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市場調査レポート
商品コード
1714807
女性用ランジェリー市場:製品タイプ、素材タイプ、流通チャネル別-2025~2030年の世界予測Women Lingerie Market by Product Type, Material Type, Distribution Channel - Global Forecast 2025-2030 |
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女性用ランジェリー市場:製品タイプ、素材タイプ、流通チャネル別-2025~2030年の世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
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女性用ランジェリー市場は、2024年に730億4,000万米ドルと評価され、2025年にはCAGR 5.97%で773億3,000万米ドルに成長し、2030年には1,034億4,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 730億4,000万米ドル |
推定年 2025 | 773億3,000万米ドル |
予測年 2030 | 1,034億4,000万米ドル |
CAGR(%) | 5.97% |
女性用ランジェリー市場は、美的魅力と機能性を融合させた活気に満ちたダイナミックな空間へと進化しています。このイントロダクションでは、主な市場促進要因、新たなデザイントレンド、そしてスタイルとともに個人のエンパワーメントを受け入れるようになった消費者の考え方の変化について概観します。近年、業界は革新的なファブリックとスマートなデザインを融合させることで、快適性と品質を最優先しながらも現代性を取り入れています。繊維技術やカスタマイズ・オプションの進歩により、消費者は体にフィットし、肌触りが良く、自分の個性を反映したランジェリーを求めるようになりました。このような市場の進化は、ますます目の肥えた消費者に対応するためにブランドが戦略を再構築する際に、エキサイティングな機会を提供します。さらに、持続可能性と倫理的な生産慣行が注目されるようになり、購買嗜好とブランド・ロイヤルティにさらに影響を与えています。ボディ・ポジティビティとインクルーシビティをめぐるナラティブは、ランジェリーを単なるアクセサリーから個人的な表現の重要な要素へと位置づけ直し、市場に豊かな社会的側面を加えています。市場力学を掘り下げると、この業界が革新と多様な商品提供によって繁栄しているだけでなく、消費者行動と市場セグメンテーションの変革の舞台を整えつつあることが明らかになります。以下のセクションでは、詳細な洞察と包括的な分析を通じて、これらの側面を明らかにします。
女性用ランジェリー市場の変革
近年、女性用ランジェリーの情勢は、急速なデジタルの進歩、消費者のライフスタイルの進化、競合の激化によって、大きく変化しています。技術革新は、優れた快適性、耐久性、デザインの多様性を実現する高度な素材を通じて、製品開発を再構築しています。eコマース・プラットフォームの急増により、消費者は数回のクリックで世界市場の多様な選択肢にアクセスできるようになりました。このデジタル移行は、サプライチェーン・ロジスティクスに変化をもたらし、リアルタイムの動向と消費者のフィードバックを重視するようになりました。ファッションの動向は、現代的なデザインと伝統的な職人技を融合させるようになり、ブランドは美学と実用性を融合させるための研究開発にますます投資するようになっています。さらに、消費者の情報収集と価値意識が高まり、企業は品質と倫理的な生産基準を同調させることを強く求めるようになりました。ソーシャルメディアとインフルエンサーマーケティングは、メッセージを増幅させ、消費者が物語を形成する上で極めて重要な役割を果たすインタラクティブなループを作り出しています。ブランドがこのような変化に適応するにつれ、パーソナライズされた体験と市場の感情への機敏な対応へのシフトが明らかになり、急速に進化するマーケットでの持続的な競争力が確保されています。
市場促進要因を明らかにする多様なセグメンテーション
セグメンテーションを深く掘り下げることで、ランジェリー市場の複雑な層が明らかになり、特定の消費者のニーズに合わせて製品を調整するために不可欠な詳細な洞察が得られます。製品タイプ別に見ると、ボディスーツ、ブラジャー、ショーツ、シェイプウェア、スリープウェア、スイムウェアなど、さまざまなアイテムで市場が分析されています。ブラジャーのカテゴリーで特に注目すべきは、バルコネットブラ、授乳用ブラ、プランジブラ、プッシュアップブラ、スポーツブラ、Tシャツブラなどの専門的なサブセグメントであり、ショーツのセグメントはさらにビキニブリーフ、ボーイショーツ、ヒップスター、Tバックなどに細分化されています。これらの区分は、ブランドが多様な顧客の嗜好に対応するために、ニッチなカテゴリーの中でイノベーションを起こす必要性を浮き彫りにしています。さらに、製品タイプの区分は、綿、レース、ナイロン、サテン、スパンデックスなどの生地の使用に関する洞察を提供し、それぞれが製品の性能と知覚品質において極めて重要な役割を果たしています。流通チャネルは、オフラインとオンラインの両方の小売環境を含むことから、市場へのルートも不可欠な要素です。オフラインの小売業者には、ブランド専売店や、スーパーマーケットやハイパーマーケットのような大規模な小売業態が含まれるのに対し、オンライン・セグメントには、ブランドのウェブサイトや大規模なeコマース・プラットフォームが含まれます。このように精緻なセグメンテーションを行うことで、市場セグメンテーションを行うプレーヤーは、自社の中核となる強みを明確にすることができるだけでなく、ターゲットを絞った市場開拓や、異なる消費者層と直接共鳴する戦略的マーケティングを行うことができます。
The Women Lingerie Market was valued at USD 73.04 billion in 2024 and is projected to grow to USD 77.33 billion in 2025, with a CAGR of 5.97%, reaching USD 103.44 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 73.04 billion |
Estimated Year [2025] | USD 77.33 billion |
Forecast Year [2030] | USD 103.44 billion |
CAGR (%) | 5.97% |
The women's lingerie market has evolved into a vibrant and dynamic space that marries aesthetic appeal with functionality. This introduction provides an overview of key market drivers, emerging design trends, and the changing consumer mindset that now embraces personal empowerment alongside style. Over recent years, the industry has embraced modernity by integrating innovative fabrics and smart design, while ensuring that comfort and quality remain paramount. Advances in textile technology and customization options have empowered consumers to seek lingerie that fits well, feels great, and reflects their personality. This evolution in the market offers exciting opportunities as brands reimagine their strategies to meet an increasingly discerning audience. Moreover, sustainability and ethical production practices have risen to prominence, further influencing buying preferences and brand loyalty. The narratives surrounding body positivity and inclusivity add a rich social dimension to the market, repositioning lingerie from being just an accessory into an essential element of personal expression. As we delve deeper into the market dynamics, it becomes evident that the industry is not only thriving through innovation and diversified product offerings but is also setting the stage for transformational shifts in consumer behavior and market segmentation. The following sections illuminate these aspects through detailed insights and comprehensive analysis.
Transformative Shifts in the Lingerie Landscape
Recent years have witnessed transformative shifts in the women's lingerie landscape driven by rapid digital advancements, evolving consumer lifestyles, and heightened competition. Technological innovation is reshaping product development through advanced materials that achieve superior comfort, durability, and design versatility. Digital transformation in retail has fundamentally altered the purchasing process, with a surge in e-commerce platforms enabling consumers to access a diverse range of options from global markets with a few clicks. This digital migration has led to changes in supply chain logistics and an increased emphasis on real-time trends and consumer feedback. Fashion trends now blend modern design with heritage craftsmanship, and brands are increasingly investing in research and development to merge aesthetics with utility. Furthermore, the consumer has become more informed and value-conscious, urging companies to synchronize quality with ethical production standards. Social media and influencer marketing have amplified the messaging, creating an interactive loop where consumers play a pivotal role in shaping the narrative. As brands adapt to these changes, there is an identifiable shift toward personalized experiences and agile responses to market sentiments, which ensure sustained competitiveness in a rapidly evolving marketplace.
Diverse Segmentation Illuminating Market Drivers
A deep dive into segmentation unveils the layered complexity of the lingerie market and provides granular insights that are crucial for tailoring products to specific consumer needs. When examining product type, the market is analyzed across a range of items including bodysuits, bras, panties, shapewear, sleepwear, and swimwear. Particularly noteworthy within the bra category are specialized sub-segments such as balconette, nursing, plunge, push-up, sports, and T-shirt bras, while the panties segment is further refined into bikini briefs, boyshorts, hipsters, and thongs. These distinctions highlight the need for brands to innovate within niche categories to address diverse customer preferences. Additionally, material type segmentation offers insights regarding the use of fabrics such as cotton, lace, nylon, satin, and spandex, each playing a pivotal role in product performance and perceived quality. The route to market is another essential element, given that distribution channels encompass both offline and online retail environments. Offline retailers include dedicated brand stores and larger retail formats like supermarkets and hypermarkets, whereas the online segment is characterized by brand websites and expansive e-commerce platforms. This refined segmentation not only allows market players to pinpoint their core strengths but also encourages targeted product development and strategic marketing initiatives that resonate directly with different consumer cohorts.
Based on Product Type, market is studied across Bodysuits, Bras, Panties, Shapewear, Sleepwear, and Swimwear. The Bras is further studied across Balconette Bras, Nursing Bras, Plunge Bras, Push-up Bras, Sports Bras, and T-shirt Bras. The Panties is further studied across Bikini Briefs, Boyshorts, Hipsters, and Thongs.
Based on Material Type, market is studied across Cotton, Lace, Nylon, Satin, and Spandex.
Based on Distribution Channel, market is studied across Offline Retail and Online Retailers. The Offline Retail is further studied across Brand Stores and Supermarkets & Hypermarkets. The Online Retailers is further studied across Brand Websites and E-Commerce Platforms.
Regional Insights Shaping Market Dynamics
Geographic variations have a significant impact on market dynamics, as consumer trends and purchasing strategies differ markedly across regions. In the Americas, market growth is fueled by a combination of established retail infrastructures and rising consumer demands for quality and style. The region's mature market environment benefits from deep-rooted brand presence and an evolving e-commerce ecosystem that continues to expand. Similarly, the Europe, Middle East & Africa (EMEA) region has experienced steady growth driven by a blend of tradition and innovation. Consumers in this region appreciate classic design elements combined with modern innovation, creating a balanced approach where heritage and contemporary trends intertwine. In the Asia-Pacific region, rapid urbanization, evolving consumer lifestyles, and the dynamic impact of social media drive both demand and product diversification at a rapid pace. Fashion-forward trends and a young, digitally savvy demographic contribute to high market penetration, prompting brands to adapt on multiple fronts. Each regional landscape brings its own set of challenges and opportunities, compelling industry participants to tailor their strategies to local consumer behavior and economic conditions.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Major Industry Players Driving Innovation
The competitive landscape of the women's lingerie market is defined by a host of prominent companies, each pushing the boundaries of innovation and design. Industry leaders such as ARAKS and BareWeb, Inc. are noted for their commitment to merging traditional craftsmanship with modern technology, while Bold & Bae Fashion Pvt. Ltd. brings an in-depth understanding of regional consumer behavior to the fore. Established players like CALIDA Holding AG and COCO DE MER LTD. have consistently set high standards in quality and design, even as they explore new market opportunities. Cosmo Lady Limited and CUUP by FullBeauty Brands Operations, LLC, demonstrate how agile business models can meet varied consumer demands effectively, and Embry Holdings Limited is widely recognized for its comprehensive approach to quality and aesthetics. Trailblazers like For Love & Lemons, LLC and Fruit of the Loom, Inc. continue to innovate within their product lines, complementing the robust market contributions of Gap, Inc. and Hanky Panky Ltd. Additionally, the influence of Hop Lun Limited, Hush Hush Australia, and I.D. Sarrieri solidify the importance of brand identity in gaining customer trust. Companies such as Jockey International, Inc., KIKI DE MONTPARNASSE, and Luemme Inc. have redefined comfort and aesthetic appeal, while MAS Holdings and PURPLE PANDA FASHIONS LIMITED continue to lead the way in sustainable practices. Further contributions from PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co. underscore the competitive brilliance and innovative spirit that define this industry.
The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA Holding AG, COCO DE MER LTD., Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush Australia, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, Luemme Inc., MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co.. Strategic Recommendations for Market Leadership
Industry leaders must adopt a multifaceted approach to maintain and enhance their market position in an increasingly complex landscape. Firstly, the adoption of advanced data analytics should be prioritized in order to achieve deeper insights into consumer preferences and buying behaviors. This will empower companies to tailor product lines that resonate with specific segments, whether by innovating within niche product categories or refining material offerings. Furthermore, embracing digital transformation is imperative, particularly in strengthening the omnichannel retail strategy. Integration between offline and online platforms not only creates a seamless customer experience but also leverages real-time data to drive timely decisions. Investment in next-generation materials and sustainable practices can differentiate product quality, enhance brand equity, and address growing consumer concerns around ethical manufacturing. Collaborations and strategic partnerships, especially with innovators of advanced textile technology, should be harnessed to unlock new avenues for growth. Finally, continuous engagement with the consumer base through digital marketing and interactive platforms will enable brands to stay ahead of trends and rapidly respond to evolving needs. Executives are encouraged to reimagine their operational frameworks to ensure agility, responsiveness, and sustained growth.
Summative Insights and Future Outlook
In conclusion, the current market analysis reveals an industry marked by dynamic evolution and transformative change. The evolving consumer landscape, bolstered by technological and digital innovations, ensures that the women's lingerie market remains robust and ready to capitalize on emerging trends. Detailed segmentation studies illuminate the nuances of consumer preferences, allowing brands to deliver bespoke solutions in product type, material choice, and distribution strategy. Regional analyses highlight the varied nature of market growth across the Americas, EMEA, and Asia-Pacific, emphasizing that localized strategies are essential for success. The industry is underpinned by a cluster of influential companies that not only innovate in product design but also set new benchmarks in quality and consumer engagement. As we look toward the future, the confluence of sustainability, technological advancements, and consumer-centric innovations promises to drive market expansion further. This summary encapsulates the critical insights and forward-looking strategies that will undoubtedly empower industry stakeholders to navigate and lead in a transformative market environment.