ポッドキャスティングの市場規模、シェア、成長分析、ジャンル別、地域別 - 産業予測 2025-2032年

ポッドキャスティングの世界市場規模は2023年に286億米ドルとなり、予測期間（2025-2032年）のCAGRは29.6%で、2024年の370億7,000万米ドルから2032年には2,949億9,000万米ドルに成長する見通しです。

ポッドキャスティング市場は、効果的な学習ツールとして教育現場での採用が増加していることを背景に、力強い成長を遂げています。ポッドキャストのリスナーは世界で5億4,600万人を超え、米国では12歳以上の人口の約47%が毎月視聴しています。教育機関は、従来の学習を補うために多様なコンテンツを制作しており、AI主導のレコメンデーションによってパーソナライズされた体験への需要が高まっています。プラットフォームは、音楽だけでなく、ポッドキャスト、オーディオブック、ライブイベントなど、コンテンツを多様化しており、ソーシャル交流やコミュニティ参加機能によって強化されています。音声技術とスマートスピーカーの開発もアクセシビリティを向上させ、トップクラスのストリーミングサービスはポッドキャストの開発に多額の投資を行い、高品質なオーディオ体験に対するユーザーの欲求に応えています。これらの動向を総合すると、世界のポッドキャスティング市場は大きな成長を遂げています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 価格分析
• 技術分析

ポッドキャスティング市場規模：ジャンル別& CAGR（2025-2032）

• 市場概要
• ニュースと政治
• 社会と文化
• コメディ
• スポーツ
• その他

ポッドキャスティング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• MIPRO Electronics Co., Ltd.（Taiwan）
• Nady Systems, Inc.（United States）
• Focal-JMLab（France）
• NTi Audio AG（Liechtenstein）
• Maono Technology（China）
• Blast Radio（United States）
• Regal Rexnord（United States）
• MusicBox, a Division of ole Rights Management LLP（United States）
• Maxell Corporation of America（United States）
• SAAB Engineering（India）
• EVRYBDY Studios（United States）
• Audio-Technica（Japan）
• Shure Incorporated（United States）
• Behringer（Germany）
• Zoom Corporation（Japan）
• Tascam（Japan）
• Blue Microphones（United States）
• Samson Technologies（United States）
• AKG Acoustics（Austria）
• Sennheiser（Germany）

結論と提言

Global Podcasting Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 37.07 billion in 2024 to USD 294.99 billion by 2032, growing at a CAGR of 29.6% during the forecast period (2025-2032).

The podcasting market is experiencing robust growth, fueled by its increasing adoption in educational settings as an effective learning tool. With over 546 million listeners globally and nearly 47% of the U.S. population over age 12 tuning in monthly, podcasts offer convenience and engagement, particularly for auditory learners. Educational institutions are producing diverse content to supplement traditional learning, while demand for personalized experiences through AI-driven recommendations is rising. Platforms are diversifying content beyond music to include podcasts, audiobooks, and live events, enhanced by social interaction and community engagement features. Advancements in voice technology and smart speakers also improve accessibility, while top streaming services invest significantly in podcast development, catering to users' desires for high-quality audio experiences. Collectively, these trends are driving substantial growth in the global podcasting market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Podcasting market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Podcasting Market Segments Analysis

Global Podcasting Market is segmented by Genre and region. Based on Genre, the market is segmented into News & Politics, Society & Culture, Comedy, Sports and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Podcasting Market

The global podcasting market is driven by the interactive engagement of diverse audiences, which helps tap into new listener demographics and expands overall reach. This expansion can lead to a significant increase in the listener base, ultimately resulting in higher advertising revenues. In response, networks and media companies are investing in high-quality, professionally produced podcasts to attract listeners and stand out from the competition, thus leading to an increase in original content creation. Additionally, podcast production companies and platforms are utilizing advanced tools and resources to support producers as the market grows. Moreover, many podcasts today emphasize diversity and inclusivity in their content, further shaping the future of the podcasting industry.

Restraints in the Global Podcasting Market

The Global Podcasting market faces significant challenges, primarily due to the sheer volume of available content. With millions of podcasts vying for listeners' attention, it becomes increasingly challenging for new programs to gain traction. As a result, many high-quality podcasts remain unnoticed and underappreciated. The overwhelming abundance of choices can lead to listener fatigue, where audiences lose interest or gravitate toward their established favorites. This tendency to stick with known shows hinders exploration of newer content, in turn stifling growth opportunities for emerging podcasts and impacting overall market dynamism.

Market Trends of the Global Podcasting Market

The global podcasting market is witnessing a significant trend driven by the development of AI-driven content and personalization tools. As major platforms like Spotify and Apple Podcasts leverage artificial intelligence, they enhance user experience through advanced features such as voice cloning, automated transcription, and personalized content recommendations. This not only boosts listener engagement but also opens new avenues for creators to reach diverse audiences. Notably, technologies like Rhapsody Voices, introduced in 2024, enable multilingual narration, facilitating global outreach and enhancing accessibility. This fusion of AI and podcasting is reshaping the industry, positioning it for continued growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Technological Analysis

Global Podcasting Market Size by Genre & CAGR (2025-2032)

• Market Overview
• News & Politics
• Society & Culture
• Comedy
• Sports
• Others

Global Podcasting Market Size & CAGR (2025-2032)

• North America (Genre)
  • US
  • Canada
• Europe (Genre)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Genre)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Genre)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Genre)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• MIPRO Electronics Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nady Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Focal-JMLab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTi Audio AG (Liechtenstein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maono Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blast Radio (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regal Rexnord (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusicBox, a Division of ole Rights Management LLP (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxell Corporation of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAAB Engineering (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EVRYBDY Studios (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audio-Technica (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shure Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Behringer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tascam (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Microphones (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samson Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AKG Acoustics (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations