ポッドキャスティング市場規模、シェア、動向分析レポート：ジャンル別、フォーマット別、地域別、セグメント予測、2025年～2030年

ポッドキャスティング市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のポッドキャスティング市場規模は2025～2030年にかけて27.0%のCAGRを記録し、2030年には1,311億3,000万米ドルに達すると推定されています。

ポッドキャスティングは、インターネット上で聴いたり見たり、デバイスにダウンロードできる、エピソード形式の一連のデジタルメディアであり、多くの場合オーディオです。オーディオ・オンデマンドプラットフォームの人気の高まりが、市場成長の主要要因です。その他の市場成長要因としては、クリエイターにとって参入障壁が最小限であること、ユーザーにとって掃除、散歩、ガーデニング、旅行、運動などの作業をしながらポッドキャストを聴くことができるためアクセスが容易であることなどが挙げられます。

ポッドキャストコンテンツの最近の進化は、さまざまなクリエイターが議論されていない世界のシナリオについて議論しており、市場に多くの成長機会をもたらしています。人種差別、家父長制、政治的論争などに関連するポッドキャストの加入者ベースは著しく伸びており、それによって企業やクリエイターは多様な聴衆を取り込むより多くのコンテンツを考え出すよう促されています。

例えば、2021年6月、iHeartMedia, Inc.は、産業をリードする世界の暗号通貨利回り獲得プラットフォームであるCelsiusと提携し、新しいiHeartRadioオリジナルポッドキャストネットワークを立ち上げ、創造的かつ革新的な方法で暗号通貨教育で新たな視聴者にアプローチします。

さらに2022年12月、スポティファイは障害者のための非営利団体Inevitable Foundationと提携し、障害を持つポッドキャスターを支援し、力を与えます。一方、携帯電話ストレージの制限やインターネット接続性の低さといった課題は、予測期間中の市場成長を妨げる可能性が高いです。

COVID-19の大流行はポッドキャスティングプラットフォームに新たな機会をもたらし、多くのクリエイターがコロナウイルスの隠れた長期的影響について世界の人々を教育することだけを目的にコンテンツを提供しています。国の公衆衛生機関や民間の医療団体も、ウイルスの予防について大衆に認識を広めるためにポッドキャストをリリースしています。例えば、米国病院協会（AHA）は、パンデミック中とパンデミック後の地域社会の健康改善について語るポッドキャストをリリースしました。

ポッドキャスティング市場レポートのハイライト

• ジャンル別では、ニュース・政治セグメントが2024年の市場全体の27.0%以上の収益シェアを占めました。世界の出来事に関する最新情報を受け取るニーズの高まりが、このセグメントの成長をもたらしました。
• フォーマット別では、ソロセグメントが大きなシェアを占めると推定・予測され、予測期間中最も速いCAGRで拡大しています。このフォーマットでは、ホストがポッドキャストを録画するために必要なのは基本的な機器と関連ソフトウェアだけであるため、市場参入が最も容易です。
• アジア太平洋は、スマートフォンの急速な普及と、多様な言語やジャンルにまたがるオーディオコンテンツ消費の拡大により、予測期間中に29.0%という最高のCAGRで成長する見込みです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ポッドキャスティング市場の変数、動向、範囲

• 市場系統の展望
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 技術チャレンジ
• ポッドキャスティング市場分析ツール
  • 技術分析-ポーターのファイブフォース分析
  • PESTEL分析

第4章 ポッドキャスティング市場：ジャンル別、推定・動向分析

• セグメントダッシュボード
• ポッドキャスティング市場：ジャンル変動分析、100万米ドル、2024年と2030年
• ニュースと政治
• 社会と文化
• コメディ
• スポーツ
• その他

第5章 ポッドキャスティング市場：フォーマット別、推定・動向分析

• セグメントダッシュボード
• ポッドキャスティング市場：フォーマット変動分析、100万米ドル、2024年と2030年
• インタビュー
• パネル
• ソロ
• 再利用されたコンテンツ
• 会話型

第6章 地域別、推定・動向分析

• 地域別ポッドキャスティング市場、2024年と2030年
• 北米
  • 北米のポッドキャスティング市場の推定と予測、2018～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州のポッドキャスティング市場推定・予測、2018～2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • アジア太平洋のポッドキャスティング市場推定・予測、2018～2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ラテンアメリカのポッドキャスティング市場推定・予測、2018～2030年
  • ブラジル
• 中東・アフリカ
  • 中東・アフリカのポッドキャスティング市場推定・予測、2018～2030年
  • サウジアラビア
  • 南アフリカ
  • アラブ首長国連邦

第7章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 企業プロファイル/上場企業
  • Amazon.com, Inc.
  • Apple, Inc.
  • Audible, Inc.
  • Deezer SA
  • YouTube Music
  • iHeartMedia, Inc.
  • Pandora Media, LLC
  • SoundCloud Global Limited & Co. KG
  • Spotify AB
  • Tencent Music Entertainment Group.

List of Tables

• Table 1 Podcasting market size estimates & forecasts 2018 - 2030 (USD Million)
• Table 2 Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 3 Podcasting market, by format 2018 - 2030 (USD Million)
• Table 4 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 7 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14 North America Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 15 North America Podcasting market, by format 2018 - 2030 (USD Million)
• Table 16 U.S. Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 17 U.S. Podcasting market, by format 2018 - 2030 (USD Million)
• Table 18 Canada Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 19 Canada Podcasting market, by format 2018 - 2030 (USD Million)
• Table 20 Mexico Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 21 Mexico Podcasting market, by format 2018 - 2030 (USD Million)
• Table 22 Europe Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 23 Europe Podcasting market, by format 2018 - 2030 (USD Million)
• Table 24 UK Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 25 UK Podcasting market, by format 2018 - 2030 (USD Million)
• Table 26 Germany Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 27 Germany Podcasting market, by format 2018 - 2030 (USD Million)
• Table 28 France Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 29 France Podcasting market, by format 2018 - 2030 (USD Million)
• Table 30 Asia-Pacific Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 31 Asia-Pacific Podcasting market, by format 2018 - 2030 (USD Million)
• Table 32 China Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 33 China Podcasting market, by format 2018 - 2030 (USD Million)
• Table 34 Japan Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 35 Japan Podcasting market, by format 2018 - 2030 (USD Million)
• Table 36 India Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 37 India Podcasting market, by format 2018 - 2030 (USD Million)
• Table 38 South Korea Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 39 South Korea Podcasting market, by format 2018 - 2030 (USD Million)
• Table 40 Australia Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 41 Australia Podcasting market, by format 2018 - 2030 (USD Million)
• Table 42 Latin America Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 43 Latin America Podcasting market, by format 2018 - 2030 (USD Million)
• Table 44 Brazil Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 45 Brazil Podcasting market, by format 2018 - 2030 (USD Million)
• Table 46 Saudi Arabia Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 47 Saudi Arabia Podcasting market, by format 2018 - 2030 (USD Million)
• Table 48 UAE Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 49 UAE Podcasting market, by format 2018 - 2030 (USD Million)
• Table 50 South Africa Podcasting market, by genre 2018 - 2030 (USD Million)
• Table 51 South Africa Podcasting market, by format 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Podcasting market segmentation
• Fig. 2 Information procurement
• Fig. 3 Data analysis models
• Fig. 4 Market formulation and validation
• Fig. 5 Data validating & publishing
• Fig. 6 Podcasting Market Snapshot
• Fig. 7 Podcasting Market Segment Snapshot
• Fig. 8 Podcasting Market Competitive Landscape Snapshot
• Fig. 9 Market research process
• Fig. 10 Market driver relevance analysis (current & future impact)
• Fig. 11 Market restraint relevance analysis (current & future impact)
• Fig. 12 Podcasting market, by genre, key takeaways
• Fig. 13 Podcasting market, by genre, market share, 2024 & 2030
• Fig. 14 News & politics market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Society & culture market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 16 Comedy market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 17 Sports market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Podcasting market, by format, key takeaways
• Fig. 20 Podcasting market, by format, market share, 2024 & 2030
• Fig. 21 Interviews market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Panels market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Solo market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 24 Repurposed content market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 Conversational market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Regional marketplace: key takeaways
• Fig. 27 North America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 U.S. podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Canada podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Mexico podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Europe podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 32 UK podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 33 Germany podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 34 France podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 Asia Pacific podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 Japan podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 China podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 South Korea podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 India podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Australia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 Latin America podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Brazil podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 MEA podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Saudi Arabia podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 South Africa podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 UAE podcasting market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Key company categorization
• Fig. 48 Strategy framework

Podcasting Market Growth & Trends:

The global podcasting market size is estimated to reach USD 131.13 billion by 2030, registering a CAGR of 27.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. Podcasting is an episodic series of digital media, often audio, that can be listened to or watched over the internet or downloaded on a device. The increasing popularity of audio-on-demand platforms is the primary factor driving the market growth. Other factors contributing to the market growth include minimal entry barriers for the creators and easy accessibility for the users, as they can listen to podcasts while performing tasks such as cleaning, walking, gardening, traveling, or exercising.

The recent evolution of podcasting content, wherein various creators are discussing un debated global scenarios, is bringing about numerous growth opportunities for the market. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences.

For instance, in June 2021, iHeartMedia, Inc. partnered with Celsius, the global industry-leading crypto currency yield-earning platform, to launch a new iHeartRadio original podcast network and reach out to new audiences with crypto currency education in creative and innovative ways.

In addition, in December 2022, Spotify partnered with Inevitable Foundation, a non-profit organization for disabled people, to support and empower podcasters with disabilities. Meanwhile, challenges such as limited mobile phone storage and low internet connectivity are likely to hinder the market growth during the forecast period.

The COVID-19 outbreak has unfolded new opportunities for the podcasting platform, where many creators are offering content with the sole purpose of educating the global population on the hidden long-term effects of the coronavirus. National public health organizations and private healthcare entities are also releasing podcasts to spread awareness among the masses about the prevention of the virus. For instance, the American Hospital Association (AHA) has released a podcast to talk about community health improvement during and after the pandemic.

Podcasting Market Report Highlights:

• Based on genre, the news and politics segment dominated with a revenue share of more than 27.0% of the overall market in 2024. The increasing need for receiving updated information on global events has resulted in the segmental growth.
• Based on format, the solo segment is estimated to account for a significant share and is expanding at a fastest CAGR over the forecast period. Market entry is the easiest with this format as the host requires only basic equipment and related software to record podcasts.
• Asia Pacific is expected to grow at the highest CAGR of 29.0% over the forecast period, driven by a surge in smartphone adoption and growing audio content consumption across diverse languages and genres.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Podcasting Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Technology Challenge
• 3.3. Podcasting Market Analysis Tools
  • 3.3.1. Technology Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. Podcasting Market: Genre Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Podcasting Market: Genre Movement Analysis, USD Million, 2024 & 2030
• 4.3. News & Politics
  • 4.3.1. News & Politics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Society & Culture
  • 4.4.1. Society & Culture Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Comedy
  • 4.5.1. Comedy Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Sports
  • 4.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Podcasting Market: Format Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Podcasting Market: Format Movement Analysis, USD Million, 2024 & 2030
• 5.3. Interviews
  • 5.3.1. Interviews Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Panels
  • 5.4.1. Panels Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Solo
  • 5.5.1. Solo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Repurposed Content
  • 5.6.1. Repurposed Content Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Conversational
  • 5.7.1. Conversational Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

• 6.1. Podcasting Market by Region, 2024 & 2030
• 6.2. North America
  • 6.2.1. North America Podcasting Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. Saudi Arabia
    • 6.6.2.1. Saudi Arabia Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. South Africa
    • 6.6.3.1. South Africa Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. UAE
    • 6.6.4.1. UAE Podcasting Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Company Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Amazon.com, Inc.
    • 7.4.1.1. Participant's Overview
    • 7.4.1.2. Financial Performance
    • 7.4.1.3. Product Benchmarking
    • 7.4.1.4. Strategic Initiatives
  • 7.4.2. Apple, Inc.
    • 7.4.2.1. Participant's Overview
    • 7.4.2.2. Financial Performance
    • 7.4.2.3. Product Benchmarking
    • 7.4.2.4. Strategic Initiatives
  • 7.4.3. Audible, Inc.
    • 7.4.3.1. Participant's Overview
    • 7.4.3.2. Financial Performance
    • 7.4.3.3. Product Benchmarking
    • 7.4.3.4. Strategic Initiatives
  • 7.4.4. Deezer SA
    • 7.4.4.1. Participant's Overview
    • 7.4.4.2. Financial Performance
    • 7.4.4.3. Product Benchmarking
    • 7.4.4.4. Strategic Initiatives
  • 7.4.5. YouTube Music
    • 7.4.5.1. Participant's Overview
    • 7.4.5.2. Financial Performance
    • 7.4.5.3. Product Benchmarking
    • 7.4.5.4. Strategic Initiatives
  • 7.4.6. iHeartMedia, Inc.
    • 7.4.6.1. Participant's Overview
    • 7.4.6.2. Financial Performance
    • 7.4.6.3. Product Benchmarking
    • 7.4.6.4. Strategic Initiatives
  • 7.4.7. Pandora Media, LLC
    • 7.4.7.1. Participant's Overview
    • 7.4.7.2. Financial Performance
    • 7.4.7.3. Product Benchmarking
    • 7.4.7.4. Strategic Initiatives
  • 7.4.8. SoundCloud Global Limited & Co. KG
    • 7.4.8.1. Participant's Overview
    • 7.4.8.2. Financial Performance
    • 7.4.8.3. Product Benchmarking
    • 7.4.8.4. Strategic Initiatives
  • 7.4.9. Spotify AB
    • 7.4.9.1. Participant's Overview
    • 7.4.9.2. Financial Performance
    • 7.4.9.3. Product Benchmarking
    • 7.4.9.4. Strategic Initiatives
  • 7.4.10. Tencent Music Entertainment Group.
    • 7.4.10.1. Participant's Overview
    • 7.4.10.2. Financial Performance
    • 7.4.10.3. Product Benchmarking
    • 7.4.10.4. Strategic Initiatives