million
• TABLE 272 Saudi Arabia Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 273 Saudi Arabia Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 274 Saudi Arabia Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 275 Saudi Arabia Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 276 South Africa Podcasting Market, 2020 - 2023, USD Million
• TABLE 277 South Africa Podcasting Market, 2024 - 2031, USD Million
• TABLE 278 South Africa Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 279 South Africa Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 280 South Africa Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 281 South Africa Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 282 Nigeria Podcasting Market, 2020 - 2023, USD Million
• TABLE 283 Nigeria Podcasting Market, 2024 - 2031, USD Million
• TABLE 284 Nigeria Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 285 Nigeria Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 286 Nigeria Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 287 Nigeria Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 288 Rest of LAMEA Podcasting Market, 2020 - 2023, USD Million
• TABLE 289 Rest of LAMEA Podcasting Market, 2024 - 2031, USD Million
• TABLE 290 Rest of LAMEA Podcasting Market by Genre, 2020 - 2023, USD Million
• TABLE 291 Rest of LAMEA Podcasting Market by Genre, 2024 - 2031, USD Million
• TABLE 292 Rest of LAMEA Podcasting Market by Format, 2020 - 2023, USD Million
• TABLE 293 Rest of LAMEA Podcasting Market by Format, 2024 - 2031, USD Million
• TABLE 294 Key Information - Amazon.com, Inc.
• TABLE 295 Key Information - Apple, Inc.
• TABLE 296 Key Information - Sirius XM Holdings, Inc.
• TABLE 297 Key Information - Spotify Technologies S.A.
• TABLE 298 Key Information - SoundCloud Global Limited & Co. KG
• TABLE 299 Key Information - Acast AB
• TABLE 300 Key Information - Audacy, Inc.
• TABLE 301 Key Information - Podbean Tech Inc
• TABLE 302 Key Information - TuneIn, Inc.
• TABLE 303 Key Information - iHeartMedia, Inc.

LIST OF FIGURES

• FIG 1 Methodology for the research
• FIG 2 Global Podcasting Market, 2020 - 2031, USD Million
• FIG 3 Key Factors Impacting Podcasting Market
• FIG 4 KBV Cardinal Matrix
• FIG 5 Market Share Analysis, 2023
• FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
• FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2025, Jan - 2020, Sep) Leading Players
• FIG 8 Porter's Five Forces Analysis - Podcasting Market
• FIG 9 Global Podcasting Market share by Genre, 2023
• FIG 10 Global Podcasting Market share by Genre, 2031
• FIG 11 Global Podcasting Market by Genre, 2020 - 2031, USD Million
• FIG 12 Global Podcasting Market share by Format, 2023
• FIG 13 Global Podcasting Market share by Format, 2031
• FIG 14 Global Podcasting Market by Format, 2020 - 2031, USD Million
• FIG 15 Global Podcasting Market share by Region, 2023
• FIG 16 Global Podcasting Market share by Region, 2031
• FIG 17 Global Podcasting Market by Region, 2020 - 2031, USD Million
• FIG 18 Recent strategies and developments: Amazon.com, Inc.
• FIG 19 SWOT Analysis: Amazon.com, Inc.
• FIG 20 SWOT Analysis: Apple, Inc.
• FIG 21 Recent strategies and developments: Sirius XM Holdings, Inc.
• FIG 22 Recent strategies and developments: Spotify Technologies S.A.
• FIG 23 SWOT Analysis: Spotify Technologies S.A.
• FIG 24 SWOT Analysis: SoundCloud Global Limited & Co. KG
• FIG 25 SWOT Analysis: Acast AB
• FIG 26 Recent strategies and developments: Audacy Inc.
• FIG 27 SWOT Analysis: Audacy Inc.
• FIG 28 SWOT Analysis: Podbean Tech Inc.

The Global Podcasting Market size is expected to reach $143.05 billion by 2031, rising at a market growth of 25.1% CAGR during the forecast period.

The North America segment recorded 37% revenue share in the market in 2023. The region's strong market presence can be attributed to the widespread adoption of digital audio platforms, high internet penetration, and the well-established podcasting ecosystem. The United States, in particular, is home to some of the most popular and highest-earning podcasts, with major media companies, celebrities, and independent creators contributing to the industry's growth.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. In January, 2025, Audacy Inc. launched Campus Files, a weekly podcast exploring historical and contemporary college scandals, including admissions fraud, hazing, and academic misconduct. Hosted by journalist Margo Gray, the series covers cases such as UNC's fake classes, Harvard's 1920 Secret Court, and Columbia's ranking data manipulation. Moreover, In August, 2024, Sirius XM Holdings, Inc. announced the launch of SiriusXM Podcasts+, a new premium subscription available via Apple Podcasts, offering ad-free listening, exclusive content, and early access to episodes. Available from August 5 in over 50 countries, including the U.S. and Canada, the service features top shows such as "SmartLess," "Freakonomics Radio," "99% Invisible," and "Literally! with Rob Lowe." SiriusXM Podcasts+ aims to enhance audience reach, provide value to creators, and integrate premium content into the SiriusXM app, reinforcing the company's leadership in audio entertainment.

KBV Cardinal Matrix - Podcasting Market Competition Analysis

Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. and Amazon.com, Inc. are the forerunners in this Market. In March, 2024, Apple, Inc. launched three new curated podcast collections-Darkside, tbh, and Popped-on Apple Podcasts, offering listeners dedicated spaces to explore true crime, cultural discussions, and entertainment. Available for free in the U.S. and Canada, these collections will be updated weekly with fresh recommendations. Darkside delves into crime and investigations, tbh presents diverse perspectives on societal topics, and Popped curates discussions on TV, movies, music, and pop culture, enhancing content discovery for podcast enthusiasts. Companies such as Spotify Technologies S.A., Sirius XM Holdings, Inc., Audacy Inc. are some of the key innovators in Podcasting Market.

Source: KBV Reseaarch and Secondary Research Analysis

Driving and Restraining Factors

Drivers * Rising Popularity of On-Demand Audio Content Among Consumers

• Growing Influence of Celebrity and Influencer-Hosted Podcasts on Audience Engagement
• Increasing Internet Penetration and Smartphone Adoption Enabling Wider Audience Reach

Restraints * Challenges in Podcast Monetization and Limited Revenue Opportunities for Independent Creators

• Limited Audience Retention Due to Fragmented Listener Preferences and Platform-Specific Content

Opportunities * Rising Investments and Sponsorships from Advertisers in the Podcasting Industry

• Increasing Demand for Multilingual Podcasts Catering to Regional and Global Audiences

Challenges * Copyright and Licensing Challenges Limiting the Use of Music and Third-Party Content

• Vulnerability to Changing Platform Policies and Dependence on Third-Party Hosting Services

Market Growth Factors

The shift from traditional radio to on-demand audio content has been a key driver for the podcasting market. Unlike scheduled radio broadcasts, podcasts allow listeners to consume content conveniently. Whether during commutes, workouts, or relaxation, the ability to listen anytime and anywhere has significantly increased podcast adoption. Furthermore, the rise of personalized recommendations through AI-driven platforms has made discovering new content easier, ensuring listeners remain engaged with their favourite genres. Hence, the Rising popularity of on-demand audio content among consumers is propelling the market's growth.

Additionally, Celebrities and social media influencers have been pivotal in driving podcast popularity. When well-known personalities launch their podcasts, they bring their existing fan base, ensuring an immediate audience. These high-profile figures often use their influence to promote their episodes on social media, further increasing engagement. As a result, brands and advertisers are keen to invest in celebrity-hosted podcasts, recognizing the potential for high listener retention and brand loyalty. In conclusion, the growing influence of celebrity and influencer-hosted podcasts on audience engagement is propelling the market's growth.

Market Restraining Factors

However, Despite podcasts' rising popularity, monetization remains a significant challenge, especially for independent creators. Unlike video platforms like YouTube, where ad revenue is directly shared with creators, podcasting relies heavily on sponsorships, listener donations, and premium subscription models. Many independent podcasters struggle to secure advertising deals, as sponsors often prioritize shows with large audiences and established brand recognition. Thus, challenges in podcast monetization and limited revenue opportunities for independent creators are impeding the market's growth.

Genre Outlook

Based on genre, the market is characterized into news & politics, society & culture, comedy, sports, and others. The society & culture segment held 23% revenue share in the market in 2023. This category includes a wide range of content, from storytelling and history to self-improvement and discussions on contemporary social issues. The appeal of society & culture podcasts lies in their ability to provide intimate, relatable, and thought-provoking conversations, making them highly engaging for listeners.

Format Outlook

On the basis of format, the market is classified into interviews, panels, solo, repurposed content, and conversational. The conversational segment recorded 25% revenue share in the market in 2023. This format typically features two or more hosts engaging in free-flowing conversations on various topics, ranging from pop culture and current events to personal experiences and humour. The conversational style creates a sense of intimacy and familiarity, making listeners feel like they are part of the discussion.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 28% revenue share in the market in 2023. Countries such as China, India, Australia, and Japan have experienced a surge in podcast consumption, fuelled by rising interest in regional content, diverse languages, and localized storytelling. The growth of streaming platforms and regional audio apps such as JioSaavn, Ximalaya, and KKBOX has further accelerated podcast adoption. Additionally, the younger demographic in Asia Pacific and the increasing popularity of self-improvement, business, and entertainment podcasts have contributed to the market's expansion.

Market Competition and Attributes

The podcasting market becomes highly fragmented, with numerous independent creators, niche networks, and emerging platforms competing for audience attention. Smaller players gain opportunities to innovate, explore unique content formats, and leverage regional or genre-specific markets. However, monetization challenges, discoverability issues, and audience retention remain significant hurdles, making differentiation and strategic partnerships crucial for growth.

Podcasting Market Coverage:

Report Attribute Details

Market size value in 2023 USD 24.88 Billion

Market size forecast in 2031 USD 143.05 Billion

Base Year 2023

Historical period 2020 to 2022

Forecast Period 2024 to 2031

Revenue Growth Rate CAGR of 25.1% from 2024 to 2031

Number of Pages 217

Tables 303

Report Coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Market Share Analysis, Porter's 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives

Segments Covered Genre, Format, Region

Country Scope * North America (US, Canada, Mexico, and Rest of North America)

• Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
• Asia Pacific (Japan, China, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
• LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)

Companies Included Amazon.com, Inc., Apple, Inc., Sirius XM Holdings, Inc. (Pandora Media, Inc.), Spotify Technologies S.A., SoundCloud Global Limited & Co. KG, Acast AB, Audacy Inc., Podbean Tech Inc., TuneIn, Inc., and iHeartMedia, Inc.

Recent Strategies Deployed in the Market

• Oct-2024: Audacy Inc. partnered with PAVE Studios, a media company founded by Max Cutler, to handle ad sales and distribution for its original podcast titles under the Crime House and OpenMind brands. This collaboration expands Audacy's premium podcast network with top creators like Nicole Lapin, Dr. Mark Hyman, Aliza Kelly, and Jemma Sbeg. Through this deal, Audacy will support PAVE Studios' creator-focused model while enhancing audience engagement across platforms. The partnership aligns with Audacy's growth strategy in digital and podcast content, further solidifying its position in the industry.
• Jun-2024: TuneIn, Inc. partnered with Discord to launch "TuneIn Radio & Podcasts", bringing 100,000+ live AM/FM radio stations, podcasts, news, and sports content to Discord's 200 million users. This marks TuneIn's first social platform integration, introducing an audio-only entertainment option within Discord's Activity app directory. The feature enables shared listening experiences across desktop, mobile, and web, with curated music collections for Discord, including K-pop, Lofi, and Indie stations. TuneIn aims to expand further into social platforms, smart home devices, and automotive entertainment.
• Apr-2024: Spotify Technologies S.A. partnered with Substack, an online publishing platform, to enable Substack podcast creators to distribute their free and premium content on Spotify. This integration, powered by Spotify Open Access, allows Substack creators to reach Spotify's 602 million monthly active users while maintaining control over their subscriber relationships. Podcasts such as Rich Text, Split Zone Duo, and Culture Study are now available on Spotify, expanding audience reach and enhancing the listening experience for premium subscribers.
• Dec-2023: Spotify Technologies S.A. partnered with Warner Bros. Discovery, a global media company, to distribute and monetize select Warner Bros. Discovery podcasts through Spotify's enterprise podcast platform, Megaphone. The agreement includes hosting and distribution of CNN's All There Is with Anderson Cooper, HBO's The Official Game of Thrones Podcast: House of the Dragon, and other titles from HBO, Max, CNN, Bleacher Report, and Adult Swim. Additionally, Spotify will serve as a podcast monetization partner via the Spotify Audience Network, expanding advertising opportunities for Warner Bros. Discovery podcasts.
• Nov-2022: Amazon.com, Inc. expanded its Prime membership benefits by increasing its ad-free music library from 2 million to 100 million songs and adding a selection of ad-free podcasts. This move enhances Prime's value proposition amid rising subscription costs. The expansion positions Amazon more competitively against major streaming rivals.

List of Key Companies Profiled

• Amazon.com, Inc.
• Apple, Inc.
• Sirius XM Holdings, Inc. (Pandora Media, Inc.)
• Spotify Technologies S.A.
• SoundCloud Global Limited & Co. KG
• Acast AB
• Audacy Inc.
• Podbean Tech Inc.
• TuneIn, Inc.
• iHeartMedia, Inc.

Global Podcasting Market Report Segmentation

By Genre

• News & Politics
• Society & Culture
• Comedy
• Sports
• Other Genre

By Format

• Interviews
• Conversational
• Solo
• Panels
• Repurposed Content

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
• Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Podcasting Market, by Genre
  • 1.4.2 Global Podcasting Market, by Format
  • 1.4.3 Global Podcasting Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Acquisition and Mergers
  • 4.2.3 Product Launches and Product Expansions
• 4.3 Market Share Analysis, 2023
• 4.4 Top Winning Strategies
  • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
  • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2025, Jan - 2020, Sep) Leading Players
• 4.5 Porter Five Forces Analysis

Chapter 5. Global Podcasting Market by Genre

• 5.1 Global News & Politics Market by Region
• 5.2 Global Society & Culture Market by Region
• 5.3 Global Comedy Market by Region
• 5.4 Global Sports Market by Region
• 5.5 Global Other Genre Market by Region

Chapter 6. Global Podcasting Market by Format

• 6.1 Global Interviews Market by Region
• 6.2 Global Conversational Market by Region
• 6.3 Global Solo Market by Region
• 6.4 Global Panels Market by Region
• 6.5 Global Repurposed Content Market by Region

Chapter 7. Global Podcasting Market by Region

• 7.1 North America Podcasting Market
  • 7.1.1 North America Podcasting Market by Genre
    • 7.1.1.1 North America News & Politics Market by Region
    • 7.1.1.2 North America Society & Culture Market by Region
    • 7.1.1.3 North America Comedy Market by Region
    • 7.1.1.4 North America Sports Market by Region
    • 7.1.1.5 North America Other Genre Market by Region
  • 7.1.2 North America Podcasting Market by Format
    • 7.1.2.1 North America Interviews Market by Country
    • 7.1.2.2 North America Conversational Market by Country
    • 7.1.2.3 North America Solo Market by Country
    • 7.1.2.4 North America Panels Market by Country
    • 7.1.2.5 North America Repurposed Content Market by Country
  • 7.1.3 North America Podcasting Market by Country
    • 7.1.3.1 US Podcasting Market
      • 7.1.3.1.1 US Podcasting Market by Genre
      • 7.1.3.1.2 US Podcasting Market by Format
    • 7.1.3.2 Canada Podcasting Market
      • 7.1.3.2.1 Canada Podcasting Market by Genre
      • 7.1.3.2.2 Canada Podcasting Market by Format
    • 7.1.3.3 Mexico Podcasting Market
      • 7.1.3.3.1 Mexico Podcasting Market by Genre
      • 7.1.3.3.2 Mexico Podcasting Market by Format
    • 7.1.3.4 Rest of North America Podcasting Market
      • 7.1.3.4.1 Rest of North America Podcasting Market by Genre
      • 7.1.3.4.2 Rest of North America Podcasting Market by Format
• 7.2 Europe Podcasting Market
  • 7.2.1 Europe Podcasting Market by Genre
    • 7.2.1.1 Europe News & Politics Market by Country
    • 7.2.1.2 Europe Society & Culture Market by Country
    • 7.2.1.3 Europe Comedy Market by Country
    • 7.2.1.4 Europe Sports Market by Country
    • 7.2.1.5 Europe Other Genre Market by Country
  • 7.2.2 Europe Podcasting Market by Format
    • 7.2.2.1 Europe Interviews Market by Country
    • 7.2.2.2 Europe Conversational Market by Country
    • 7.2.2.3 Europe Solo Market by Country
    • 7.2.2.4 Europe Panels Market by Country
    • 7.2.2.5 Europe Repurposed Content Market by Country
  • 7.2.3 Europe Podcasting Market by Country
    • 7.2.3.1 Germany Podcasting Market
      • 7.2.3.1.1 Germany Podcasting Market by Genre
      • 7.2.3.1.2 Germany Podcasting Market by Format
    • 7.2.3.2 UK Podcasting Market
      • 7.2.3.2.1 UK Podcasting Market by Genre
      • 7.2.3.2.2 UK Podcasting Market by Format
    • 7.2.3.3 France Podcasting Market
      • 7.2.3.3.1 France Podcasting Market by Genre
      • 7.2.3.3.2 France Podcasting Market by Format
    • 7.2.3.4 Russia Podcasting Market
      • 7.2.3.4.1 Russia Podcasting Market by Genre
      • 7.2.3.4.2 Russia Podcasting Market by Format
    • 7.2.3.5 Spain Podcasting Market
      • 7.2.3.5.1 Spain Podcasting Market by Genre
      • 7.2.3.5.2 Spain Podcasting Market by Format
    • 7.2.3.6 Italy Podcasting Market
      • 7.2.3.6.1 Italy Podcasting Market by Genre
      • 7.2.3.6.2 Italy Podcasting Market by Format
    • 7.2.3.7 Rest of Europe Podcasting Market
      • 7.2.3.7.1 Rest of Europe Podcasting Market by Genre
      • 7.2.3.7.2 Rest of Europe Podcasting Market by Format
• 7.3 Asia Pacific Podcasting Market
  • 7.3.1 Asia Pacific Podcasting Market by Genre
    • 7.3.1.1 Asia Pacific News & Politics Market by Country
    • 7.3.1.2 Asia Pacific Society & Culture Market by Country
    • 7.3.1.3 Asia Pacific Comedy Market by Country
    • 7.3.1.4 Asia Pacific Sports Market by Country
    • 7.3.1.5 Asia Pacific Other Genre Market by Country
  • 7.3.2 Asia Pacific Podcasting Market by Format
    • 7.3.2.1 Asia Pacific Interviews Market by Country
    • 7.3.2.2 Asia Pacific Conversational Market by Country
    • 7.3.2.3 Asia Pacific Solo Market by Country
    • 7.3.2.4 Asia Pacific Panels Market by Country
    • 7.3.2.5 Asia Pacific Repurposed Content Market by Country
  • 7.3.3 Asia Pacific Podcasting Market by Country
    • 7.3.3.1 China Podcasting Market
      • 7.3.3.1.1 China Podcasting Market by Genre
      • 7.3.3.1.2 China Podcasting Market by Format
    • 7.3.3.2 Japan Podcasting Market
      • 7.3.3.2.1 Japan Podcasting Market by Genre
      • 7.3.3.2.2 Japan Podcasting Market by Format
    • 7.3.3.3 India Podcasting Market
      • 7.3.3.3.1 India Podcasting Market by Genre
      • 7.3.3.3.2 India Podcasting Market by Format
    • 7.3.3.4 South Korea Podcasting Market
      • 7.3.3.4.1 South Korea Podcasting Market by Genre
      • 7.3.3.4.2 South Korea Podcasting Market by Format
    • 7.3.3.5 Singapore Podcasting Market
      • 7.3.3.5.1 Singapore Podcasting Market by Genre
      • 7.3.3.5.2 Singapore Podcasting Market by Format
    • 7.3.3.6 Malaysia Podcasting Market
      • 7.3.3.6.1 Malaysia Podcasting Market by Genre
      • 7.3.3.6.2 Malaysia Podcasting Market by Format
    • 7.3.3.7 Rest of Asia Pacific Podcasting Market
      • 7.3.3.7.1 Rest of Asia Pacific Podcasting Market by Genre
      • 7.3.3.7.2 Rest of Asia Pacific Podcasting Market by Format
• 7.4 LAMEA Podcasting Market
  • 7.4.1 LAMEA Podcasting Market by Genre
    • 7.4.1.1 LAMEA News & Politics Market by Country
    • 7.4.1.2 LAMEA Society & Culture Market by Country
    • 7.4.1.3 LAMEA Comedy Market by Country
    • 7.4.1.4 LAMEA Sports Market by Country
    • 7.4.1.5 LAMEA Other Genre Market by Country
  • 7.4.2 LAMEA Podcasting Market by Format
    • 7.4.2.1 LAMEA Interviews Market by Country
    • 7.4.2.2 LAMEA Conversational Market by Country
    • 7.4.2.3 LAMEA Solo Market by Country
    • 7.4.2.4 LAMEA Panels Market by Country
    • 7.4.2.5 LAMEA Repurposed Content Market by Country
  • 7.4.3 LAMEA Podcasting Market by Country
    • 7.4.3.1 Brazil Podcasting Market
      • 7.4.3.1.1 Brazil Podcasting Market by Genre
      • 7.4.3.1.2 Brazil Podcasting Market by Format
    • 7.4.3.2 Argentina Podcasting Market
      • 7.4.3.2.1 Argentina Podcasting Market by Genre
      • 7.4.3.2.2 Argentina Podcasting Market by Format
    • 7.4.3.3 UAE Podcasting Market
      • 7.4.3.3.1 UAE Podcasting Market by Genre
      • 7.4.3.3.2 UAE Podcasting Market by Format
    • 7.4.3.4 Saudi Arabia Podcasting Market
      • 7.4.3.4.1 Saudi Arabia Podcasting Market by Genre
      • 7.4.3.4.2 Saudi Arabia Podcasting Market by Format
    • 7.4.3.5 South Africa Podcasting Market
      • 7.4.3.5.1 South Africa Podcasting Market by Genre
      • 7.4.3.5.2 South Africa Podcasting Market by Format
    • 7.4.3.6 Nigeria Podcasting Market
      • 7.4.3.6.1 Nigeria Podcasting Market by Genre
      • 7.4.3.6.2 Nigeria Podcasting Market by Format
    • 7.4.3.7 Rest of LAMEA Podcasting Market
      • 7.4.3.7.1 Rest of LAMEA Podcasting Market by Genre
      • 7.4.3.7.2 Rest of LAMEA Podcasting Market by Format

Chapter 8. Company Profiles

• 8.1 Amazon.com, Inc.
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Recent strategies and developments:
    • 8.1.4.1 Product Launches and Product Expansions:
    • 8.1.4.2 Acquisition and Mergers:
  • 8.1.5 SWOT Analysis
• 8.2 Apple, Inc.
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Regional Analysis
  • 8.2.4 Research & Development Expense
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Product Launches and Product Expansions:
  • 8.2.6 SWOT Analysis
• 8.3 Sirius XM Holdings, Inc. (Pandora Media, Inc.)
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 Recent strategies and developments:
    • 8.3.5.1 Product Launches and Product Expansions:
    • 8.3.5.2 Acquisition and Mergers:
• 8.4 Spotify Technologies S.A.
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Segmental and Regional Analysis
  • 8.4.4 Research & Development Expenses
  • 8.4.5 Recent strategies and developments:
    • 8.4.5.1 Partnerships, Collaborations, and Agreements:
    • 8.4.5.2 Product Launches and Product Expansions:
  • 8.4.6 SWOT Analysis
• 8.5 SoundCloud Global Limited & Co. KG
  • 8.5.1 Company Overview
  • 8.5.2 SWOT Analysis
• 8.6 Acast AB
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Regional Analysis
  • 8.6.4 Recent strategies and developments:
    • 8.6.4.1 Product Launches and Product Expansions:
  • 8.6.5 SWOT Analysis
• 8.7 Audacy, Inc.
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Recent strategies and developments:
    • 8.7.3.1 Partnerships, Collaborations, and Agreements:
    • 8.7.3.2 Product Launches and Product Expansions:
  • 8.7.4 SWOT Analysis
• 8.8 Podbean Tech Inc
  • 8.8.1 Company Overview
  • 8.8.2 SWOT Analysis
• 8.9 TuneIn, Inc.
  • 8.9.1 Company Overview
  • 8.9.2 Recent strategies and developments:
    • 8.9.2.1 Partnerships, Collaborations, and Agreements:
• 8.10. iHeartMedia, Inc. (Thomas H. Lee Partners)
  • 8.10.1 Company Overview
  • 8.10.2 Financial Analysis
  • 8.10.3 Segmental and Regional Analysis

Chapter 9. Winning Imperatives of Podcasting Market