サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
市場調査レポート
商品コード
1379502

OTTビジネスメッセージングの世界市場 2023-2028

Global OTT Business Messaging Market 2023-2028
出版日: | 発行: Juniper Research Ltd | ページ情報: 英文 | 納期: 即日から翌営業日

価格
価格表記: GBPを日本円(税抜)に換算
本日の銀行送金レート: 1GBP=198.76円
OTTビジネスメッセージングの世界市場 2023-2028
出版日: 2023年11月13日
発行: Juniper Research Ltd
ページ情報: 英文
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、世界のOTTビジネスメッセージングの市場について分析し、サービスの概略や普及状況、全体的な市場規模の動向見通し (今後5年間分)、部門別・地域別・業種別の詳細動向、市場の競争構造、今後の成長可能性・課題や戦略提言、主要企業のプロファイルなどを調査しております。

分析内容：

  • 市場の動向・戦略 (PDF)
  • 競合リーダーボード (PDF)
  • データ・予測 (PDF)
  • 市場規模・予測のスプレッドシート：今後5年間分 (Excel)
  • オンラインデータプラットフォームへのアクセス (12ヶ月間)

主要市場統計

2023年の市場規模 2億1,850万米ドル
2028年の市場規模 8億3,680万米ドル
2023年から2028年の成長率 (CAGR)： 31%

主な特徴

  • ベンチマーク業界予測 (今後5年間分)： 地域別 (全8地域)、国別 (全60ヶ国)
    • 北米
      • カナダ、米国
    • ラテンアメリカ
      • アルゼンチン、ブラジル、チリ、コロンビア、エクアドル、メキシコ、ペルー、ウルグアイ
    • 西欧
      • オーストリア、ベルギー、デンマーク、フィンランド、フランス、ドイツ、ギリシャ、アイルランド、イタリア、オランダ、ノルウェー、ポルトガル、スペイン、スウェーデン、スイス、英国
    • 中東欧
      • クロアチア、チェコ、ハンガリー、ポーランド、ルーマニア、ロシア、トルコ、ウクライナ
    • 極東・中国
      • 中国、香港、日本、韓国
    • インド亜大陸
      • バングラデシュ、インド、ネパール、パキスタン
    • 他のアジア太平洋諸国
      • オーストラリア、インドネシア、マレーシア、ニュージーランド、フィリピン、シンガポール、タイ、ベトナム
    • アフリカ・中東
      • アルジェリア、エジプト、イスラエル、ケニア、クウェート、ナイジェリア、カタール、サウジアラビア、南アフリカ、アラブ首長国連邦

主な質問

  • 1. 2023年のOTTビジネスメッセージ市場の主要ベンダーは？
  • 2. 今後5年間、OTTビジネスメッセージングベンダーにはどのようなビジネスチャンスがあるのか？
  • 3. EUのデジタル市場法は、OTTビジネスメッセージング市場にどのような影響を与えるか？
  • 4. 2028年の世界のOTTビジネスメッセージング市場規模は？
  • 5. OTTビジネスメッセージングベンダーはスーパーアプリをどのように収益化するのが最善なのか？
  • 6. なぜ極東・中国が世界最大のOTTビジネス・メッセージング市場なのか？

分析対象企業

  • インタビューの対象企業： Gupshup、Syniverse
  • Juniper Research Competitor Leaderboardの対象企業： Clickatell、CM.com、Comviva、GMS Worldwide、Gupshup、Infobip、Kaleyra、LINK Mobility、MessageBird、Mitto、Monty Mobile、Route Mobile、Sinch、Syniverse、Tata Communications、Twilio
  • 言及された企業： 2bebot、A Voté 、Accura Scan、ACL Mobile、Actito、Adax、Adobe、Adwise、AFS (Arab Financial Services)、Airbnb、Airtel、Airtouch New Media、Alfa Orascom Telcom、Alfa-Bank Kazakhstan、Alibaba、Alisys、Allied Bank、Altiria、Amazon Web Services、American Express、AMM SpA、Amphia Hospital、Anam、Apple、Apptivo、Ares Management、Asia Insurance 1950、ATGen、Athonet、Audi、Avangrid、Axiata 、BAB International Corporation、Bahrain Financing Company、Bancontact、Bandyer、Bank of Maharashtra、Batelco、BBC (British Broadcasting Corporation)、BBVA、Bessemer Venture Partners、Best Western、Bharti Airtel、BlaBlaCar、Blackopal、BlackRock、Bloomberg、Blueorange Group SRL、BMW、BNP Paribas、Boku Mobile Identity、Bolt、Bon Prix、Booking.com、Bosch Group、BotsNext、British Gas、Building Blocks、Bukalapak、Cambridge Hospitals NHS Trust、Cancer Research UK、Cape Epic、Capitec、CarDekho、Central Bank of Nigeria、Chatfuel、China Mobile、Chorally Srl、Cisco、Citrus、CleverTap,、Cloud Integrate、Coca-Cola、Cognigy、Collab、Comium、Commio、Comsys、Conceptboard、Crédit Agricole、DAG Ventures、Dahmakan、Daraz、Decathlon、Deliveroo、Dell、Deloitte、Destined、Deutsche Post、DHL、Dialogic、Die Post、Digitel、DinarPAY、Dis-Chem Pharmacies、DNB、Domino's、DoorDash、Draper Fisher Jurveston、e& enterprise、EaseMyTrip.com、eBay、EchoRoaster、Eclat Media Group、Econet Wireless、Electric Imp、Emarsys、Emirates、Emirates College of Technology、Ericsson、Estée Lauder、Etam、Etisalat、Everbridge、Eversource、Experian、Expresso、Federated Wireless、Fidelity Management、Fitbit、FKP Scorpio、Flipkart、FlySafair、Forever、Founder Collective、French Government、Frensworkz、Fujitsu、Gamigo、Genesys、GEVA Group、GitHub、Glassdoor、Globeair、Glovo、Go Biz IT、GoDaddy、Google、Grameenphone、GrandPad、GTBank、Harbor Spring Capital、HDFC Bank、Healthcare at Home、helloguide、HF Group、HP、HubSpot、Hulu、HUNT、Hutch、Hutchison Telecom、Hyundai、IBM、ICICI Bank、Idea Cellular、iDEAL、IKEA、IMDb、Imowi、Imperial Logistics、Indeed、Inditex、Indosat、Infosys、Inteliquent、IOCL、ISS、Jawwal、Jazz、Johnson & Johnson、JT Telecom、JustPark、Jysk、Kakao、Kickstarter、King's College Hospital、Klaviyo、L'Oréal、LeadSquared、Leanpay、Lebara Mobile、LinkedIn、Lotus Hospitals、Lyft、Magento、Malabar Investments、Marham、MarketingPlatform、Marks & Spencer、Mastercard、Matelab Srl、McKinsey & Company、medGo、MediaMarkt、Mediatel Data、Medtel、Mepal、MercadoLibre、Message Broadcast、MessageMedia、MessengerPeople、Meta、Metrodata、Microsoft、Mob、MobiFone、MTN、Mukuru、MUUUH! Next、Nederlandse Loterij、Nestlé、Netflix、Netokracija、NetVoice、Nexi、Nickel、Nifty Window、NLB Banka、Nomorobo、Nouriza、Novartis、O2、Occum Health、OEP (One Equity Partners)、OLA、Old Mutual、Onebit Cloud、Ooredoo、OpenCart、OpenMarket、OpenRent、OpenSooq、Oracle、Orange、Oxfam、Oxfordcaps、Papa John's Pizza、ParkMobile、Parloa、Pathwire、Paylogic、Paytm、Peerless Network、Philips、Pick n Pay Group、Plantt.io、Plus、PostNord、Quadra、Radware、Raiffeisen Bank、Rakuten、Randstad、Rapido、Rappi、Red Hat、Redpoint Ventures、Rently、Responsys、Revolut、Robi、RSPCA、Safaricom、Salesforce、San Paolo、Santagostino、SAP、Segment、Selligent、Senati、Seqouia Capital、Shift Conference、ShoeBeDo、Shopify、SimpleTECH、Skoda Auto、Skype、Slack、Smart Communications、SMARTY、Social25、SodaStream、Somtel、Source.One、Specsavers、Spetz、Spotify、Standard Bank、stc、Sterling Bank、Strands、Stripe、SurveyMonkey、SWAN、Tailorman、Takeaway.com、Talis、Tangerine、Tantan、Target、Tarjeta Plan Platino、TATA 1mg、Tele2、Telefónica、Telegram、Telekom Deutschland、Telkom South Africa、Tellephant、telXira、Teravoz、Tesco Bank、The American Red Cross、The Denan Project、the Dutch Government、The Netherlands Red Cross、The Norwegian Health Agency、The Times Group、The University of Warwick、think moto、Tiger Global、Tismi、TM (Telekom Malaysia Berhad)、Tokopedia、Total、TRADEofficer、TransUnion、Trimitrasis、Truecaller、Truweight、TTN、TUI、Twistellar、Twitch、UBA、Uber、Ubicua Limitada、Unilever、United Lincolnshire Hospitals Trust、US Foods、ValueFirst、Viber、Viettel、Visa、VMware、Vodafone、Voiceitt、Volpy、Wakeflow、Walgreens、Walmart、WebEngage、Wefarm、Welthungerhilfe、WeWork、WhatsApp、WIT Software、WooCommerce、WorkIndia、Wurth、X、Yelp 、Yousign、YouTube、Zain、ZALORA、Zendesk、Zipcar、Zipwhip、ZOHO、Zoko、Zomato、Zong 4G.

予測概要

OTTビジネスメッセージングのトラフィックは、2023年の1,000億メッセージから2028年には3,750億メッセージに増加します。SMSネットワークの品質低下により、モバイルビジネスメッセージングを利用する企業は、OTTメッセージングアプリを含む代替チャネルの開拓に乗り出します。その結果、オペレーターは今後5年間で、30億米ドル以上のSMSビジネスメッセージング収益をOTTチャネルに奪われると予想されます。

  • SMSネットワーク品質の低下は、詐欺の横行によって引き起こされる一方、ビジネス・メッセージング・トラフィックの需要が鈍化する中、収益維持のために、オペレーターのSMS料金は上昇し続けています。このSMS市場の停滞を利用するため、OTTアプリベンダーは、既存のSMSチャネルから高額消費企業を引き離す価格戦略を展開する必要があります。このような戦略では、用途別にトラフィックを分離し、MFA (多要素認証) のようなミッションクリティカルなトラフィックに対して企業に割増料金を課す必要があります。
  • 小売業向けのOTTビジネスメッセージング費用は大幅に増加し、2023年の世界全体の7億9,000万米ドルから、2028年には26億米ドル超に拡大します。OTTメッセージング・ベンダーは、その他の小売チャネルからのデータをOTTビジネスメッセージング活動に統合する必要があります。そうすることで、ベンダーは自社のアプリを小売業者のeコマース戦略における重要なチャネルとして位置づけることができます。この分野の可能性を最大化するには、OTTメッセージング・ベンダーが決済機能をアプリに直接統合し、チャネルの価値提案を最大化することが不可欠です。

目次

市場動向と戦略

第1章 主要動向と戦略提言

第2章 今後の市場展望

  • イントロダクション
  • OTTビジネスメッセージング市場の主な動向
  • 主要なOTTメッセージングチャネルの収益化
    • WhatsApp
    • Messenger
    • WeChat
    • LINE
    • Telegram
    • Viber
    • KakaoTalk
    • Zalo

第3章 収益化の機会と戦略

  • 市場セグメント別分析
    • 広告
    • 銀行業
    • 医療
    • コンテンツ決済
    • 小売業
    • チケット発券
  • 主要な収益化の機会
    • OTTビジネスメッセージングの収益化モデル
      • メッセージあたりの価格モデル
      • セッションベースのモデル
    • スーパーアプリ
      • ソーシャルコマース
      • 交通機関
      • ミニプログラム
    • OTT認証
    • 付加価値サービス
      • 行動喚起
      • 顧客データプラットフォーム
      • チャットボット
      • 会話型コマース
  • OTTビジネスメッセージング市場への課題

第4章 各国の対応状況指数

  • OTTビジネスメッセージング：国別の対応状況指数
  • 地域ごとの重要なポイント
  • 地域分析
    • 北米
      • 米国
      • ラテンアメリカ
      • ブラジル
    • 西欧
    • 中東欧
    • 極東・中国
      • 中国
      • 韓国
    • インド亜大陸
      • インド
    • その他アジア太平洋地域
      • ベトナム
    • アフリカ・中東

競合のリーダーボード

第1章 JuniperResearchの競合リーダーボード

第2章 ベンダープロファイル

  • Clickatell
    • 企業
    • 進出地域
    • 主要なクライアントとパートナーシップ
    • 主要製品/サービス
    • JuniperResearchの見解：主な強みと戦略展開の機会
  • CM.com
  • Comviva
  • GMS Worldwide
  • Gupshup
  • Infobip
  • Kaleyra
  • LINK Mobility
  • MessageBird
  • Mitto
  • Monty Mobile
  • Route Mobile
  • Sinch
  • Syniverse
  • Tata Communications
  • Twilio
  • tyntec
  • Vonage
  • Webex
  • Zenvia
  • Juniper Research Leaderboardの分析手法
  • 制限と解釈

データと予測

第1章 市場概要と将来展望

第2章 市場概要と今後の市場展望

  • OTTメッセージングのユーザー数
  • OTTビジネスメッセージングのトラフィック
  • OTTビジネスメッセージングの収益
  • OTTビジネスメッセージングによる、通信オペレーターの収益損失総額

第3章 市場機会

  • 調査手法
  • OTTビジネスメッセージングのトラフィック：広告
  • OTTビジネスメッセージングの収益：広告
  • OTTビジネスメッセージングのトラフィック：銀行業
  • OTTビジネスメッセージングの収益：銀行業
  • OTTビジネスメッセージングのトラフィック：コンテンツ決済
  • OTTビジネスメッセージングの収益：コンテンツ決済
  • OTTビジネスメッセージングのトラフィック：医療
  • OTTビジネスメッセージングの収益：医療
  • OTTビジネスメッセージングの総トラフィック：小売業
  • OTTビジネスメッセージングの収益：小売業
  • OTTビジネスメッセージングのトラフィック：デジタルチケット発行
  • OTTビジネスメッセージングの収益：デジタルチケット発行
目次

REPORT OVERVIEW

Our new “OTT Business Messaging” market research provides indispensable analysis into how CPaaS (Communications Platform-as-a-Service), and CSPs (Communications Service Providers) can leverage OTT (Over the Top) messaging channels to expand their business messaging offerings, and revenue. Strategic recommendations are provided for the innovation, and monetisation of key OTT business messaging services including, LLM (Large Language Model) chatbots, super apps, customer data platforms, and CRMs (Customer Relationship Managers). Further analysis, and recommendations are provided for developments in the OTT business market, including the introduction of the EU's (European Union) Digital Markets Act, which has forced the development of interoperability between messenger apps, and the introduction of WhatsApp's new pricing structure for its OTT business messaging services.

The new research also includes Juniper Research's Country Readiness Index, which provides a detailed assessment of the current, and future OTT business messaging market for each of the 60 countries, included in the report's forecast data. Using a rigorous methodology, the Country Readiness Index leverages bespoke 5-year forecasts, and our analysts' expertise to provide scoring for each country.

This report is accompanied by 5-year forecasts for the market, including:

  • Advertising
  • Banking
  • Healthcare
  • Content Payment
  • Retail
  • Ticketing
  • Other

The research suite includes:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasting (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months' Access to our harvest Online Data Platform

Key Market Statistics

Market size in 2023:$218.5m
Market size in 2028:$836.8m
2023 to 2028 CAGR Growth:31%

KEY FEATURES

  • Trend Analysis & Future Opportunities: An assessment of key and emerging monetisation opportunities for CPaaS providers, and CSPs in the OTT business messaging market, including:
    • Analysis of different OTT Messaging Channels, including LINE, Messenger, Telegram, WhatsApp, WeChat, and Viber
    • Analysis of the Advertising, Banking, Healthcare, Content Payment, Retail, And Ticketing Market Verticals
    • WhatsApp's New Pricing Model
    • Superapp Monetisation
    • Customer Data Platform Integration
    • LLM Chatbot Innovation
  • Global OTT Business Messaging Country Readiness Index: A technology impact assessment for OTT business messaging technologies, and solutions, across 60 countries. Each of these countries has been scored by Juniper Research in its Country Readiness Index, which assesses the present status of each country's OTT business messaging market, and its future prospects. Further detailed assessment is provided for the following countries:
    • Brazil
    • China
    • India
    • South Korea
    • US
    • Vietnam
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 OTT business messaging vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the OTT business messaging space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's OTT business messaging Competitor Leaderboard are:
    • Clickatell
    • CM.com
    • Comviva
    • GMS Worldwide
    • Gupshup
    • Infobip
    • Kaleyra
    • LINK Mobility
    • MessageBird
    • Mitto
    • Monty Mobile
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
    • Twilio
    • tyntec
    • Vonage
    • Webex
    • Zenvia
  • Benchmark Industry Forecasts: 5-year forecasts are provided for the total number of OTT messaging users, the total number of OTT messages sent, the total revenue from OTT business messaging, and total operator revenue loss from OTT business messaging. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

  • 1. Who are the leading vendors in the OTT business messaging market in 2023?
  • 2. What key opportunities are there for OTT business messaging vendors over the next 5 years?
  • 3. How will the EU's Digital Markets Act impact the OTT business messaging market?
  • 4. What will the value of the global OTT business messaging market be in 2028?
  • 5. How can OTT business messaging vendors best monetise super apps?
  • 6. Why is Far East & China the largest OTT business messaging market in the world?

COMPANIES REFERENCED

  • Interviewed: Gupshup, Syniverse.
  • Included in Juniper Research Competitor Leaderboard: Clickatell, CM.com, Comviva, GMS Worldwide, Gupshup, Infobip, Kaleyra, LINK Mobility, MessageBird, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, Twilio.
  • Mentioned: 2bebot, A Voté , Accura Scan, ACL Mobile, Actito, Adax, Adobe, Adwise, AFS (Arab Financial Services), Airbnb, Airtel, Airtouch New Media, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Alibaba, Alisys, Allied Bank, Altiria, Amazon Web Services, American Express, AMM SpA, Amphia Hospital, Anam, Apple, Apptivo, Ares Management, Asia Insurance 1950, ATGen, Athonet, Audi, Avangrid, Axiata , BAB International Corporation, Bahrain Financing Company, Bancontact, Bandyer, Bank of Maharashtra, Batelco, BBC (British Broadcasting Corporation), BBVA, Bessemer Venture Partners, Best Western, Bharti Airtel, BlaBlaCar, Blackopal, BlackRock, Bloomberg, Blueorange Group SRL, BMW, BNP Paribas, Boku Mobile Identity, Bolt, Bon Prix, Booking.com, Bosch Group, BotsNext, British Gas, Building Blocks, Bukalapak, Cambridge Hospitals NHS Trust, Cancer Research UK, Cape Epic, Capitec, CarDekho, Central Bank of Nigeria, Chatfuel, China Mobile, Chorally Srl, Cisco, Citrus, CleverTap,, Cloud Integrate, Coca-Cola, Cognigy, Collab, Comium, Commio, Comsys, Conceptboard, Crédit Agricole, DAG Ventures, Dahmakan, Daraz, Decathlon, Deliveroo, Dell, Deloitte, Destined, Deutsche Post, DHL, Dialogic, Die Post, Digitel, DinarPAY, Dis-Chem Pharmacies, DNB, Domino's, DoorDash, Draper Fisher Jurveston, e& enterprise, EaseMyTrip.com, eBay, EchoRoaster, Eclat Media Group, Econet Wireless, Electric Imp, Emarsys, Emirates, Emirates College of Technology, Ericsson, Estée Lauder, Etam, Etisalat, Everbridge, Eversource, Experian, Expresso, Federated Wireless, Fidelity Management, Fitbit, FKP Scorpio, Flipkart, FlySafair, Forever, Founder Collective, French Government, Frensworkz, Fujitsu, Gamigo, Genesys, GEVA Group, GitHub, Glassdoor, Globeair, Glovo, Go Biz IT, GoDaddy, Google, Grameenphone, GrandPad, GTBank, Harbor Spring Capital, HDFC Bank, Healthcare at Home, helloguide, HF Group, HP, HubSpot, Hulu, HUNT, Hutch, Hutchison Telecom, Hyundai, IBM, ICICI Bank, Idea Cellular, iDEAL, IKEA, IMDb, Imowi, Imperial Logistics, Indeed, Inditex, Indosat, Infosys, Inteliquent, IOCL, ISS, Jawwal, Jazz, Johnson & Johnson, JT Telecom, JustPark, Jysk, Kakao, Kickstarter, King's College Hospital, Klaviyo, L'Oréal, LeadSquared, Leanpay, Lebara Mobile, LinkedIn, Lotus Hospitals, Lyft, Magento, Malabar Investments, Marham, MarketingPlatform, Marks & Spencer, Mastercard, Matelab Srl, McKinsey & Company, medGo, MediaMarkt, Mediatel Data, Medtel, Mepal, MercadoLibre, Message Broadcast, MessageMedia, MessengerPeople, Meta, Metrodata, Microsoft, Mob, MobiFone, MTN, Mukuru, MUUUH! Next, Nederlandse Loterij, Nestlé, Netflix, Netokracija, NetVoice, Nexi, Nickel, Nifty Window, NLB Banka, Nomorobo, Nouriza, Novartis, O2, Occum Health, OEP (One Equity Partners), OLA, Old Mutual, Onebit Cloud, Ooredoo, OpenCart, OpenMarket, OpenRent, OpenSooq, Oracle, Orange, Oxfam, Oxfordcaps, Papa John's Pizza, ParkMobile, Parloa, Pathwire, Paylogic, Paytm, Peerless Network, Philips, Pick n Pay Group, Plantt.io, Plus, PostNord, Quadra, Radware, Raiffeisen Bank, Rakuten, Randstad, Rapido, Rappi, Red Hat, Redpoint Ventures, Rently, Responsys, Revolut, Robi, RSPCA, Safaricom, Salesforce, San Paolo, Santagostino, SAP, Segment, Selligent, Senati, Seqouia Capital, Shift Conference, ShoeBeDo, Shopify, SimpleTECH, Skoda Auto, Skype, Slack, Smart Communications, SMARTY, Social25, SodaStream, Somtel, Source.One, Specsavers, Spetz, Spotify, Standard Bank, stc, Sterling Bank, Strands, Stripe, SurveyMonkey, SWAN, Tailorman, Takeaway.com, Talis, Tangerine, Tantan, Target, Tarjeta Plan Platino, TATA 1mg, Tele2, Telefónica, Telegram, Telekom Deutschland, Telkom South Africa, Tellephant, telXira, Teravoz, Tesco Bank, The American Red Cross, The Denan Project, the Dutch Government, The Netherlands Red Cross, The Norwegian Health Agency, The Times Group, The University of Warwick, think moto, Tiger Global, Tismi, TM (Telekom Malaysia Berhad), Tokopedia, Total, TRADEofficer, TransUnion, Trimitrasis, Truecaller, Truweight, TTN, TUI, Twistellar, Twitch, UBA, Uber, Ubicua Limitada, Unilever, United Lincolnshire Hospitals Trust, US Foods, ValueFirst, Viber, Viettel, Visa, VMware, Vodafone, Voiceitt, Volpy, Wakeflow, Walgreens, Walmart, WebEngage, Wefarm, Welthungerhilfe, WeWork, WhatsApp, WIT Software, WooCommerce, WorkIndia, Wurth, X, Yelp , Yousign, YouTube, Zain, ZALORA, Zendesk, Zipcar, Zipwhip, ZOHO, Zoko, Zomato, Zong 4G.

DATA & INTERACTIVE FORECAST

Juniper Research's latest “OTT Business Messaging” market forecast provides leading market research into key metrics and statistics, such as the total number of OTT business messages sent, and revenue from OTT business messaging, that provide next-level insight into the OTT business messaging market of 60 countries.

Juniper Research's “OTT Business Messaging” market forecast provides insight into the following key metrics:

  • OTT Summary:
    • Total Number of OTT Messenger App Users
    • Total Number of Messages Sent on OTT Messenger Apps
    • Total Number of OTT Business Messages Sent
    • Total Revenue from OTT Business Messaging
    • Total Operator A2P Revenue Lost to OTT Business Messaging
  • OTT Advertising:
    • Total Number of OTT Advertising Business Messages
    • Total Revenue from OTT Advertising Business Messaging
    • Total Operator Loss from OTT Advertising Business Messaging
  • OTT Banking:
    • Total Number of OTT Banking Business Messages
    • Total Revenue from OTT Banking Business Messaging
    • Total Operator Loss from OTT Banking Business Messaging
  • OTT Healthcare:
    • Total Number of OTT Healthcare Business Messages
    • Total Revenue from OTT Healthcare Business Messaging
    • Total Operator Loss from OTT Healthcare Business Messaging
  • OTT Content Payment:
    • Total Number of OTT Content Payment Business Messages
    • Total Revenue from OTT Content Payment Business Messaging
    • Total Operator Loss from OTT Content Payment Business Messaging
  • OTT Retail:
    • Total Number of OTT Retail Business Messages
    • Total Revenue from OTT Retail Business Messaging
    • Total Operator Loss from OTT Retail Business Messaging
  • OTT Ticketing:
    • Total Number of OTT Ticketing Business Messages
    • Total Revenue from OTT Ticketing Business Messaging
    • Total Operator Loss from OTT Ticketing Business Messaging
  • OTT Other:
    • Total Number of OTT Other Business Messages
    • Total Revenue from OTT Other Business Messaging
    • Total Operator Loss from OTT Other Business Messaging

Geographical splits: 60 countries

Number of tables: 54 tables

Number of datapoints: Over 24,300 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform; enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client's ability to both understand a particular market and to integrate their own views into the model.

FORECAST SUMMARY

OTT business messaging traffic will grow to 375 billion in 2028, rising from 100 billion messages in 2023. Diminishing quality of SMS networks will drive enterprises that use mobile business messaging to explore alternative channels, including OTT messaging apps. As a result, operators are expected to lose over $3 billion of SMS business messaging revenue globally to OTT channels over the next five years.

  • Reduced SMS network quality is being driven by the rising prevalence of fraud,whilst operators' SMS prices continue to rise to maintain revenue amidst slowingdemand for business messaging traffic. To capitalise on this plateauing SMSmarket, OTT app vendors must deploy pricing strategies that attract high-spendingenterprises away from established SMS channels. These strategies must separatetraffic by uses, charging a premium to enterprises for mission critical traffic, suchas MFA (Multi-factor Authentication).
  • A large increase in OTT business messaging spend for retail, growing from $790million globally in 2023, to over $2.6 billion by 2028. OTT messaging vendors mustintegrate data from other retail channels into OTT business messaging activities. Indoing so, these vendors can position their apps as a key channel for retailers'eCommerce strategies. To maximise the potential in this space, it is imperative thatOTT messaging vendors directly integrate payment capabilities into apps tomaximise the channel's value proposition.

Table of Contents

Market Trends & Strategies

1. Key Trends and Strategic Recommendations

  • 1.1 Key Trends
  • 1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction
  • 2.2 Key Trends in the OTT Business Messaging Market
  • 2.3. Monetising Key OTT Messaging Channels
    • Figure 2.4: Most Popular OTT Messaging Applications World Map, 2023
    • 2.3.1. WhatsApp
      • Table 2.5: Countries Where WhatsApp Pay Is Available, 2023
    • 2.3.2. Messenger
      • Figure 2.6: Average GDP per Capita in Select Countries with Most Active Users ($), Split by WhatsApp and Messenger, 2023
      • Table 2.7: Countries Used for Average GDP Calculation in Figure 2.6
    • 2.3.3. WeChat
      • Figure 2.8: WeChat's Main Capabilities
    • 2.3.4. LINE
      • Figure 2.9: Proportion of LINE's Monthly Active Users Relative to Population in Japan in 2022
    • 2.3.5. Telegram
    • 2.3.6. Viber
      • Figure 2.10: Viber Smartphone Penetration Map (%), 2023
      • Figure 2.11: Viber Business Messaging Pricing Models
    • 2.3.7. KakaoTalk
    • 2.3.8. Zalo

3. Monetisation Opportunities & Strategies

  • 3.1. Market Segment Analysis
    • Table 3.1: OTT Business Messaging Market Segment Analysis: Criteria
    • Table 3.2: Market Segment Analysis Heatmap
    • 3.1.1. Advertising
      • Figure 3.3: Total Number of OTT Advertising Business Messages (m), Split by 8 Key Regions, 2023-2028
    • 3.1.2. Banking
      • Figure 3.4: Total Number of Banking OTT Business Messages (m), Split by 8 Key Regions, 2023-2028
      • Figure 3.5: Total Revenue from Banking OTT Business Messaging ($m), Split by Key Regions, 2023-2028
    • 3.1.3. Healthcare
      • Figure 3.6: Total Number of Healthcare OTT Business Messages (m), Split by 8 Key Regions, 2023-2028
      • Figure 3.7: Healthcare Expenditure per Capita ($), Split by Select Countries, 2023
    • 3.1.4. Content Payment
      • Figure 3.8: Total Revenue from Content Payment OTT Business Messaging ($m), Split by 8 Key Regions, 2023-2028
    • 3.1.5. Retail
      • Figure 3.9: Total Number of Retail OTT Business Messages (m), Split by 8 Key Regions, 2023-2028
    • 3.1.6. Ticketing
      • Figure 3.10:Total Number of OTT Ticketing Business Messages Sent Split By 8 Key Regions (m), 2023-2028
  • 3.2 Key Monetisable Opportunities
    • 3.2.1. OTT Business Messaging Monetisation Models
      • i. Price-per-Message Models
      • ii. Session-based Models
        • Table 3.11: WhatsApp Business Messaging Pricing in Key Countries ($, Price per Conversation), 2023
    • 3.2.2. Superapps
      • i. Social Commerce
        • Figure 3.12: WeChat Store
        • Figure 3.13: WhatsApp Pay Brazil
      • ii. Transportation
        • Figure 3.14: LINE Travel Feature
      • iii. Mini-programs
        • Figure 3.15: Zalo Mini-program Studio
    • 3.2.3. OTT Authentication
    • 3.2.4. Value-added Services
      • i. Calls to Action
      • ii. Customer Data Platforms
        • Figure 3.16: Customer Data Platform Process
      • iii. Chatbots
        • Figure 3.17: Total Number of Messaging Chatbots Being Accessed per Year (m), Split by 8 Key Regions, 2023-2028
        • Figure 3.18: Process of LLMs
      • iv. Conversational Commerce
  • 3.3. Challenges to the OTT Business Messaging Market

4. Country Readiness Index

  • 4.1. OTT Business Messaging Country Readiness Index
    • Figure 4.1: Juniper Research's Eight Key Regions Definitions
    • Table 4.2: Juniper Research's OTT Business Messaging Country Readiness Index: Scoring Criteria
    • Figure 4.3: Juniper Research OTT Business Messaging Country Readiness Index: Graph
  • 4.2 Key Regional Takeaways
  • 4.3. Regional Analysis
    • 4.3.1. North America
      • Figure 4.4: Total Number of OTT Messaging Users (m), North America, 2023-2028
      • Figure 4.5: Total Revenue from Content Payment OTT Business Messaging ($m), North America, 2023-2028
      • i. US
        • Figure 4.6: Total Number of OTT Business Messages Sent (m), US, 2023-2028
      • Latin America
        • Figure 4.7: Proportion of Smartphone Users Using OTT Messenger Apps (%), Latin America, 2023-2028
      • ii. Brazil
        • Figure 4.8: Total Revenue Generated by OTT Business Messaging Brazil ($m), Split by Market Vertical, 2023-2028
    • 4.3.2. West Europe
      • Figure 4.9: Total of OTT Business Messaging Revenue ($m), West Europe, Split by Market Vertical, 2023-2028
      • Figure 4.10: Total Number of OTT Business Messages Sent West Europe (m), Split by Market Vertical, 2023-2028
    • 4.3.3. Central & East Europe
      • Figure 4.11: Total Number of OTT Business Messages Sent (m), Split by Market Vertical, Central & East Europe, 2023-2028
      • Figure 4.12: Proportion of Smartphone Users Who Use OTT Messaging in Central & East Europe (%), 2023-2028
    • 4.3.4. Far East & China
      • Figure 4.13: Map of the Most Popular OTT Messenger Apps in the Far East and China, 2023
      • i. China
        • Figure 4.14: Total Number of OTT Messages Sent in China (bn), 2023
        • Figure 4.15: WeChat Store
      • ii. South Korea
        • Figure 4.16: Total Revenue from OTT Business Messaging South Korea ($m), Split by Market Vertical, 2023-2028
        • Figure 4.17: KakaoTalk App User Interface
    • 4.3.5. Indian Subcontinent
      • Figure 4.18: Total Number of OTT Messaging App Users (m), Indian Subcontinent, 2023-2028
      • Figure 4.19: Total Revenue from OTT Business Messaging ($m), Indian Subcontinent, Split by Market Vertical, 2023-2028
      • i. India
        • Figure 4.20: Total Number of OTT Business Messages Sent (m), India, Split by Market Vertical, 2023-2028
        • Figure 4.21: Total Revenue from OTT Business Messages ($m), India, Split by Market Vertical, 2023-2028
    • 4.3.6. Rest of Asia Pacific
      • Figure 4.22: Total Number of OTT Messaging App Users (m), Rest of Asia Pacific, 2023-2028
      • Figure 4.23: Most Popular OTT Messenger Apps in Rest of Asia Pacific Map, 2023
      • Vietnam
        • Figure 4.24: Total OTT Business Messaging Revenue Vietnam ($m), Split by Market Vertical, 2023-2028
        • Figure 4.25: Zalo's User Interface
    • 4.3.7. Africa & Middle East
      • Table 4.26: Most Popular OTT Messenger Apps in Africa & Middle East, Split by Country, 2023
      • Figure 4.27: Total Number of OTT Messenger Users (m), Africa & Middle East, 2023-2028
      • Figure 4.28: Total Revenue from OTT Business Messaging ($m), Africa & Middle East, Split by Market Vertical, 2023-2028
      • Table 4.29: OTT Business Messaging Heatmap: North America
      • Table 4.30: OTT Business Messaging Heatmap: Latin America
      • Table 4.31: OTT Business Messaging Heatmap: West Europe
      • Table 4.32: OTT Business Messaging Heatmap: Central & East Europe
      • Table 4.33: OTT Business Messaging Heatmap: Far East & China
      • Table 4.34: OTT Business Messaging Heatmap: Indian Subcontinent
      • Table 4.35: OTT Business Messaging Heatmap: Rest of Asia Pacific
      • Table 4.36: OTT Business Messaging Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read This Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolios (Part One)
    • Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolios (Part Two)
    • Figure 1.3: Juniper Research Competitor Leaderboard: OTT Business Messaging
    • Table 1.4: Juniper Research Competitor Leaderboard: Vendors & Positioning
    • Table 1.5: Juniper Research Competitor Leaderboard Heatmap: OTT Business Messaging (1 of 2)
    • Figure 1.6: Juniper Research Competitor Leaderboard Heatmap: OTT Business Messaging

2. Vendor Profiles

  • 2.1. Clickatell
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.2. CM.com
    • i. Corporate Information
      • Table 2.1: CM.com Select Financial Information ($m), 2029-2022
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.3. Comviva
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.4. GMS Worldwide
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.5. Gupshup
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.6. Infobip
    • i. Corporate Information
      • Table 2.2: Infobip's Select Financial Information 2019-2021
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.3: Infobip's Omnichannel Engagement Platform
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.7. Kaleyra
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.8. LINK Mobility
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.9. MessageBird
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.10. Mitto
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.11. Monty Mobile
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.12. Route Mobile
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.4: Route Mobile's OmniCent Solution
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.13. Sinch
    • i. Corporate Information
      • Table 2.5: Sinch's Recent Acquisitions
      • Table 2.6: Sinch's Select Financial Information (SEKm), 2021-2022
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.14. Syniverse
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
      • Figure 2.7: Channels Supported By Syniverse's CPaaS Platform
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.15. Tata Communications
    • i. Corporate Information
      • Table 2.8: Tata Communications Select Financial Information (₹ in Crore), FY20-22
      • Figure 2.9: Tata Communications' Global Presence and Regional Revenue Splits
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.16. Twilio
    • i. Corporate Information
      • Table 2.10: Twilio's Acquisitions, 2020-2022
      • Table 2.11: Twilio's Select Financial Information, 2019-2021
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.17. tyntec
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.18. Vonage
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.19. Webex
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.20. Zenvia
    • i. Corporate Information
    • ii. Geographic Spread
    • iii. Key Clients & Strategic Partnerships
    • iv. High-level View of Offerings
    • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 2.21. Juniper Research Leaderboard Assessment Methodology
  • 2.22. Limitations & Interpretations
    • Table 2.12: Juniper Research Competitor Leaderboard: OTT Business Messaging

Data & Forecasting

1. Market Summary & Future Outlook

  • 1.1. Introduction & Forecast Methodology
    • Figure 1.1: Proportion of Smartphone Users Leveraging OTT Messaging (%), Split by 8 Key Regions, 2023-2028
  • 1.2. Methodology
    • 1.2.1. OTT Business Messaging Forecast Methodology

2. Market Summary and Future Market Outlook

  • Figure 2.1: OTT Business Messaging Forecast Methodology: Market Summary
  • 2.1. OTT Messaging Users
    • Figure & Table 2.2: Total Number of Smartphone Users Who Use OTT Messaging (m), Split By 8 Key Regions, 2023-2028
  • 2.2. OTT Business Messaging Traffic
    • Figure & Table 2.3: Total Number of OTT Business Messages Sent (m), Split By Key Regions, 2023-2028
  • 2.3. OTT Business Messaging Revenue
    • Figure & Table 2.4: Total OTT Business Messaging Revenue ($m), Split By 8 Key Regions, 2023-2028
  • 2.4. Total Operator Revenue Loss Due to OTT Business Messaging
    • Figure & Table 2.5: Total Operator Revenue Loss Due to OTT Business Messaging ($m), Split By 8 Key Regions, 2023-2028

3. Market Opportunities

  • 3.1. Methodology
    • Figure 3.1: OTT Business Messaging Market Vertical Forecast Methodology
  • 3.2. OTT Business Messaging Traffic: Advertising
    • Figure & Table 3.2: Total Number of OTT Advertising Messages (m), Split by 8 Key Regions, 2022-2028
    • Table 3.3: Average Cost per Advertising OTT Message ($), Split By 8 Key Regions, 2023-2028
  • 3.3. OTT Business Messaging Revenue: Advertising
    • Figure & Table 3.4: Total Revenue from OTT Advertising OTT Messages ($m), Split By 8 Key Regions, 2023-2028
  • 3.4. OTT Business Messaging Traffic: Banking
    • Figure & Table 3.5: Total Number of OTT Banking Messages (m), Split by 8 Key Regions, 2023-2028
    • Table 3.6: Proportion of OTT Business Messaging Traffic Attributable to Banking (%), Split by 8 Key Regions, 2023-2028
  • 3.5. OTT Business Messaging Revenue: Banking
    • Figure & Table 3.7: Total Revenue from OTT Banking Messages ($m), Split by 8 Key Regions, 2023-2028
    • Table 3.8: Total Operator A2P Revenue Lost Due to Banking OTT Business Messaging ($m), Split By 8 Key Regions, 2023-2028
  • 3.6. OTT Business Messaging Traffic: Content Payments
    • Figure & Table 3.9: Total Number of OTT Content Payment Messages (m), Split by 8 Key Regions, 2023-2028
    • Table 3.10: Proportion of OTT Business Messaging Traffic Attributable to Content Payment (%), Split by 8 Key Regions, 2023-2028
  • 3.7. OTT Business Messaging Revenue: Content Payments
    • Figure & Table 3.11: Total Revenue from OTT Content Payments Messages ($m), Split by 8 Key Regions, 2023-2028
    • Table 3.12: Total Operator A2P Revenue Lost Due to Content Payments OTT Business Messaging ($m), Split By 8 Key Regions, 2023-2028
  • 3.8. OTT Business Messaging Traffic: Healthcare
    • Figure & Table 3.13: Total Number of OTT Healthcare Messages (m), Split by 8 Key Regions, 2023-2028
  • 3.9. OTT Business Messaging Revenue: Healthcare
    • Figure & Table 3.14: Total Revenue Frm OTT Healthcare Messages ($m), Split by 8 Key Regions, 2023-2028
  • 3.10. Total OTT Business Messaging Traffic: Retail
    • Figure & Table 3.15: Total Number of OTT Retail Messages (m), Split by 8 Key Regions, 2023-2028
  • 3.11. OTT Business Messaging Revenue: Retail
    • Figure & Table 3.16: Total Revenue Frm OTT Retail Messages ($m), Split By 8 Key Regions, 2023-2028
  • 3.12. OTT Business Messaging Traffic: Digital Ticketing
    • Figure & Table 3.17: Total Number of OTT Digital Ticketing Messages (m), Split 8 Key Regions, 2023-2028
  • 3.13. OTT Business Messaging Revenue: Digital Ticketing
    • Figure & Table 3.18: Total Revenue from OTT Digital Ticketing Messages ($m), Split by 8 Key Regions, 2023-2028
    • Table 3.19: Total Operator A2P Revenue Lost Due to Digital Ticketing OTT Business Messaging ($m), Split by 8 Key Region, 2023-2028