ポッドキャスティング市場- 世界の産業規模、シェア、動向、機会、予測、ジャンル別、フォーマット別、地域別、競合別、2020～2030年

ポッドキャスティングの世界市場規模は、2024年に213億4,000万米ドルとなり、予測期間中のCAGRは26.73%で、2030年には245億7,000万米ドルに成長すると予測されています。

ポッドキャスティング市場を牽引しているのは、スマートフォンの普及が進み、ユーザーが外出先から簡単にポッドキャストコンテンツにアクセスして利用できるようになったことです。また、高速インターネットが利用可能になり、Spotify、Apple Podcasts、Google Podcastsなどのストリーミングプラットフォームが台頭したことで、ポッドキャストのリーチが幅広い層に拡大しました。オンデマンドでパーソナライズされたコンテンツへの需要がポッドキャスト人気に拍車をかけ、リスナーは自分の興味に合ったトピックを柔軟に選べることを楽しんでいます。ポッドキャスティングの広告、スポンサーシップ、購読モデルを通じて収益を上げる能力は、その成長にさらに貢献しています。また、制作が簡単で、クリエイターが低コストで参入できることから、新しいコンテンツが急増し、アマチュアとプロの両方のポッドキャスターが集まっています。こうした要因が進化を続ける中、世界のポッドキャスティング市場は持続的な拡大が見込まれています。

市場促進要因

コンテンツ配信強化に向けたAI技術の利用拡大

主な市場課題

人々のポッドキャストに対する認識不足

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のポッドキャスティング市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • ジャンル別（ニュース・政治、コメディ、スポーツ、社会・文化、その他）
  • フォーマット別（インタビュー、パネル、ソロ、会話、再利用コンテンツ）
  • 地域別
  • 上位5社、その他（2024）
• 世界のポッドキャスティング市場マッピング＆機会評価
  • ジャンル別
  • フォーマット別
  • 地域別

第6章 北米のポッドキャスティング市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 アジア太平洋地域のポッドキャスティング市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • インドネシア

第8章 欧州のポッドキャスティング市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • 英国
  • イタリア
  • ドイツ
  • スペイン

第9章 南米のポッドキャスティング市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • アルゼンチン
  • コロンビア
  • ブラジル

第10章 中東・アフリカのポッドキャスティング市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第11章 市場力学

• 促進要因
• 課題

第12章 COVID-19が世界のポッドキャスティング市場に与える影響

• 影響評価モデル
  • 影響を受ける主要セグメント
  • 影響を受ける主な地域
  • 影響を受ける主要国

第13章 市場動向と発展

第14章 競合情勢

• 企業プロファイル
  • Amazon.com, Inc.
  • Apple Inc.
  • iHeartMedia Inc.
  • Pandora Media, LLC
  • Audacy, Inc
  • Sound Cloud Global Limited & Co. KG
  • Spotify AB
  • TuneIn, Inc.
  • Podbean Inc
  • Liberated Syndication（Libsyn）

第15章 戦略的提言・アクションプラン

• 主要な重点分野
• ジャンル別ターゲット
• フォーマット別ターゲット

第16章 調査会社について・免責事項

The Global Podcasting market was valued at USD 21.34 billion in 2024 and is expected to grow to USD 24.57 billion by 2030 with a CAGR of 26.73% during the forecast period. The Podcasting market is driven by the increasing adoption of smartphones, which allows users to easily access and consume podcast content on the go. Also, the growing availability of high-speed internet and the rise of streaming platforms such as Spotify, Apple Podcasts, and Google Podcasts have expanded the reach of podcasts to a broader audience. The demand for on-demand, personalized content has fueled podcast popularity, as listeners enjoy the flexibility of choosing topics that match their interests. Podcasting's ability to generate revenue through ads, sponsorships, and subscription models further contributes to its growth. Also, the ease of production and low-cost entry point for creators has led to a surge in new content, attracting both amateur and professional podcasters. As these factors continue to evolve, the global podcasting market is expected to see sustained expansion.

Key Market Drivers

Rising Usage of AI-Powered Technology for Enhanced Content Delivery

The rising usage of AI-powered technology is becoming a significant driver in the global podcasting market, revolutionizing content delivery and enhancing the overall listener experience. AI tools are being increasingly used to automate tasks such as transcription, editing, and content recommendations. These technologies enable podcasters to streamline their workflow, improve audio quality, and create personalized listening experiences for their audience.AI-driven recommendation engines allow podcast platforms to suggest relevant content based on user behavior and preferences, increasing listener engagement and retention. Also, AI-powered voice recognition and natural language processing are improving the accuracy of transcriptions, making podcasts more accessible to a wider audience, including those with hearing impairments. AI is also helping advertisers better target their audience through advanced analytics and data-driven insights, leading to more effective ad placements and higher revenue generation for podcasters. As AI technology continues to advance, its role in content creation, personalization, and monetization will further fuel the growth of the global podcasting market, making it an essential tool for creators, platforms, and advertisers alike.

Key Market Challenges

Lack of Podcast Awareness Among People

One of the key challenges in the global podcasting market is the lack of podcast awareness among certain segments of the population. Despite the rapid growth of podcasting, many potential listeners, especially in older demographics or in regions with lower internet penetration, are still unfamiliar with podcasts or unsure about how to access them. This lack of awareness often prevents people from exploring podcast content, even though it could be a valuable source of entertainment, information, and education. For newcomers, discovering the right podcast or understanding how to use platforms and apps to listen can be intimidating. In some cases, potential listeners may not fully understand the benefits of podcasts over traditional media like radio or TV, which can contribute to hesitation in adopting the medium. Also, for creators, reaching an audience that is unaware of podcasts requires more investment in marketing and education about the format. Overcoming this challenge requires improving outreach efforts, increasing podcast visibility, and providing simple, accessible ways for new users to engage with the medium. As awareness grows and platforms evolve to become more user-friendly, this challenge will likely diminish, but it remains a significant hurdle in expanding podcasting's global reach.

Key Market Players

• Amazon.com, Inc.
• Apple Inc.
• iHeartMedia Inc.
• Pandora Media, LLC
• Audacy, Inc
• Sound Cloud Global Limited & Co. KG
• Spotify AB
• TuneIn, Inc.
• Podbean Inc
• Liberated Syndication (Libsyn)

Report Scope:

In this report, the Global Podcasting Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Podcasting Market, By Genre:

• News & Politics
• Comedy
• Sports
• Society & Culture
• Others

Podcasting Market, By Format:

• Interview
• Panels
• Solo
• Conversational
• Repurposed Content

Podcasting Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Podcasting Market.

Available Customizations:

Global Podcasting Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Podcasting Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Genre Market Share Analysis (News & Politics, Comedy, Sports, Society & Culture, Others)
  • 5.2.2. By Format Market Share Analysis (Interview, Panels, Solo, Conversational, Repurposed Content)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Podcasting Market Mapping & Opportunity Assessment
  • 5.3.1. By Genre Market Mapping & Opportunity Assessment
  • 5.3.2. By Format Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Podcasting Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Genre Market Share Analysis
  • 6.2.2. By Format Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Podcasting Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Genre Market Share Analysis
      • 6.3.1.2.2. By Format Market Share Analysis
  • 6.3.2. Canada Podcasting Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Genre Market Share Analysis
      • 6.3.2.2.2. By Format Market Share Analysis
  • 6.3.3. Mexico Podcasting Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Genre Market Share Analysis
      • 6.3.3.2.2. By Format Market Share Analysis

7. Asia Pacific Podcasting Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Genre Market Share Analysis
  • 7.2.2. By Format Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Podcasting Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Genre Market Share Analysis
      • 7.3.1.2.2. By Format Market Share Analysis
  • 7.3.2. Japan Podcasting Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Genre Market Share Analysis
      • 7.3.2.2.2. By Format Market Share Analysis
  • 7.3.3. India Podcasting Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Genre Market Share Analysis
      • 7.3.3.2.2. By Format Market Share Analysis
  • 7.3.4. Australia Podcasting Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Genre Market Share Analysis
      • 7.3.4.2.2. By Format Market Share Analysis
  • 7.3.5. South Korea Podcasting Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Genre Market Share Analysis
      • 7.3.5.2.2. By Format Market Share Analysis
  • 7.3.6. Indonesia Podcasting Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Genre Market Share Analysis
      • 7.3.6.2.2. By Format Market Share Analysis

8. Europe Podcasting Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Genre Market Share Analysis
  • 8.2.2. By Format Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Podcasting Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Genre Market Share Analysis
      • 8.3.1.2.2. By Format Market Share Analysis
  • 8.3.2. United Kingdom Podcasting Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Genre Market Share Analysis
      • 8.3.2.2.2. By Format Market Share Analysis
  • 8.3.3. Italy Podcasting Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Genre Market Share Analysis
      • 8.3.3.2.2. By Format Market Share Analysis
  • 8.3.4. Germany Podcasting Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Genre Market Share Analysis
      • 8.3.4.2.2. By Format Market Share Analysis
  • 8.3.5. Spain Podcasting Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Genre Market Share Analysis
      • 8.3.5.2.2. By Format Market Share Analysis

9. South America Podcasting Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Genre Market Share Analysis
  • 9.2.2. By Format Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Podcasting Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Genre Market Share Analysis
      • 9.3.1.2.2. By Format Market Share Analysis
  • 9.3.2. Colombia Podcasting Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Genre Market Share Analysis
      • 9.3.2.2.2. By Format Market Share Analysis
  • 9.3.3. Brazil Podcasting Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Genre Market Share Analysis
      • 9.3.3.2.2. By Format Market Share Analysis

10. Middle East & Africa Podcasting Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Genre Market Share Analysis
  • 10.2.2. By Format Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Podcasting Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Genre Market Share Analysis
      • 10.3.1.2.2. By Format Market Share Analysis
  • 10.3.2. Saudi Arabia Podcasting Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Genre Market Share Analysis
      • 10.3.2.2.2. By Format Market Share Analysis
  • 10.3.3. UAE Podcasting Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Genre Market Share Analysis
      • 10.3.3.2.2. By Format Market Share Analysis
  • 10.3.4. Turkey Podcasting Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Genre Market Share Analysis
      • 10.3.4.2.2. By Format Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Podcasting Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amazon.com, Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Apple Inc.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. iHeartMedia Inc.
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Pandora Media, LLC
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Audacy, Inc
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Sound Cloud Global Limited & Co. KG
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Spotify AB
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. TuneIn, Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Podbean Inc
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Liberated Syndication (Libsyn)
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Genre
• 15.3. Target By Format

16. About Us & Disclaimer