商業印刷の市場規模、シェア、成長分析、技術別、用途別、地域別 - 産業予測、2024年～2031年

商業印刷の世界市場規模は2022年に4,801億3,000万米ドルとなり、2023年の4,945億3,000万米ドルから2031年には6,264億6,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは3.0％で成長する見通しです。

商業印刷サービス市場は、主にパンフレットやパンフレットのような効果的な広告素材を求める企業によって、需要が顕著に増加しています。これらのアイテムは、競合のデジタル情勢にもかかわらず、不可欠なマーケティングツールであり続けています。印刷機の高速化や革新的なカラー・トナー技術など、最近の技術進歩は生産能力と出力品質を大幅に向上させています。さらに、印刷技術の向上は、特に大量生産におけるコスト効率の向上をもたらし、従来の印刷サービスに対するデジタルメディアの侵食を相殺するのに役立っています。Amazon、eBay、Targetのような巨大企業を擁するeコマースセクターの活況は、特殊なパッケージングとラベリングソリューションの必要性を高め、市場をさらに促進しています。これらの企業では、積層造形やAI主導の設計ツールによる先進パッケージング手法の採用が進んでいます。物流、倉庫、小売企業は現在、ハイブリッド印刷技術に投資しており、アナログプロセスの信頼性とデジタルの創造性を融合させ、特にフレキソ印刷とデジタル印刷手法を一緒に活用しています。さらに、デジタルフォーマットの台頭にもかかわらず、商業印刷は、消費者に提供するユニークな体験により、その牙城を保っています。印刷物には、本好きや雑誌好きを魅了する何物にも代えがたい手触りの良さがあり、さらに読みやすさの利点もあります。その結果、米国の商業印刷市場は、今後の予測年においても良好なCAGRを維持すると予測され、将来の堅調な成長が見込まれています。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場のエコシステム
• バリューチェーン分析
• PESTEL分析

商業印刷市場：技術別

• 市場概要
• デジタル印刷
• リソグラフィー印刷
• フレキソ印刷
• スクリーン印刷
• グラビア印刷
• その他

商業印刷市場：用途別

• 市場概要
• パッケージ
• 広告
• 出版
  • 書籍
  • 新聞
  • 雑誌
  • その他

商業印刷市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Quad.com（US）
• Cenveo Worldwide Limited（US）
• Acme Printing（US）
• R.R. Donnelley & Sons Company（US）
• Transcontinental Inc.（Canada）
• LSC Communications LLC.（US）
• Gorham Printing, Inc.（US）
• Dai Nippon Printing Co., Ltd.（Japan）
• Mixam UK Limited（UK）
• Cimpress（Ireland）
• Quebecor（Canada）
• Duncan Print Group（UK）
• Vistaprint（Cimpress PLC）（Ireland）
• Toppan Co. Ltd（Japan）
• Bertelsmann S.E. and Co. KGaA（Germany）
• Ennis Inc.（US）
• The Magazine Printing Company（US）
• HH Global（UK）

Global Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).

The commercial printing services market is experiencing a notable uptick in demand, driven primarily by businesses seeking effective advertising materials like brochures and pamphlets. These items remain integral marketing tools despite the competitive digital landscape. Recent technological advancements, including faster printing presses and innovative color and toner technologies, have significantly enhanced production capacities and output quality. Additionally, improvements in printing techniques have resulted in greater cost efficiency, particularly for bulk production, which has helped offset digital media's encroachment on traditional printing services. The booming e-commerce sector, with giants like Amazon, eBay, and Target, has further propelled the market by increasing the need for specialized packaging and labeling solutions. These businesses are increasingly adopting advanced packaging methods through additive manufacturing and AI-driven design tools. Logistics, warehousing, and retail companies are now investing in hybrid printing technologies, merging the reliability of analog processes with the creativity of digital, particularly leveraging flexographic and digital printing methods together. Moreover, despite the rise of digital formats, commercial printing retains its stronghold due to the unique experience it offers to consumers. Printed materials provide an irreplaceable tactile quality that appeals to book lovers and magazine enthusiasts, further enhanced by readability advantages. As a result, the U.S. Commercial Printing Market is projected to sustain a favorable compound annual growth rate (CAGR) in the upcoming forecast year, indicating robust future growth prospects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commercial Printing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commercial Printing Market Segmental Analysis

Global Commercial Printing Market is segmented on the basis of technology, application, and region. By technology, market is segmented into digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. By application, market is segmented into packaging, advertising, and publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Commercial Printing Market

The global commercial printing market is significantly propelled by the enduring effectiveness of print advertising as a crucial element in integrated marketing strategies crafted by retailers. As highlighted by a recent Adobe survey of 1,250 U.S. consumers, digital marketing struggles to capture consumer attention efficiently, presenting a distinctive advantage for print media. Print advertisements not only attract greater engagement but also offer longevity, with magazine ads capable of promoting products for extended periods-potentially months or years-while remaining in circulation. This permanence fosters brand recognition and trust, ultimately driving demand for commercial printing services and supporting market growth on a global scale.

Restraints in the Global Commercial Printing Market

The global commercial printing market faces significant restraints due to the rising trend of digitization, which is shifting consumer preferences toward electronic formats over traditional printed materials. With the proliferation of e-annual reports, e-vouchers, and e-catalogues, consumers are increasingly opting for online alternatives that offer convenience, lower costs, and immediate access. This transition not only diminishes the demand for printed products but also poses challenges for printing companies to adapt their business models to remain competitive. Consequently, the decline in print-related consumption is limiting market growth opportunities and driving a profound transformation in the commercial printing landscape.

Market Trends of the Global Commercial Printing Market

The global commercial printing market is experiencing a transformative shift, driven by advancements in technology and rising demand for digital solutions. The rapid adoption of laser and inkjet printing in packaging and paper sectors underscores a trend towards cost-effective, adaptable printing methods. Integrating Internet of Things (IoT) and Artificial Intelligence (AI) technologies is fueling market growth, particularly in consumer electronics. Additionally, a push for sustainable printing solutions across industries like pharmaceuticals and healthcare is reshaping demand dynamics. While high initial investments pose challenges in emerging economies, ongoing innovations present lucrative opportunities, particularly for small and medium enterprises, positioning the digital printing sector for robust expansion.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree Of Competition
• Top Investment Pockets
• Ecosystem Of the Market
• Value chain analysis
• PESTEL Analysis

Commercial Printing Market, By Technology

• Market Overview
• Digital Printing
• Lithography Printing
• Flexographic
• Screen Printing
• Gravure Printing
• Others

Commercial Printing Market, By Application

• Market Overview
• Packaging
• Advertising
• Publishing
  • Books
  • Newspaper
  • Magazines
  • Others

Commercial Printing Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Quad.com (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cenveo Worldwide Limited (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acme Printing (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.R. Donnelley & Sons Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transcontinental Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LSC Communications LLC. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorham Printing, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dai Nippon Printing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixam UK Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quebecor (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duncan Print Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Cimpress PLC) (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toppan Co. Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bertelsmann S.E. and Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ennis Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Magazine Printing Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HH Global (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments