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市場調査レポート
商品コード
1642662
商業印刷市場レポート:技術、印刷タイプ、用途、地域別、2025年~2033年Commercial Printing Market Report by Technology, Print type, Application, and Region 2025-2033 |
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カスタマイズ可能
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商業印刷市場レポート:技術、印刷タイプ、用途、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 125 Pages
納期: 2~3営業日
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商業印刷の世界市場規模は2024年に7,745億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに8,481億米ドルに達し、2025~2033年の成長率(CAGR)は1.07%になると予測しています。様々な分野からの商業印刷需要の高まり、高品質な印刷包装材料への嗜好の高まり、植物油由来の植物性インキのイントロダクションは、市場を推進する主な要因の一部です。
商業印刷とは、ビジネス、マーケティング、販促目的で様々な印刷物を大量生産することを指します。パンフレット、チラシ、名刺、ポスター、バナー、カタログ、パッケージなど、さまざまな印刷物の作成が含まれます。商業印刷の主な目的は、メッセージを効果的に伝えたり、製品やサービスを宣伝したりする、高品質でプロフェッショナルな外観の資料を作成することです。これらの印刷業者は、オフセット印刷、デジタル印刷、フレキソ印刷などの高度な印刷技術を活用し、効率的かつコスト効率よく大量の印刷物を作成します。印刷会社は顧客と緊密に連携し、デザイン、レイアウト、コンテンツが希望する仕様を満たしていることを確認し、多くの場合、顧客のブランディングやマーケティング戦略に合わせて印刷物をカスタマイズするオプションを提供します。
世界市場を牽引しているのは、小売業や飲食品業界をはじめとするさまざまな分野からの商業印刷に対する需要の高まりです。これは、ターゲットとする消費者にリーチし、関与させるための戦略的マーケティングツールとして、商業印刷の利用が増加していることに起因しています。さらに、広告やブランドプロモーションのための高品質な印刷包装材料への嗜好が高まっていることも、市場拡大の極めて重要な要因となっています。これに加えて、大量の印刷ジョブを処理するための費用対効果と効率性により、商業印刷機の採用が増加していることも市場を後押ししています。このほか、性能の向上と揮発性有機化合物(VOC)の低減により、植物油由来の植物性インクの使用量が増加していることも、市場の明るい見通しを生み出しています。さらに、企業の広告要件の増加が市場の成長をさらに促進しています。このほか、カスタマイズやパーソナライゼーションのトレンドの台頭、オンライン小売の急速な拡大、中小企業や地元企業の増加、マルチチャネル・マーケティング戦略の導入の拡大なども、市場に貢献している要因のひとつです。
技術の進歩と革新
印刷業界は近年、特にデジタル印刷、自動化、スマート・テクノロジーの統合といった分野で大きな革新を遂げています。特にデジタル印刷は、費用対効果の高い小ロット印刷、パーソナライゼーション、短納期を可能にし、業界に革命をもたらしました。高速インクジェットとレーザー印刷技術の登場は、生産品質とスピードを大幅に向上させ、無駄と段取りコストを削減しました。さらに、自動化とワークフロー管理ソリューションの登場により、生産工程が合理化され、ミスが減り、効率が向上しました。さらに、拡張現実(AR)と可変データ印刷(VDP)技術の統合により、企業は高度にパーソナライズされたインタラクティブな印刷物を作成できるようになった。これらの技術革新は、パーソナライズされたダイレクトメール、パッケージング、店頭ディスプレイなど、商業印刷の応用範囲を広げています。
持続可能性と環境への懸念
企業は、二酸化炭素排出量を削減し、企業の社会的責任イニシアティブに沿った、環境に優しい印刷ソリューションを求めるようになっています。このような需要の変化により、商業印刷業者は環境に優しい慣行を採用し、持続可能な材料やプロセスに投資するようになっています。これに加え、商業印刷業者は環境への影響を最小限に抑えるため、エネルギー効率の高い印刷技術やリサイクル・廃棄物削減プログラムを導入しています。森林管理協議会(FSC)やサステナブル・グリーン・プリンティング・パートナーシップ(SGP)など、さまざまな持続可能性認証が注目を集め、印刷物が環境への影響を最小限に抑えて生産されていることを顧客に保証しています。企業が持続可能性を優先し続け、消費者が環境に配慮した製品やサービスを好むようになるにつれ、商業印刷業界は環境に優しい印刷ソリューションの需要が拡大する態勢を整えています。
eコマースとオンデマンド印刷
eコマースの台頭と小売業のダイナミクスの変化は、商業印刷業界に大きな影響を与えています。eコマース・ビジネスでは、パッケージング、販促資料、マーケティング資料をさまざまな数量で、多くの場合、カスタマイズされた小ロットで必要とします。このため、オンライン小売業者や機動的なサプライチェーンを持つ企業の特定のニーズに応えるオンデマンド印刷サービスの需要が高まっています。さらに、オンデマンド印刷は、資材の迅速な生産を可能にし、大量印刷の必要性と倉庫保管コストを削減します。これとは別に、カスタマイズも容易になるため、企業はさまざまな製品や顧客層向けに、ターゲットを絞った独自のマーケティング資料やパッケージを作成することができます。この動向は、ジャスト・イン・タイムの在庫管理へのパラダイム・シフトや、柔軟でコスト効率の高い印刷ソリューションへのニーズの高まりと一致しています。
The global commercial printing market size reached USD 774.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 848.1 Billion by 2033, exhibiting a growth rate (CAGR) of 1.07% during 2025-2033. The rising demand for commercial printing from various sectors, the escalating preference for high-quality printed packaging materials, and the introduction of vegetable inks derived from vegetable oils are some of the major factors propelling the market.
Commercial printing refers to the mass production of various printed materials for business, marketing, and promotional purposes. It encompasses the creation of a wide range of printed items, including brochures, flyers, business cards, posters, banners, catalogs, packaging, and more. The primary goal of commercial printing is to produce high-quality, professional-looking materials that effectively convey a message or promote a product or service. These printers utilize advanced printing technologies such as offset, digital, and flexographic printing to produce large quantities of printed materials efficiently and cost-effectively. They work closely with clients to ensure that the design, layout, and content meet the desired specifications, often offering customization options to tailor the materials to the client's branding and marketing strategies.
The global market is driven by the rising demand for commercial printing from various sectors, including retail and the food and beverage industry. This can be attributed to the rising utilization of commercial printing as a strategic marketing tool to reach and engage their target consumers. Moreover, the escalating preference for high-quality printed packaging materials for advertising and brand promotion is a pivotal driver of market expansion. In addition to this, the increasing adoption of commercial printers due to their cost-effectiveness and efficiency in handling large-volume print jobs is also fueling the market. Besides this, the growing usage of vegetable inks derived from vegetable oils due to their improved performance and reduced volatile organic compounds (VOCs) is creating a positive market outlook. Furthermore, the increasing advertising requirements of businesses are further propelling market growth. Some of the other factors contributing to the market include the emerging trend of customization and personalization, rapid expansion of online retail, rising number of small businesses and local enterprises, and the growing implementation of multi-channel marketing strategies.
Technological Advancements and Innovation
The printing industry has witnessed significant innovations in recent years, particularly in the areas of digital printing, automation, and the integration of smart technologies. Digital printing, in particular, has revolutionized the industry by enabling cost-effective short-run printing, personalization, and quick turnaround times. The advent of high-speed inkjet and laser printing technologies has significantly improved the quality and speed of production, reducing waste and setup costs. Additionally, the advent of automation and workflow management solutions have streamlined production processes, reduced errors and enhancing efficiency. Furthermore, the integration of augmented reality (AR) and variable data printing (VDP) technologies has enabled businesses to create highly personalized and interactive printed materials. These innovations have expanded the range of applications for commercial printing, including personalized direct mail, packaging, and point-of-purchase displays.
Sustainability and Environmental Concerns
Companies are increasingly seeking environmentally friendly printing solutions that reduce their carbon footprint and align with their corporate social responsibility initiatives. This shift in demand has prompted commercial printers to adopt eco-friendly practices and invest in sustainable materials and processes. In addition to this, commercial printers are implementing energy-efficient printing technologies and recycling and waste reduction programs to minimize their environmental impact. Various sustainability certifications, such as the Forest Stewardship Council (FSC) and Sustainable Green Printing Partnership (SGP), have gained prominence, providing assurance to clients that their printed materials are produced with minimal environmental impact. As businesses continue to prioritize sustainability and consumers favor products and services with green credentials, the commercial printing industry is poised to witness growth in demand for eco-friendly printing solutions.
E-commerce and On-Demand Printing
The rise of e-commerce and the changing dynamics of retail have a significant impact on the commercial printing industry. E-commerce businesses require packaging, promotional materials, and marketing collateral in varying quantities, often in smaller, customized batches. This has given rise to the demand for on-demand printing services, which cater to the specific needs of online retailers and businesses with agile supply chains. Additionally, on-demand printing allows for the rapid production of materials, reducing the need for large print runs and warehousing costs. Apart from this, it also facilitates customization, enabling businesses to create unique, targeted marketing materials and packaging for different products and customer segments. This trend aligns with the paradigm shift towards just-in-time inventory management and the augmenting need for flexible, cost-effective printing solutions.
Lithographic Printing
Digital Printing
Flexographic Printing
Screen Printing
Gravure Printing
Others
Lithographic printing dominates the market
Lithographic printing stands as the largest technology segment in the commercial printing industry. This venerable printing method has retained its prominence for several compelling reasons. Lithography is known for its ability to produce sharp and consistent images with high detail, making it the preferred choice for various applications where image quality is paramount, such as magazines, catalogs, and packaging. Cost-effectiveness also plays a crucial role in lithographic printing's dominance. While it may not be as suitable for short print runs as digital printing, lithography shines when producing large quantities. The economies of scale in offset printing become evident with longer print runs, as the per-unit cost decreases significantly. This cost efficiency makes lithography an attractive choice for businesses looking to print marketing collateral, brochures, and catalogs in bulk. Moreover, lithographic printing has adapted to the digital age, incorporating computer-to-plate (CTP) technology to streamline pre-press processes.
Image
Painting
Pattern
Others
Image dominates the market
Images can be integrated into nearly every form of printed material, including brochures, posters, magazines, packaging, and promotional materials. They are essential for creating eye-catching product packaging, enticing advertisements, and informative product catalogs. The power of a well-chosen image is especially evident in industries, such as fashion, food, and travel, where aesthetics and visual appeal are paramount. Advancements in printing technology have further fueled the dominance of the image print type. High-resolution printing, color accuracy, and the ability to reproduce intricate details have elevated the quality and impact of printed images. Additionally, innovations in variable data printing (VDP) and digital printing have enabled businesses to personalize images for individual customers or market segments, enhancing the effectiveness of marketing campaigns. Furthermore, the advent of online and social media platforms has reinforced the importance of images in print materials.
Packaging
Advertising
Publishing
Packaging dominates the market
Packaging serves as the critical first point of contact between a consumer and a product. As such, it must be visually appealing, informative, and functional. It provides essential information about the product, including its contents, usage instructions, and nutritional facts. Moreover, packaging serves as a brand ambassador, conveying the brand's identity, values, and quality to potential buyers. Packaging materials range from folding cartons, corrugated boxes, and flexible packaging to labels, shrink sleeves, and blister packs. Each type of packaging demands unique printing and finishing techniques to ensure that it not only protects the product but also attracts and engages consumers on retail shelves or e-commerce platforms. In addition to its visual appeal, packaging must meet regulatory requirements, especially in industries such as food, pharmaceuticals, and cosmetics. This necessitates precise and compliant labeling and product information, making high-quality printing indispensable.
Asia Pacific
Europe
North America
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest commercial printing market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which includes Asia Pacific, Europe, North America, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific has become a hub for manufacturing and export-oriented industries. With many global supply chains deeply entrenched in the region, there is a continuous requirement for printed materials such as product packaging, labels, and marketing collateral. This fuels the demand for commercial printing services as businesses aim to maintain their competitiveness and brand visibility in the global market. Furthermore, the region's rapid industrialization and urbanization have contributed to the proliferation of businesses across various sectors. These businesses, whether multinational corporations or small and medium-sized enterprises, rely heavily on commercial printing to communicate with customers, enhance brand recognition, and promote their products and services. As a result, the commercial printing market in Asia Pacific has experienced sustained growth, catering to diverse industries including manufacturing, retail, technology, and more. In addition, Asia Pacific has seen a rise in e-commerce, digital marketing, and online advertising, which rely on printed materials for branding and promotion.
The key players in the market are investing in state-of-the-art printing equipment and software to stay competitive. This includes adopting digital printing technology, automation, computer-to-plate (CTP) systems, and software for efficient workflow management. These investments improve print quality, reduce turnaround times, and minimize waste. Several commercial printing companies are also embracing sustainable practices. They use eco-friendly inks and papers, reduce waste through improved printing processes, and obtain certifications, including FSC (Forest Stewardship Council) or SGP (Sustainable Green Printing Partnership) to demonstrate their commitment to sustainability. Sustainable practices not only appeal to environmentally conscious clients but also reduce operating costs. Additionally, the major players are tailoring their services to align with e-commerce trends. This includes providing optimized packaging solutions for online retailers, creating unique unboxing experiences, and ensuring that printed materials are integrated into the overall online shopping experience.
Quad/Graphics Inc.
Dai Nippon Printing Co. Limited
ACME Printing Inc
RR Donnelley & Sons Company
WestRock Company
Quebecor World Inc.
Toppan Co. Limited
TC Transcontinental Inc.
Cimpress plc
Taylor Communications
HH Global Ltd.
Lagardere SCA.