ポッドキャスト広告の市場規模、シェア、動向分析レポート：広告タイプ別、キャンペーンタイプ別、産業別、コンテンツジャンル別、地域別、セグメント予測、2025年～2030年

ポッドキャスト広告市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のポッドキャスト広告市場規模は2030年に385億2,000万米ドルに達すると予測され、2025年から2030年にかけてCAGR 10.0％で成長する見込みです。

ポッドキャスト広告は過去数年間で大きな動向を目の当たりにしており、ブランドがターゲットとする視聴者にリーチする手段としてますます有利になっています。最も顕著な動向の1つは、ポッドキャスト視聴者の増加です。さまざまなジャンルや関心事にわたるポッドキャストの人気が高まるにつれ、リスナーベースは大幅に拡大しています。この成長により、広告主はより広いリーチを獲得し、多様で熱心な視聴者とつながる機会を得ています。このことが、予測期間中の有利な市場成長の見通しを生み出しています。

さらに、AIを活用したポッドキャスト広告の動向は、高度な人工知能技術を活用して広告配置の効果を最適化・強化することで、業界に革命をもたらしています。この技術により、リスナーのプロファイルや嗜好に基づいた広告のリアルタイムカスタマイズが可能になります。例えば2023年6月、AcastはAIを活用したポッドキャスト広告を開始し、広告主はポッドキャストでのリーチを拡大し、ターゲティングをさらに絞り込むことができるようになりました。主なプレーヤーによるこのような開発は、予測期間にわたってポッドキャスティング広告市場を促進すると予想されます。

COVID-19の流行は、ポッドキャスト広告市場にさまざまな影響を与えました。当初、リスナーの行動が通勤や旅行の減少に伴って変化したため、業界は課題に直面し、広告支出の減少や一部の企業によるキャンペーンの停止につながりました。さらに、旅行業や接客業など、パンデミックの影響を直接受けた業界は、広告支出を抑制しました。しかし、健康やエンターテインメントなど特定のジャンルのポッドキャストはリスナーが急増しました。パンデミックが改善するにつれて、広告主が戻ってきたことで、市場は徐々に回復し、ポッドキャスターは収益源を多様化し、ハイブリッドなアプローチを模索することで適応しました。最初の挫折にもかかわらず、ポッドキャスト広告市場は回復力を示し、視聴者ベースの拡大と広告需要の進化を活用して、ブランドプロモーションと視聴者エンゲージメントのための効果的な媒体であり続けました。

ポッドキャスト広告市場レポートハイライト

• ホストリード広告セグメントは、リスナーの共感を得やすく、広告主のエンゲージメントとコンバージョン率を高めることができるため、2024年の収益シェアが62％を超え、市場を独占しました。
• ダイレクトレスポンス広告セグメントは、2024年に最大の収益シェアを占めました。ダイレクトレスポンスマーケティングは、投資に対するリターンを迅速に生成し、リードの膨大なボリュームを生成するように多くの利点を提供します。
• BFSIセグメントが2024年に最大の収益シェアを占めたのは、BFSI企業が、金融ニュース、投資アドバイス、保険関連のコンテンツに関心を持つ可能性のある、より裕福で金融に精通した聴衆をターゲットにする手段を増やしているためです。
• ニュース・政治分野は2024年に最大の収益シェアを占め、予測期間中もポッドキャスト広告業界を支配し続けると予測されます。
• 北米のポッドキャスト広告市場は、2024年に34%以上の最大の収益シェアを占め、主にこの地域の最新技術の急速な採用と成熟した視聴者基盤が牽引しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ポッドキャスト広告市場の変数、動向、範囲

• 市場系統の見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 導入の課題
• ポッドキャスト広告市場分析ツール
  • 展開分析- ポーター
  • PESTEL分析

第4章 ポッドキャスト広告市場：広告タイプの推定・動向分析

• セグメントダッシュボード
• ポッドキャスト広告市場：広告タイプの変動分析、2024年および2030年
• プレロール広告
• ホストリード広告
• 提供広告

第5章 ポッドキャスト広告市場： キャンペーンタイプの推定・動向分析

• セグメントダッシュボード
• ポッドキャスト広告市場：キャンペーンタイプの変動分析、2024年および2030年
• ブランド認知度広告
• ダイレクトレスポンス広告
• ブランドコンテンツ

第6章 ポッドキャスト広告市場： コンテンツジャンルの推定・動向分析

• セグメントダッシュボード
• ポッドキャスト広告市場：コンテンツジャンルの変動分析、2024年および2030年
• ニュースと政治
• 社会と文化
• コメディ
• スポーツ
• その他

第7章 ポッドキャスト広告市場：業界の推定・動向分析

• セグメントダッシュボード
• ポッドキャスト広告市場：業界の変動分析、2024年および2030年
• BFSI
• メディア＆エンターテインメント
• 小売り
• IT・通信
• ヘルスケア
• 自動車
• 旅行と観光
• 食品・飲料
• その他

第8章 地域の推定・動向分析

• ポッドキャスト広告市場：地域別、2024年および2030年
• 北米
  • 北米ポッドキャスト広告市場の推定と予測、2018年～2030年
  • 米国
  • カナダ
• 欧州
  • 欧州のポッドキャスト広告市場推計・予測、2018年～2030年
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
• アジア太平洋
  • アジア太平洋地域のポッドキャスト広告市場推計・予測、2018年～2030年
  • 中国
  • 日本
  • インド
  • 韓国
• ラテンアメリカ
  • ラテンアメリカのポッドキャスト広告市場推計・予測、2018年～2030年
  • ブラジル
  • メキシコ
• 中東およびアフリカ
  • 中東およびアフリカのポッドキャスト広告市場推計・予測、2018年～2030年
  • 南アフリカ
  • アラブ首長国連邦

第9章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/リスト
  • AdvertiseCast, LLC
  • Amazon.com, Inc.
  • Spotify AB
  • Apple Inc.
  • iHeartMedia Inc.
  • Acast.
  • Audacy, Inc.
  • Sirius XM Radio LLC
  • Podbean
  • ZenCast.

List of Tables

• Table 1 Podcast Advertising Market Size Estimates & Forecasts 2018 - 2030 (USD Million)
• Table 2 Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 3 Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 4 Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 5 Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 6 Pre-Rolls Ads Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 7 Host-Read Ads Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 8 Supplied Ads Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 9 Brand Awareness Ad Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 10 Direct Response Ad Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 11 Branded Content Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 12 News and Politics Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 13 Society & Culture Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 14 Comedy Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 15 Sports Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 16 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 17 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 18 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 19 Retail Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 20 IT & Telecommunication Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 21 Healthcare Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 22 Automotive Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 23 Travel and Tourism Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 24 Food & Beverages Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 25 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
• Table 26 North America Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 27 North America Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 28 North America Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 29 North America Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 30 U.S. Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 31 U.S. Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 32 U.S. Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 33 U.S. Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 34 Canada Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 35 Canada Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 36 Canada Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 37 Canada Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 38 Europe Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 39 Europe Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 40 Europe Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 41 Europe Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 42 UK Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 43 UK Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 44 UK Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 45 UK Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 46 Germany Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 47 Germany Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 48 Germany Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 49 Germany Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 50 France Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 51 France Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 52 France Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 53 France Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 54 Italy Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 55 Italy Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 56 Italy Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 57 Italy Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 58 Spain Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 59 Spain Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 60 Spain Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 61 Spain Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 62 Asia Pacific Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 63 Asia Pacific Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 64 Asia Pacific Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 65 Asia Pacific Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 66 China Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 67 China Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 68 China Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 69 China Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 70 Japan Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 71 Japan Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 72 Japan Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 73 Japan Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 74 India Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 75 India Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 76 India Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 77 India Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 78 South Korea Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 79 South Korea Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 80 South Korea Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 81 South Korea Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 82 Latin America Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 83 Latin America Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 84 Latin America Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 85 Latin America Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 86 Brazil Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 87 Brazil Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 88 Brazil Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 89 Brazil Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 90 Mexico Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 91 Mexico Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 92 Mexico Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 93 Mexico Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 94 Middle East & Africa Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 95 Middle East & Africa Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 96 Middle East & Africa Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 97 Middle East & Africa Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 98 South Africa Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 99 South Africa Podcast Advertising Market, By Campaign Type, 2018 - 2030 (USD Million)
• Table 100 South Africa Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 101 South Africa Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)
• Table 102 UAE Podcast Advertising Market, By Ad Type 2018 - 2030 (USD Million)
• Table 103 UAE Podcast Advertising Market, By Campaign Type 2018 - 2030 (USD Million)
• Table 104 UAE Podcast Advertising Market, By Content Genre 2018 - 2030 (USD Million)
• Table 105 UAE Podcast Advertising Market, By Industry 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Podcast advertising market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Podcast advertising market snapshot
• Fig. 7 Podcast advertising market segment snapshot
• Fig. 8 Podcast advertising market competitive landscape snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 Podcast advertising market, by ad type size, key takeaways
• Fig. 13 Podcast advertising market, by ad type size, market share, 2024 & 2030
• Fig. 14 Pre-rolls ads market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Host-read ads market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 16 Supplied ads market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 17 Podcast advertising market, by campaign type, key takeaways
• Fig. 18 Podcast advertising market, by campaign type, market share, 2024 & 2030
• Fig. 19 Brand awareness ad market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Direct response ad market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Branded content market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Podcast advertising market, by content genre, key takeaways
• Fig. 23 Podcast advertising market, by content genre, market share, 2024 & 2030
• Fig. 24 News and politics market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Podcast advertising market, by industry, key takeaways
• Fig. 30 Podcast advertising market, by industry, market share, 2024 & 2030
• Fig. 31 BFSI market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 32 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 33 Retail market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 34 IT & telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 35 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 36 Automotive market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 37 Travel and tourism market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 38 Food & beverages market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 39 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 40 Regional marketplace: key takeaways
• Fig. 41 North America podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 U.S. podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Canada podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Europe podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 UK podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Germany podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 France podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Italy podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Spain podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Asia Pacific podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 China podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Japan podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 India podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 South Korea podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 Latin America podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 Brazil podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 Mexico podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 Middle East & Africa podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 59 South Africa podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 60 UAE podcast advertising market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 61 Key company categorization
• Fig. 62 Strategy framework

Podcast Advertising Market Growth & Trends:

The global podcast advertising market size is anticipated to reach USD 38.52 billion in 2030 and is expected to grow at a CAGR of 10.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcast advertising has witnessed substantial trends over the past few years, making it an increasingly lucrative avenue for brands to reach their target audiences. One of the most prominent trends is the growth of podcast audiences. The listener base has expanded significantly with the increasing popularity of podcasts across various genres and interests. This growth has given advertisers a wider reach and an opportunity to connect with diverse and engaged audiences. This, in turn, creates a lucrative market growth prospect over the forecast period.

Furthermore, the AI-powered podcast advertising trend is revolutionizing the industry by leveraging advanced artificial intelligence technologies to optimize and enhance the effectiveness of ad placements. This technology enables real-time customization of ads based on the listener's profile and preferences. For instance, in June 2023, Acast launched AI-powered podcast Advertising to allow advertisers to expand their reach in podcasting and refine their targeting further. Such developments by key players are expected to drive the podcasting advertising market over the forecast period.

The COVID-19 pandemic had a mixed impact on the podcast advertising market. Initially, the industry faced challenges as listener behavior shifted with reduced commuting and travel, which led to a decline in ad spending and the suspension of campaigns by some enterprises. Furthermore, industries directly impacted by the pandemic, such as travel and hospitality, curtailed their advertising expenditures. However, certain podcast genres, such as health and entertainment, experienced a surge in listenership. As the pandemic improved, the market gradually recovered with advertisers' return, and podcasters adapted by diversifying revenue streams and exploring hybrid approaches. Despite the initial setbacks, the podcast advertising market demonstrated resilience, leveraging the growing audience base and evolving advertising demands to continue being an effective medium for brand promotion and audience engagement.

Podcast Advertising Market Report Highlights:

• The host-read ads segment dominated the market with a revenue share of over 62% in 2024, owing to the fact that it tends to resonate better with listeners and can lead to higher engagement and conversion rates for advertisers.
• The direct response ad segment accounted for the largest revenue share in 2024. Direct response marketing delivers numerous benefits as they are quick in generating return on investment and generating a huge volume of leads.
• The BFSI segment accounted for the largest revenue share in 2024, owing to the increasing avenue for BFSI companies to target a more affluent and financially savvy audience, who may be interested in financial news, investment advice, and insurance-related content
• The news & politics segment accounted for the largest revenue share in 2024 and is estimated to continue dominating the podcast advertising industry over the forecast period
• North America podcast advertising market accounted for the largest revenue share of over 34% in 2024, primarily driven by the region's rapid adoption of modern technology and mature audience base

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Podcast Advertising Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Deployment Challenge
• 3.3. Podcast Advertising Market Analysis Tools
  • 3.3.1. Deployment Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Economic landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Podcast Advertising Market: Ad Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Podcast Advertising Market: Ad Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Pre-Rolls Ads
  • 4.3.1. Pre-Rolls Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Host-Read Ads
  • 4.4.1. Host-Read Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Supplied Ads
  • 4.5.1. Supplied Ads Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcast Advertising Market: Campaign Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Podcast Advertising Market: Campaign Type Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Brand Awareness Ad
  • 5.3.1. Brand Awareness Ad Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Direct Response Ad
  • 5.4.1. Direct Response Ad Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Branded Content
  • 5.5.1. Branded Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Podcast Advertising Market: Content Genre Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Podcast Advertising Market: Content Genre Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. News and Politics
  • 6.3.1. News and Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Society & Culture
  • 6.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Comedy
  • 6.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Sports
  • 6.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Others
  • 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Podcast Advertising Market: Industry Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Podcast Advertising Market: Industry Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. BFSI
  • 7.3.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Media & Entertainment
  • 7.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Retail
  • 7.5.1. Retail Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. IT & Telecommunication
  • 7.6.1. IT & Telecommunication Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Healthcare
  • 7.7.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.8. Automotive
  • 7.8.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.9. Travel and Tourism
  • 7.9.1. Travel and Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.10. Food & Beverages
  • 7.10.1. Food & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.11. Others
  • 7.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Regional Estimates & Trend Analysis

• 8.1. Podcast Advertising Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Podcast Advertising Market Estimates & Forecasts, 2018 - 2030, (USD Million)
  • 8.2.2. U.S.
    • 8.2.2.1. Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.3. Canada
    • 8.2.3.1. Canada Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.3. Europe
  • 8.3.1. Europe Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.2. UK
    • 8.3.2.1. UK Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.3. Germany
    • 8.3.3.1. Germany Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.4. France
    • 8.3.4.1. France Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.5. Italy
    • 8.3.5.1. Italy Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3.6. Spain
    • 8.3.6.1. Spain Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. China
    • 8.4.2.1. China Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.3. Japan
    • 8.4.3.1. Japan Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.4. India
    • 8.4.4.1. India Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.5. South Korea
    • 8.4.5.1. South Korea Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Latin America
  • 8.5.1. Latin America Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Brazil
    • 8.5.2.1. Brazil Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.3. Mexico
    • 8.5.3.1. Mexico Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. Middle East and Africa
  • 8.6.1. Middle East and Africa Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. South Africa
    • 8.6.2.1. South Africa Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.3. UAE
    • 8.6.3.1. UAE Podcast Advertising Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Company Categorization
• 9.2. Company Market Positioning
• 9.3. Company Heat Map Analysis
• 9.4. Company Profiles/Listing
  • 9.4.1. AdvertiseCast, LLC
    • 9.4.1.1. Participant's Overview
    • 9.4.1.2. Financial Performance
    • 9.4.1.3. Service Benchmarking
    • 9.4.1.4. Strategic Initiatives
  • 9.4.2. Amazon.com, Inc.
    • 9.4.2.1. Participant's Overview
    • 9.4.2.2. Financial Performance
    • 9.4.2.3. Service Benchmarking
    • 9.4.2.4. Strategic Initiatives
  • 9.4.3. Spotify AB
    • 9.4.3.1. Participant's Overview
    • 9.4.3.2. Financial Performance
    • 9.4.3.3. Service Benchmarking
    • 9.4.3.4. Strategic Initiatives
  • 9.4.4. Apple Inc.
    • 9.4.4.1. Participant's Overview
    • 9.4.4.2. Financial Performance
    • 9.4.4.3. Service Benchmarking
    • 9.4.4.4. Strategic Initiatives
  • 9.4.5. iHeartMedia Inc.
    • 9.4.5.1. Participant's Overview
    • 9.4.5.2. Financial Performance
    • 9.4.5.3. Service Benchmarking
    • 9.4.5.4. Strategic Initiatives
  • 9.4.6. Acast.
    • 9.4.6.1. Participant's Overview
    • 9.4.6.2. Financial Performance
    • 9.4.6.3. Service Benchmarking
    • 9.4.6.4. Strategic Initiatives
  • 9.4.7. Audacy, Inc.
    • 9.4.7.1. Participant's Overview
    • 9.4.7.2. Financial Performance
    • 9.4.7.3. Service Benchmarking
    • 9.4.7.4. Strategic Initiatives
  • 9.4.8. Sirius XM Radio LLC
    • 9.4.8.1. Participant's Overview
    • 9.4.8.2. Financial Performance
    • 9.4.8.3. Service Benchmarking
    • 9.4.8.4. Strategic Initiatives
  • 9.4.9. Podbean
    • 9.4.9.1. Participant's Overview
    • 9.4.9.2. Financial Performance
    • 9.4.9.3. Service Benchmarking
    • 9.4.9.4. Strategic Initiatives
  • 9.4.10. ZenCast.
    • 9.4.10.1. Participant's Overview
    • 9.4.10.2. Financial Performance
    • 9.4.10.3. Service Benchmarking
    • 9.4.10.4. Strategic Initiatives